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Most registered voters no longer have traditional television subscriptions, prompting a need for campaigns to increasingly shift advertising to streaming, according to a new Samba TV-HarrisX survey.

The poll found that only 49 percent of registered voters nationwide have traditional TV subscriptions, and the figure falls to 39 percent in 10 key battleground states.

But more than 80 percent of registered voters nationally and in key battleground states indicated they stream television. […]

“The data points very clearly that the future king of political ad spending will be streaming. Voter eyeballs are more likely to be present there by a factor of almost two to one,” said Dritan Nesho, founder and CEO of HarrisX.

* The Question: Where do you generally see the most political advertising? Explain.

posted by Isabel Miller
Wednesday, Oct 12, 22 @ 10:39 am

Comments

Watching a Sell Out Sandy one now on TBS.

Comment by Alice Childress Wednesday, Oct 12, 22 @ 10:42 am
I still see it mostly on traditional television though my cable subscription. I have not seen anything that I can recall when I use Netflix or any other streaming service.

Comment by slow down Wednesday, Oct 12, 22 @ 10:42 am
Cable networks, followed by local news, then Youtube videos. Also, lots and lots of mail.

Comment by G'Kar Wednesday, Oct 12, 22 @ 10:42 am
I’ve cut the cord to such an extent that the place I see most political advertising is right here on the CapFax.

But I’m obviously an outlier, and while only 49% of registered voters have traditional TV subscriptions, I wonder how many of them a reliable voters.

Comment by Arsenal Wednesday, Oct 12, 22 @ 10:43 am
Most comes through the Chicago news channels on DISH TV, although I also have an antenna to watch Peoria news. I’ve been seeing a lot of political ads on YouTube too.

I don’t stream TV.

Comment by Streator Curmudgeon Wednesday, Oct 12, 22 @ 10:44 am
I mostly see adds reposted- like here, or Twitter. Occasionally on YouTube.

Comment by West Sider Wednesday, Oct 12, 22 @ 10:46 am
youtube. I’ll be looking for a language instruction video or maybe how to upgrade the firmware on my logic analyzer, and BAM a commercial from the governor comes on.

Comment by cermak_rd Wednesday, Oct 12, 22 @ 10:47 am
Bears games, which for me is the only time I’m watching broadcast television.

Comment by 47th Ward Wednesday, Oct 12, 22 @ 10:50 am
I pay $12/month for youtube so to avoid advertisements. Before I started subscribing, I’d get tons of political ads on youtube.

Comment by Trying to be Rational Wednesday, Oct 12, 22 @ 10:51 am
Mostly on YouTube - but I don’t watch broadcast television.

Comment by Incandenza Wednesday, Oct 12, 22 @ 10:56 am
I don’t watch television at all unless I happen to glance at it in the break room at work. I have seen a few political ads on YouTube and websites. Usually skip as soon as possible. Got a glossy, oversized postcard in the mail yesterday featuring Darren posing with Clay County Sheriff Andy Myers, former Democrat who switched over to GOP a while back. What I saw at the brief glance I gave it was how unsafe Illinois will be once cash bail ends. Gasp. Promptly filed it in the 13-gallon rectangular file. Don’t plan on voting for either of them.

Comment by MoralMinority Wednesday, Oct 12, 22 @ 10:58 am
Lol, Samba is an OTT TV marketing company that generates audiences for media agencies. Of course they are going to say streaming is where the money is going; it’s what they’re selling.

Most political ads I see are on the morning news (WGN) by far. I don’t recall any via Hulu, but Tammy is all over Samsung TV, interrupting Bob Ross. JB blanketed Spotify the last election, but I haven’t been using the service as much this cycle.

Comment by ChrisB Wednesday, Oct 12, 22 @ 11:01 am
I see very few on the channels I watch on DirecTV. I’ve been watching a lot of Hulu lately and see quite a few on there.

Comment by Demoralized Wednesday, Oct 12, 22 @ 11:01 am
I only watch local/cable TV for sporting events, and I’ve been getting flooded with 13th Congressional ads, as well as an uptick in Proft ads, while watching NFL and MLB playoffs. Also been seeing a lot of Budzinski ads (and a few Deering ads) while streaming the Hulu.

Comment by Treefiddy Wednesday, Oct 12, 22 @ 11:01 am
I get a lot of mailers from candidates, and also see some of their ads on YouTube. Those two make up the bulk of ads I see.

Comment by Techie Wednesday, Oct 12, 22 @ 11:03 am
Youtube has been thick with it. Following events in Ukraine on You tube will yield a politic ad about every other ad break. Mostly Budinski and attack ads.

Comment by Mason born Wednesday, Oct 12, 22 @ 11:15 am
Seems like a lot of the Springfield-area TV political ads come on during local and national newscasts, and shows that appeal to all audiences especially older people (such as Jeopardy, Wheel of Fortune). Then again, I don’t watch as much TV anymore compared to how I used to.

Comment by AcademicUnionStateEmployee Wednesday, Oct 12, 22 @ 11:16 am
Here. It is at the point where I quickly and aggressively scroll past any campaign round up or other political ad posts.

The only live TV I watch is NFL, and thankfully those broadcasts are pretty much devoid of local political ads.

Comment by Homebody Wednesday, Oct 12, 22 @ 11:17 am
On cable TV.

Comment by up2now Wednesday, Oct 12, 22 @ 11:19 am
Cutting the comcast umbilical soon …going to all streaming for news and TV

Comment by NorthsideNoMore Wednesday, Oct 12, 22 @ 11:21 am
YouTube videos. Humorously, the only political ads I see in West Wing clips … are for Sandy Hamilton.

Comment by Anyone Remember Wednesday, Oct 12, 22 @ 11:22 am
Like many others here, my live TV viewing is mostly sports, and I watch old TV shows on Hulu. I’ve noticed a lot of political ads during college football games on ESPN, but Hulu is just crawling with one political ad after another.

Comment by Curious citizen Wednesday, Oct 12, 22 @ 11:24 am
Almost exclusively on YouTube. Only see political ads on broadcast television when I’m watching the Bears game.

Comment by Edyrdologist Wednesday, Oct 12, 22 @ 11:25 am
Most from Comcast cable here in Springfield, they saturate nearly every channel break with ads. And the mailbox usually has a local Senate candidate’s mailer, almost every day.

Comment by Finally Out Wednesday, Oct 12, 22 @ 11:32 am
Directv + a few streaming services. On WGN news, it’s wall to wall politicos. The mute button is my friend. Watch sports, so not many comms. The other channel I watch is TCM. No comms at all, yay.

Comment by a drop in Wednesday, Oct 12, 22 @ 11:35 am
Exclusively in the mailbox or on this site.

My DirectTV is under my father-in-laws name so I get to see all of the Michigan political ads on it.

Comment by twowaystreet Wednesday, Oct 12, 22 @ 11:54 am
I see them on TV. But my service is through YouTube TV but the ad’s on streaming live TV can be different than the buys that get placed on traditional cable or over the air TV.

Comment by Cool Papa Bell Wednesday, Oct 12, 22 @ 11:58 am
Local channels during evening news, then youtube. At bedtime I’ll give a major news channel or two a shot but if they’re playing ads at the time I immediately switch to something else. Time is precious at bedtime and I’m not willing to spend it just watching ads anymore.

Comment by XonXoff Wednesday, Oct 12, 22 @ 12:01 pm
I mostly watch You Tube (not You Tube TV) and live sporting events on the weekend. You tube is flooded with political ads. About 10% of the ads I see on sporting events are political.

Comment by Give Me A Break Wednesday, Oct 12, 22 @ 12:02 pm
I will say, I teach college students and in the golden age of TV and cable, they often had no idea what the advertisements were, the messaging. Today they are pretty up at least on what JB is messaging, they tell me they’ve seen Darren Bailey talk about the Holocaust an endless number of times on YouTube.

Comment by ZC Wednesday, Oct 12, 22 @ 12:08 pm
I seldom watch or read any adds from any source. What few I see are the bad water adds on ISPN. Our Post Office has a box set out for mailers. It’s usually pretty full.

Comment by Nilwood Wednesday, Oct 12, 22 @ 12:16 pm
I’ve never had a cable subscription (seems common among my age group) and utilize streaming with a little local content via rabbit ears.

I’m sure I’ve seen the most political ads on YouTube but I’m pretty good at tuning them out. My broadcast TV viewing largely consists of sports and CBS news in the morning. Right before the 8 AM news summary on CBS is probably where I’ve seen the most ads that I actually pay attention to.

Comment by SIUEalum Wednesday, Oct 12, 22 @ 12:18 pm
I have not had a TV in over 20 years so mine is either on internet, radio, and mail. The mail is a complete waste it all goes in the recycling bin regardless. So internet news and maybe some things like this blog in reference to hearing candidates information.

Comment by clec dcn Wednesday, Oct 12, 22 @ 12:20 pm
Mostly record stuff through Hulu then zip through the commecials. On live channels I simply ignore ads or jump to another channel while ads play. The personal postcards get trashed immediately.

Comment by zatoichi Wednesday, Oct 12, 22 @ 12:25 pm
Cable tv is where I access and though I’m mostly watching sports, Colbert, some scripted shows, news have political ads adjacent.

Comment by Amalia Wednesday, Oct 12, 22 @ 12:34 pm
Where do you generally see the most political advertising? Explain.

In order:

1) YouTube,
2) Mailers (both the targeted and the wildly off-target),
3) Television when MrsJM calls me into the kitchen to see something particularly egregious.

– MrJM

Comment by MisterJayEm Wednesday, Oct 12, 22 @ 12:42 pm
With YouTube premium you don’t get ads (among other benefits) but YouTube TV has them everywhere.

Comment by Ste_with_a_v_en Wednesday, Oct 12, 22 @ 12:45 pm
I’m like Arsenal. I see most political ads here. The other place I see them is at my gym, because there’s a TV in the locker room that’s always on.

I haven’t gotten any mailers - yet.

Comment by JoanP Wednesday, Oct 12, 22 @ 12:53 pm
===Where do you generally see the most political advertising? Explain.===

Up until this “May-ish” I was one who watched a good to above average amount of commercial television, many times viewing things in commercial television where the demographic wasn’t towards me, including news, dramas/comedies geared towards an older demographic, saw many ads, saw them early morning, late-late evening, times perfect for campaign ads.

Around May-ish my viewership changed, mostly, almost to a fault, exclusively platform viewing of series (all kinds) and then baseball late night, throwing in golf, and now football.

My point walking this around, I noticed at a very significant drop my ability to see campaign ads, usually now I’ve been a week or 10 days late, the curve passing me by.

I’ll first see it “here”,

I’m not using YouTube to where I get ads, not on Facebook, but I get mail, now from “all sides” which is puzzling where and why my target exists in mail programs.

I’d be a voter that maybe in this year’s primary I’d get every ad, in real time, on time, “fresh”

I now get what I’m fortunate enough to get from friends, or “here”, maybe occasionally during sports.

This is the most, media-wise, I’ve felt disconnected to the “air cover” of campaign(s), even state rep or senate.

There’s a big hole, if I’m in it, I wouldn’t be surprised at reach in ads losing numbers as the platforms dominate

Comment by Oswego Willy Wednesday, Oct 12, 22 @ 12:58 pm
I go to great lengths to avoid political advertising because most of them are so insultingly bad. We cut the cord on all cable some time ago and have only turned on broadcast antenna TV a few times since summer. I do enjoy seeing the ads featured here on Cap Fax in the “rate this ad” posts and appreciate the opportunity to see the ads here, but only once, which gives me a lay of the land view rather than the excruciating multiple times we used to see the same ads over and over and over again on TV. I believe most political ads are useless and wasted money and aggravate voters more than they persuade.

Comment by Responsa Wednesday, Oct 12, 22 @ 1:03 pm
Hulu. I wonder how much the onslaught of political ads contributed to people “cutting the cord.”

Comment by Nuke The Whales Wednesday, Oct 12, 22 @ 1:17 pm
Just sporting events that we watch, so our boys know all about abortion and why its wrong.

Comment by Bolingbrook party of 7 Wednesday, Oct 12, 22 @ 1:22 pm
Just traditional tv here, no cable, so see tons of political ads non stop. On FB at times so have some ads directed at me but I never click thru.

It’s interesting but my wife the other day
wondered out loud about all the DON’T VOTE FOR ……. ads without saying who to vote FOR. She thought that could make her ( and others ) more inclined to remember these candidates when in the polling booth, rather than the other candidate whom the ad is in “soto voice” wanting you to vote for. This is especially true with the Supreme Court candidate ads.

Comment by Product of the '60's Wednesday, Oct 12, 22 @ 1:34 pm
I see most political ads when I am out at a restaurant or bar — with the sound off. There are some that I am not certain what is happening since closed captioning is not always available.

Comment by Majority of Me Wednesday, Oct 12, 22 @ 1:47 pm
And then it won’t be long after Election Day until the Local Clown Show (aka local election campaigns) begin and the season of calls, mailings, ads and other junk resume in earnest after only a few weeks’ respite (if even that).

Comment by AcademicUnionStateEmployee Wednesday, Oct 12, 22 @ 1:49 pm
I have cable and Smart TV. If you count stuff like Hulu, Amazon Prime as streaming along with regular on-line as streaming, it wins by a lot. One insight to share, I had a job where I hired a lot of grad students 12 years ago. The vast majority of them did not watch traditional TV. They are now in their mid-30’s. You have to reach them through streaming.

Comment by levivotedforjudy Wednesday, Oct 12, 22 @ 2:20 pm
Youtube for me. I don’t subscribe to any “live tv” service. Our house is netflix and disney+ mostly and I don’t see ads there (not yet, at least), so it’s only on youtube where I’m seeing political advertising.

Comment by Scott Wednesday, Oct 12, 22 @ 2:34 pm
Sadly, just about everywhere. I was watching NBC5 last night and in one ad break, I counted five back-to-back political ads before they went back to the news. I would have welcomed a Walter Smith furniture commercial to break up the mudslinging. YouTube comes in right after TV. Nov. 9 can’t get here soon enough…

Comment by Just a guy Wednesday, Oct 12, 22 @ 4:31 pm