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Rate the new Brandon Johnson ad

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* Greg Hinz

Cook County Commissioner Brandon Johnson has released a new 30-second ad ahead of tonight’s debate.

The ad touts Johnson’s experience in violence prevention and health care, and mentions helping to pass “the law to ban housing discrimination,” a reference to the Just Housing Amendment passed by the Cook County Board in 2019.

That mayoral debate will stream tonight at 7 p.m. on ABC 7’s website, as well as its YouTube and Facebook pages.

* The spot

posted by Rich Miller
Thursday, Jan 19, 23 @ 3:03 pm

Comments

  1. I for incomplete.

    Lori is a disaster and an embarrassment. All candidates other than Chuy, ie the posers, need to throw their weight behind Chuy if they actually want what’s best for the city.

    Comment by AlfondoGonz Thursday, Jan 19, 23 @ 3:45 pm

  2. While I have seen this commercial spot several times, Brandon Johnson still remains something of an enigma. How exactly has he accomplished the things listed in the ad? I know that he has union support, especially from the Chicago Teachers’ Union, but he has never held elected or appointed office. To the commercial, I rate it a “C+” at best because it is confusing. I still do not know who the candidate is or what his background is.

    Comment by Gravitas Thursday, Jan 19, 23 @ 3:47 pm

  3. Sigh. Honestly I don’t know why the unions think they can pull this off with this kind of money. Brandon Johnson is unknown to the vast majority of Chicago voters. If they were serious about getting him elected, they would have started branding him long ago through a more sustained ad campaign. As of now with this campaign, he’s on track to maybe get 10-15% if he’s lucky. I project him in 4th.

    That said, the ad is solid. I’ll give it a B.

    Comment by New Day Thursday, Jan 19, 23 @ 3:48 pm

  4. - Gravitas - Now I’m confused: do you think Cook County Commissioner is not an elected office?

    Comment by /s Thursday, Jan 19, 23 @ 3:52 pm

  5. ===is not an elected office? ===

    Reporters ain’t the only ones who can’t Google before writing. /s

    Comment by Rich Miller Thursday, Jan 19, 23 @ 3:54 pm

  6. As an ad - solid B+. Like others, the main question will be what proof does he have to back up claims of what he’s done (because most voters likely don’t know he’s a county commissioner).

    If ad said “as a Cook County Commissioner” and listed supporting orgs by name - ad would be stronger.

    Comment by Any Moose Thursday, Jan 19, 23 @ 3:59 pm

  7. He has very little name recognition and he doesn’t even speak in the ad - very strange choice.

    Comment by Chicagonk Thursday, Jan 19, 23 @ 4:06 pm

  8. I tend to agree with others. If the ad had said, “As a Cook County Commissioner, Johnson has . . .”, it would be a lot stronger.

    and I want to hear from him, not a voiceover actor.

    I’m going with a B-, C+.

    Comment by JoanP Thursday, Jan 19, 23 @ 4:11 pm

  9. Ad C
    With a focus on the neighborhood, it’s more appropriate if he were running for alderman and not mayor of Chicago.

    Comment by Rudy’s teeth Thursday, Jan 19, 23 @ 4:23 pm

  10. I agree with others that he should name he is a sitting Cook County Commissioner, but I like the general feel of it. As someone who likes Brandon, I am more concerned about how big the ad buy is. He needs to up his name recognition quickly.

    Comment by Montrose Thursday, Jan 19, 23 @ 4:28 pm

  11. The ad is OK, C+, but accusing Rep. Garcia of having an agenda “that is being moved by the Fraternal Order of Police” is not the kind of serious conversation the City needs right now. I’m undecided, but Chuy Garcia is not being moved by the FOP.

    Comment by Three Dimensional Checkers Thursday, Jan 19, 23 @ 4:44 pm

  12. Lots of scene cuts…slightly disorienting.

    Comment by NIU Grad Thursday, Jan 19, 23 @ 5:10 pm

  13. “…but accusing Rep. Garcia of having an agenda “that is being moved by the Fraternal Order of Police…”

    Huh? The ad says none of that. And everyone knows it’s Vallas that’s tied at the hip with Chicago FOP so I have no idea what you’re talking about.

    Comment by New Day Thursday, Jan 19, 23 @ 5:11 pm

  14. The lack of specifics, plus his lack of name recognition make the ad seem very generic. Nice production quality, which somehow makes it seem even more like it could be for anyone.

    Comment by northsider (the original) Thursday, Jan 19, 23 @ 5:14 pm

  15. He doesn’t have much name recognition, but neither did Lori when she ran. However, given that he’s well to the left of Lori (even Candidate Lori), I think it’ll be tougher for him to gain traction against an established name like Chuy.

    Comment by Mark Thursday, Jan 19, 23 @ 5:18 pm

  16. did Paul Vallas actually just say not to call out the governors who are dumping people on other states? wow.

    Comment by Amalia Thursday, Jan 19, 23 @ 7:39 pm

  17. **Brandon Johnson… has never held elected or appointed office.**

    It takes a lot of… gravitas … to so strongly make this claim and be so wrong.

    Comment by JoeMaddon Thursday, Jan 19, 23 @ 9:05 pm

  18. Good ad. Most of the things he and Chuy spoke of tonight were made possible by the covid funds. I want to know how they can get all this done once that is gone.

    Comment by TimO Thursday, Jan 19, 23 @ 10:10 pm

  19. ==If the ad had said, “As a Cook County Commissioner, Johnson has . . .”, it would be a lot stronger.==. Very true

    Comment by low level Thursday, Jan 19, 23 @ 10:46 pm

  20. ===it would be a lot stronger===

    Not sure how pointing out he holds an office that nobody much cares about makes the ad stronger.

    Comment by Rich Miller Friday, Jan 20, 23 @ 7:17 am

  21. It’s a C+

    “Why?”

    I don’t think it does much in any aspect that elevates a relative unknown to a discussion even to “who is that”

    Passing, but it might not make the impact as others pass by it.

    Comment by Oswego Willy Friday, Jan 20, 23 @ 7:49 am

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