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* Smith and Wesson Facebook post…
GEMTECH® innovation, Smith & Wesson® manufacturing.
Perce|eption Brand creates apparel + goods for the tactical athlete. https://perceeptionbrand.com/Posted by Smith & Wesson Inc. on Monday, February 27, 2023
posted by Rich Miller
Tuesday, Feb 28, 23 @ 8:50 am
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Because you can never trust a deer to fight fair.
Comment by H-W Tuesday, Feb 28, 23 @ 8:51 am
“Maybe we should rethink the whole “PB” branding?”
“No. Remember who are ads are for”
“Maybe a lil more subtle?”
“How do you make this picture more subtle? Know our audience”
“Ok, post it”
Comment by Oswego Willy Tuesday, Feb 28, 23 @ 8:54 am
“tactical athlete”???
Comment by Friendly Bob Adams Tuesday, Feb 28, 23 @ 8:55 am
Boy, I bet their social media dude is
proud of himself.
Comment by Dance Band on the Titanic Tuesday, Feb 28, 23 @ 8:55 am
“… we send our thoughts and prayers…”
Comment by Oswego Willy Tuesday, Feb 28, 23 @ 8:56 am
” Wrong Tatoos ” call Devore
Comment by Red Ketcher Tuesday, Feb 28, 23 @ 8:56 am
“It’s about mental health”
Comment by Oswego Willy Tuesday, Feb 28, 23 @ 8:57 am
We are not marketing directly to the Proud Boys… honest!
https://en.wikipedia.org/wiki/File:Proud_Boys_PB_and_Wreath_Logo.jpg
Comment by Skokie Man Tuesday, Feb 28, 23 @ 8:58 am
Spend over $250 and receive a discount for freedom and liberty forearm tattoos
Comment by twowaystreet Tuesday, Feb 28, 23 @ 8:59 am
“How dare you confuse us with the Proud Boys? Just because we market a shirt with their initials and colors to assault weapon fetishists doesn’t mean we intentionally did it to make money.”
Comment by Ron Burgundy Tuesday, Feb 28, 23 @ 9:00 am
Codpiece sold separately.
Comment by 47th Ward Tuesday, Feb 28, 23 @ 9:02 am
Don’t forget to grab a pair of our punisher-themed underwear to complete the look.
Comment by twowaystreet Tuesday, Feb 28, 23 @ 9:03 am
“Stand back and stand by.”
– MrJM
Comment by MisterJayEm Tuesday, Feb 28, 23 @ 9:03 am
Protecting the streets of Chicago.
Comment by Blue Dog Tuesday, Feb 28, 23 @ 9:04 am
Discounts available for business owners along Michigan Ave.
Comment by Blue Dog Tuesday, Feb 28, 23 @ 9:06 am
We call this our “Who’s scared of CRT?” line.
Comment by Grandson of Man Tuesday, Feb 28, 23 @ 9:09 am
Books can run, but they can’t hide
Comment by twowaystreet Tuesday, Feb 28, 23 @ 9:13 am
Weapons and related gear: $1,500
Tattoos: $3,000
Stupid T-shirt: $35
Knowing that NYT/CNN will faithfully transcribe your claims of economic anxiety: Priceless
Comment by out of town stupid Tuesday, Feb 28, 23 @ 9:15 am
When you need to shoot up a school, look your best.
Comment by NIref Tuesday, Feb 28, 23 @ 9:21 am
“They took our jobs!”
Comment by Glengarry Tuesday, Feb 28, 23 @ 9:22 am
“I *am* proud of this picture, use it in the ad, just crop my face out…”
Comment by Oswego Willy Tuesday, Feb 28, 23 @ 9:22 am
“Be a part of the ‘Well Regulated’ militia”–/wink
Comment by DEE Tuesday, Feb 28, 23 @ 9:22 am
Sad that such a large part of the 2nd amendment crowd (that I am a part of) ha such little respect for decency
Comment by Ronald King Tuesday, Feb 28, 23 @ 9:26 am
Next time we storm the Capitol, Smith & Wesson has our backs.
Comment by Baloneymous Tuesday, Feb 28, 23 @ 9:27 am
“Tactical athlete”? Is that what they’re called these days?
Comment by Osborne Smith III Tuesday, Feb 28, 23 @ 9:28 am
For the tactical athlete - use it at your Walmart, your mosh pit, even your state capitol.
Comment by Keyrock Tuesday, Feb 28, 23 @ 9:30 am
“Proudly protecting whiteness since 1852″
Comment by DHS Drone Tuesday, Feb 28, 23 @ 9:31 am
Boy proud to carry common use gun
Comment by PublicServant Tuesday, Feb 28, 23 @ 9:31 am
You would have thought with all the things going on, with all money they spend on marketing they could have come up with a brand name that didn’t use PB as their initials. . .
Comment by Todd Tuesday, Feb 28, 23 @ 9:35 am
Order now! Just in time for IGOLD 2023.
Comment by Gravitas Tuesday, Feb 28, 23 @ 9:35 am
Tactical athlete, making the puny feel powerful.
Comment by Amalia Tuesday, Feb 28, 23 @ 9:40 am
===You would have thought===
That’s the thing - Todd -. It’s mind blowing.
The self own here, is it fair to think it’s accidental, or more (or less) fair that it seems too coincidental?
This is where there’s no helping the GOP or these entities as this is a marketing strategy. You can’t message subtle mistakes or overt misunderstandings.
Be well.
“Caption?”
“I’ll let you show my face if I can wear a mask or bandana… wait, no, that is me compromising”
Comment by Oswego Willy Tuesday, Feb 28, 23 @ 9:41 am
This apparel company’s website portrays itself as a humble small business, but one that hasn’t been around long and unlike most small businesses doesn’t seem eager to ID its owners. Wonder why that might be?
Comment by Ron Burgundy Tuesday, Feb 28, 23 @ 9:46 am
Clothes for the best dressed mass murderer.
Comment by Norseman Tuesday, Feb 28, 23 @ 9:48 am
For a limited time, a free sock with every purchase.
Comment by Barnaby Wilde Tuesday, Feb 28, 23 @ 9:52 am
The pants are from mom’s basement, picked up out of a dirty clothes pile on the floor. We call them “chud cargo” inspired by Charlottesville. You will not replace this look.
Comment by Grandson of Man Tuesday, Feb 28, 23 @ 9:56 am
Thigh and shoulder hug pressures adjustable to your level of neediness. #PreventiveBondingWear.
Comment by JSP Tuesday, Feb 28, 23 @ 9:57 am
They need that model to put on 150 lbs or so if they want the average proud boy to relate.
Comment by Excitable Boy Tuesday, Feb 28, 23 @ 9:58 am
Trying again…
The husband of Rep. Mary Miller said he just bought one because he likes the design.
Comment by City Guy Tuesday, Feb 28, 23 @ 10:02 am
Tactical Athlete, make yourself big.
Comment by Amalia Tuesday, Feb 28, 23 @ 10:04 am
“Paging Dr. Freud, paging Dr. Freud!”
Comment by Anyone Remember Tuesday, Feb 28, 23 @ 10:09 am
Next level compensating…
Comment by Retired School Board Member Tuesday, Feb 28, 23 @ 10:13 am
OW yea I get it I have to think they are just to close to the item to see the 30,000 foot view.
As for caption, tactical peacock
Comment by Todd Tuesday, Feb 28, 23 @ 10:18 am
Also sold in XXXXXL.
Comment by King Louis XVI Tuesday, Feb 28, 23 @ 10:21 am
I assume they have XXL options for a lot of these “tactical athletes”
Comment by High Socks Tuesday, Feb 28, 23 @ 10:27 am
Tactical athlete: Man with trigger-finger envy.
Comment by Streator Curmudgeon Tuesday, Feb 28, 23 @ 10:33 am
“Chipmunks don’t stand a chance.”
Comment by Streator Curmudgeon Tuesday, Feb 28, 23 @ 10:40 am
“Not volunteering for Ukraine”
Comment by walker Tuesday, Feb 28, 23 @ 10:40 am
“Now we’ll see if the Libs laugh at my tattoos.”
Comment by Streator Curmudgeon Tuesday, Feb 28, 23 @ 10:42 am
“Proud creator of mourning families since 1852.”
Comment by Streator Curmudgeon Tuesday, Feb 28, 23 @ 10:45 am
“Static cling spray sold separately.”
Comment by Streator Curmudgeon Tuesday, Feb 28, 23 @ 10:46 am
“We don’t need no stinkin’ stereotypes”
Comment by Vote Quimby Tuesday, Feb 28, 23 @ 10:51 am
Over compensating for some shortcomings.
These tats are going to look like mud in 50 years.
Got money to burn, blowin’ $20 with each 30 round mag.
Comment by Huh? Tuesday, Feb 28, 23 @ 10:52 am
Elmer Fudd - “I have something to surprise you today: I am going to demonstrate the appropriate process for hunting, blasting, as well as twacking down a real and live rabbit! Now, do not make any sound at all.”
Comment by Huh? Tuesday, Feb 28, 23 @ 10:56 am
“Order now and get a free tactical athlete binky.”
Comment by Streator Curmudgeon Tuesday, Feb 28, 23 @ 11:01 am
===You would have thought===
The group think thought this was a good marketing strategy.
What could go wrong? /s
Comment by Huh? Tuesday, Feb 28, 23 @ 11:06 am
Hey is that an extra clip in the pants or are just lovin’ fondling the guns? (BTW in arm ink seems like pull ons
Comment by Annonin' Tuesday, Feb 28, 23 @ 11:08 am
“The official apparel of Meal Team Six and white nationalists everywhere!”
Comment by Leap Day William Tuesday, Feb 28, 23 @ 11:17 am
Gee I wonder why the comments on that post are all hidden by the page owner?
Comment by Leap Day William Tuesday, Feb 28, 23 @ 11:18 am
Hunt’em down like a rabbit
Comment by Rabid Tuesday, Feb 28, 23 @ 11:19 am
Free tickets to Ukraine
Comment by Rabid Tuesday, Feb 28, 23 @ 11:22 am
Caddyshack three ” going underground “
Comment by Rabid Tuesday, Feb 28, 23 @ 11:34 am
Those tattoos look fake, like tat sleeves.
Comment by Steve Rogers Tuesday, Feb 28, 23 @ 11:38 am
The holster comes with a built-in strap to ease my groin pull that I hurt runnin’ the tactical course.
Comment by Huh? Tuesday, Feb 28, 23 @ 11:39 am
“Ok Liberals…take a shot”
Comment by Chicago Guy Tuesday, Feb 28, 23 @ 11:49 am
*tiki torches sold separately
Comment by Grandson of Man Tuesday, Feb 28, 23 @ 11:56 am
I made the mistake of clicking the link to see the full line of apparel… Definitely a different type of “hunting gear”
Comment by Mjolnir Tuesday, Feb 28, 23 @ 11:58 am
“Law-abiding citizen exercises 2nd Amendment rights to keep and bear arms. Felons beware.”
Comment by thisjustinagain Tuesday, Feb 28, 23 @ 12:05 pm
“Proud sponsors of neighborhood parades and festivals nationwide”
Comment by Anon 12:11 Tuesday, Feb 28, 23 @ 12:11 pm
“…exercises 2nd Amendment rights to keep and bear arms. School children, parade goers, church attendees, workplaces… beware.”
Comment by Oswego Willy Tuesday, Feb 28, 23 @ 12:13 pm
“If you still like to play dress up and you are rocking that small “d” energy, then we have a brand for you”
“Don’t let the haters tell you that 35 is too old to play army man. I mean, what else are you going to do when you live in mom’s basement?”
“Your local incel’s favorite look”
“Look strong, LOOK tough, in our new flanel-lined tough guy pants. Makes you look tough but soft inside just like you”
=“Law-abiding citizen exercises 2nd Amendment rights to keep and bear arms. Felons beware.”=
“Yeah, they are shaking in their boots”
Comment by JS Mill Tuesday, Feb 28, 23 @ 12:17 pm
Why?
Little too much Stefon?
Comment by zatoichi Tuesday, Feb 28, 23 @ 12:17 pm
Todd’s wet dream
Comment by low level Tuesday, Feb 28, 23 @ 12:22 pm
Coming soon, Tactical Athletileisure, a looser fit for people who are more comfortable sitting on their porch when they shoot at their neighbors.
Comment by Quizzical Tuesday, Feb 28, 23 @ 12:25 pm
“Mom! Did you wash my tactical chinos?”
Comment by Jocko Tuesday, Feb 28, 23 @ 12:41 pm
Meet my little friend
Comment by Rabid Tuesday, Feb 28, 23 @ 12:44 pm
So scared. So very scared. Need to be armed to the teeth to get gas and impress the ladies. Me thinks try try to hard
Comment by Stormsw7706 Tuesday, Feb 28, 23 @ 12:45 pm
beyond paintball
Comment by Rabid Tuesday, Feb 28, 23 @ 12:45 pm
Our loose tee shirts are soft, absorbent, and smooth, designed to prevent chafing of your sensitive skin. As an added benefit, they are rated as SPF 50 for those long days on the tactical range.
Comment by Huh? Tuesday, Feb 28, 23 @ 12:53 pm
Sandy: Carl I want you to kill all the gophers on the golf course
Carl Spackler: Correct me if I’m wrong Sandy, but if I kill all the golfers they’ll lock me up and throw away the key.
Comment by Columbo Tuesday, Feb 28, 23 @ 1:14 pm
I fear that strap could go way wrong…ouch!
Comment by Dotnonymous Tuesday, Feb 28, 23 @ 1:23 pm
*Viagra sold separately…
Comment by Dotnonymous Tuesday, Feb 28, 23 @ 1:29 pm
“PB, we want to look tuff so badly you can taste it”
Comment by JS Mill Tuesday, Feb 28, 23 @ 1:54 pm
P****e extender
Comment by lola Tuesday, Feb 28, 23 @ 3:13 pm
When I saw this photo, I knew there would be some triggered responses (pun intended haha). Not sure what is so scary about the Constitution….
Comment by Concerned Citizen Tuesday, Feb 28, 23 @ 3:56 pm
“Okay, I’m ready for the Farmers Market.”
Comment by Honeybear Tuesday, Feb 28, 23 @ 6:52 pm
-Not sure what is so scary about the Constitution-
The Constitution isn’t scary. It’s the amateurs interpreting it however they want to put their rights above others, rather than equal to them.
Comment by Ron Burgundy Tuesday, Feb 28, 23 @ 6:57 pm
I would pay $$ to see any of these commenters handle a firearm. Wouldn’t be nearby of course.
This whole post is the first I’ve felt second hand embarrassment.
Comment by Matt Z Wednesday, Mar 1, 23 @ 1:42 am
“I would pay $$”
When and where? Bring guns and ammo.
Been shooting for over 55 years.
Comment by Huh? Wednesday, Mar 1, 23 @ 5:09 am
===pay===
Apple Pay, Venmo… lemme know.
Don’t be blind to the tone deaf picture with that shirt and initials, and missing the point of what this marketing is, and is it accidental, purposeful, or “what”?
Comment by Oswego Willy Wednesday, Mar 1, 23 @ 5:57 am