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* WTAX…
A new partnership to raise awareness about the lifesaving potential of Firearm Restraining Orders (FROs), or “red flag laws,” is launching today during National Public Health Week involving the Illinois Department of Public Health (IDPH), Brady: United Against Gun Violence, and the Ad Council.
The Illinois effort is the first phase of a planned multi-state campaign called “Pause to Heal.” It is designed to prevent firearm suicides and other shootings by educating the public about the state’s FRO law, and the power that family and household members have to ask a court to temporarily restrict access to guns and ammunition when a person poses a threat to themselves or others.
Though FROs can be highly effective, a recent study from the Ad Council Research Institute (ACRI) and Joyce Foundation found that only 10% of Illinoisans are familiar with these potentially life-saving tools and know how to use them if needed. The new campaign aims to bolster awareness of these interventions, featuring a new website PauseToHeal and ads that will launch today across radio, digital, print, and outdoor with video PSAs to come starting later this year.
* From Mike Claffey at IDPH yesterday…
For this first phase of the campaign, IDPH is partnering with the Ad Council and Brady, who have funded the new “Pause to Heal” campaign focused on educating people in Illinois about FROs. Assets for the new campaign roll out statewide today across digital, radio, print and outdoor. The Ad Council works within a donated media model, meaning media partners provide space and time at no cost to the nonprofit, helping to spread awareness about critical social issues, like this lifesaving firearm restraining order education program.
* I’ve combined both the 15-second and 30-second ads into one file…
posted by Rich Miller
Wednesday, Apr 3, 24 @ 11:51 am
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Previous Post: Listen To Servers – Vote No On House Bill 5345
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Great ad and important effort.
Comment by Norseman Wednesday, Apr 3, 24 @ 12:16 pm
Great concept, but I give it a C at best do to the poor implementation.
I have not heard that voice talent before, but it sounds like a cross between Senator Britt and one of those prescription drug ads for some chronic condition you are supposed to be ashamed of. Who are they talking to, upper-middle class soccer moms?
The second script is way too much process jargon, which sounds hopeless to most people who are most likely to feel hopeless.
The ad attempts to appeal to spouses of gun owners or their domestic partners, who may all ready be victims of domestic abuse, but does so indirectly rather than directly, and there’s no sense of urgency or call to action other than visiting the website.
illinois.gov/pausetoheal was just bad branding. Pausetoheal.com and pausetoheal.org are owned by an investor. My advice is if you are going to run ads for the sole purpose of driving people to a website, figure out the website first.
Maybe Brady can make the owners an offer they cant refuse, redirect all traffic from one central website based on the IP address, as this campaign goes national.
Comment by Thomas Paine Wednesday, Apr 3, 24 @ 12:51 pm
It’s a nice ad - but considering that a petioner can request a hearing that leads to a 6 mo restraining order and the respondent has no say - this law is lacking due process
https://www.ilga.gov/legislation/publicacts/fulltext.asp?Name=100-0607&GA=100
(d) An emergency firearms restraining order shall be issued on an ex parte basis, that is, without notice to the respondent.
Comment by Donnie Elgin Wednesday, Apr 3, 24 @ 12:51 pm
@Donnie Elgin: Did you miss this part of Section 40?
(i) In accordance with subsection (e) of this Section, the court shall schedule a full hearing as soon as possible, but no longer than 14 days from the issuance of an ex parte firearms
restraining order, to determine if a 6-month firearms restraining order shall be issued. The court may extend an ex parte order as needed, but not to exceed 14 days, to effectuate service of the order or if necessary to continue protection.
The court may extend the order for a greater length of time by mutual agreement of the parties.
Then there’s Section 45: (a) A person subject to a firearms restraining order issued under this Act may submit one written request at any time during the effective period of the order for a hearing to terminate the order.
That ends up being as much due process as party is afforded under a domestic abuse Order of Protection, which can be for two years and result in revocation of a FOID.
Comment by The Ford Lawyer Wednesday, Apr 3, 24 @ 1:36 pm