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End of an era

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Yelloh, formerly known as Schwan’s Home Delivery, announced last month it’s closing its delivery service this November. The company cited multiple insurmountable business challenges for the decision, including economic and market forces, as well as changing consumer lifestyles.

In a Worker Adjustment and Retraining Notification, or WARN act, filed to the state of Illinois on Sept. 30 by parent group Cygnus Home Service, LLC, 119 Illinoisians will be affected across the state from the layoff. The final day of work for employees will be Nov. 22 of this year. […]

Founded in 1952, the Minnesota-based frozen food delivery giant has grown to nationwide size as a leader of the country’s largest fleet of yellow freezer trucks. The business operates as a direct-to-consumer frozen food service, with 1,100 employees nationwide. The company changed its name from Schwan’s to Yelloh in 2023 after their yellow-colored vehicles.

Yelloh Board Member Micahel Ziebell said in a statement the food supply chain disruption during the pandemic affected the business, alongside other challenges to maintain operation in a digital landscape.

I grew up eating Schwan’s. My Uncle Bill was a Schwan’s driver. We lived in rural Iroquois County, so deliveries were always appreciated. Plus, its butter brickle ice cream was heaven. Seriously. Heaven.

Several years ago, I saw a Schwan’s truck go by and chased the driver down and got a menu. It wasn’t good. Lots of meh frozen food and no butter brickle. I didn’t realize that they’d since upgraded their menu, or I would’ve given them another go.

Anyway, just a little story about a very unique part of rural Illinois life that is now gone.

posted by Rich Miller
Wednesday, Oct 9, 24 @ 3:17 am

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