Capitol Fax.com - Your Illinois News Radar

A better way for political direct mail

Posted in:

Illinois

[The following is a paid advertisement.]

You’ve done the research and bought the best direct mail list for your campaign. But do you really know if the receiver has any interest at all in your message? Are they truly engaged in reading your information? Or are you hoping your “targeted” mailer interrupts their busy life just long enough to get their attention and not get tossed into the circular file?

What if there was a way to offer true engagement with your mail piece? Would you be interested in voters actually requesting your information and remembering you once it arrives?

Look no further than this new service from Comcast Spotlight called RFI (Request For Information). The television viewer, already watching your television spot via Comcast, clicks on their remote and requests a direct mail piece be sent to them from your campaign. Comcast then sends you their address. With one click of the remote, they REQUEST your direct mail piece. They ask FOR your mailer. You send the INFORMATION promptly because Comcast Spotlight sends you the database DAILY. This service has already been very successful for Comcast clients in many retail and service categories.

Dramatically increase the effectiveness of your political direct mail with RFI and contact Richard Brehm at 312-327-5622. He’ll even show you how RFI works.

posted by Capitol Fax Blog Advertising Department
Friday, Nov 6, 09 @ 12:11 pm

Comments

No comments on this post so far.