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* Press release…
Today, the JB Pritzker for Governor campaign released its second TV ad, “Incubate.”
“Incubate” highlights JB’s visionary work to grow Illinois into one of the top technology hubs in the world. Five years ago, JB brought tech leaders and entrepreneurs together to found 1871, a non-profit technology incubator. In the years since, Chicago transformed from a city falling behind in the tech economy, to a leading center for technology growth and innovation. Along the way, 1871 supported hundreds of startups and helped create over six thousand good paying jobs in Illinois.
“When Illinois was falling behind in the tech economy, I decided to think big, bring people together, and get results for our state,” said JB Pritzker. “I’m proud of our work building 1871, and helping turn Illinois into one of the top technology hubs in the world, a center for creativity, innovation, and entrepreneurship. But there is more work to be done. Under Governor Rauner’s failed leadership, Illinois is losing jobs and wasting opportunities. We need a Governor with big ideas, who knows how to bring people together and get things done.”
* Tribune…
Encouraging start-ups is the prominent feature of the new ad, which contains testimonials from people largely affiliated with 1871. The candidate does not speak in the ad.
Instead, it features Suzanne Muchin, founder of Mind + Media Matter Studio, a multiplatform marketing firm and 1871 board member; Matt Moog, CEO of PowerReviews, a customer review technology firm who chaired 1871; Shradha Agarwal, president of Outcome Health, a consumer focused wellness website; Amanda Lannert, CEO of Jellyvision and a member of 1871’s advisory board and Neal Sales-Griffin, CEO of CodeNow, a computer code mentoring firm and one of Encouraging 1871’s first tenants.
In the ad, Moog touts that “Illinois is now one of the fastest growing and largest technology hubs in the world” after Muchin laments that a decade ago the state was far behind on high technology jobs.
“This is what’s possible. When someone like J.B. puts forward a big idea and a big vision, that is exactly what our state needs right now,” Muchin says to close the ad.
* Rate it…
…Adding… Script…
People don’t realize that 10 years ago, Illinois was way behind when it came to tech jobs.
It was both hard to raise money and it was hard to hire the right employees.
JB Pritzker really saw the potential of being able to grow tech jobs right here.
He is the visionary and architect behind 1871.
JB created something unique, which was one of the first non-profit institution like 1871.
I’ve definitely seen first-hand how JB Pritzker has had an impact on not only my company but hundreds if not thousands of other people.
He honestly cares about others doing well and making a name for themselves in Illinois.
One thing I love about JB is that he’s a visionary but he gets it done.
Illinois is now one of the fastest growing and largest technology hubs in the world.
This is what’s possible when someone like JB puts forward a big idea and a big vision. That is exactly what our state needs right now.
posted by Rich Miller
Monday, May 15, 17 @ 8:39 am
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Saw it over the weekend. It’s good. I liked the “think big” line.
Comment by RNUG Monday, May 15, 17 @ 8:49 am
Clean, capable and well paced ad. Lots of diversity, gender friendly, and all qualified testimonials.
Easily the best from the Dem side I’ve seen in (forever) a long time.
Well done.
Comment by A guy Monday, May 15, 17 @ 8:49 am
Much better ad than the first one. It’s also an ad that will work well among voters who won’t be voting in the Democratic primary, it hits a lot of the same themes that made Rauner attractive to independents in 2014.
Comment by The Captain Monday, May 15, 17 @ 8:52 am
Better than the first ad, so B+. that first ad was truly strange and empty.
Comment by Amalia Monday, May 15, 17 @ 8:59 am
==”We need a Governor with big ideas, who knows how to bring people together and get things done.”==
This ad is good.
Comment by Anonymous Monday, May 15, 17 @ 8:59 am
The first ad was good. This one is better.
Comment by WTF Monday, May 15, 17 @ 8:59 am
Illinoisans finally will have the chance to get what they’ve always been wanting in a Governor, someone who caters to tech company CEOs in Chicago. /s
Good ad on the surface, and Pritzker deserves props for 1871, but maybe interview workers at these companies next time? Also, featured in the video was Matt Moog whos wife is the 43rd ward committeeman. Guessing that JB has that locked up (shocking).
Comment by TopHatMonocle Monday, May 15, 17 @ 9:12 am
As good of an ad you can have with others vouching for s candidate.
Each person was identified, each person came from their own perspective how they see Pritzker.
The fact 1871 is here in Illinois, those jobs are tangible and countable, they all made clear the success of 1871 is due in large part, if not completely to Pritzker’s vision and follow through.
Dunno if you want to go after the testimonials, they may go after the numbers, but this is just about as complete, textbook even, to the intro-testimonial ad.
“A”
Comment by Oswego Willy Monday, May 15, 17 @ 9:16 am
Outstanding! Rauner couldn’t identify one job that he created during his debate with PQ. JB has created thousands of jobs as a private citizen. I pray to God that Illinois voters dont buy Rauner’s line of bull and we put a guy who really knows how to get things done in office. We need JB!
Comment by Anon Monday, May 15, 17 @ 9:17 am
Neal Sales-Griffin: dark horse for JB’s running mate.
JB’s focus, so far, on job creation is going to serve him well. He should endeavor mightily to not get pulled off that message.
Comment by Arsenal Monday, May 15, 17 @ 9:19 am
Compare and contrast with all the spots Rauner ran of the positive contributions he made during his life as a businessman in the private sector.
I kid. Bustout Bruce, for all his dough and strained relationship with the truth, couldn’t produce one. When asked directly at a debate, he could not name one business he helped grow or create jobs, after a lifetime of work.
He wasn’t that kind of businessman. He ain’t that kind of governor.
Comment by wordslinger Monday, May 15, 17 @ 9:21 am
Like the ad. Also like that it sets up negative ads in the future. We have discussed on this blog how incubators connected to universities have shut down because of the budget impasse. JB can run targeted ads where these incubators have shut down, blaming Rauner.
Comment by Last Bull Moose Monday, May 15, 17 @ 9:25 am
==Also like that it sets up negative ads in the future.==
Must be nice to be able to afford enough ads to convey a complete storyline.
Comment by Arsenal Monday, May 15, 17 @ 9:27 am
Whooever connects with blue collar workers outside the white collar tech centers, will win.
This ad DOESN’T do that.
JB is preaching to a choir here.
This campaign isn’t about any old jobs, it is about BLUE COLLAR LABOR jobs.
Comment by VanillaMan Monday, May 15, 17 @ 9:39 am
Give it an A. I haven’t seen any of Pritzker ads out of the Quad Cities stations, but we’re swamped with Rauner and his duct tape. It would be very nice to see Pritzker run some out here.
Comment by Aldyth Monday, May 15, 17 @ 9:40 am
==This campaign isn’t about any old jobs, it is about BLUE COLLAR LABOR jobs.==
Not sure I agree. In my experience, people don’t aspire to blue collar jobs. If they have one, they want it to be respected, absolutely, but they also want a better job, and *definitely* want their kids to have better jobs.
Comment by Arsenal Monday, May 15, 17 @ 9:55 am
1871 has created more jobs then Rauner has.
Comment by DuPage Monday, May 15, 17 @ 10:06 am
Everyone take a breath. This is a marathon, not a sprint. You have to tell people who you are first, and that takes more than one ad. Judge this ad on its merits, not what it can’t possibly contain yet. Plans for the economy and blue collar jobs will come, presumably.
Comment by Jibba Monday, May 15, 17 @ 10:06 am
==Whoever connects with blue collar workers outside the white collar tech centers, will win. This ad DOESN’T do that. JB is preaching to a choir here. This campaign isn’t about any old jobs, it is about BLUE COLLAR LABOR jobs.==
J.B. still has to win the primary. Winning the choir requires preaching to the choir.
Comment by Name/Nickname/Anon Monday, May 15, 17 @ 10:17 am
JB deserves every ounce of credit for 1871. The vision was his. The execution was led by him. And BTW, Chris Kennedy owes a big measure of his success with revitalizing the Merchandise Mart by turning it into a tech hub to JB’s decision to put 1871 there. So yea, this is kind of a big deal. The ad captures all that well.
Comment by Anonymous Monday, May 15, 17 @ 10:27 am
Very good ad, when put in the context of what Rauner has done and said (or didn’t say), in regards to creating jobs.
As far as blue collar workers and jobs, tech centers are in buildings. That means plumbers, electricians, construction workers and the like also get jobs via the expanding tech industry.
Plus, Trump’s got everybody covered on the millions and millions of low-skill, high-pay blue collar jobs that will come when job creators’ taxes are slashed and job-killing regulations are eliminated.
Comment by Grandson of Man Monday, May 15, 17 @ 10:39 am
It’s too slow paced for a 60 second ad, I found myself drifting off.
Comment by Fax Machine Monday, May 15, 17 @ 10:49 am
Who aspires to blue collar jobs?
Voters who make things for a living.
Voters who use their hands to work.
Voters without college.
Voters who need work.
Voters in Kankakee, Danville, Decatur, Rockford, Rock Island/Moline, Peoria, Galesburg, Centralia, East St. Louis, Chicago Heights, Berwyn, Calumet City, Wheaton, Springfield, Joliet, Elgin, Ottowa/Peru, Des Plaines, Cicero, Aurora - you know - voters who are impacted by the lack of jobs.
Voters like these voters want to earn an hourly wage be in a union, punch a clock and earn enough to buys groceries and pay the rent.
Voters in these cities have witnessed decline, crimes, falling real estate value, and deteriorating bad schools. These voters want change and fell for Rauner. Get these voters and you get elected.
These voters aren’t moved by a billionaire helping college graduates in tech jobs. These voters will determine who becomes governor.
Comment by VanillaMan Monday, May 15, 17 @ 10:56 am
Very pretty, but not really responsive (I mean, you know it’s not, because you start with a question I didn’t ask). It’s still been my experience that these voters aspire to far more than punching the clock. And many of them are actually hostile to the idea of joining a union. This seems like nit-picking. “Don’t focus on bathrooms, focus on jobs!” “No, not THOSE jobs!”
Comment by Arsenal Monday, May 15, 17 @ 11:30 am
Undercuts Rauner’s “venture capital” business cred. — for those who care.
Rauner cuts jobs for profit. Pritzker creates jobs via not-for-profit incubator.
Good ad for early in the introductory phase, but not much of significance to most voters.
Comment by walker Monday, May 15, 17 @ 11:44 am
The union hostility is not based upon ideology. It is based upon jealousy of those earning union wages and benefits.
Unemployed citizens accept clock punching and unions over hand outs.
Also, voters in other jobs, living in distressed communities, are perceptive enough to be concerned over the lack of those clock punching jobs for their neighbors.
Reality fills those jobs. They are shunned by young folks who dream of becoming rich by gaming, singing, beauty, and cutting celebrity hair. Few college grads want these kinds of jobs.
I’m old enough to remember Democrats championing these citizens. Bill and Donald targeted them right into the Oval Office.
Comment by VanillaMan Monday, May 15, 17 @ 11:46 am
Pritzker is following the Clinton playbook so closely I’m beginning to wonder if he’s paying people to comment online like Hillary did.
This is the kind of bland, slick product ad staffers like but nobody else notices or cares about.
Comment by David Brock Monday, May 15, 17 @ 12:27 pm
==In the years since, Chicago transformed from a city falling behind in the tech economy, to a leading center for technology growth and innovation.==
1871 was founded in 2012. According to Crain’s, Chicago was already one of the fastest-growing cities for tech jobs coming out of the recession.
http://www.chicagobusiness.com/article/20150421/BLOGS11/150429971/chicago-beats-even-silicon-valley-in-tech-job-growth
1871 is great, but the tech sector in Chicago was vibrant before its arrival.
Comment by City Zen Monday, May 15, 17 @ 1:07 pm
==It is based upon jealousy of those earning union wages and benefits.==
Absolutely, but it exists nonetheless.
Bottom line is, if Pritzker can establish a narrative that he’s created jobs (and it’s going to take more than one ad), people aren’t going to turn up their nose because it’s not the right kind of job.
Comment by Arsenal Monday, May 15, 17 @ 1:09 pm
CityZen, you clearly know nothing about the City’s tech scene. But if you do want to say that it was vibrant, may I point out that Pritzker has been worked to build the tech scene in Chicago for 20 years. 1871 was a major accomplishment but by no means the only one.
Comment by Anon0091 Monday, May 15, 17 @ 2:30 pm
More about all the fancy high tech jobs he’s created in the big city. This was obviously made by a bunch of Clintonites. This high tech/Silicon Valley flavored stuff means nothing to anyone outside Chicago. He’s done two commercials now and he still hasn’t helped regular people (those outside the political establishment fishbowl) feel like they have a handle on who he is. Maybe he will finally introduce himself in commercial #3.
Comment by Fax machine swamped Monday, May 15, 17 @ 3:35 pm
Wait till he sees Paterakis Muscle…
Comment by Alex Paterakis Monday, May 15, 17 @ 4:22 pm
This is for the Democratic primary, so obviously Chicago land voters matter a great deal and this ad speaks to that audience. The only “better” critique I’d add is that Pritzker’s voice isn’t heard at any point…probably would be good idea for him to say at least one line at the end to solidify some kind of slogan.
Comment by Veil of Ignorance Monday, May 15, 17 @ 4:24 pm
“Pritzker is following the Clinton playbook so closely I’m beginning to wonder if he’s paying people to comment online like Hillary did.”
Hillary Clinton won IL by over 17 points.
Comment by Mike Monday, May 15, 17 @ 4:56 pm