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Rauner: For far too long, we have been livin’ beyond our means, spendin’ money that Illinois taxpayers could not afford.
TV Talking Head: Gov. Bruce Rauner promises to fix the state’s financial trouble.
TV Talking Head: Gov. Bruce Rauner is reaffirming his promise to fix the state’s budget mess.
TV Talking Head: A bold plan’s been introduced…
TV Talking Head: Doubling down on his promise to shake up Springfield.
TV Talking Head: Democrats’ spending plan is four billion dollars short of revenue…
TV Talking Head: Billions more than the state collects in taxes.
Rauner: That is completely unacceptable. I cannot sign a fake budget.
TV Talking Head: Gov. Bruce Rauner renewing his call for term limits.
TV Talking Head: Daily meetings with Illinois lawmakers
TV Talking Head: To try to end the impasse down in Springfield.
TV Talking Head: The Senate pushed through a $37 billion spending plan, which now heads to the House.
Rauner: It’s a stunning failure again by the Senate Democrats, passing a massive tax hike without passing true, lasting property tax relief.
Announcer: Working for you and our future. Bruce Rauner.
posted by Rich Miller
Friday, May 26, 17 @ 11:11 am
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I think the execution is effective but at 55 seconds this wasn’t made to air.
Comment by The Captain Friday, May 26, 17 @ 11:14 am
This is exactly how Rauner will defeat whomever the Democrats trot out.
Others saying the things Rauner uses against Dems, the vertical integration of message, passed on to the television news media, in a sound bite that fits perfect, packaged together, a string… to create a 100% phony image of Rauner that only needs :30 seconds of enough “phony” to hollowly ring like a false siren of the sea.
It’s an “A-” as an ad.
It wins. It defeats the truth.
It defeats… the truth. Think on that.
As an honest ad besides the reading of copy?
It fails, as Rauner fails… But it succeeds… in defeating the truth.
Comment by Oswego Willy Friday, May 26, 17 @ 11:17 am
“I cannot sign a fake budget.”
But for over 2 yrs he’s refused to do his constitutional duty to submit a balanced one.
Just on basis of how shamelessly disingenuous it is to the core, I have to give it an F.
Comment by just sayin' Friday, May 26, 17 @ 11:19 am
setting us up fopr vetoing the passed budget and revenue systems modernizations because not pro- business enough…
Abandon hope, all who who live in Illinois — while we still have this Campaigner (I can’t call him governor because he still is campaigning and not governing.)
Comment by Anonymous Friday, May 26, 17 @ 11:20 am
I would give the ad a C at best. It just shows he can hire a bunch of talking heads that will say whatever he wants. Nothing new..too long…boring!
Comment by justpeachy Friday, May 26, 17 @ 11:23 am
setting us up for vetoing whatever the legislature passes this week - because it is not pro-business enough for him.
Abandon hope, all who still live in Illinois. As long as we have this Campaigner on the second floor. ( I can’t call him governor, because he continues to campaign rather than govern.)
Comment by Capitol View Friday, May 26, 17 @ 11:23 am
My TV must be broke. Can’t see it.
Comment by Arthur Andersen Friday, May 26, 17 @ 11:23 am
Correct Oswego Willy. The only way Rauner can possibly lose is if voters become knowledgeable and engaged on what is going on in Illinois and who is damaging the state the most. Sadly apathy still rules. I can’t even get most of the Afscme rank and file that I oversee at my agency to wake up on what is going on. Sigh….
Comment by Steward As Well.... Friday, May 26, 17 @ 11:26 am
Can you please stop calling something fake simply because you don’t agree with it? Sheesh!
Comment by Archiesmom Friday, May 26, 17 @ 11:29 am
It’s a good thing Governor Rauner isn’t focused on politics…
Comment by Commonsense in Illinois Friday, May 26, 17 @ 11:29 am
And that budget is more real than anything Rauner has presented!
Comment by Archiesmom Friday, May 26, 17 @ 11:29 am
And this is why, unfortunately or not, Pritzker is best positioned to challenge Rauner. Rauner will use the money that is contributed by himself and his friends to constantly be airing his dishonest propoganda. It is how he buried so many Dems last year as they lacked the money to air counter messages. Pritzker has the capability to stay after Rauner on the airways and televisions to define Rauner as a failure.
Comment by Redraider Friday, May 26, 17 @ 11:29 am
Effective ad. It portrays Rauner as a leader who is trying to fix Illinois. Effective use of newscasters who seem to be almost endorsing Rauner’s efforts. I’d give it an A- only because it’s a bit too long.
Comment by phocion Friday, May 26, 17 @ 11:31 am
TV Talking Head: Gov. Bruce Rauner promised to fix the state’s financial trouble, but he couldn’t.
TV Talking Head: Gov. Bruce Rauner promised to fix the state’s budget mess, but he couldn’t.
TV Talking Head: His plans would have gutted working families, so they failed to find support.
TV Talking Head: He doubled down and failed to compromise.
TV Talking Head: Rauner never presented either a balanced budget, or any cuts, so spending went out of control even as Illinoisans went without.
TV Talking Head: Under Rauner, Illinois bill backlog debt exploded by over 10 Billion.
TV Talking Head: Like Rauner, we’re out of time. He couldn’t be the governor he promised us he would be.
Announcer: Rauner is a failed governor, we must replace now.
Comment by VanillaMan Friday, May 26, 17 @ 11:33 am
So what exactly is his “bold plan?”
Since early in his campaign, he’s referred to his “plans,” but never provides details, much less bills.
As long as the public buys this half baked crap, he wins the messaging war.
Comment by Sir Reel Friday, May 26, 17 @ 11:35 am
Steward, ever think the rank and file are the informed, smart ones?
Comment by Anonymous Friday, May 26, 17 @ 11:36 am
Well done vanilla man- you are hired
Comment by Redraider Friday, May 26, 17 @ 11:41 am
If ILLDEMS were serious about their messaging they would hire VanillaMan immediately.
Comment by illini Friday, May 26, 17 @ 11:50 am
Lousy ad, but great use of the terms “Livin’” and “Spendin’” Every day he’s makin’ me a little sicker.
Comment by Collinsville Kevin Friday, May 26, 17 @ 11:55 am
A 55 sec ad? Is this for social media? If so it will engage the base but will be ignored by those not partaking of the kook-aid.
Comment by Rogue Roni Friday, May 26, 17 @ 11:58 am
Rauner “forgets” to mention his party affiliation anywhere in this campaign ad. That says something very revealing about the damage being done to the Republican brand.
Comment by Reality Check Friday, May 26, 17 @ 12:03 pm
They probably would not get elected, but we need at least one candidate to be honest with the public.
As -V Man- says, start by making it clear Rauner has failed. Then tell the truth: the only way out of the mess Rauner created is more revenue from higher taxes. Blame it ALL on Rauner and the IGOP. Say we need a discussion on the entire state tax system. Push for a constitutional amendment to move to a progressive income tax; explain most people will pay the same or less. Push to close corporate welfare and giveaways. Push to expand and lower the sales tax.
And if you want to counter the property tax freeze proposals, roll out a version of the Netsch tax swap plan.
Spun properly, it can all be framed as a battle for the working class citizen against the rich elitist.
Comment by RNUG Friday, May 26, 17 @ 12:05 pm
“Gov. Bruce Rauner renewing his call for term limits.”
I strongly suspect Bruce will not be happy when voters answer that call next year with respect to his office.
Comment by GOPgal Friday, May 26, 17 @ 12:07 pm
My red district will eat this up and repeat back the quotes. OW is right, this ad totally and completely defeats the truth. With no rebuttal, this will be the truth.
Comment by CCP Hostage Friday, May 26, 17 @ 12:07 pm
== Rauner “forgets” to mention his party affiliation anywhere in this campaign ad. That says something very revealing about the damage being done to the Republican brand. ==
As long as Rauner can “win” by keeping taxes low and starving the government beast, he doesn’t seem to care what the collateral damage is.
Comment by RNUG Friday, May 26, 17 @ 12:10 pm
Don’t Blame Me…
…I Voted for Vanilla Man!
Comment by Don Gerard Friday, May 26, 17 @ 12:10 pm
“Anon” 11:36am - If smart is sitting back doing nothing, taking no position, not planning on voting, and willing to accept an unecessary financial hit on salary in the near future well if that is smart count me out. Just don’t come whining to me after the fact….
Comment by Steward As Well.... Friday, May 26, 17 @ 12:29 pm
“Anon” 11:36, if “smart” is willing to accept a doubling of health premiums, pension reductions, unfettered privatization, and a big hit in pocket take home dollars respective to future salaries, well count me out. Just don’t come whining to me after the fact.
Comment by Steward As Well.... Friday, May 26, 17 @ 12:52 pm
==I cannot sign a fake budget==
But your “stopgap” can be a billion more than the democratic one you bad-mouthed.
He keeps going back to “property tax freeze”, a phrase that must’ve tested well. It’s a shame that homeowners will only hurt their communities if Bruce gets his want.
Comment by Jocko Friday, May 26, 17 @ 1:10 pm
As has been noted in his other “PSAs”, incredible amount of diversity in Rauner’s constituents shown! (S)
Comment by Anon221 Friday, May 26, 17 @ 1:12 pm
Paul Harvey’s the ‘Rest of the Story’ is needed that disputes every line exactly like OW has done.
Comment by zatoichi Friday, May 26, 17 @ 2:48 pm
“I cannot sign a fake budget”
AH
Normally, that’s true, but you can because you are a fake governor!
Comment by VanillaMan Friday, May 26, 17 @ 3:17 pm