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* Press release…
Do Your Job, Inc. is debuting a new digital ad in response to Governor Rauner’s re-election slogan in which he reminds people that instead of governing he chooses to fight.
After spending most of his first term campaigning instead of governing, Governor Rauner announced Monday that we’re in for more of the same. He may have ditched the Carharrt jacket and cheap watch but don’t let his costume change fool you, Illinoisans are in for a wild ride.
People from across the political spectrum don’t trust Governor Rauner. With each day, more and more conservatives are voicing their criticisms.
Illinois House Republican Floor Leader Peter Breen was recently quoted as saying: “I’ve had a front-row seat to a governor that is unable to adequately and competently administer Illinois government.” While conservative state Sen. Dan McConchie is on the record questioning “whether the governor’s word can be trusted.” […]
Do Your Job, Inc. will continue to speak up on behalf of Illinoisans disappointed with Bruce Rauner’s refusal to do his job. The organization is led by IL Sen. Michael E. Hastings of South Suburban Cook County, IL Rep. Lou Lang of Skokie and Illinois AFL-CIO President Michael T. Carrigan.
* The video…
* Script…
Narrator: With many in Illinois struggling to make ends meet, Governor Rauner offers another TV ad and a remarkably candid slogan:
Rauner: I choose to fight.
Narrator: We remember Governor. Republicans and Democrats chose compromise to pass a budget. You alone chose bickering.
Rauner: I choose to fight.
Narrator: Your my way or the highway game on schools robbed our kids.
Rauner: I choose to fight.
Narrator: Governor Rauner we know you choose to fight, but we need someone who chooses to lead. Tell Governor Rauner: do your job; choose to lead.
posted by Rich Miller
Wednesday, Oct 25, 17 @ 12:24 pm
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Excellent. I’m especially fond of the symbolism of Rauner walking away from his bully pulpit. I can’t wait for this to really happen.
Comment by Dome Gnome Wednesday, Oct 25, 17 @ 12:27 pm
Oh, that’s good.
Comment by Archiesmom Wednesday, Oct 25, 17 @ 12:30 pm
That is good stuff, there.
Comment by Ole' Nelson Wednesday, Oct 25, 17 @ 12:32 pm
I only read the narrative without viewing the ad. What I don’t understand is why the democrats are urging Rauner to lead instead of showing that he has nobody’s best interest but his own. Calling Rauner to lead in my opinion is like calling the devil to lead. Why would you want someone not that does not have your best interest to lead you?
Comment by Real Wednesday, Oct 25, 17 @ 12:33 pm
Love it! This is exactly the point I made when the Rauner Sleazy Rider (h/t DP) ad came out. While everyone was gushing over it, I thought y’all were missing the point. Rauner got nothing done but the fight. That’s not what people want which is why he’s at 63% disapproval. This ad is rick solid on that point.
Comment by Chicago Cynic Wednesday, Oct 25, 17 @ 12:38 pm
Pretty good, but they should continue the “I choose to fight…” sentences.
Rauner: I choose to fight.
Narrator: …against compromise to pass a budget.
Rauner: I choose to fight.
Narrator: …equitable school funding.
Comment by City Zen Wednesday, Oct 25, 17 @ 12:45 pm
Political leadership is pragmatism and compromise. Rauner is incapable of both.
I think that’s the point here. Just blindly “fighting” is pretty much what Trump is doing — has done. It gets the base riled up, but — as in the case of both Trump and Rauner — accomplishes little, if anything.
Comment by Macbeth Wednesday, Oct 25, 17 @ 12:45 pm
The concept can obviously be applied to many issues/events
Governor, why have social services closed because of non-payment from the state?
Why has our backlog of bills tripled since you took office?
Why did you fire so many people from your staff over the summer?
Take his “fight” and co-opt it to mean to throwing a temper tantrum, make it petty. The Guv isn’t brave, bold and strong, he is a weak, powerless man who is frustrated by his inability to do what he wants to do. So he takes it out on all of us.
Comment by Henry Francis Wednesday, Oct 25, 17 @ 12:49 pm
Extremely effective for viewers who see _and hear_ the ad in its entirety.
But a spot that rests on its audio, and doesn’t pay off til the end, so pretty much worthless for anyone who sees it without sound or doesn’t watch to the end.
Comment by Reality Check Wednesday, Oct 25, 17 @ 12:55 pm
BTW — This ad is probably a bad idea, though. The notion of “fighting” is exactly what many Rauner supporters want. And once you activate the idea of “someone who fights” is essentially at the core of the GOP these days.
It’s not about rational action, it’s about emotional empathy. And many GOP voters do, in fact, like the idea of a father figure fighting. That’s what father figures do — or, at least, are supposed to do.
This, as opposed to the nurturing, rational idea of “leadership for all.”
So, yeah, it’s a great ad — but it won’t sway anyone on the fence. Voters now want authority. They don’t want some Enlightenment-rational-ideal of “universal goodness” or “veracity” to get in their way.
It’s about emotion now — not rationality. It’s all tribal, and this ad activates the “yeah, Rauner is a fighter” that drives many GOP folks when they poke the chads in the voting booth.
Comment by Macbeth Wednesday, Oct 25, 17 @ 12:56 pm
==And once you activate the idea of “someone who fights” is essentially at the core of the GOP these days.==
In IL, cutting right to the lizard-brain cores of party ID probably accrues to the Democrats’ benefit.
Not to say this is a good ad. I can’t judge these things, and it’s also a *web ad*, so it doesn’t matter unless it really goes viral (in which case, the question of how effective it is will be answered).
Comment by Arsenal Wednesday, Oct 25, 17 @ 1:02 pm
Grade C. Telling Rauner to lead at this stage is, in my opinion, like giving him excellent advice on handling the rest of this term and urging him how to govern better in his second term. What if he takes this advice? Or, what if some of his recent decisions that have surprised people actually *are* about leading and doing a governor’s job? Then what? I just don’t see this as a well thought out strategy or messaging for his opponents to go with right now. “Do your job”. Two years ago, maybe this would and could have worked. A few months before the primary? No. Do they want him to “do his job” instead of continuing to mess up? How does it benefit his primary opponents if he “does his job” and voters think he is? Why should he be replaced if he is doing his job or seen as doing his job? Such a strange slogan.
Comment by Responsa Wednesday, Oct 25, 17 @ 1:03 pm
“Governor Rauner we know you choose to fight, but we need someone who chooses to lead.”
Someone call the burn unit, they have a new patient.
Comment by Perrid Wednesday, Oct 25, 17 @ 1:04 pm
===“someone who fights” is essentially at the core of the GOP these days… but it won’t sway anyone on the fence===
Nobody in the core of the GOP is gonna vote D anyway.
Comment by Rich Miller Wednesday, Oct 25, 17 @ 1:06 pm
==Do they want him to “do his job” instead of continuing to mess up? ==
The people who made this ad? Probably not.
But the people who might vote for either party? My word, yes. This ad is “for them” (as much as a web ad is for anyone), and with them, this “more in sorrow than anger” tone can be useful.
Comment by Arsenal Wednesday, Oct 25, 17 @ 1:08 pm
@Responsa, the ad makes perfect sense to me. I would love for BVR to do his job and lead the state. Illinois, as a whole, will be better off. I can disagree or agree with him on policy issues, which is different than leadership qualities. But the fact is that nearly every aspect of state government is worse now than it was in January 2015. And not just worse, but much worse. “Do your job” is a clear message that he has not done his job.
Comment by Steve Rogers Wednesday, Oct 25, 17 @ 1:49 pm
As weak as tepid dish pan water. Grade D.
Comment by Say What? Wednesday, Oct 25, 17 @ 2:42 pm
Great ad. Rauner couldn’t lead if his life depended on it.
Comment by Cheryl44 Wednesday, Oct 25, 17 @ 4:38 pm