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* NBC…
(W)hat is the most expensive race of 2018 so far? Try the gubernatorial contest in Illinois between wealthy Republican Gov. Bruce Rauner and wealthy Democratic opponent J.B. Pritzker, where a whopping $66 million has already been spent on TV and radio ads, per Advertising Analytics.
Here are the most expensive contests of 2018 in terms of ad spending through May 13:
Illinois Governor: $66.3 million
Indiana Senate: $16.0 million
Florida Governor: $15.2 million
Wisconsin Senate: $14.2 million
Ohio Governor: $12.9 million
PA-18 race: $11.9 million
Georgia Governor: $10.5 million
West Virginia Senate: $9.6 million
Florida Senate: $8.9 million
Pennsylvania Governor: $8.9 million
posted by Rich Miller
Wednesday, May 16, 18 @ 12:54 pm
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Previous Post: Analysis turns thumbs down on pension “consideration” plan
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Surprised California’s Governor race isn’t on the list.
Comment by 47th Ward Wednesday, May 16, 18 @ 12:59 pm
Wow, 4x the next closest race
Comment by Bothanspied Wednesday, May 16, 18 @ 1:00 pm
“Willy” is spelled with two Ls, and EFT are accepted, and sometimes preferred.
Lots of dough out there…
Comment by Oswego Willy Wednesday, May 16, 18 @ 1:06 pm
In the immortal words of former Cubs right-hander Carlos Zambrano: We stinks.
Comment by Linus Wednesday, May 16, 18 @ 1:07 pm
I now know how Illinois created 180,000 new jobs.
Comment by Montrose Wednesday, May 16, 18 @ 1:08 pm
Florida primary in September
They might come close to Illinois by that time
Comment by Etown Wednesday, May 16, 18 @ 1:17 pm
Costs alot to hire BTIA.
Comment by Generic Drone Wednesday, May 16, 18 @ 1:17 pm
More than the next four races combined.
It’s like some people, more than one, think it’s a job worth having.
Comment by Anonymous Wednesday, May 16, 18 @ 1:18 pm
The amount of money involved vindicates the early JB supporters who realized that only a fellow billionaire could compete with Rauner’s bucks.
Comment by anon2 Wednesday, May 16, 18 @ 1:21 pm
Seems like we could expect better candidates for that kind of money.
Comment by Tequila Mockingbird Wednesday, May 16, 18 @ 1:28 pm
Wow, with that kind of spendin’ Bruce might not get exactly the countertops he wants at his Italian villa.
Comment by Anon Wednesday, May 16, 18 @ 1:28 pm
I wonder, as Bruce continues to write checks, if he is reluctant to continue as he knows he doesn’t have much of a chance, but yet continues to write them due to his pride?
Comment by Anonymous Wednesday, May 16, 18 @ 1:40 pm
=Seems like we could expect better candidates for that kind of money.=
Yes. Although in this case, they are doing the buying, so maybe we should be honored that they value us this much.
Comment by m Wednesday, May 16, 18 @ 2:15 pm
If I had 20 million or more in personal funds to spend on my campaign, I would take it all to another state and establish residency there instead.
Comment by Tequila Mockingbird Wednesday, May 16, 18 @ 2:21 pm
This brings a smile to the TV station managers. Sales of commercials will bring in a lot of extra revenue.
Comment by DuPage Wednesday, May 16, 18 @ 2:21 pm
With Illinois’ problems, I wouldn’t take that job for $66 million.
Comment by Streator Curmudgeon Wednesday, May 16, 18 @ 2:22 pm
2 Billionaires vying for a job that pay $177,000 a year.
Comment by Strobby Wednesday, May 16, 18 @ 2:31 pm
Clear waste of both people’s money
Ego is very expensive
Comment by cannon649 Wednesday, May 16, 18 @ 7:42 pm