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* Your rating of this new Pritzker TV ad?…
And keep in mind that people get far more information from the visuals than the voiceovers.
posted by Rich Miller
Friday, Aug 17, 18 @ 1:29 pm
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I don’t think all of the costumes were included, but I like it. It kind of points to the fact that the past Rauner administraton was just a low budget show (or no budget show) with lots of costume changes but no plot.
Comment by Flynn's Mom Friday, Aug 17, 18 @ 1:34 pm
==
Question of the day
Friday, Aug 17, 2018
* Your rating of this new Pritzker TV ad?…
And keep in mind that people get far more information from the visuals than the voiceovers.==
On this premise, Bruce Rauner should be very happy with this commercial. It’s visually pretty flattering to him.
Comment by A guy Friday, Aug 17, 18 @ 1:36 pm
I didn’t mean to say “past” Rauner administration.
Comment by Flynn's Mom Friday, Aug 17, 18 @ 1:36 pm
Meh. If you’re going to accuse him of playing dress up I think you have to highlight the fact that he is almost a billionaire and is pretending to be a regular guy. I get that JB can’t really make that hit since he’s richer that Rauner, but if you’re not going to make the hit about Rauner pretending, then you should’t allude to it. Plus the pictures they showed of him weren’t particularly bad or embarrassing looking. Again, meh.
Comment by Perrid Friday, Aug 17, 18 @ 1:39 pm
I give it an A. On message, good visuals, and it’s even a little fun. Glad somebody is poking fun at this idiosyncratic (read: idiotic) wardrobe. A flannel can’t make you more country all by itself, but hey, as Rich points out, visuals are often more informative than words, so maybe people out actually buying it.
Comment by DarkDante Friday, Aug 17, 18 @ 1:40 pm
===On this premise, Bruce Rauner should be very happy with this commercial. It’s visually pretty flattering to him.===
“And now, the nominees for for Best Costume for Bruce Rauner are… “
Who is the real Bruce Rauner?
Comment by Oswego Willy Friday, Aug 17, 18 @ 1:40 pm
On the thread about BVR and the “left-leaning” media, where Rauner told Madonia he loved campaigning, that I find that really hard to believe.
Do commenters who’ve had first-hand interaction with the gov get the sense he loves campaigning?
‘Cause my sense is that he loves dressing up in costumes, which I suspect are chosen to disguise the fact that he’s worth $900 million or whatev.
Comment by dbk Friday, Aug 17, 18 @ 1:41 pm
Why all the Rauner smiling faces and thumbs up in brilliant color?
An ice cream cone, for crying out loud? Is this a negative spot?
If you can’t find some frowny faces to bathe in ominous B+W, maybe the concept ain’t soup yet.
Not good.
Comment by wordslinger Friday, Aug 17, 18 @ 1:43 pm
Weak, like JB at a Golden Corral… Rauner still loses by double digits
Comment by Taco the Bull Friday, Aug 17, 18 @ 1:47 pm
watched with no sound - makes Rauner look surprisingly good - woodworker, ice cream fan, dog lover, POW/Marine corp supporter, plus the biker gear appeals to many.
Comment by Texas Red Friday, Aug 17, 18 @ 1:47 pm
dbk, Rauner is out and about in the Springfield area ALL the time. High school games, street markets, races, restaurants, etc.
Yes, he loves campaigning and meeting people.
Comment by Anonymous Friday, Aug 17, 18 @ 1:49 pm
If you want visuals, how about a video of the Village People singing YMCA, and photoshop the Guv’s face on each of them and have them sing “Rauner” right before “YMCA”. Do it Jib-Jab style.
Comment by Henry Francis Friday, Aug 17, 18 @ 1:50 pm
===An ice cream cone, for crying out loud? Is this a negative spot? ===
↑↑↑↑↑↑↑↑↑
Comment by Rich Miller Friday, Aug 17, 18 @ 1:52 pm
FADE IN
Double doors closed, above, sign reading “Bruce Costumes”
Doors open. Long walk in closet. Costumes line both sides, signs for costumes peeking out.
“For four years, Bruce Rauner failed Illinois. Even his closet full of costumes can’t hide that.
Cut to “Biker Bruce”
“There were the 736 days Bruce Rauner held Illinois hostage…
Cut to “Cowboy Bruce”
“…and the $1 billion dollars of intetest when Bruce ran up debts, owing small business like social services that help those in need”
Cut to “Carhartt Bruce”
“When you are considered the worst governor in America, you need costumes to hide your failure.”
Cut to open closet door, looking in at costumes
“It’s time to send Bruce Rauner… and his costumes packing”
Closet door slams closed.
Comment by Oswego Willy Friday, Aug 17, 18 @ 1:52 pm
Not my preferred angle: Bruce Rauner dresses up to fool people he’s a regular guy but is a multimillionaire who has hurt millions of people in his fight against unions and the regular guy.
The ad portrays a frivolous person who parades around in outfits while the state is crashing, which feeds into not being in charge and constant blaming—Rauner failed.
B-
Comment by Grandson of Man Friday, Aug 17, 18 @ 1:53 pm
I guess all the pictures with Rauner looking bad in a costume were taken?
Comment by Oswego Willy Friday, Aug 17, 18 @ 2:00 pm
‘Nember when the DGA did an ad that was supposedly a negative ad against Jeanne Ives… and ‘nember how it was shot?
Maybe the same Crew did this ad?
Comment by Oswego Willy Friday, Aug 17, 18 @ 2:05 pm
Pritzker really needs to unveil and begin touting the frack out of his tax plan — and blast Rauner’s disingenuousness on the “Madigan tax hike.”
Focus, J.B.
Comment by Nick Name Friday, Aug 17, 18 @ 2:06 pm
OW- your posts immediately made me think of the game show “To Tell The Truth”. I think three Bruces could easily appear In three different costumes to try and stump voters. The problem is, when asked at the end, ” Will the real Bruce Rauner please stand up,” no of ‘em will be able to;)
Comment by Anon221 Friday, Aug 17, 18 @ 2:07 pm
Way to make Bruce look like the Happy Warrior, kids. F.
Comment by Arthur Andersen Friday, Aug 17, 18 @ 2:08 pm
They couldn’t get a pic of Rauner in the clean suit with the hairnet? That was priceless.
I think the smiles and ice cream were an attempt to make this humorous and to appear less negative. It’s still summer, so a light touch is helpful. There will be plenty of time for black and white when they get to the Quincy ads. Until then, this is fun-negative, not end of the world negative.
Comment by 47th Ward Friday, Aug 17, 18 @ 2:12 pm
JB needs to take on a more serious approach with Rauner. Leave all the humor and cute music alone. If you claim this is the most important election of your lifetime it surely doesn’t look like it with this kind of ad.
Comment by Real Friday, Aug 17, 18 @ 2:12 pm
- Anon221 -
At this point, anything is better than this half-baked idea.
“We have the money, so use color. Black and white looks so cheap”
I’m kinda embarrassed for them.
They have this idea, and, seriously, it’s like the crew who did the DGA Ives ad was tasked to do this but “for realz” and they forgot how to convey a message that isn’t tongue and cheek.
It’s like “Rauner’s best costumes” on display, but to be judged positively.
Yikes.
Comment by Oswego Willy Friday, Aug 17, 18 @ 2:13 pm
Awful ad, unless the point is to make Bruce look better. Do Pritzker and Caprara approve these ads, or do they just go from the production staff straight to the broadcasters?
Comment by Lester Holt’s Mustache Friday, Aug 17, 18 @ 2:14 pm
==↑↑↑↑↑↑↑↑↑==
I’m sorry, but is the fact that there is an ice cream cone here, or that the photos selected aren’t necessary bombs mean this ad is “positive?” It shows our “leader” playing fiddle while Rome burns. There’s a lot of room to play with a dress-up theme in future ads, but I think that this ad sits at the good middle ground between being too silly (i.e. Anon221 above) or taking itself too seriously (i.e. wordslinger at 1:43).
Comment by DarkDante Friday, Aug 17, 18 @ 2:20 pm
Just spend 5 minutes perusing the Cap Fax archives and you can come up with much better pics of the Guv.
In this one you have (a) ugly shirt, (b) biker vest, (c) cowboy hat, (d) mariachi band and (e) Guv. cada hombre drinkin’ a Modelo.
https://capitolfax.com/2015/07/21/caption-contest-248/
Comment by Henry Francis Friday, Aug 17, 18 @ 2:22 pm
Having grown up in Central iIlinois where jeans and plaid shirts are the weekend norm I don’t think Rauner’s wardrobe variances and choices look nearly as silly or cynical to people south of I-80 as many commenting here may think. Wherever in Illinois you live and whatever your economic status is, you go to a picnic or casual church event or ball game you wear one type of clothing –you go to a wedding or attend a dance at the golf club you get more dressed up (maybe in a tux even). I can’t rate this ad higher than a C assuming that the purpose of it is to convince undecideds to vote for JB. It’s actually a rather enjoyable ad to watch. But I don’t think it works as a political ad for Pritzker because it humanizes the governor more than it sells JB.
Comment by Responsa Friday, Aug 17, 18 @ 2:22 pm
It might be a little too “inside baseball.”
It appeals to political insiders like us who roll our eyes at Bruce’s corny dress-up routine. But will regular folks get it?
Comment by Roman Friday, Aug 17, 18 @ 2:23 pm
Someone please create a little ditty mimicking the village people singing in all his different costumes. This guy is laughing at us all. Can’t wsit till he’s gone.
Comment by Anonymous Friday, Aug 17, 18 @ 2:25 pm
===It shows our “leader” playing fiddle while Rome burns. There’s a lot of room to play with a dress-up theme in future ads, but I think that this ad sits at the good middle ground between being too silly (i.e. Anon221 above) or taking itself too seriously (i.e. wordslinger at 1:43).===
If I have to think about it that much to get the point… you’re doing it wrong.
If the first things i think about is a highlight reel of Rauner looking good in costumes and the DGA cheeky ad for Ives… you may need to rethink all you’re trying to say, and how you’re saying it.
Comment by Oswego Willy Friday, Aug 17, 18 @ 2:26 pm
I’d give it a C-. Definitely too colorful. OW’s iteration is an A.
If I were the Pritzker camp, I’d maybe start running some “faux” anti-McCann ads about now.
Comment by TKMH Friday, Aug 17, 18 @ 2:27 pm
Puerile. What scares me is that the voter research presumably justifying this spend indicates this sort of ad works.
Comment by Cook County Commoner Friday, Aug 17, 18 @ 2:27 pm
–Having grown up in Central iIlinois where jeans and plaid shirts are the weekend norm I don’t think Rauner’s wardrobe variances and choices look nearly as silly or cynical to people south of I-80 as many commenting here may think.–
What amazing anthropoligical insight. I wonder if people wear jeans and checked shirts in other parts of the state?
You’re somehow missing the point, which is that Rauner is doing a bit, like with the van and droppin’ g’s. The dude spent $100K to join a wine club.
Comment by wordslinger Friday, Aug 17, 18 @ 2:29 pm
===…iteration is an A.===
Appreciate that, - TKMH -, it needs to be workshopped, but the wood is there. If you’re making a point about costumes, “show” that a) they’re costumes, b) they’re used to hide Rauner is a phony, and c) Rauner looks silly wearing them.
I think I have all three premises.
Dunno if their ad has them.
Comment by Oswego Willy Friday, Aug 17, 18 @ 2:31 pm
Rauner isn’t tanking because of anything the Pritzker people are doing. It’s just because this state is so sick of Rauner.
Good thing for JB, because the advertising is really weak (see the goofy puppy ad for another recent example). They bulldozed a bunch of inept and poorly funded opponents in the primary and now have the good luck to face an historically unpopular governor in a poor environment for Republicans.
And, I want JB to win. Thank god it’s not competitive.
Comment by Moe Berg Friday, Aug 17, 18 @ 2:35 pm
Governor’s looking pretty good. Considering Pritzker has run dress up ads of his own, and dyes his hair jet black, more like Blagojevich jet black, I’m not so sure that the visual of this ad harms the governor.
Comment by Louis G. Atsaves Friday, Aug 17, 18 @ 2:35 pm
Going after how a woman dresses would be considered sexist…
Comment by ugh Friday, Aug 17, 18 @ 2:42 pm
A corpulent, Elitist Democrat who frequently wears a vest to hide his girth mocking the appearance and the way regular people dress.
What could go wrong?
Polls show a majority of voters hold the Speaker more responsible for the budget impasse.
Comment by Lucky Pierre Friday, Aug 17, 18 @ 2:44 pm
===…would be considered sexist…===
No matter the gender, if you’re wearing costumes…
These… are costumes.
Comment by Oswego Willy Friday, Aug 17, 18 @ 2:45 pm
Sheesh. It’s just an ad, Word, and I offered my rating and observations just as everybody else commenting here today did. It’s OK if you don’t agree with me or if you see an entirely different point or result when you viewed the ad yourself.
Comment by Responsa Friday, Aug 17, 18 @ 2:48 pm
ugh- So what would you call Rauner’s rocking that red dress comment?
Comment by Anon221 Friday, Aug 17, 18 @ 2:49 pm
===Polls show a majority of voters hold the Speaker more responsible for the budget impasse.===
Rauner is polling double digits behind Pritzker.
Madigan is running unopposed.
Comment by Oswego Willy Friday, Aug 17, 18 @ 2:49 pm
D terrible ad- happy, campy music in the background, the voiceover guy is mediocre at best in conveying a message of failure and the graphics? Too many colors, all pictures of him smiling and the text is tough to read with all the colored background.
Just staggering to me that this team has no clue whatsoever about how to run an attack ad. It’s simple, ready, dark background, bad pictures of the candidate, ominous music, a James Earl Jones type voice saying Bruce Rauner failed.
The first one’s free, anymore will cost you.
Comment by DuPage Bard Friday, Aug 17, 18 @ 3:02 pm
==mocking the appearance and the way regular people dress==
No, the way *Rauner dresses*. He’s told us himself he’s not “regular people”. He’s told us himself he’s “probably the .01%”.
Stow the performative outrage, LP.
Comment by Arsenal Friday, Aug 17, 18 @ 3:04 pm
==Polls show a majority of voters hold the Speaker more responsible for the budget impasse.==
What do polls show about people wanting Rauner to serve a second term?
Comment by Arsenal Friday, Aug 17, 18 @ 3:05 pm
I’m not a Rauner fan by any means, but this ad almost makes him likeable in a goofy sort of way. And as others have said, JD has little room to tease anyone else’s appearance.
Comment by IllinoisBoi Friday, Aug 17, 18 @ 3:27 pm
==corpulent==
Really? That’s where you’re going now? Grow up.
==Polls show a majority of voters hold the Speaker more responsible for the budget impasse.==
Rauner’s approval is at 29%. Your programming doesn’t allow you to ever acknowledge that though.
Comment by Demoralized Friday, Aug 17, 18 @ 3:43 pm
Rate the ad: C at best
Thank goodness it’s not going to be just one of a handful. With unlimited funds JB can and must do better.
Rich, please assure me that JB’s campaign reads this blog. Tremendous ad ideas, especially Willie’s closet ad idea.
Comment by don the legend Friday, Aug 17, 18 @ 4:00 pm
I like the coat hanger, sublinlinagul message?
Comment by Rabid Friday, Aug 17, 18 @ 4:03 pm
===Tremendous ad ideas, especially…===
Appreciate it, - don the legend -
They aren’t looking to me, they got a crack team that’ll figure this out.
This place is a hotbed incubator for ideas, it’s cool how this place, how much everyone shares.
OW
Comment by Oswego Willy Friday, Aug 17, 18 @ 4:06 pm