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* Press release…
Today, ahead of the first televised gubernatorial debate, the Pritzker campaign is releasing two new TV ads that show how Bruce Rauner drove state finances into the ground.
The ads highlight another central failure of Rauner’s tenure: gross fiscal mismanagement at the expense of Illinois taxpayers. “Credit” focuses on Rauner dragging the state’s credit through eight downgrades to the lowest of any state in U.S. history while “Interest” focuses on Rauner wasting over $1 billion of taxpayer money on late fees for unpaid bills.
“Bruce Rauner wrecked Illinois’ finances at the expense of taxpayers across the state,” said Pritzker campaign communications director Galia Slayen. “This failed governor is responsible for wasting $1 billion and eight credit downgrades, leaving Illinois with the worst credit rating of any state. While it will take years to recover from this damage, one thing is abundantly clear: four years of failure is enough.”
* “Credit”…
* Script…
Want to see what failure looks like? Under Bruce Rauner, Illinois’ credit rating has been downgraded eight times to the lowest of any state in American history. Bruce Rauner, four years of failure is enough.
* “Interest”…
* Script…
Want to see what failure looks like? Bruce Rauner has wasted over a billion taxpayer dollars on interest penalties for the state’s unpaid bills. Over a billion dollars. Bruce Rauner, four years of failure is enough.
By the looks of things, that “Four years of failure is enough” tagline will be driven so deep into everyone’s heads by November that people will be mumbling it in their sleep.
posted by Rich Miller
Thursday, Sep 20, 18 @ 12:07 pm
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===By the looks of things, that “Four years of failure is enough” tagline will be driven so deep into everyone’s heads by November that people will be mumbling it in their sleep.===
“Pat Quinn failed” worked for Rauner.
Good on the Pritzker Crew, “Skyhook, in reverse”… makes so much sense.
Comment by Oswego Willy Thursday, Sep 20, 18 @ 12:12 pm
Yes. Repetition is the key to driving the point home. Targeted ads on impact on local universities would be good. Four years of failure is enough.
Comment by Norseman Thursday, Sep 20, 18 @ 12:22 pm
Skyhook in reverse indeed (h/t to OW).
Short and strong ads. The $1 billion in interest on debt is staggering—all for a war by a multimillionaire and billionaires against worker rights. I imagine these ads will run back to back, like the other two.
Comment by Grandson of Man Thursday, Sep 20, 18 @ 12:24 pm
These are effective because they are not only true, people really believe them.
Comment by Al Thursday, Sep 20, 18 @ 12:27 pm
“Want to see what failure looks like?” [Insert jarring example] “Four years of failure is enough.”
It’s a clear and concise message and it resonates.
Comment by slow down Thursday, Sep 20, 18 @ 12:55 pm
I like the short hard hitting messages being used. The Pritzker people are finally doing their job. This will work on any issue, Well done, and very effective.
Comment by Retired Educator Thursday, Sep 20, 18 @ 1:01 pm
One suggestion. Include images of him wearing the goofy Bruce the biker costume with rolled hat. It’s so contrived it looks like a jumpsuit with a zipper in the back.
Comment by El Conquistador Thursday, Sep 20, 18 @ 2:54 pm
Nice work by the Pritzker crew.
Comment by Soccermom Thursday, Sep 20, 18 @ 3:39 pm
The simple truth always resonates…One billion bucks vig on debt bangs the drum loudly in every listener’s ear.
Comment by Anonymous Thursday, Sep 20, 18 @ 4:20 pm