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PDA campaigning

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Illinois

Boing Boing posts this message from a reader about how PDAs are being used on campaigns:

With regard to the PDA stuff, canvassing operations have been using them to enter data at houses about voters. They use them to store maps of neighborhoods. This helps them control their databases and collect information more efficiently. [Snip]

Also, when contacted voters reveal their preferences and begin discussing what issues are important to them, some of the canvassers use the PDAs to show commercials and videos that specifically target the things voters are discussing.

Look into it a little more. It’s pretty fascinating how much technology is being harnessed by campaigners this year.

I wonder if they’re entering individual voter information and issue preferences into those PDAs and then uploading the data into a central computer bank, which could then spit out super-personalized direct mail, e-mail and robocall follow-ups.

posted by Rich Miller
Friday, Oct 22, 04 @ 1:10 am

Comments

That’s exactly what’s happening. For a full rundown try here.

Comment by IP Friday, Oct 22, 04 @ 6:05 pm