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* Press release…
Today, Democrat Brad Schneider released a new television advertisement featuring and narrated by Barack Obama.
Speaking straight into the camera, Obama reminds viewers of the high stakes in this election and urges them to vote for Schneider to protect Medicare and Social Security, pass commonsense gun safety legislation, and protect women’s rights.
“It is a true honor to have the support of Barack Obama and I am incredibly grateful for his help communicating our message,” said Schneider. “From equality to expanding healthcare, I am committed to protecting the progress we have made over the last eight years, and I look forward to working with Hillary Clinton to build on Obama’s legacy by finally passing comprehensive immigration reform and commonsense gun safety legislation.”
The ad begins airing widely this week on broadcast television and online.
* The spot…
* Script…
Barack Obama: This is not your typical election. It’s not just a choice between parties or policies. It’s about who we are as a people.
Vote for Brad Schneider and the Democrats. So we can keep America’s promise to our seniors. Protect our kids and our cops from gun violence. And preserve a woman’s right to choose.
Join me. Reject cynicism and fear. Reach for what we know is possible. Support Brad Schneider and the Democrats.
posted by Rich Miller
Tuesday, Oct 18, 16 @ 10:27 am
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More “Hope and Change” platitudes from the master of the teleprompter.
Comment by Rerun Tuesday, Oct 18, 16 @ 10:32 am
I think it serves as a good response to the ads that attack Schneider for supporting the Iran deal. I, however, found those ads odd in that they seem to imply that Illinois is under direct threat from ISIS.
Comment by AlfondoGonz Tuesday, Oct 18, 16 @ 10:34 am
Maybe the polling says these are the right issues to be talking about but to me it feels like a primary ad.
Comment by The Captain Tuesday, Oct 18, 16 @ 10:36 am
I can’t wait until Obama is gone. He talks about turning from fear, right after he tells seniors that the GOP is going to take their money, kids will be gun victims and women will be unable to abort any pregnancies if they choose.
Counting down the days…
Comment by VanillaMan Tuesday, Oct 18, 16 @ 10:36 am
“More ‘Hope and Change’ platitudes from the master of the teleprompter.”
I’d wondered where you’d wandered off to, Governor Palin…
– MrJM
Comment by @MisterJayEm Tuesday, Oct 18, 16 @ 10:38 am
“I can’t wait until Obama is gone.”
Bad news: The man is 55-years old with a 54% approval rating — he’ll be campaigning for Democrats for the next three decades.
– MrJM
Comment by @MisterJayEm Tuesday, Oct 18, 16 @ 10:42 am
C. Not personalized enough to be effective.
Comment by Last Bull Moose Tuesday, Oct 18, 16 @ 10:43 am
You mean like how Jimmy Carter campaigned repeatedly for the Democrats over the past forty?
Yeah. That’ll happen.
Comment by VanillaMan Tuesday, Oct 18, 16 @ 10:47 am
@Last Bull Moose:
You nailed it. The commercial says next to nothing about the 10th District candidate.
Comment by Anonymous Tuesday, Oct 18, 16 @ 10:47 am
Spends entire term complaining about lack of moderate Republicans…spends every moment of free time trying to kick them out of office. Ok.
Comment by NIU Grad Tuesday, Oct 18, 16 @ 10:48 am
B. I agree with Moose, not personalized - I bet there’s an ad just like this in a number of swing districts. But any ad that district with Obama saying vote for Brad Schneider is at least a B.
Captain, I would bet those three issues have the highest appeal to independents and moderate Republican women.
Comment by Century Club Tuesday, Oct 18, 16 @ 10:51 am
It’s a pass, but it’s very generic. The big whoop is that the President is in the ad. That’ll please the people who admire him. The 10th is a focused message place. Not sure if this is enough to sway the independent crowd there. The fiscal stuff is important there. The whole “right to choose” business is a wash up there. Everyone knows it. It promotes “a party” in a place where that’s more irrelevant than anywhere in the state. It’s a pass, but it’s not terribly effective in my opinion.
Comment by A guy Tuesday, Oct 18, 16 @ 10:52 am
===You mean like how Jimmy Carter===
A one-termer who left office unpopular vs. a two-termer who is leaving office on a much higher note.
Bad comparison.
Comment by Rich Miller Tuesday, Oct 18, 16 @ 10:53 am
“You mean like how Jimmy Carter campaigned repeatedly for the Democrats over the past forty?”
Just skipped right over the reelection and job approval part, huh? Okay.
Whatever helps you make it through the night…
– MrJM
Comment by @MisterJayEm Tuesday, Oct 18, 16 @ 10:55 am
It cuts to the big issues here.
Dold grandstands about being a different kind of Republican, but at the end of the day, he’s anti-Obama, says Hillary would be a “disaster” and raises money to beat her (does he support Trump after all?), and teams up with the GOP Congress to block all the legislation he claims to support.
Comment by lake county Tuesday, Oct 18, 16 @ 10:56 am
(But would give the ad a B/B+, on style.)
Comment by lake county Tuesday, Oct 18, 16 @ 10:57 am
You can say a lot of things about Jimmy Carter most of them great as a person. As President He never lost the House. The popular Clinton and Obama did. If President Obama were able to win House seats, wouldn’t he have already done it?
Comment by jeffinginchicago Tuesday, Oct 18, 16 @ 11:01 am
So, what would a “typical” election year be? Seems like every single election is “special”.
Comment by Ractin Tuesday, Oct 18, 16 @ 11:11 am
Jimmy Carter was Pat Quinn on national stage
Comment by Anonymous Tuesday, Oct 18, 16 @ 11:19 am
I give up. Schneider never takes my excellent advice on his ads for the 10th district, anyway. It’s just another generic ad that shows Brad doesn’t have a creative bone in his body. The Obama ads probably are very useful in other districts where Dems are trying to motivate and increase voter turnout from disengaged voters. 10th district voters are not an overtly partisan bunch and do not need motivation to go vote. So, Grade C.
Comment by Responsa Tuesday, Oct 18, 16 @ 11:22 am
It’s an effective ad. Obama’s approval in the 10th is likely higher than his national average. It also helps in contrasting the differences between the two parties today. Dold’s has campaigned on the premise that he’s willing to adopt certain ideals that Democrats hold dear. Schneider doesn’t have that same burden. He can embrace his own party while Dold has to distance himself from his.
Comment by Anonymous Tuesday, Oct 18, 16 @ 11:23 am
===The Obama ads probably are very useful in other districts where Dems are trying to motivate and increase voter turnout from disengaged voters===
This is who votes in the 10th in presidential years.
Comment by lake county Tuesday, Oct 18, 16 @ 11:27 am
Not an effective ad. Obama is popular in that District. But even the casual observer will see that it’s a canned speech blasting Republicans, and then when Obama says Schneider’s name he’s off camera. Meaning, this ad is being used for plenty of Congressional candidates, and then President Obama just does a voice over for each to make it “personalized.” Meh, maybe I’m too critical, or grumpy. At least Obama has risen above campaigning in Democratic primaries for Illinois House legislative contests.
Comment by phocion Tuesday, Oct 18, 16 @ 11:31 am
==Dold’s has campaigned on the premise that he’s willing to adopt certain ideals that Democrats hold dear. ==
Yes he has. And what evidence is there that Brad has ever been willing to recognize and adopt any ideals that the many Republicans in his district also hold dear?
Comment by Responsa Tuesday, Oct 18, 16 @ 11:48 am
In this district where Hillary and Obama have such high approval ratings, I would guess there are more people who disagree with Dold’s stubborn, continuous refusal to allow Congress to vote on gun control.
Comment by lake county Tuesday, Oct 18, 16 @ 12:07 pm
Join me. Reject cynicism and fear. And the Constitution. Support Brad and the democrats.
Comment by Beeker Tuesday, Oct 18, 16 @ 12:35 pm
Congressional approval ratings are between 15-20%
Obama is 54% nationally, like others have already said. He’s probably above 60% in the 10th CD.
Not the best ad ever, but it will still help Schneider. I give it a solid B
Comment by siriusly Tuesday, Oct 18, 16 @ 12:58 pm
Content: C-
Prez saying it: A
Comment by Madigan's Lapdog Tuesday, Oct 18, 16 @ 12:59 pm
Brad is a dullard as a candidate. This generic commercial represents another wasted opportunity for the Schneider campaign with the POTUS on board no less.
Comment by Boring Tuesday, Oct 18, 16 @ 1:05 pm
Brad is still AWOL from his commercials. Outside of the “I approve this message,” we haven’t seen him speak once.
D.
Comment by ChrisB Tuesday, Oct 18, 16 @ 1:14 pm
Obama is reading from a teleprompter above his head, the lighting is terrible and the last photo of the two of them is photoshopped together. Disaster for what should have been a gimme putt.
Comment by Shore Tuesday, Oct 18, 16 @ 1:44 pm
Help, Help, I can’t stop laughing! Great comments but the ad is hilarious. When POTUS has the time to do a ad for a non-incumbent,(I am sure he sat and did many more at the same time)he has checked out. Plus, he was walking next to the White House. Aren’t there laws against political work at the office? Just sayin!
Comment by Side Splitterman Tuesday, Oct 18, 16 @ 1:57 pm
My guess is that this stock footage was from a generic commercial shoot which was edited and spliced to be used for several candidates in different districts. I doubt that it was specifically produced for Schneider.
Comment by Ed Wood Tuesday, Oct 18, 16 @ 2:00 pm
Dold can always counter with a Trump endorsement ad.
Comment by wordslinger Tuesday, Oct 18, 16 @ 2:25 pm
Or just re-cut this one with Obama and him.
Comment by A guy Tuesday, Oct 18, 16 @ 2:37 pm
–Or just re-cut this one with Obama and him. –
Why would he do that? Earlier today, you said Trump was selling well in the suburbs.
Comment by wordslinger Tuesday, Oct 18, 16 @ 2:43 pm
Shouldn’t President Obama be guiding the Justice Dept and FBI on how they do their jobs rather than stumping on the campaign trail?
Comment by blue dog dem Tuesday, Oct 18, 16 @ 2:58 pm
Surprised Barack was not touting Obamacare
Comment by Piece of Work Tuesday, Oct 18, 16 @ 3:23 pm
blue dog, Barack IS directing the FBI and Justice Dept. how to do their job.
Just not appropriately.
Comment by PoW Tuesday, Oct 18, 16 @ 5:13 pm
One reason for some of the language in the ad
http://www.politico.com/story/2016/10/democrats-house-campaign-money-229957
Comment by Precinct Captain Tuesday, Oct 18, 16 @ 6:17 pm
Honestly, I think Dold’s is better. https://www.youtube.com/watch?v=gP8Mlxct7do More personal, tells a story. Obama’s popular in Illinois, and probably more in the district, but there’s only so much a canned ad can do.
Comment by Terrence Wilkens Tuesday, Oct 18, 16 @ 11:03 pm