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New Do Your Job, Inc. digital ad: “Serious people are questioning whether Governor Rauner has lost it”

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[This post has been bumped up for visibility.]

* Press release…

As Senate Bill 1 heads to Governor Rauner’s desk, Do Your Job, Inc. is asking him to get a grip, do his job and sign the bill.

After decades of talks around reforming the state’s education formula, Senate Bill 1 is the only bill to have passed the legislature. The bill is endorsed by editorial boards, community partners, school districts and school superintendents across the state. By vetoing the bill, Governor Rauner will put the funding of our schools in jeopardy.

In the past, Governor Rauner has recognized the need for a more equitable education funding formula.

According the Illinois Policy Institute, Governor Rauner said the following in his 2017 State of the State Address:

For years, Illinois has provided the lowest percentage of education financial support from any state in the country. And we have the largest gap between funding for high income schools and low income schools in the country, both across the state and within the city of Chicago.

This June, the SJ-R ran a piece entitled “Purvis: Rauner likes 90% of school funding reform bill but will veto” where the lede was:

Gov. Bruce Rauner’s education adviser, Beth Purvis, said the governor supports 90 percent of the education funding reform bill that was passed by the legislature this spring, but would still veto it because it is too generous to Chicago Public Schools.

On July 17th, Governor Rauner reiterated the value of SB 1 on his twitter page:

Lawmakers should send education funding bill SB1 to my desk immediately. This helps public schools in IL get equitable and adequate funding.

But Governor Rauner’s actions have gotten even more bizarre during the Governor’s not-so-special session.

He hasn’t disclosed legislative language for the Illinois General Assembly to act on.

He’s refused to meet with Senate President Cullerton or Senate Bill 1’s sponsors in the House and Senate. In fact, he’s called the Senate President’s desire to negotiate an “outrageous” demand. (After all, Governor Rauner is on the record saying: Nobody tells me what my policies are, nobody.)

And a day later, in a move which we can only assume can be attributed to Rauner’s “unhealthy obsession with media and messaging” as a Sun-Times source called it, Rauner created a working group which has yet to produce a legislative alternative which can pass the General Assembly.

The ad, entitled “Lost It” will run on digital platforms and can be viewed here and contains the following narration:

Serious people are questioning whether Governor Rauner has lost it.
After a three-year budget crisis, Rauner alone wanted to take the state over the cliff.
Republicans and Democrats worked together to solve the problem without him.
Then, Rauner fired his professional staff and replaced them with some questionable characters.
And now he’s stoking a school crisis, threatening to veto a new funding formula educators support, and his own education secretary said has 90 percent of what Rauner likes.
Governor Rauner, get a grip. Do your job.

Do Your Job, Inc. is led by IL Sen. Mike E. Hastings of South Suburban Cook County, IL Rep. Lou Lang of Skokie and Illinois AFL-CIO President Michael T. Carrigan.

* The spot…

posted by Rich Miller
Tuesday, Aug 1, 17 @ 1:05 am

Comments

I like this mocking tone better than the one last week, but that’s just me.

Comment by Arsenal Monday, Jul 31, 17 @ 5:11 pm
This ad. hits the nail on the head.

Comment by Mama Monday, Jul 31, 17 @ 5:12 pm
Ok. Preaching to the choir, on a narrow channel. Not sure what the goal is for these things. Testing message?

Comment by walker Monday, Jul 31, 17 @ 5:19 pm
I love this ad and not just because I agree with it.

The goal is to make him look crazy, and it absolutely nails it. The faces? The arguments? It really does make him look like he’s lost it.

Comment by Gooner Monday, Jul 31, 17 @ 5:20 pm
Rauner already looks nutty even without the ad. The people who support him look the same.

Comment by Real Monday, Jul 31, 17 @ 5:24 pm
I think “lost it” is kind of strong, but there are certainly many characteristics that Rauner never really had to begin with.

Comment by Dome Gnome Monday, Jul 31, 17 @ 5:35 pm
I thought it test poorly if you make Rauner look “bad” in images. lol.

Meh.

It’s busy, it’s not organized, it’s VO isn’t linking well with the headline grabs…

Not what I’d call… strong messaging.

Comment by Oswego Willy Monday, Jul 31, 17 @ 5:39 pm
Captain Queeg

Comment by Facts are stubborn things Monday, Jul 31, 17 @ 5:43 pm
I don’t believe he (the guv) ever “had it.” I have mentioned this before the agency I work for management is absolutely terrified of him. Making my job much more difficult correcting or coming to mutual resolutions.

Kind of like what is going on right now at the capitol. Go figure.(lol)

Comment by Steward As Well.... Monday, Jul 31, 17 @ 5:44 pm
Painting Rauner as unstable is going to hit home. Statredwith just one person saying it. Now a newspaper calls it a unhealthy obsession. Only a matter of time before Ed boards start headlining- has Rauner lost it?

Comment by Anonymous Monday, Jul 31, 17 @ 5:50 pm
May I suggest Gotta Get a Grip, the new Mick Jagger single, for Friday afternoon? (Or maybe sooner.)

Comment by Keyrock Monday, Jul 31, 17 @ 6:17 pm
Can anyone please explain why the rest of the state should bail out Chicago, when they get in this kind of trouble every 15-20 years or so? Doesn’t continually funding their god awful spending habits just cause them to continue to behave badly over and over?

Comment by Really Monday, Jul 31, 17 @ 6:30 pm
===Can anyone please explain why the rest of the state should bail out Chicago, when they get in this kind of trouble every 15-20 years or so?===

You explain the per pupil formula first.

This has been discussed often, I think even to you.

Comment by Oswego Willy Monday, Jul 31, 17 @ 6:37 pm
Not very good. A fail. Musical bed is almost cartoonish. If you’re going to try to seriously say someone has “lost it”, the music might have a more dramatic lilt to it. The Woman Voice Over sounds dishonest. The voice just grates and doesn’t imply credibility. It implies a gossipy voice.

Comment by A guy Monday, Jul 31, 17 @ 6:46 pm
Is it Deja Vu? Mayor Daley may resurrect his famous quote that fit a currently imprisoned Illinois Governor so well…”Coo Coo”.

Comment by DeseDemDose Monday, Jul 31, 17 @ 7:36 pm
Some might say he’s come undun .

They’re having some fun, firing up whoever is paying attention to digital ads at this point.

Maybe trying to goad Rauner into some new emotional-whopper-story-that-doesn’t-perpetuate-stigma.

Comment by wordslinger Monday, Jul 31, 17 @ 7:44 pm
Very strong, IMO. Maybe trying to do just a hair too much, but their best yet.

Comment by Reality Check Monday, Jul 31, 17 @ 8:54 pm
Dear Leader (Trump), please appoint Governor Rauner as the new director of the Department Of Homeland Security and get him the heck out of here

Comment by Me AgainDeard Monday, Jul 31, 17 @ 9:32 pm
- Wordslinger - @ 7:44pm

We’ll just have to guess who that line applies to.

Comment by RNUG Monday, Jul 31, 17 @ 9:34 pm
The goal is to keep peeling off Rauner voters from 2014. Questioning his sanity absolves his supporters from reelecting him.

Good ad.

Comment by VanillaMan Monday, Jul 31, 17 @ 11:25 pm
Rauner was elected on a promise to drive his opponents mentality ill, what kind of sick people do that

Comment by Rabid Tuesday, Aug 1, 17 @ 7:38 am
Lost it? When did he have it?

Comment by Anonymous Tuesday, Aug 1, 17 @ 8:25 am
He’s got to keep fighting to stay in office so he doesn’t have to return to his life of poverty and desperation. Wait a second. Why does he want to do this again?

Comment by Man with a Plan Tuesday, Aug 1, 17 @ 9:07 am
The issue is not whether he had it and lost it versus never had it. The real concern is that the Governor is going to damage the rest of the Republican Party with his decisions. Fiscal restraint is impossible to implement without serious alternatives and credible efforts to compromise.

Comment by PragmaticR Tuesday, Aug 1, 17 @ 9:08 am
He is who he is there has not been any great changees since he took office. Now there is that vacuum of skilled governmet employeess thing that needs to be dealt with but he has always been saying the same thing if you read between the lines.

Comment by NorthsideNoMore Tuesday, Aug 1, 17 @ 11:01 am
Funny how the alliance between many in the Democratic Party and several in the mainstream media has even infiltrated state politics.

This tactic is eerily similar to the attacks from inside lifer-bureaucrats and media in Washington.

Comment by cdog Tuesday, Aug 1, 17 @ 11:29 am