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* Press release…
Citizens for Rauner today released a new tv ad ad highlighting the historic education funding reform bill signed by Governor Rauner.
Watch the new spot by clicking here.
The governor worked to cut through decades of delay and gridlock to sign a compromise bill that results in record levels of public education funding, a first of its kind tax credit scholarship program for low income students, and more funding for school districts that need it most.
Improving education was a major reason why Bruce ran for governor. Years before running for governor, Bruce and his wife, Diana, had spent years working to improving education in Illinois schools by supporting early childhood development, charter and choice schools, better teacher training and merit pay.
Now, Bruce is fighting for reform throughout Illinois, working to clean up the mess the Madigan Machine created, one step at a time. It won’t be easy, but Illinois is home — and home is worth fighting for.
* Rate it…
*** UPDATE *** Galia Slayen at the Pritzker campaign…
According to Bruce Rauner, Illinois is a pile of dirty socks and pizza and he is the parent cleaning up after Illinois families. We get that it’s hard to run a campaign without accomplishments, but it’s generally best not to both lie and insult voters in a single ad. The truth is, Bruce Rauner pitted communities against each other, vetoed the school funding formula, and then forced other leaders to clean up his mess
posted by Rich Miller
Wednesday, Oct 11, 17 @ 9:20 am
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“signed by Governor Rauner”
They really just do not care about reality here.
And nobody will call them on it. They figured it out.
Comment by OkComputer Wednesday, Oct 11, 17 @ 9:24 am
Genuine or not, it’s another excellent effort.
Comment by A guy Wednesday, Oct 11, 17 @ 9:25 am
Another A for the Rauner video team. It’s clear after HB40 that Rauner sees suburban white women as his keystone group for reelection and this ad nails it.
Great work video team.
Comment by DownstateKid Wednesday, Oct 11, 17 @ 9:27 am
Somewhat less dishonest than the previous ad (the one stealing quotes that were actually about Manar).
Comment by itsjustme Wednesday, Oct 11, 17 @ 9:28 am
It’s a good ad but not truthful regarding Rauner. I think people can see that and chalk it up to Rauner’s history of not being honest.
Comment by Flynn's mom Wednesday, Oct 11, 17 @ 9:35 am
Very effective ad. Does anyone think the rotten apple is a little jab and the Gov’s number one nemesis?
Comment by We'll See Wednesday, Oct 11, 17 @ 9:36 am
Hmm. At first my thought was a pretty good piece, well thought through. Watched it three times. Each time the green stuff on pizza distracted me. Seriously, that looks…fake. I am guessing that if people listen to the commercial, rather than watch the over produced visuals…they are talking about one bill, one law.
Comment by 360 Degree TurnAround Wednesday, Oct 11, 17 @ 9:39 am
The real challenge for the brain children on this campaign - can they do a truthful ad to discuss a real Rauner accomplishment without a blame Madigan tag line?
Comment by Been there, done that Wednesday, Oct 11, 17 @ 9:39 am
===Genuine or not, it’s another excellent effort.===
Lol, it’s neither. When you have to hire actors to read a script that pretends Governor Rauner didn’t veto the education funding bill, you’re in a world of hurt. When the truth is not helping you, you have few places to turn. This ad, as pathetic as it is, is one of the few positive ads we’ll see from the Governor.
Going negative will be his only chance because he has no record to run on.
Comment by 47th Ward Wednesday, Oct 11, 17 @ 9:41 am
Once again, a politician counting on a disengaged, uninformed voter distracted by shiny objects. Assuming J.B. wins the primary, Rauner will have somebody that can match him dollar for dollar. Will Rauner thank those republican legislators that voted to override his veto for his “victory”? The Rauners have proven to be willing to say anything without regard to truth.
Comment by Trapped in the 'burbs Wednesday, Oct 11, 17 @ 9:44 am
I would question their phrasing “Tax Credits for donations to scholarship programs”. Perhaps it is poll tested, but it sounds like rich people gaming the system.
Comment by 360 Degree TurnAround Wednesday, Oct 11, 17 @ 9:47 am
I like the ad, but I also know the reality of what occurred in school funding. I know that Rauner sabotaged it every step of the way. So I give the ad a D-, for reality, a B+ for content and message.
Comment by Retired Educator Wednesday, Oct 11, 17 @ 9:53 am
Rauner starts a fire, fiddles while Illinois burns, then says he thinks we should clean up the fire damage
Comment by Ghost Wednesday, Oct 11, 17 @ 10:00 am
“After decades of dysfunction”
True statement, Democrats who run the House and Senate can’t even agree amongst themselves on budgets, pension reform or any economic development or reform in state government.
They just rely on a gerrymandered map to stay in power in the legislature.
Comment by Lucky Pierre Wednesday, Oct 11, 17 @ 10:03 am
Was this ad a joke? F minus. The visuals are so strange and distracting.
Comment by TopHatMonocle Wednesday, Oct 11, 17 @ 10:06 am
This is a great ad for 2 reasons:
1) It shows Senator Manar’s hard work paid off.
2) It illustrates Cheri Bustos’ acumen to create a powerful message/slogan.
I’m glad to see Rauner knows the best way to get an A is to cheat off the smart kids’ test.
Comment by MG85 Wednesday, Oct 11, 17 @ 10:07 am
Sorry, the ad did absolutely nothing in my opinion. If you think that the messy house and the Messy House will make a connection to the majority of voters, I fail to see that happening. All I saw was a mom whose own house was in total disorder, and not because of a teen age bender party. Where was she when the kids were “redecorating” the house? That pizza and sock didn’t go “green” overnight. Rate it as a Fail.
Comment by Anon221 Wednesday, Oct 11, 17 @ 10:10 am
Any Rauner ad that doesn’t actually feature Bruce Rauner is probably a winner over any that do. That said, it looks more like a an ad for a vacuum cleaner than a governor.
Comment by Ducky LaMoore Wednesday, Oct 11, 17 @ 10:14 am
These ads raise the question: so why did my GOP legislator oppose that nice Mr. Rauner and his Democratic friends on this historic goo-gooiness? Doesn’t like children?
You offer yourself up as a rented mule, you’ll get treated like one.
Comment by wordslinger Wednesday, Oct 11, 17 @ 10:19 am
The ad is okay. I’m more interested to see what Rauner’s team does with the JB and Blago tape once we get past the primary. JB will have a fun time with all the Rauner missteps, and there are plenty of them, but nothing is as powerful as connecting a candidate to a convicted felon. Particularly when he is discussing buying an office, which is why Blago sits in Club Fed.
Comment by Cousin Vincent Wednesday, Oct 11, 17 @ 10:21 am
This is an A. Focusing on education. It’s the right, positive, human, universal message for the Gov. to position right now– a message that for most voters and viewers transcends party affiliation. The humor that any parent can relate to is also an especially good touch.
Comment by Responsa Wednesday, Oct 11, 17 @ 10:22 am
Next he’ll boast about “right-sizing” social service agencies by delaying payments.
Comment by Jocko Wednesday, Oct 11, 17 @ 10:28 am
-Lucky Pierre @ 10:03-
While I don’t disagree with you, I think the Rauner crew may want to think about their own glass houses when citing “dysfunction”.
Comment by We'll See Wednesday, Oct 11, 17 @ 10:31 am
47, I didn’t offer a ringing endorsement there, but the ad is well done and will be very effective. 98% of the world isn’t in your clubhouse playing inside baseball. Just watch; you’ll see plenty of positive ads from this crew. They’re excellent at what they do, and they’re hardly constrained by reality. Neither is the other side for that matter.
You hate the guy. It’s blurring your objectivity. Scripted ads with actors isn’t new dude. This is an excellent ad.
Comment by A guy Wednesday, Oct 11, 17 @ 10:35 am
The group that supports Rauner after the damage he has done are mostly political flunkies that are in it for his money. What kind of Governor blatantly takes credit for and touts others accomplishments and hard work as his own.
Comment by DeseDemDose Wednesday, Oct 11, 17 @ 10:35 am
It’s kinda weird that Rauner has been in office for years and can only boast about “a great start.” And even that boast is built on legislation he tried to destroy. I agree with We’ll See about the apple. It gets a starring role; there’s no other reason to have it in there. Also, that kid in the striped shirt looks like Benny Manar.
Comment by blahblahblah Wednesday, Oct 11, 17 @ 10:46 am
Absolutely infuriating, as someone involved in public education who sweats budgets and state aid! So infuriating I can’t tell if it’s a good ad or not for the less-informed, I was busy seething with rage.
Comment by Educ Wednesday, Oct 11, 17 @ 10:48 am
===You hate the guy.===
Once again with the psychic powers. Didn’t we discuss this before? You have no idea about me, so please do your best to avoid making any assumptions about me or my motivation. The ad is transparently shallow and phony, just like Rauner.
I don’t hate Bruce Rauner, but I hate the job he is doing as Governor. And I’m a Democrat, which is well known here, and yes, which also clouds my judgement. But more than that, I’m an Illinoisan who loves state government, and it makes me angry that this Governor lies with such agility and comfort and sycophants like you enable this wretched behavior.
HB40 notwithstanding, you’ve been A-OK with the wanton destruction and chaos that Rauner has unleashed on Illinois for the past three years. You’re part of the problem, one of the enablers that advances his hollow, vile agenda.
I agree that scripted ads and actors isn’t new. But it’s a tell that Rauner can’t run on the truth, that he is inauthentic, and that he lacks a positive message.
No, I don’t hate Bruce Rauner, but I will take great pleasure in watching his downfall, and if I can help it along a little, I am happy to. In fact, I consider it a public service.
Comment by 47th Ward Wednesday, Oct 11, 17 @ 10:48 am
The premise of the visual metaphor of the “messy house” is strange, unless this is a step-mom who just moved in that day. As someone mentioned up-thread, where was the mom when this mess was being made… out all night at a Winnetka cocktail party?
It comes across as a very authoritarian message of: “this is your mess, children; I will sit on you and direct your every step on how to clean it up”.
If you wanna pay me for advice, a better metaphor would have been this - a kid brings their busted-up bicycle to dad or grandpa, and together, they get out the tools and parts and repair it, one piece at a time - bent spokes, flat tires, wobbly fender - until it runs smooth again. Probably with a voice-over announcer giving warnings about side-effects and that you should ask your doctor, blah blah blah
Comment by Newsclown Wednesday, Oct 11, 17 @ 10:52 am
The Governor has a hollow, vile agenda?
How would you describe the Democrats failure to change course on any of their policies that have failed for decades and leave us currently as the state whose residents have the least faith in state government?
http://news.gallup.com/poll/189281/illinois-residents-least-confident-state-government.aspx
Comment by Lucky Pierre Wednesday, Oct 11, 17 @ 10:56 am
47, read your post again and make a case for who you believe possesses “psychic powers”. Really dude. You’re swatting flies with a sledge hammer here and missing the fly.
To say I’m A OK with a number of things is a very misguided view. The lying? I think I called that out. That puts me well ahead of you in terms of holding my own party accountable.
Chill dude. We’re both partisans. Doesn’t mean we have to be angry ones. In fact, it’d be more helpful if we weren’t.
Comment by A guy Wednesday, Oct 11, 17 @ 11:02 am
== I’m an Illinoisan who loves state government==
That makes two of us. I’m currently engaged in a lover’s quarrel I’d like to see…end.
Comment by A guy Wednesday, Oct 11, 17 @ 11:04 am
A real game changer.
Comment by blue dog dem Wednesday, Oct 11, 17 @ 11:04 am
Lol guy. Watch out, because anger is the next step. Someday you’ll get to acceptance.
Comment by 47th Ward Wednesday, Oct 11, 17 @ 11:10 am
Advertising is about selling a product to the masses which quite obviously includes both burnishing the product’s assets and masking the product’s downsides. This is equally true whether the ad is for a commercial item or a political candidate.
Rich has been acquiring and providing the fodder for advance viewing of political ads for varied candidates for years and years. It is one of my favorite aspects of CapFax blog during campaign season.
Being both able and open to rate the ads as a typical consumer might (absent blind rage and inside baseball knowledge) is really the main purpose of putting the exercise here, I’ve always thought. People who are unable to do this as they opine on ads (especially if they are in the direct employ of any campaign for any office or party) probably hurt rather than help their candidate because they miss things that others might see and they also may miss thinking about how ads for other candidates including their own might be improved.
Comment by Responsa Wednesday, Oct 11, 17 @ 11:25 am
“Worth fighting for”, means dont let nearly 3 yrs of war bother you.
“One step at a time”, means dont let it bother you that there is so little to show for 3 yrs of war
“Decades of dysfunction”, means don’t blame me for 3 yrs of war, its always been like this
Excellent ad. Minimal mention of bruce. Almost convinces you that cow patty is pumpkin spice pie.
Comment by Langhorne Wednesday, Oct 11, 17 @ 11:26 am
This is certainly Rauner’s best ad yet, and very possibly the best of this cycle, period. Not perfect but very good.
Also interesting in that it’s aimed at shoring up suburban women who gave him the governorship but where he’s weakened significantly and remains vulnerable due to his own actions and by association with Trump.
Comment by Reality Check Wednesday, Oct 11, 17 @ 11:45 am
47, thanks for the warning. lol. Consider what all the work you’ve done holding your party accountable has provided in terms of results…
Comment by A guy Wednesday, Oct 11, 17 @ 11:45 am
Btw, as someone who almost never agrees with A Guy, his comment at 10:35 a.m. is dead-on correct.
Comment by Reality Check Wednesday, Oct 11, 17 @ 11:50 am
Oh my gawd is this guy and his team so misleading.
He did nothing. But, you’d never know it by this ad.
Comment by Carhartt Union Negotiating Team Wednesday, Oct 11, 17 @ 11:53 am
Freudian.
i think he’s mocking us.
Who was the one mel of a hess?
Comment by Team Warwick Wednesday, Oct 11, 17 @ 1:32 pm
It’s an “A-”
“Why?”
It covers the bases, Rauner signed it, and unless Dems decide that going after Rauner is better than going after each other when the Rauner Crew can untouched have an Ad out there that really has no response, then it will be an “A-” every single time.
Until the Dems stop bickering, and by that I mean being petty and not showing fundamental differences, and decide first Rauner needs to be called like he did to Quinn at every turn, these type Ads will seem thoughtful to voters.
“A-”
Comment by Oswego Willy Wednesday, Oct 11, 17 @ 1:39 pm
A guy,
Rich provides all of his archives right over there in the little box on the right. Scroll down. Peruse a while. I’ve been plenty critical of Democrats and the Party when they’ve deserved it. I’ve held Democrats accountable on countless issues. Please stop making things up about me, especially when they are easily disprovable.
You can disagree with me, attack what I say, all of that is fair game. Just stop projecting your strange fantasies on me. I won’t play along.
Comment by 47th Ward Wednesday, Oct 11, 17 @ 2:15 pm
Rauner’s education ad is extremely misleading people to believe the money will go to the public schools. The Dems need to jump on this ad & report the truth.
Comment by Mama Wednesday, Oct 11, 17 @ 2:16 pm
If the Dems don’t, then Illinois Working Together and/or Radical Candor should do a truth parody of this ad. Lots of subject matter to play with guys and gals.
Comment by Anon221 Wednesday, Oct 11, 17 @ 2:59 pm
==Just stop projecting your strange fantasies on me==
If only I could really do such a thing…
Comment by A guy Wednesday, Oct 11, 17 @ 3:54 pm
Watched video. Had to turn off computer. Now, hours later I’ll try to refrain from “rabid comments”. As I’ve stated before, I vote for a person and not for a party. Could not finish this commentary without watching video for the third time and had same visceral response. Many citizens of this state are existing in spite of what has occurred in the state capitol.
I can only hope that no one does worse to them than has been done in most recent of years.
Comment by cc Thursday, Oct 12, 17 @ 1:26 am
In watching the video; first glance is how it perpetuates the female narrative of “happy housewife - staying at home and tending to the kids”. While the message was straightforward; the subliminal message it sends is women belong in the home with the kids. This is not how suburban women are; they are highly educated, successful partners in a family. Co-parenting is very important in suburban families - but in this ad it’s up to Mom to clean up the mess because Dad is off somewhere. I think this falls flat.
Comment by Suzie Thursday, Oct 12, 17 @ 1:01 pm