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$900K on new TV ad against Schneider

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* The Congressional Leadership Fund Super PAC has a new ad thwacking Democrat Brad Schneider. The PAC says it’s spending $900,000 on the spot. Have a look



You work SO hard for it. And it’s never enough.

But Brad Schneider supports an extreme tax hike on the middle class…

Hurting families who can least afford it.

And while politician Brad Schneider would force you to pay more, he won’t come clean about what he pays.

He’s refusing to release his tax returns.

Brad Schneider: Hiding his taxes, while trying to raise yours.

The worst kind of politician.

Congressional Leadership Fund is responsible for the content of this advertising.

* Schneider’s business experience is a major aspect of other TV attack ads. Some of his former colleagues tried to help set the record straight

The Schneider campaign was unwilling to give Patch much specific financial information about the candidate’s business success. It would only say he took over the Davis Dann Insurance Company in 1997 and turned it into a multimillion dollar business by the time he sold his interest in 2003, according to McCabe.

People familiar with Schneider’s work at Davis Dann also speak of his managerial skill. Marv Rotstein, now a senior managing director at Mesirow, tells how his former colleague came into the company knowing little about the life insurance business and made it a success. […]

After Schneider sold his interest in Davis and Dann, he joined the strategic services department of Blackman Kallick returning to his business roots of helping primarily family held businesses transition from one generation to the next or move to a management model which was not completely family based.

“He could really bring people together and pull ideas out of them,” Barry Cain, who recruited Schneider into Blackman Kallick, said. “He had a classic head for business. He really helped grow this area (of the company).”

Working as a team, Cain and Schneider were responsible for bringing between $800,000 and $1 million of revenue into Blackman Kallick annually in the six-year period Schneider worked there.

However, Schneider’s refusal to release his tax returns gives the Republicans an opening to demand to know what he’s hiding. It’s a totally expected part of the way the game is played nowadays.

posted by Rich Miller
Tuesday, Oct 30, 12 @ 11:12 am


  1. If you want one scene that sums up 12 years of Democrats failure in this seat and this race. Sunday according to reports, Dold (who has no background in Israel issues and is not from the jewish end of the district) spent the morning in the most liberal part of the district (the most democratic in the country held by a republican and redistricted by democrats in their own favor) at a synagogue (jewish voters go 4-1 for obama) wooing jewish voters.

    When you can’t nail down your base in a base district with your own president and redistricting, it’s why Democrats are where they are and not where the political world thought they should be right now.

    Schneider was a c- candidate and the most important word in that release is Dann. They failed, again.

    Comment by shore Tuesday, Oct 30, 12 @ 11:40 am

  2. Glad you’re back, shore. Apparently, you fixed your ‘puter problems.

    Comment by Rich Miller Tuesday, Oct 30, 12 @ 11:41 am

  3. Is marrying into a family business somehow different or more noble than being born into one? Julie Dann is Brad’s Schneider’s wife. Worth mentioning, no?

    Comment by Responsa Tuesday, Oct 30, 12 @ 11:47 am

  4. Strong ad, if you don’t know anything about either candidate. Worth 2 pts? I doubt it this late in the contest. We’ll see.

    Comment by walkinfool Tuesday, Oct 30, 12 @ 11:57 am

  5. You know if you add up all the money spent on camaigns this year in Illinois we could pay off our budget problems. $900,000 that’s insane

    Comment by Strobby Tuesday, Oct 30, 12 @ 12:21 pm

  6. I didn’t fix the problems. Stuff just happens some times.

    Comment by shore Tuesday, Oct 30, 12 @ 12:24 pm

  7. My income is enough.

    Well, what? It is.

    Comment by Cheryl44 Tuesday, Oct 30, 12 @ 12:47 pm

  8. Fantastic ad. And pretty much encapsulates Brad Schneider. Dold has this thing in the bag already–just icing on the cake.

    Disclosure: I’m a registered independent.

    Comment by Anonymous Tuesday, Oct 30, 12 @ 1:45 pm

  9. –Disclosure: I’m a registered independent. –

    No, you’re not. Not in Illinois, anyway.

    If you were trying to make yourself sound informed and objective, you just blew it.

    Comment by wordslinger Tuesday, Oct 30, 12 @ 2:31 pm

  10. Slightly off subject, I caught one of Bill Foster’s ads on the tube today. A casual observer would never guess that Foster has ever been a US Representative or had been a candidate prior to this race. Foster stresses his medical and business background while never admitting to having been in politics before. Somewhat misleading, in my humble opinion, for Foster to pose as a newcomer and a neophyte to Washington Beltway politics.

    Comment by Esquire Tuesday, Oct 30, 12 @ 4:22 pm

  11. The advertising is simple and straight to the point in terms of its message. It could hurt Schneider with undecided voters.

    Comment by Esquire Tuesday, Oct 30, 12 @ 4:33 pm

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