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* Hmm…
The Rauner Campaign is running four different sponsored versions of its education ad on Twitter pic.twitter.com/XE5TK4NS9u
— IL Working Together (@IllinoisWorking) October 12, 2017
* We’ve already discussed a couple of them, but if you click here you can refresh your memory. Here’s a very short one apparently designed for social media…
We're delivering for our kids because I believe Illinois' future is worth fighting for. pic.twitter.com/rjxLjX0cr3
— Bruce Rauner (@BruceRauner) October 6, 2017
Gov. Rauner doesn’t appear or talk in any of his ads, and his photo isn’t shown, either. They’re all very soft and super-positive.
* Will Caskey offers an explanation…
Back in 2006, Republican polling found that whenever Gov. Rod Blagojevich appeared in one of his ads his numbers would sag. Despite winning by 10 points (in a huge Democratic wave), he had lousy job approval ratings.
posted by Rich Miller
Friday, Oct 13, 17 @ 12:42 pm
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Who is @IllinoisWorking? Keep seeing them referenced here with no idea who they are or who’s behind them. Their website is really vague.
Comment by Anonymous Friday, Oct 13, 17 @ 12:46 pm
In our house even these soft ads bring up negative feelings. If Rauner were a player coach, he would bench himself.
Comment by Last Bull Moose Friday, Oct 13, 17 @ 12:47 pm
Tough to beat an Illinois incumbent governor.
Candidate Bruce Rauner, 24/7/365 made it “Pat Quinn failed” and made Quinn the face of his campaign’s “Shake Up” and “Bring Back”
A real savvy campaign would continually have in their negative ads Bruce Rauner and remind people how terribly Bruce Rauner failed.
Right now Rauner is watching Dems squabble.
They should all agree Bruce Rauner fails more often.
Comment by Oswego Willy Friday, Oct 13, 17 @ 12:51 pm
If the goal is to bore voters into submission, an ad about school funding reform ought to do the trick.
Comment by Arsenal Friday, Oct 13, 17 @ 12:55 pm
==real savvy campaign would continually have in their negative ads Bruce Rauner==
Pritzker already does this, but they have all summer and fall to destroy our televisions with Rauner ads. They’re not going to run a general election campaign in the primary (with the exception of Pritzker, who has the money to run any 12 kinds of campaigns he wants all at the same time).
Comment by PJ Friday, Oct 13, 17 @ 12:56 pm
===They’re not going to run a general election campaign in the primary.===
If they can’t explain that the goal is to defeat Bruce Rauner, then that’s a campaign choice, I guess.
You’d think their own reasons to run and go thru a primary is because they disagree with Rauner. It’s a bit short sided to ignore where the differences exist with Rauner when those differences also clarify how they may be different than fellow Dems running and their solutions.
Comment by Oswego Willy Friday, Oct 13, 17 @ 1:01 pm
Wait, J.B. Pritzker is running against Governor Rauner? I thought he was running against Donald Trump. At least that’s what the TV told me.
Comment by Saputo's Back Room Friday, Oct 13, 17 @ 1:12 pm
Failed Governor over and over and over. Agree with OW.
JB can run both types of ads. Strictly negative calling Bruce a failed lying Governor. Lying Ted Cruz
Give him the name that defines him, don’t let him define himself. Then pound the heck out of it and get people so used to hearing it that it becomes the norm and what they believe.
Comment by DuPage Bard Friday, Oct 13, 17 @ 1:18 pm
–A real savvy campaign would continually have in their negative ads Bruce Rauner and remind people how terribly Bruce Rauner failed.–
Internal polling is showing that Dem primary voters are more ginned up to defeat Trump in 2020 than Rauner 2018. In some areas, it’s more than 2 to 1. That’s obviously why JB is spending so much dough for TV ads taking on Trump. He’s looking to capture that Anti- Trump energy.
Comment by King Louis XVI Friday, Oct 13, 17 @ 1:25 pm
===Internal polling is showing…===
I’ll just stop you there.
Like I stated…
===A real savvy campaign would continually have in their negative ads Bruce Rauner and remind people how terribly Bruce Rauner failed===
They can do whatever they want. Rauner will be on the ballot in the end
Campaign(s) right now are touchy about polling.
I wouldn’t divulge such privileged information on internal polling.
Comment by Oswego Willy Friday, Oct 13, 17 @ 1:29 pm
Rauner claims he saves schools when we many know he is not the one who made it happen.
Comment by jimbo Friday, Oct 13, 17 @ 1:35 pm
All I can see is that Bruce Rauner increased state spending and gave out tax credits while cutting nothing from the state budget. I get the concept, but he’s nowhere near as effective at distracting from his actions as he used to be.
Comment by Earnest Friday, Oct 13, 17 @ 1:37 pm
“Perfidy”
In all fairness. To quote my old friend HB.
Comment by Robert the 1st Friday, Oct 13, 17 @ 1:42 pm
Like the arsonist who “saves the day” by putting out the fire.
Comment by 47th Ward Friday, Oct 13, 17 @ 1:43 pm
–Rauner will be on the ballot in the end–
Not in a Democratic primary.
–I wouldn’t divulge such privileged information on internal polling.–
Good to know what OW would do.
Comment by King Louis XVI Friday, Oct 13, 17 @ 1:54 pm
===Not in a Democratic primary===
Quinn wasn’t on the GOP ballot 4 years ago, and yet, it was about Pat Quinn then and in the end.
===Good to know what OW would do.===
Then… if you’d like to refute the Kennedy 44%.., and Kennedy leading… you could too I guess.
Good to know what what you are doing.
Comment by Oswego Willy Friday, Oct 13, 17 @ 1:58 pm
Nearly 3 years in, and it finally seems to be dawning on Team Rauner the glaring flaw in the “Blame Madigan” strategy. He’s not running against Madigan. Who woulda thunk?
Comment by ILPundit Friday, Oct 13, 17 @ 2:02 pm
Interesting take by Will.
When does the pivot occur? You have to show your face some time.
Comment by wordslinger Friday, Oct 13, 17 @ 4:41 pm