Capitol Fax.com - Your Illinois News Radar » Rate the new Tom Cross ad
SUBSCRIBE to Capitol Fax      Advertise Here      About     Exclusive Subscriber Content     Updated Posts    Contact Rich Miller
CapitolFax.com
To subscribe to Capitol Fax, click here.
Rate the new Tom Cross ad

Wednesday, Nov 6, 2013 - Posted by Rich Miller

* Sun-Times

Illinois state Treasurer candidate Tom Cross is launching a three-market radio buy today — a day after the Republican made a switch and voted in favor of same-sex marriage legislation in the House.

Cross was one of three Republicans in the House to vote for in favor of the same-sex marriage. The others were Ron Sandack (R-Downers Grove) and Ed Sullivan (R-Mundelein).

Cross switched positions after his campaign told the Sun-Times just three weeks ago that he remained opposed to same-sex marriage. The Sun-Times reported then that his Democratic opponent — state Sen. Mike Frerichs (D-Champaign) — was calling on Cross to support same-sex marriage.“I am proud to be one of only two Downstate Senators to co-sponsor and vote for both marriage equality and civil unions,” Frerichs said then.

Cross’ vote neutralizes what could have been a contentious issue in a general election.

The 60-second ad is targeting three central Illinois markets.

* Listen

* Script…

Illinois’ elected officials have repeatedly failed to solve the state’s big problems

Now we’re facing Skyrocketing debt, record high taxes and the nation’s worst budget deficit.

That’s why Tom Cross is running for Treasurer.

On day one, Tom Cross will put an end to dishonest budget gimmicks…
…demanding the courts enforce the state’s balanced budget requirement…
…and forcing Springfield politicians to fix the problems they’ve too often ignored.

Tom Cross understands without change, Illinois faces near bankruptcy…
…threatening not just our pocketbooks…
…but our schools and public safety.

A former prosecutor…
…Tom Cross will crack down on the corruption that is costing our pension system…
…and he’ll create a new government integrity unit to restore public confidence.

For too long, Illinois families have been paying the price for failed leadership.

As our Treasurer, Tom Cross will clean up their mess…
…fight the waste and corruption…
…and restore fiscal sanity back in Springfield.

       

39 Comments
  1. - Beth - Wednesday, Nov 6, 13 @ 11:51 am:

    “For too long, Illinois families have been paying the price for failed leadership.”

    Tom Cross is a Republican member of the Illinois House of Representatives, representing the 84th district where he has served since 1993. He just resigned as the House Republican Leader.


  2. - J - Wednesday, Nov 6, 13 @ 11:52 am:

    Tom Cross blasting elected officials for not dealing with pension reform.

    Ok, not going to say anything.


  3. - Oswego Willy - Wednesday, Nov 6, 13 @ 11:53 am:

    B+

    I would have made it two 30-second ads, one about waste and corruption, the other about fiscal sanity …

    like the 1 minute ad closed and divided them.

    “More like this”, and “Grogran” will finally feel the snow from the avalanche.

    B+, good start out of the gate.

    —————

    @FakeJasonPlummer - Yeah, I gave it an F. Tom is not a CPA and stuff and after 20 seconds I usually go back and doodle #NotTheTargetAudience


  4. - wordslinger - Wednesday, Nov 6, 13 @ 11:54 am:

    Wow, he’s going to do all that?

    What’s he running for? Generalissimo?

    Ugh, it’s offensive. The spot betrays a contempt for voters. To claim you can do all that stuff as treasurer, and expect voters to buy it, is an insult.


  5. - hisgirlfriday - Wednesday, Nov 6, 13 @ 11:58 am:

    What a weird ad. The over-the-top calamitous rhetoric over the condition of the state, set to an easy listening Muzak soundtrack?

    Also, sounds kind of like an indictment of the work Dan Rutherford has (or hasn’t) done as treasurer, whether that was intended or not.

    Of course all of this is ignoring the real key determinant of whether Tom Cross prevails here… White or Blue.

    “@TomCross Have you voted in our yard sign color contest? Last chance to vote! #CrossForTreasurer #BLUEvsWHITE goo.gl/lKcHQB”


  6. - Oswego Willy - Wednesday, Nov 6, 13 @ 12:02 pm:

    I need to clarify;

    The ad, for me, is to overwhelm Bob Grogan, by having a media presence, hitting on words Bob Grogan is trying to do “retail”, and start to put Tom Cross in the public’s mind.

    That being said, and graded “B+” as such…

    The hyperbole of “all that can be done” and the superhero ideas and ideals … yeah, those are as Dopey as when others do the same thing.

    The rationale and purpose, I get. The hyperbole is as insane as the next guy’s, for sure.


  7. - CircularFiringSquad - Wednesday, Nov 6, 13 @ 12:03 pm:

    Clearly one of most gifted radio ads since Marconi first twisted the dial. It is good to see Billboards planning to be both the auditor general and GUMBY director
    The funniest part was “being a prosecutor” Was that the time he and Dallas shared a law office?


  8. - SO IL M - Wednesday, Nov 6, 13 @ 12:08 pm:

    I personally have a bit of an aversion to candidates from either party who try and act like they haven’t been part of a problem that they now claim they will fix.


  9. - Bill White - Wednesday, Nov 6, 13 @ 12:11 pm:

    === …demanding the courts enforce the state’s balanced budget requirement… ===

    We’ve gone over this before.

    Tom Cross intends to spend tax dollars to hire lawyers to accomplish what he couldn’t accomplish as House minority leader.

    === …Tom Cross will crack down on the corruption that is costing our pension system… ===

    What corruption? Unless this is a dog-whistle to those who believe public unions have extorted “extravagant” pension benefits.

    I’m pretty sure Tom Cross does not intend to go after the management fees being charged by the investment bankers and hedge fund guys.


  10. - Johnny Q. Suburban - Wednesday, Nov 6, 13 @ 12:13 pm:

    @Wordslinger- A political ad is disingenuous? You don’t say! Almost like Frerichs going after Cross for SSM before yesterday. Offensive? Not really. That’s how political ads work. This stuff plays with voters.


  11. - Earl Shumaker - Wednesday, Nov 6, 13 @ 12:17 pm:

    As someone who votes on issues and not for a particular party I find this ad nothing but spin and more empty campaign promises As far as I am concerned Cross and his Senate counterpart, Radogno lost my vote when they both came out trashing rule of law and the Illinois Constitution by siding with Madigan and his supporters in diminishing legally protected COLAs
    Even though Madigan has been anointed as the “Man in Charge,” Cross and Radogno could have put forth proposals on ways to solve the state budget issues without trashing the rule of law and the Illinois Constitution


  12. - j - Wednesday, Nov 6, 13 @ 12:22 pm:

    and the $50,000 for the basketball court and the —


  13. - DuPage - Wednesday, Nov 6, 13 @ 12:30 pm:

    He is making promises of what he would do as treasurer. Some of the promises are beyond the scope of authority of the treasurer. The treasurer has to put the state money into banks, make sure the t’s are crossed and i’s are dotted, keep ledgers, and other administrative things like that. When a properly authorized check comes across his desk, he HAS TO sign it, whether he personally likes it or not. He has no veto power over it. He knows this.


  14. - Stones - Wednesday, Nov 6, 13 @ 12:35 pm:

    I would love to hear specifically how the State Treasurer is going to fight corruption.


  15. - CircularFiringSquad - Wednesday, Nov 6, 13 @ 12:39 pm:

    Mr/Ms BillWhite….most who follow state politics closely understand the GOPies are actually tighter with most public employee unions that the Ds


  16. - Archiesmom - Wednesday, Nov 6, 13 @ 12:40 pm:

    I’m with Wordslinger and DuPage - I love ads that promise things that their office does not encompass and cannot deliver. Then again, people reading Capitol Fax know that, while Bob and Jane from small town (even large city) Illinois do not. All you have to do is hit the right words and people listen. It is a B/B+ ad. But shouldn’t be.


  17. - he said she said - Wednesday, Nov 6, 13 @ 12:41 pm:

    This was probably his campaign message when he was going to run for AG and keep in mind he really still is running for AG so just keep it, the voters won’t know the difference - this whole Treasurer thing just keeps him relevant - well at least in his mind.


  18. - Hans Sannity - Wednesday, Nov 6, 13 @ 12:43 pm:

    It sounds like someone took the Cross for Governor script by mistake.


  19. - Just Observing - Wednesday, Nov 6, 13 @ 12:51 pm:

    === On day one, Tom Cross will put an end to dishonest budget gimmicks… ===

    Doesn’t that imply Rutherford has failed to do that? Might be awkward if Rutherford is the Gubernatorial nominee.


  20. - Union Man - Wednesday, Nov 6, 13 @ 12:54 pm:

    On day one, Tom Cross will put an end to dishonest budget gimmicks… Why wait until day one? What if doesn’t win?

    Again…Tom Cross will crack down on the corruption that is costing our pension system… Show us where the corruption is now!!

    As our Treasurer, Tom Cross will clean up their mess……fight the waste and corruption… Who is their?? Is there really waste in corruption in Springfield?? Why isn’t he exposing it now as an elected official?? Call the BGA Tom!!


  21. - A guy... - Wednesday, Nov 6, 13 @ 12:58 pm:

    It’s long, it’s boring, it’s untruthful, it’s….not good. It sounds like a commercial where a guy using a woman’s voice-over is running against….Tom Cross. Kind of dopey that one of the four tops couldn’t come close to fixing problems that the “treasurer” can?? It matters less though. If you don’t get me in the first 7 seconds, you certainly don’t get me for 2 minutes. It would be more effective using his own voice. It’s just noise. Won’t grab anyone.


  22. - Lance Stevens - Wednesday, Nov 6, 13 @ 1:10 pm:

    good ad..


  23. - Just Saying - Wednesday, Nov 6, 13 @ 1:14 pm:

    Agree with a B+. Good introductory ad. Builds name recognition and uses themes that are accepted by his target voting group. Nice start.


  24. - Bill White - Wednesday, Nov 6, 13 @ 1:29 pm:

    @ Just Observing

    Well said.

    Tom Cross is implicitly criticizing Dan Rutherford for not accomplishing what needed to be accomplished.


  25. - John Galt - Wednesday, Nov 6, 13 @ 1:34 pm:

    Grogan Quarterly Report Cash On Hand: $70,209.41

    No subsequent A1’s reported.

    Cross for Treasurer Quarterly Cash On Hand: $175,568.00

    Subsequent A1’s filed: $47,600

    Funds available in his state rep account quarterly: $150,251.58

    Subsequent A1’s: $4,000

    So adding up quarterly cash on hand plus A1’s Cross has about $375K compared to Grogan’s $70K.


  26. - Bill White - Wednesday, Nov 6, 13 @ 1:35 pm:

    Oswego Willy,

    A serious question for you . . .

    If Tom Cross is elected Treasurer would you support his office filing a lawsuit to seek judicial determination regarding the legality of a budget enacted by the General Assembly and signed by the Governor?


  27. - Hans N. Sannity - Wednesday, Nov 6, 13 @ 1:37 pm:

    Are women more likely to vote for male candidates who hire females to read scripts for their radio ads?

    Please provide a rubric for rating.


  28. - Tommydanger - Wednesday, Nov 6, 13 @ 2:01 pm:

    >>Illinois’ elected officials have repeatedly failed to solve the state’s big problems.


  29. - Tommydanger - Wednesday, Nov 6, 13 @ 2:03 pm:

    Hmmmm, refreshingly self critical or hoping people don’t know or remember he is one of the elected officials he’s complaining about?

    I’ll wait until he says he’s an ‘outsider’ and then I’ll know.


  30. - Joe M - Wednesday, Nov 6, 13 @ 2:13 pm:

    I’m not sure all the things he says he will do - match the Treasurer’s duties as described in the Illinois Constitution? Perhaps he should focus his ad on those duties? But then I guess that would make for boring ads.

    SECTION 18. TREASURER - DUTIES
    The Treasurer, in accordance with law, shall be responsible for the safekeeping and investment of monies and securities deposited with him, and for their disbursement upon order of the comptroller.
    (Source: Illinois Constitution.)


  31. - walkinfool - Wednesday, Nov 6, 13 @ 2:43 pm:

    Way too many messages for one early ad. He could break this into three pieces, and probably will.

    I’d avoid the reference to long-term elected officials.

    I grant it’s unrealistic to promise an end to things the Treasurer really doesn’t control “on day one”, but some of those messages have some bite.


  32. - foster brooks - Wednesday, Nov 6, 13 @ 2:43 pm:

    RE: Tom Cross will crack down on the corruption that is costing our pension system… How’s he going to do that as treasurer?


  33. - Local Mayor - Wednesday, Nov 6, 13 @ 2:56 pm:

    Those are great things he wants to do….which he already has failed to do since 1993 and as republican minority leader has failed to accomplish. ….no vote in the primary from this solid suburban elected official


  34. - huh - Wednesday, Nov 6, 13 @ 2:59 pm:

    A lawyer saying that he’s “…demanding the courts enforce the state’s balanced budget requirement…”

    HUH?


  35. - John Galt - Wednesday, Nov 6, 13 @ 3:20 pm:

    What’s the size of the ad buy? It says three markets, but doesn’t indicate how much he’s plunking down.

    I agree the ads need to be broken up. Is it possible he’s created a “master ad” that will in fact be broken up for more target efforts in the future?

    How much of the ad buy is to actually get his name out there versus just trying to demoralize Grogan?


  36. - In the Middle - Wednesday, Nov 6, 13 @ 5:19 pm:

    I’m a little late to post, but I couldn’t help myself…

    That ad is just political nonsense. I also found it ironic that Cross was at the helm of House leadership for more than a decade and left his own party in a financial mess… and this man is qualified to be state treasurer?


  37. - zatoichi - Wednesday, Nov 6, 13 @ 5:42 pm:

    As one of the big four he was directly in the seat to create and ’solve the state’s big problems’. Didn’t happen so he walks away. Now he is going to crack down, put an end, and clean those same things up as Treasurer. OK.


  38. - Just Me - Wednesday, Nov 6, 13 @ 8:54 pm:

    Isn’t he suggesting that Rutherford isn’t doing any of those things?


  39. - otoh - Thursday, Nov 7, 13 @ 10:44 am:

    Absolutely love the ad and give it an A+. It’ll do as much good as Rauner’s millions spent on TV ads no one ever saw.

    What’s 2Putz’s gay lobby pay-off? It better be worth it because he just lost most of the state below I-80.

    The Gidwitz/Oberweis IL GOP is a sight to behold in wonder.


Sorry, comments for this post are now closed.


* Pritzker calls some of Bears proposals 'probably non-starters,' refuses to divert state dollars intended for other purposes (Updated)
* Isabel’s afternoon roundup
* Friends of the Parks responds to Bears’ lakefront stadium proposal
* It’s just a bill
* Judge rejects state motion to move LaSalle Veterans' Home COVID deaths lawsuit to Court of Claims
* Learn something new every day
* Protect Illinois Hospitality – Vote No On House Bill 5345
* Need something to read? Try these Illinois-related books
* Illinois Hospitals Are Driving Economic Activity Across Illinois: $117.7B Annually And 445K Jobs
* Today's quotables
* Open thread
* Isabel’s morning briefing
* Live coverage
* Yesterday's stories

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............


Loading


Main Menu
Home
Illinois
YouTube
Pundit rankings
Obama
Subscriber Content
Durbin
Burris
Blagojevich Trial
Advertising
Updated Posts
Polls

Archives
April 2024
March 2024
February 2024
January 2024
December 2023
November 2023
October 2023
September 2023
August 2023
July 2023
June 2023
May 2023
April 2023
March 2023
February 2023
January 2023
December 2022
November 2022
October 2022
September 2022
August 2022
July 2022
June 2022
May 2022
April 2022
March 2022
February 2022
January 2022
December 2021
November 2021
October 2021
September 2021
August 2021
July 2021
June 2021
May 2021
April 2021
March 2021
February 2021
January 2021
December 2020
November 2020
October 2020
September 2020
August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005

Syndication

RSS Feed 2.0
Comments RSS 2.0




Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller