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“Toast”

Tuesday, Nov 19, 2013 - Posted by Rich Miller

* Bruce Rauner’s latest ad

It looks like he has a new vest.

* Script…

Rauner: Career politicians are running our state into the ground. And Pat Quinn, he’s at the top of the heap.

Voice Over: Bruce Rauner, not a politician.

Rauner: Here’s the deal, if we don’t fundamentally change direction, we’re toast.

Voice Over: The guts to cut spending and deliver term limits. Bruce Rauner.

Rauner: Right now, we have a governor who won’t stand up to career politicians and government union bosses. Let me tell ya, that’s gonna change. Bigtime.

Voice Over: Bruce Rauner, shake up Springfield, bring back Illinois.

Some strangely mixed metaphors there.

Rate it.

       

131 Comments
  1. - Norseman - Tuesday, Nov 19, 13 @ 12:02 pm:

    New vest. Maybe he’s getting sensitive to the Carhart jokes.


  2. - train111 - Tuesday, Nov 19, 13 @ 12:03 pm:

    Qoute from Rauner…

    “Tosat–I pay somebody $6.00 per hour to make my toast”


  3. - Oswego Willy - Tuesday, Nov 19, 13 @ 12:06 pm:

    I think the time was up on the heaping of Carharrt jackets and putting jelly or jam on toast, especially if you have a vested interest in vanilla shakes that spring from a field, not from politicians that have a bigtime career…

    Whew! Sorry, I got dizzy.


  4. - Oswego Willy - Tuesday, Nov 19, 13 @ 12:07 pm:

    Carharrt, vest …

    Rauner should just wear a Payton Prep hooded sweatshirt that says…

    “My Daughter and My Clout went to Payton Prep and all I got from Arne Duncan was this lousy sweatshirt.”


  5. - Jorge - Tuesday, Nov 19, 13 @ 12:10 pm:

    Burnt toast comes to mind. Run of the mill ad. If Rauner isn’t a career politician then maybe he shouldn’t act the part.


  6. - A guy... - Tuesday, Nov 19, 13 @ 12:13 pm:

    He’s on message with his last communication. He’s using more than one metaphor, but not really mixing them. It’s clearly targeted to a lower information voter who’s biggest concern is his or her personal economy. The “big time” line is a thread that connects his previous theme of “time”. It’s not great, but it’s a solid B in a continuing series. There was probably some thought as to which of these two to run first. It’s an on message spot for their strategy.


  7. - Lord Stanley's Cup - Tuesday, Nov 19, 13 @ 12:14 pm:

    When your back’s against the wall, throw everything but the kitchen sink, yet avoid throwing out the baby with the bath water.


  8. - Tom B. - Tuesday, Nov 19, 13 @ 12:15 pm:

    You know, he’s done 4 ads now and he still hasn’t told anyone one significant thing about himself, his family, or his achievements.

    Voters need to know who you are before they’ll support you.


  9. - Anonymous - Tuesday, Nov 19, 13 @ 12:16 pm:

    I don’t know. I’m trying. I really am.

    The thing that stood out most to me was “not a politician” and each time I watched it I thought “uh-huh.”

    Plus there’s something that’s terribly off: background, music, the voice over popping constantly popping in as if it’s trying to have a conversation with him, but all it does is praise him like a “fan”–all of it combined together, maybe?

    And I really, really don’t like that “shaking” thing or the slogan. People aren’t happy with Illinois, but it seems to indicate great aggression…without the skill or maybe desire to not make things worse.

    Like I said, I’m trying, but he and/or his ads just make him “unbelievable.”


  10. - Oswego Willy - Tuesday, Nov 19, 13 @ 12:17 pm:

    To the Post,

    “Rate it”

    Solid “B”, but the mixed metaphor message is confusing, and if someone was going to actaully watch the spot for content, you could make all the “buzz words” a drinking game.

    Ready?

    “Career politicians”

    “running our state into the ground”

    “not a politician”

    “deal”

    “fundamentally change direction”

    “toast”

    “guts”

    “cut spending”

    “term limits”

    “stand up to”

    “career politicians”

    “government union bosses”

    “change”

    “Bigtime”

    “shake up” and “Springfield”

    “bring back Illinois”

    What are we learing here?

    All I learned are the words and phrases that polled well to get PPC some name ID, and that is why the Ad gets a “B”

    Not many words outside the “buzz words” and that speaks volumes to what this Ad is suppose to do, and where PPC Rauner is.

    Still, its a “B”


  11. - wordslinger - Tuesday, Nov 19, 13 @ 12:18 pm:

    A Guy, who are these “lower information voters” you speak of? Paint me a picture.

    Am I to take it you’re a “high information voter.”

    How can I tell the difference?


  12. - Willie Stark - Tuesday, Nov 19, 13 @ 12:18 pm:

    Meh, but something is better than nothing, and that’s what the rest of the R field has now and for the next 6 weeks. “Big time” - callback to Dick Cheney’s line about NYT reporter Adam Clymer? A right-wing ear worm?

    Hope the Quinn folks are busy at work assembling the Rauner dossier. The media, as much political actors as any politician, will be of very little help. Trib has already written its primary and general election endorsements for Rauner. All editorial and “news” operations will be geared in support. Chicago Magazine is a Tribune property. Rauner used to own part of the Sun-Times and is buds with the current ownership. Crain’s will play to its audience with a Rauner nod. BGA is a bought and paid for subsidiary of Rauner et. al. None of the downstate papers have the wherewithal or interest in doing any digging. No one is or will be asking Rauner tough questions. Come 3/19, if Rauner wins, PQ better be ready to start spending and hitting him. The “campaign starts after Labor Day approach” is political death. Obama got to work defining McCain and Romney early. Think there could be a lesson there? It’s also what Rauner is doing to Quinn with this ad. Also, if PQ is wise, they will get some of the Obama computer and targeting know-how on their side, and not just rely on TV. TV alone won’t carry the day anymore. Evolve or go extinct.


  13. - 47th Ward - Tuesday, Nov 19, 13 @ 12:19 pm:

    You’d think a guy with his dough could afford to turn the heat up in his house instead of putting on vest. Maybe he could just burn a stack of cash in the fireplace behind him and warm up that way.

    The vest is awkward and distracting. As for the rest of the message, I prefer wheat toast, with butter and grape jelly.


  14. - Jimmy 87 - Tuesday, Nov 19, 13 @ 12:19 pm:

    “Bruce Rauner, not a politician.”

    Really? I’m pretty sure running for Governor makes you a politician.

    As much as it pains me, I have to rate this ad as somewhat effective. At this point in the game voters just aren’t paying enough attention to take issue with the “mixed metahphors” you mention.

    Thus far, Rauner is playing the “outsider” card well. Sure he’s a billionaire investment banker with deep pockets and political connections. But George W. Bush did the same thing in 2000. Despite being a Harvard and Yale educated son of a former President, George was able to work the “outsider” schtick all the way to the Whitehouse. I guess we’ll see how far it can take Rauner.


  15. - Anonymous - Tuesday, Nov 19, 13 @ 12:22 pm:

    =It’s clearly targeted to a lower information voter who’s biggest concern is his or her personal economy.=

    Wow. If that was the objective–and he’s willing to admit it, it still failed.


  16. - Oswego Willy - Tuesday, Nov 19, 13 @ 12:25 pm:

    ===But George W. Bush did the same thing in 2000.===

    I thikn you forgot that “W.” also touted himself as an experienced “Executive” in government, having ran for governor, won, and was re-elected.

    “W.” ran as an outsider to Washington, but not an outsider to being a Governor, running a state and understanding the fundamentals for being the Executive in a branch of government.


  17. - anonymous - Tuesday, Nov 19, 13 @ 12:27 pm:

    I give it a “C” for Crocs, Bruce Rauner is a croc guy, not a career politician.


  18. - Oswego Willy - Tuesday, Nov 19, 13 @ 12:29 pm:

    What are the characteristics of a “low information voter”, because I remember that in the Derrick Smith Primary that was an utter fiasco, but what is a “low information voter” in the Republican Primary?

    Code Words are hard!


  19. - Midstate Indy - Tuesday, Nov 19, 13 @ 12:31 pm:

    I’d rather watch a loop of Chubbs from Happy Gilmore saying “Its all in the hips” for 30 seconds. Anybody got polling on Rauner/Carl Weathers?


  20. - Rich Miller - Tuesday, Nov 19, 13 @ 12:33 pm:

    Watched it a few times with the sound off. Graphics are effective. But I can’t take my eyes off that oversized blue vest.


  21. - Anonymous - Tuesday, Nov 19, 13 @ 12:34 pm:

    Jimmy87: You’re comparing Rauner to Bush and electing a gov to a prez, so I’m assuming believing that IL and the Midwest are like the rest of the Country when it comes to politics and what people believe.

    I think the more people talk about the metaphors, the more I’m beginning to think about them. Maybe it’s throwing too many buzzwords out at one’s mind because you believe it will either stick or confuse.

    Well, it confuses and makes you NOT like him.


  22. - Oswego Willy - Tuesday, Nov 19, 13 @ 12:36 pm:

    Maybe “after jumping ship”, Rauner will go into the Hill Valley Diner and ask for a “Tab”, or a “Pepsi Free”….


  23. - Tim Snopes - Tuesday, Nov 19, 13 @ 12:36 pm:

    Seriously, Quinn not standing up to union bosses? I remember differently. I remember AFSCME boss Henry Bayer’s venom. Rauner would just shut down state govt.


  24. - olddog - Tuesday, Nov 19, 13 @ 12:36 pm:

    ===But George W. Bush did the same thing in 2000.===

    Isn’t the 1994 governor’s race a better comparison? When he upset Gov. Anne Richards, Bush had just about exactly as much experience as Rauner does now.


  25. - Third Reading - Tuesday, Nov 19, 13 @ 12:41 pm:

    Heh.

    Extrapolated Rauner wordplay:

    “Unless we tighten our belts, we’ll sink like a stone.”

    “Career politicians are robbing Peter to pay the piper.”

    “Our ship of state is going up in flames.”

    “I’ll kick someone’s can down the road.”

    “Fixing Illinois isn’t rocket surgery.”

    “Unions are so bad, I’m even gonna change the name of Union County.”

    “Me and the politicians, we’re diabolically opposed.”

    “It’s time we step up to the plate and lay our cards on the table.”

    “Quinn, he’s like a duck out of water.”

    “I’m for change that will ignite our engines of growth.”

    I’m outta here.


  26. - Oswego Willy - Tuesday, Nov 19, 13 @ 12:42 pm:

    - olddog -,

    “W.” never apologized for being rich, or pretended the ranch in Crawford was a prop.

    “W.” never backed away from having inside connections, with his Dad being all he was, including a former President of the United States.

    “W.” embraced his Party, running as a Republican, not in spite of the Republicans.

    Texas… is not Illinois, and Dartmouth and Yale, Harvard and Payton Prep, the dynamics of wealth, how you are seen with wealth, and how you run a a member of a Party, “PPC” is not a “W.” for any number of reasons.


  27. - Anonymous - Tuesday, Nov 19, 13 @ 12:42 pm:

    Thanks, Willy. It’s been a while so I had to check that Bush’s 2000 race was in fact for Prez–because I thought the comments–in order to be a more valid comparison–had to be to a gov race. (But then again the refs in Jimmy 87’s original post to the presidency wouldn’t have made sense.

    Sorry, Jimmy 87, but your post makes about as much sense to me as the ad. (And both sound like pretty weak sales pitches with one being directed to a candidate with deep pockets and the other o voters.)


  28. - PolPal56 - Tuesday, Nov 19, 13 @ 12:44 pm:

    I like my toast with peanut butter and honey, please.

    This add will have a very short shelf life if lawmakers have the special session in December and pass any legislation reducing public pensions.


  29. - hisgirlfriday - Tuesday, Nov 19, 13 @ 12:45 pm:

    Re: The vest.

    This isn’t the first ad to have it. Can almost picture the consultants handing it to him telling him their poll data confirms that the fuzzy material of the fleece vest shows he cares but the lack of sleeves on the vest shows he’s tough.


  30. - PolPal56 - Tuesday, Nov 19, 13 @ 12:47 pm:

    er - ad, that is


  31. - PolPal56 - Tuesday, Nov 19, 13 @ 12:51 pm:

    Rich, I think the problem is that they probably didn’t wash the vest even once before the shoot, so it’s all toast-stiff and doesn’t relax to conform to his body at all.


  32. - dang - Tuesday, Nov 19, 13 @ 12:52 pm:

    Hey Bruce. What about the corporations? You are going to stand up to them too, right? Bruce? Bueller?


  33. - Nearly Normal - Tuesday, Nov 19, 13 @ 12:56 pm:

    No more plaid and vests, please! What is with this guy? We know he has lots of bespoke suits so cut the folksy approach. Trucker buddy says he’s not one of us.


  34. - Big Muddy - Tuesday, Nov 19, 13 @ 1:00 pm:

    Wavering between Rutherford and Rauner. Now leaning more towards Rauner. Effective ad in the sense that everyone looks at Springpatch and DC as FUBAR and nobody connected to either has the stones to say what Rauner is saying in public.

    Brady= The 1990’s called and they want their candidate back.

    Dillard= Moderate and electable to TEA party whacko in 1 election cycle.

    Quinn= The noise we used to hear on the tv after the station stopped broadcasting at 1am (okay, just showed my age…)

    Rauner keeps hammering like this thru March it’s going to get REALLY interesting.


  35. - Chavez-respecting Obamist - Tuesday, Nov 19, 13 @ 1:02 pm:

    Who’s den is that supposed to be? And yeah, smart handlers would have had his valet wash the vest before handing it to him.


  36. - Chavez-respecting Obamist - Tuesday, Nov 19, 13 @ 1:03 pm:

    What am I thinking? The valet wouldn’t hand him the vest, he’d hold it open for Rauner to don.

    Sorry.


  37. - Nearly Normal - Tuesday, Nov 19, 13 @ 1:03 pm:

    This is not “hammering” this is just tossing off a bunch of sound bites! What is is plan? What makes him different from other candidates?


  38. - Public Opinion - Tuesday, Nov 19, 13 @ 1:06 pm:

    Agree with Rich M. Can’t take my eyes off the oversized vest. Who wears a vest in their home in the winter? unless of course you can’t afford the heating bills- and that clearly is not the case here.


  39. - anonymous - Tuesday, Nov 19, 13 @ 1:08 pm:

    Reminds me - Norman Fell(Mr. Roper from “Three’s Company”)for Governor. Every time I see this man’s TV ads, I want to vote for him less…and less…. At this rate, a good $500,000 January ad buy ought to seal the deal on voting for anyone else but Mr. Roper…I mean, Mr. Rauner.

    “Come and knock on our door……we’ve been waiting for you….”


  40. - Rahm'sMiddleFinger - Tuesday, Nov 19, 13 @ 1:21 pm:

    Solid A. Much much better then the stupid watch commercial. Unlike the last ad, this has his name on the screen for the duration which is important in trying to build name recognition.


  41. - DuPage - Tuesday, Nov 19, 13 @ 1:21 pm:

    The retirees are going to be toast if the pension cuts stick. If Quinn succeeds in court with his cuts, that would open the door for future drastic additional cuts by any future governor.


  42. - Chicago Cynic - Tuesday, Nov 19, 13 @ 1:31 pm:

    Old dog, the difference between Rauner and W’s experience is that Rauner was actually very successful in his chosen profession - making money. W was given everything through Daddy’s political connections. I agree with Rich, underestimate this guy at your peril.

    BTW, if Dillard drops out to run for re-election (running out of time for that), where do his votes go?


  43. - wordslinger - Tuesday, Nov 19, 13 @ 1:32 pm:

    Third Reading, that was awesome. You went yard. It deserves a repeat, in case anyone missed it:

    Extrapolated Rauner wordplay:

    “Unless we tighten our belts, we’ll sink like a stone.”

    “Career politicians are robbing Peter to pay the piper.”

    “Our ship of state is going up in flames.”

    “I’ll kick someone’s can down the road.”

    “Fixing Illinois isn’t rocket surgery.”

    “Unions are so bad, I’m even gonna change the name of Union County.”

    “Me and the politicians, we’re diabolically opposed.”

    “It’s time we step up to the plate and lay our cards on the table.”

    “Quinn, he’s like a duck out of water.”

    “I’m for change that will ignite our engines of growth.”

    I’m outta here.

    If I may, I’ll add a few.

    DaleyI-inspired:

    “I resent those insinuendoes.”

    “The police are there to preserve disorder.”

    “The have villified me. They have crucified me. They have even criticized me.”

    DaleyII inspired:

    “What do you want me to do? Pull my pants down?”

    “Coo-coo.”


  44. - wordslinger - Tuesday, Nov 19, 13 @ 1:35 pm:

    Geez, Willie, AA, how did we not pluck this pigeon? He dropped half a rock on this and the “watch” spot.

    For crying out loud, we could have catered Thanksgving! And New Year’s Eve in Palm Springs!


  45. - Endangered Moderate Species - Tuesday, Nov 19, 13 @ 1:36 pm:

    The ad plays well to his target audience.

    Name recognition is Rauner’s biggest weakness. He has the money to improve his name recognition and chip away at the Governor.

    Any publicity is better than no publicity. This blog is a great example. We have spent more time this week discussing Rauner than we have the other candidates.


  46. - MrJM - Tuesday, Nov 19, 13 @ 1:36 pm:

    “It looks really good, Bruce. Really sincere… The consultants just want you to do it one more time, so they can see how it looks with the other vest.”

    – MrJM


  47. - Veritas - Tuesday, Nov 19, 13 @ 1:40 pm:

    All of his ads are consistent: he never once says how he is going to be able to get anything done. A truer commercial would be: “If you don’t like Quinn try Quinn Lite.” That’s what Rauner is - Quinn Lite.


  48. - Oswego Willy - Tuesday, Nov 19, 13 @ 1:40 pm:

    - wordslinger -,

    I blame myself.

    I am toxic, and I should just “took a leave of absence” (wink-wink) and annouced for “write-in governor” long ago…

    and had AWillyWord Con$ulting work “against” me.

    I apologize. - AA - warned me, and now I ruined Thanksgiving…

    I hope - AA - keeps checking the email for a last ditch effort to get on the Gravy Train…


  49. - Downstater - Tuesday, Nov 19, 13 @ 1:44 pm:

    Looks good for a B+. It doesn’t have to be about content, it’s about getting name ID. This ad does that.


  50. - Just Me - Tuesday, Nov 19, 13 @ 1:46 pm:

    Grrr…..I know term limits polls well but they are so horrible. All they do is give more power to an unelected staff person and institutional lobbyists. The real problem is that the districts are gerrymandered so elections aren’t competitive. We should fix that problem.


  51. - Anonymous - Tuesday, Nov 19, 13 @ 1:53 pm:

    =Any publicity is better than no publicity. =

    I know that that’s a popular saying. I always wondered, though,, whether it was generally used in short and/or long-term strategies.

    I always thought it was the latter–the fix it and grab the $$ and run before it breaks and it’s breaking again…right now.

    Unless, of course, you’re dealing with “stars” and their “fans,” who I’m told can do no wrong.

    In either case, I’m becoming more resolved not to vote for him with each ad I see. And I’m a Moderate.


  52. - Anonymous - Tuesday, Nov 19, 13 @ 1:54 pm:

    Sorry. That obviously should have been “I always thought it was the FORMER…”


  53. - Skeptic - Tuesday, Nov 19, 13 @ 1:55 pm:

    “Who wears a vest in their home in the winter?” I do. And many times gloves and a hat too. In my case it’s not a matter of being able to “afford” to turn up the heat (we keep the house in the low 60’s during the day), just that I’d rather spend my money on more interesting things than keeping and old, drafty house warm enough to wear short sleeves. And besides, I generate less pollution that way too. But then, I don’t wear a vest as a prop. Or a plaid flannel shirt either for that matter.

    His handlers should have washed the vest and then played with the dog for while.


  54. - Anonymous - Tuesday, Nov 19, 13 @ 1:56 pm:

    =He dropped half a rock on this and the “watch” spot.=

    Seriously? You know that for sure?


  55. - downstate hack - Tuesday, Nov 19, 13 @ 1:59 pm:

    B-/C+, Not the worse ad, but needs to provide more personal info to gain name recognition. However, if he continues spending money, I would not count him out.


  56. - Arthur Andersen - Tuesday, Nov 19, 13 @ 2:14 pm:

    -We could have catered Thanksgiving-

    I didn’t even know that was possible. Blame me for not thinking “big” enough. I am in charge of “billing” at the Con$ulting Firm. All is not lost, though. If the needle isn’t moving and he’s paying for stuff like “Toast,” we might still be able to make a sale.


  57. - A guy... - Tuesday, Nov 19, 13 @ 2:17 pm:

    W Slinger; Hard to imagine you need to know what a “low information voter” is, but I’ll answer your question. It doesn’t mean a lack of intelligence. It means someone who does vote but does not spend a lot of time researching their votes. They know something about the people at the top of the ballot, but by the 3rd or 4th race, they’re reverting to whatever they may have heard or thought they heard about the race. Sometimes they’re folks who make up their minds quickly on someone because they saw a commercial or piece of mail where a candidate rung their specific bell. Actually, I think you know this, but I’m happy to help here. This message was brought to you by the Letters G,U and Y and the Number 2. (just for old time sake)


  58. - Ghost - Tuesday, Nov 19, 13 @ 2:21 pm:

    some of these seem dangerous if he ends in a run off with Quinn; I can see the Quinn add’s now using Rauner Clips:

    Stand up to union bosses: I froze union salaries, lets the contract lapse and held the union to the longest negotiation in State history. I then supported legislation to remove positions from the union.

    Shake things up/fix fiscal issues: I froze lawmakers pay and forced them to solve the pension problem…. etc etc

    The problem with everything Rauner claims to be running on is that Quinn can actually come up with an example of doing just that, and Rauner hasnt given us anything to show how he plans to effectuate those sound bites himself.

    Oh and I think Vallas goes well to supporting the not a union puppet canidate as well. This stuff may help him with the primary, maybe, but as a general election message he is running it against the wrong guy; especially if he is just going to hammer sound bites without any real world examples.


  59. - Rich Miller - Tuesday, Nov 19, 13 @ 2:22 pm:

    Mrs. Murphy: May I help you boys?
    Elwood: You got any white bread?
    Mrs. Murphy: Yes.
    Elwood: I’ll have some toasted white bread, please.
    Mrs. Murphy: You want butter or jam on that toast, honey?
    Elwood: No ma’am, dry.


  60. - too obvious - Tuesday, Nov 19, 13 @ 2:22 pm:

    mmmmm…..toast


  61. - Jacketpotato - Tuesday, Nov 19, 13 @ 2:24 pm:

    I’m giving it a “C+” OK, we get it, the state has lots and lots of problems and what’s his name has some ideas to “fix” it. If he wants to win he better start getting his name recognition up. I’d like to hear more bio ads. Curious about his ground game too. From what I hear, he’s bringing Orca back :)


  62. - Anonymous - Tuesday, Nov 19, 13 @ 2:27 pm:

    OK. So what’s a political consultant who specializes in sending messages to low information voters as you’ve defined them?

    I’m willing to bet its someone who will soon need to find another area of specialization. I don’t think the tactics are as effective as they used to be (though gosh only knows that there are aleady some who are “piloting” others) and therefore they’re becoming costly, ineffective busy work.

    Two ways to look at that: more costly for the “average guy” to run (which can be viewed as either good or bad) and/or employment opportunities for those who are “good” at this type of thing.


  63. - Oswego Willy - Tuesday, Nov 19, 13 @ 2:27 pm:

    Rich, lol!

    Maybe PPC’s Chicago Condo was at 1060 W. Addison?


  64. - 47th Ward - Tuesday, Nov 19, 13 @ 2:28 pm:

    Jake: Got any fried chicken?
    Mrs. M: Best damn chicken in the state!
    Jake: Bring me four fried chickens and a Coke.
    Mrs. M: You want chicken wings or chicken legs?
    Jake: Four fried chickens and a Coke.

    Love that movie.


  65. - too obvious - Tuesday, Nov 19, 13 @ 2:28 pm:

    The latest clown who has been paying-to-play politicians for years, now telling us he’s not a politician. So cliche’.

    Can’t wait for March 18 when we’ll be rid of this ridiculous phony.


  66. - Bill White - Tuesday, Nov 19, 13 @ 2:31 pm:

    @Ghost

    === Some of these seem dangerous if he ends in a run off with Quinn ===

    Looked at another way, this approach makes it more difficult to drive a wedge between Quinn and the unions.

    Getting union voters to sit on their hands and not: (a) donate, (b) volunteer, and (c) vote would seem an essential element of GOP strategy.


  67. - Rich Miller - Tuesday, Nov 19, 13 @ 2:32 pm:

    Mrs. Murphy: We got two honkies out there dressed like rich farmers.
    Matt Murphy: Say what?
    Mrs. Murphy: They look like they’re from the FFA or somethin’.
    Matt Murphy: What they want to eat?
    Mrs. Murphy: The tall one wants white bread, toasted, dry, with nothin’ on it.
    Matt Murphy: Rauner.
    Mrs. Murphy: And the other one wants four whole fried chickens and a Coke.
    Matt Murphy: And Dillard. It’s the Blues Brothers!


  68. - 47th Ward - Tuesday, Nov 19, 13 @ 2:33 pm:

    Dillard: We’re on a mission from God.


  69. - curtis - Tuesday, Nov 19, 13 @ 2:36 pm:

    Same old same old…


  70. - Oswego Willy - Tuesday, Nov 19, 13 @ 2:38 pm:

    PPC: See, me and Rahm, we have an understanding; we’re on a mission for Dems!


  71. - Rich Miller - Tuesday, Nov 19, 13 @ 2:39 pm:

    Henry Bayer: My name is Jacob Stein. I’m from the American Federation of State County and Municipal Employees. I’ve been sent to see if you gentlemen are carrying your permits.

    Bruce Rauner: Our what?

    Henry Bayer: Your union cards. May I see your cards please?

    Bruce Rauner: Well, suppose we ain’t got no union cards and go in there and start governin’ anyway? Whatcha gonna do about that? You gonna stop us, Stein? Ha. You’re gonna look pretty funny tryin’ to eat corn on the cob with no freakin’ teeth!


  72. - Skeptic - Tuesday, Nov 19, 13 @ 2:41 pm:

    “It’s 110 miles to Springfield, we’ve got a full tank of gas, a full campaign chest, it’s warm and we’re wearing plaid flannel.”

    “Hit it!”


  73. - Bill White - Tuesday, Nov 19, 13 @ 2:44 pm:

    === PPC: See, me and Rahm, we have an understanding; we’re on a mission for Dems! ===

    Looking at Rauner’s D-2s he sure seems to be soaking up plenty of contributions from reliable Republican donors. Money that otherwise could have gone to one of Rutherford, Brady or Dillard.


  74. - Oswego Willy - Tuesday, Nov 19, 13 @ 2:44 pm:

    Elwood: What’s the holdup?
    Cop: The Payton Prep Clouters, they won their kids some seats so they are dropping the off at school
    Jake: One thing I can’t stand are the Payton Prep Clouters


  75. - Rich Miller - Tuesday, Nov 19, 13 @ 2:46 pm:

    “No, sir, Mayor Daley no longer dines here. He’s dead, sir. His son? No, sir, he retired, sir. You’ll probably have to contribute to Rahm again, sir.”


  76. - PolPal56 - Tuesday, Nov 19, 13 @ 2:46 pm:

    47th, don’t you know it’s Quinn who’s on a mission from God? He was “put on earth” to solve the “pension crisis.”


  77. - Rich Miller - Tuesday, Nov 19, 13 @ 2:49 pm:

    Cook County Assessor’s Office Clerk: Can I help you?

    [the brothers back him up and lift him onto the counter]

    Jake: This is where they pay the taxes, right?

    Cook County Assessor’s Office Clerk: Right.

    Elwood: This money is for the years that Bruce Rauner accidentally claimed more than one homestead exemption.

    Jake: 5,000 bucks, it’s all there pal…


  78. - Oswego Willy - Tuesday, Nov 19, 13 @ 2:50 pm:

    Elwood: I hope these voters got FSCMRCDS
    Jake: FSCMRCDS?
    Elwood: Fake State County Municipal Republican Candidate Data System. FSCMRCDS.


  79. - Bill White - Tuesday, Nov 19, 13 @ 2:52 pm:

    Elwood Rauner: “My ad? It wasn’t a lie, it was just [REDACTED].”


  80. - 47th Ward - Tuesday, Nov 19, 13 @ 2:56 pm:

    Boys, you got to learn not to talk to the voters like that.


  81. - wordslinger - Tuesday, Nov 19, 13 @ 2:57 pm:

    LOL, “no mas” with the “Blues Brothers” references. I can’t take it.

    Who knew that Belushi, Ackroyd, the greatest Blues players of all time, James Brown, Aretha, millions of dollars, mounds of cocaine, Jane Byrne and Chicago could produce an avant-garde masterpiece.

    With a cameo by Spielberg eating a sandwich in the county building, to boot. It’s like a strange dream.

    Really nothing like it in the movies, ever. It’s a one-off. So good, so trippy.

    You know they got to trash Daley Plaza because George Dunne’s son got to be the keyplayer, right?

    The legend is that Belushi and Ackroyd sealed the deal with Dunne with shots of Jameson at Rossi’s about 8 a.m. one day while Dunne was walking from his Hancock penthouse to the County Building.

    That’s the story at Rossi’s, anyway.

    The music, so good. Anytime Aretha wants to let it go, I’m listening.


  82. - Oswego Willy - Tuesday, Nov 19, 13 @ 2:58 pm:

    Arne Duncan: How are you gonna get your Daughter into Chicago’s Payton Prep, Mr. Winnetka? Those tax returns have your name, your address…
    Rauner: They don’t have my address “right”. I “bought” a Chicago Condo - 1060 West Addison.
    Duncan: 1060 West Addison? That’s Wrigley Field.


  83. - Anon - Tuesday, Nov 19, 13 @ 2:58 pm:

    Not sold on Rauner yet, but it is hard to argue with the statement that Quinn will not stand up to the bosses.

    The Tribune ran a long editorial on the on going scandal that is Chicago State University. Months ago, Quinn had an opportunity to intervene and he sided with the crooked CSU administrators to repay his debts to powerful African American committeemen like Emil Jones.

    Quinn talks the talk, but he will tolerate corruption in return for blocs of votes.


  84. - PolPal56 - Tuesday, Nov 19, 13 @ 2:59 pm:

    Maury Sline (agent): Rauner, what are you gonna do? The same act? You wear the same verkakte vest?


  85. - Anon - Tuesday, Nov 19, 13 @ 3:00 pm:

    Major flaw in “The Blues Brothers” script. In what universe do churches pay property taxes. Not in Cook County.


  86. - Arthur Andersen - Tuesday, Nov 19, 13 @ 3:02 pm:

    Jake: Illinois Voters.
    Elwood: I hate Illinois Voters.


  87. - Ggal - Tuesday, Nov 19, 13 @ 3:12 pm:

    I forgot to rate the ad, I was too busy thinking ‘how can someone look so uncomfortable in what are supposed to be comfy clothes?


  88. - Oswego Willy - Tuesday, Nov 19, 13 @ 3:14 pm:

    h/t to - AA -,

    Rauner: Chicago residency rules.
    Rahm: I hate Chicago residency rules.


  89. - too obvious - Tuesday, Nov 19, 13 @ 3:14 pm:

    Rauner’s got SCMODS.


  90. - Toure's Latte - Tuesday, Nov 19, 13 @ 3:15 pm:

    Hmmm…the commercial clearly starred Springfield as being Browning…


  91. - wordslinger - Tuesday, Nov 19, 13 @ 3:21 pm:

    You guys have ruined me for the day.

    When I get home I have to pop in the “Blues Brothers.”

    So rich.

    How in the hell do you work in a plot device about Skokie, Illinois Nazis, and Henry Gibson? And make it smart and hilarious?

    This is bad, this is trouble.

    My wife and daughter took a girl’s weekend over the holiday.

    Armed with nothing but solace and a Dinico’s Meat Lovers Large, a twelve pack of Bud and two packs of Winston, I watched football, and, in between, “Sink the Bismark, (Family Classics)” “Lawrence of Arabia,” “Casablanca,” Stalag 17,” “The Longest Day,” and “Apocalypse Now– Directors Cut.”

    I woke up in Oak Park. Still in Oak Park….


  92. - David Ormsby - Tuesday, Nov 19, 13 @ 3:22 pm:

    I just hope they stop the house tour ads before they reach the bedroom.


  93. - walkinfool - Tuesday, Nov 19, 13 @ 3:23 pm:

    Like A guy said: “a solid B in a series.”

    He’s the only one my neighbor could name who is running against Quinn. Saw a cable ad during the Bears game delay.


  94. - 47th Ward - Tuesday, Nov 19, 13 @ 3:33 pm:

    ===because George Dunne’s son got to be the keyplayer, right?===

    Right. Murphy Dunne was cast because Paul Schafer, from the Late Show with David Letterman fame, was the only original SNL band member who refused to play himself in the movie. Dope.

    “You’ll never get Mr. Fabulous.”


  95. - paddyrollingstone - Tuesday, Nov 19, 13 @ 3:51 pm:

    For some reason it reminds me of Queen Latifah on 30 Rock as Congresswoman Bookman:

    Regina Bookman: [during a speech] The Future! And America! Now I may have lost my train of thought several minutes ago, but if I continue to talk like this, no one will notice. And when I stop, you will applaud my energy! Thank You!


  96. - Oswego Willy - Tuesday, Nov 19, 13 @ 3:56 pm:

    - wordslinger -

    Great list!

    This summere I had a 3 day weeekend. This was my list.

    Casablanca, Fail Safe, 7 Days in May, Stalag 17 (Digress, apologies, but William Holden, and Otto Preminger…) In Harms Way, Spartacus (yes, gladiators, but Stanley Kubrick, understand!) which walked me into Apoocolypse Now, Redux, and ended with Citizen Kane.

    Three days. Pizza, Beer, “Gene and Judes” (no joke) and awesome cinema.

    I can go Quintin Tarantino if I get 2 days, but I do not want to digress too much.

    Great list - wordslinger -, I totally get “it”


  97. - Norseman - Tuesday, Nov 19, 13 @ 4:21 pm:

    I have to add Bad Day at Black Rock, The Bedford Incident, Dr. Strangelove and The Train (had to watch the last one again after reading the book, “Monuments Men”).


  98. - Oswego Willy - Tuesday, Nov 19, 13 @ 4:31 pm:

    - Norseman -

    Never saw “Bad Day at Black Rock”. I hit the “search” key, looks good. Enjoy finding movies I need to check out.

    The Bedford Incident reminds me, (military), I never miss “Mr. Roberts” if its on, along with ”
    North by Northwest”

    Those two didn’t make the weekend “cut”, but those are two are “musts” if they are on.

    Thanks for the “add” - Norseman -.


  99. - Norseman - Tuesday, Nov 19, 13 @ 5:00 pm:

    Willy,

    Both Mr. Roberts & N by NW hold honored spots in my DVD Library. Next to the Caine Mutiny, The Enemy Below and Heaven Knows Mr. Allison. In a nod to Word and my shared heritage, I would mention The Heroes of Telemark. (You also need to see the documentary on the real heroes. Their not as good looking as Douglas, but what they did was humbling.)


  100. - Norseman - Tuesday, Nov 19, 13 @ 5:02 pm:

    Oops, meant “They’re”


  101. - Percival - Tuesday, Nov 19, 13 @ 5:09 pm:

    He looks like he does not have much more to say other than demonization. In his defense, the Illinois Policy Institute may not yet have revealed his own platform to him.


  102. - sal-says - Tuesday, Nov 19, 13 @ 5:16 pm:

    Nice vest. Probably cost more than my large screen TV. But, nice and folksy, chummy.


  103. - Oswego Willy - Tuesday, Nov 19, 13 @ 5:17 pm:

    - Norseman -,

    Yeah, you are in my wheelhouse there.

    I go “The Caine Mutiny” and “From Here to Eternity” as special “stand alone”, special view kinda movie list. Too good to just jumble in sometimes.

    When I have time for one, those make that “special” list.

    Cool stuff, - Norseman -.

    To the Post,

    With the “time” and “toast” and probably 1 or 2 more, the “message” really is what was posted, “Name visable for 30 seconds”.

    It is going to be up to Brady, Dillard and Rutherford to hold Rauner accountable and make Rauner adds say … something.

    That is not up to Rauner, and I am sure Rauner’s Crew like it that way right now.


  104. - Anon III - Tuesday, Nov 19, 13 @ 5:24 pm:

    103 comments on Bruce Rauner’s latest ad… I didn’t read them. Me thinks a lot of people have too much time on their hands.


  105. - Dry Blanket - Tuesday, Nov 19, 13 @ 5:28 pm:

    That thing was best in class in terms of hitting a home run with a flowing river of dreams.


  106. - truth hurts sometimes - Tuesday, Nov 19, 13 @ 5:28 pm:

    another 200 grand wasted…..


  107. - Oswego Willy - Tuesday, Nov 19, 13 @ 5:29 pm:

    - Anon III -,

    Most are play offs of “The Blues Brothers” and talk of movies. Mocking Bruce is just too delicious.

    “Me thinks” if you would have read them, you would know that.


  108. - Ruby - Tuesday, Nov 19, 13 @ 5:50 pm:

    But to voters Gov. Quinn has stood up to career politicians and government union bosses:

    Pay freeze for legislators
    Demanding pension reform


  109. - DuPage Dave - Tuesday, Nov 19, 13 @ 5:56 pm:

    On a somewhat related note: The term limits people are circulating their petitions at the suburban train stations (where quite a few were signing) as well as downtown (where no one was stopping or signing). The young lady I spoke to in Glen Ellyn had very little awareness about the organization behind the petition, stating only that term limits gave more people opportunities to serve the community. A nice enough sentiment, I guess. So I gave her a break and kept my opinions of Rauner and his ilk to myself.


  110. - Ghost - Tuesday, Nov 19, 13 @ 6:00 pm:

    Best Thread EVER!


  111. - Anon III - Tuesday, Nov 19, 13 @ 6:19 pm:

    OWie, No time, have things to do.


  112. - Oswego Willy - Tuesday, Nov 19, 13 @ 6:24 pm:

    - Anon III -,

    lol, so you posted you are too busy… to read, but not too busy to make assumtions, and to Post, that you are to busy?

    That is almost as comical as PPC saying he is an Outsider.


  113. - Oswego Willy - Tuesday, Nov 19, 13 @ 6:39 pm:

    This ad is called “Toast”

    I think the next ad should be called “Tofu Burger”

    “Hi, I’m Bruce Rauner, some people describe my campaign as a Tofu Burger; Fake meat, but as it pretends to be meat it tries to fill you up…”


  114. - Anon III - Tuesday, Nov 19, 13 @ 6:42 pm:

    OWie: note the time of the post.


  115. - Oswego Willy - Tuesday, Nov 19, 13 @ 6:44 pm:

    When you get to your point, make it.


  116. - wordslinger - Tuesday, Nov 19, 13 @ 7:18 pm:

    If you’ve never been to Gettysburg, you should go.

    It’s beautiful, the most beautiful spot in the Lower 48.

    Every day, I cry for those boys from Dixie who went down. You dumb sumabitches. I love you more than a breath of fresh air.

    And I pray and give thanks every day to those farm boys and girls from Illinois, Iowa, Wisconsin, Michigan, New York, et al. You Yankees are giants!

    Gettysburb is the spot where the great man from Springfield layed it down, in poetry, establishing what those fighting boys meant about Western Civilization.

    Here it is, daddio, from the greatest American writer, and the greatest American, ever.

    http://www.wjla.com/articles/2013/11/gettysburg-address-text-of-president-lincoln-s-nov-19-1863-speech-97049.html


  117. - wordslinger - Tuesday, Nov 19, 13 @ 7:50 pm:

    While we’re on the movies, I saw someone put out “Bad Day at Black Rock.”

    Awesome. Stanley Kramer, Spence, Lee Marvin, Robert Ryan, Ernest Borgnine — what a movie.

    Spencer Tracy is my guy, the guy who reminds me most of my old man. And I loved my old man.

    How about “Spence” in “Inherit the Wind,” playing Darrow?

    At the end, he picks up “Darwin” and The Bible.

    That’s me. That’s my old man. That’s what I love about America.


  118. - wordslinger - Tuesday, Nov 19, 13 @ 7:57 pm:

    The great Walter Brennan was also in “Bad Day at Black Rock.” In a great role.

    Best movie ever.


  119. - Oswego Willy - Tuesday, Nov 19, 13 @ 8:07 pm:

    - wordslinger -,

    You got me! Yes…

    If I am on that “kick”, I go “Inherit the Wind”, then “To Kill A Mockingbird” as a double feature, a “given”.

    Those two as bookends is always a good “watch” night.

    Huge Tracy Fan….A Good Spencer Tracy spin for me?

    Inherit the Wind, Judgement at Nuremburg, I throw in Pat and Mike, and Boys Town.

    I now want to check out Bad Day at Black Rock…

    Don’t “sleep” on State of the Union, with Angela Landsbury and Kate Hepburn, and throw in
    Van Johnson - Politics and Tracy and decisions of conscious. Great stuff.

    Hope you didn’t think I was stealing your thunder Posting about a weekend I had, it is always great to hear when other share an interest, be it in movies, music, art, whatever.

    As always, thanks for sharing - wordslinger -, I hope I hold up my end, and you enjoy the back and forth as well.


  120. - wordslinger - Tuesday, Nov 19, 13 @ 8:09 pm:

    Also, Martin Sheen wasn’t nominated for Best Actor in “Apocalypse”.

    Are you kidding me? How was that possible?

    The dude was briiliant. He damn near died.


  121. - wordslinger - Tuesday, Nov 19, 13 @ 8:14 pm:

    Willie, Spence is my guy. Like I said, he’s like my old man.

    They didn’t make movies about Henrik, so I visit with Spence every once in a while, when I miss him or get confused about who I should be.

    But Henrik and Spence are my heart. Til the end.


  122. - Oswego Willy - Tuesday, Nov 19, 13 @ 8:17 pm:

    First, thanks for the Gettyburg Post,

    We need to remember that on that Pennsylvania field, brother fought brother, and Lincoln’s scant few words say all that neede to be said, even as Lincoln himself admitted no man could dedicate that field of battle.

    To Martin Sheen,

    You have a heart attack, you play opposite a junge, and Marlon Brando, and no Oscar Love?

    “Willard” and “Kurtz”, directed by Coppola… Sheen did more than carry his end with the movie and with those two giants.


  123. - Oswego Willy - Tuesday, Nov 19, 13 @ 8:24 pm:

    - wordslinger -,

    I am glad you can have that, and I appreciate knowing that too.

    I love Tracy in Judgement in Nuremburg, for all the right reasons of the human element that Tracy brought as an actor, walking the streets, the “assembly” area, with Tracy looking over, and the quiet, reserve, strength you felt as Judge Haywood sat at the bench, and beyond.

    Tracy, Landcaster, and the Oscar winner, Maximilian Schell. Great cast, and Spencer Tracy being all we hope a judge and an Man would be.


  124. - Oswego Willy - Tuesday, Nov 19, 13 @ 8:40 pm:

    I will not think of Spencer Tracy now, without thinking of your Dad, and that connection you have with them both. Much respect, to you, Spence and Henrik. Thank you.


  125. - Arthur Andersen - Tuesday, Nov 19, 13 @ 8:45 pm:

    I learn something every day from you guys. A couple movies added to my list, and the explanation for those two “home the-aters” AWillyWord billed to the campaign.


  126. - Arthur Andersen - Tuesday, Nov 19, 13 @ 8:45 pm:

    I learn something every day from you guys. A couple movies added to my list, and the explanation for those two “home the-aters” AWillyWord billed to the campaign.


  127. - Oswego Willy - Tuesday, Nov 19, 13 @ 8:59 pm:

    - AA -,

    Glad you made it, we left a stool at the bar open for ya.

    When Rich turns off the lights on us, make sure the Con$ulting “Petty Cash” can pick up our Tab.


  128. - east central - Tuesday, Nov 19, 13 @ 9:07 pm:

    So would you apply “He that troubleth his own house shall inherit the wind” to politics?

    Regardless, this movie remains one of the best ways for anyone to understand America.


  129. - Oswego Willy - Tuesday, Nov 19, 13 @ 9:49 pm:

    - east central -,

    You can borrow from the movie, and the quote, and apply politics, life, religion, many elements of living life to beyond both the movie or the quote.

    I think the end of the movie, that - wordslinger - describes so plainly, speaks volumes.


  130. - Johnny Justice - Tuesday, Nov 19, 13 @ 11:24 pm:

    Craziest ad I ever saw. Pat Quinn was for term limits long before Rauner ever thought of politics…and fighting career politicians, Quinn has been doing that for a long time too!


  131. - Bemused - Wednesday, Nov 20, 13 @ 9:28 am:

    Not up there with the classics but it did fly under the radar. Skin Deep with John Ritter. The opening sequence is killer. The theme of can we change who we basically are as a person would tie in with the questions about Bruce.


Sorry, comments for this post are now closed.


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