SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Rutherford TV ads to debut during Olympics

Monday, Jan 27, 2014

* Dan Rutherford tells Greg Hinz that his TV ad campaign will start during the Winter Olympics, which begin Feb. 7th

Mr. Rutherford declined to say how big or long the ad campaign will be. “We’re planning it out,” he said. “We are going to be sustainable.”

But he did say the spots will be “positive,” concentrating on what he brings to the table as opposed to ripping Chicago businessman Mr. Rauner, who’s been under strong fire on the campaign trail lately, particularly from candidates Bill Brady and Kirk Dillard, both state senators.

Mr. Rutherford’s war chest is relatively modest by political standards, and certainly compared to Mr. Rauner’s horde. While Mr. Rauner is believed to have already spent millions on ads and has made it clear he’s prepared to write as big a check as is needed before the March 18 primary, Mr. Rutherford had just $1.4 million in the bank as of Dec. 31, though perhaps another $100,000 has come in since.

If he spends every penny on TV, Mr. Rutherford indeed may be able to stay on TV until the primary, but not with any vigor. Generally, it takes several hundred thousand dollars a week statewide to really make an impression.

Discuss.

- Posted by Rich Miller        


16 Comments
  1. - Nonplussed - Monday, Jan 27, 14 @ 11:27 am:

    I assume we should look during preliminary Skeleton races and not the Skating finals


  2. - Oswego Willy - Monday, Jan 27, 14 @ 11:27 am:

    I hope that is the Winter Olympics. It’s snark, ok.

    To the Post,

    ===But he did say the spots will be “positive,” concentrating on what he brings to the table as opposed to ripping Chicago businessman Mr. Rauner, who’s been under strong fire on the campaign trail lately, particularly from candidates Bill Brady and Kirk Dillard, both state senators.===

    And…

    === Generally, it takes several hundred thousand dollars a week statewide to really make an impression.===

    If it goes “bad”, banking on the “2PACS” to be the Bad Cop, and Rutherford is the Good Cop, Rutherford may look back and feel the most regret not educating Rauner himself months… and months ago.

    Hope Rutherford, after waiting and waiting, rolls out a clear theme, solid message, and a real vision to hang a hat on to get through March.


  3. - olddog - Monday, Jan 27, 14 @ 11:45 am:

    I hope this starts to move some numbers his way. I don’t plan to pull a GOP primary ballot because I don’t want the pollwatchers to hurt themselves laughing, but I’ll vote for Rutherford in a heartbeat if he’s on the ballot in November.


  4. - SonofSuperAbe2014 - Monday, Jan 27, 14 @ 11:45 am:

    Rutherford’s message will hinge on his solid public service and why the voters should give him a mandate.


  5. - Cincinnatus - Monday, Jan 27, 14 @ 12:20 pm:

    Will Pongee be featured?


  6. - Percival - Monday, Jan 27, 14 @ 1:27 pm:

    It is not enough money. His only hope is that by starting in it will bring in more money. Right now he is getting swamped by the populist message of Rauner. It is a false message, but it resonates. Hate and blame always does.


  7. - George Washington - Monday, Jan 27, 14 @ 1:29 pm:

    Olddog and other Non-raunerbots, why not pull a republican ballot? Vote for someone you would be comfortable with, who’s not Rauner. The democrats have rigged the maps so almost every incumbent is safe, so why not use your vote to make a difference. Unless your a pol, pulling a ballot for the other side makes you more of an independent, and both sides are trying to woo independents. If you’d be comfortable with a Rutherford- Quinn match up, then help make it happen. Instead of complaining in November about a Rauner-Quinn match up, that there are no good choices.


  8. - downstate commissioner - Monday, Jan 27, 14 @ 2:13 pm:

    George Washington, can’t vote just for one office, much as one would like to…


  9. - olddog - Monday, Jan 27, 14 @ 2:33 pm:

    @ George Washington — I’m thinking, I’m thinking …

    (And I’ve cast bullet votes before.)


  10. - Last Honest Man in Illinois - Monday, Jan 27, 14 @ 2:37 pm:

    Rutherford has been known to get a bit churlish on the campaign trail. If these positive ads show any movement, watch for Rauner to pump negative ads into the Peoria/Springfield/Champaign/Decatur markets and Dan will really get angry.


  11. - 47th Ward - Monday, Jan 27, 14 @ 2:38 pm:

    How does Rutherford feel about bronze medals?


  12. - Norseman - Monday, Jan 27, 14 @ 3:35 pm:

    Yawn! As I’ve said before, he needed to go up earlier with his positive ads. (I know he didn’t have the cash.) This late in the game he needs to drive down Rauner’s numbers.


  13. - Dirty Red - Monday, Jan 27, 14 @ 4:02 pm:

    I have heard of NBC Chicago selling Olympic spots at half price. Winter Olympics don’t attract that many more eyeballs. Buyer beware.


  14. - Fearless Freep - Monday, Jan 27, 14 @ 4:11 pm:

    I think you are being too critical of Rutherford. He might be our only chance to win.


  15. - wordslinger - Monday, Jan 27, 14 @ 4:52 pm:

    Hard to see how a Winter Olympics ad buy effectively targets likely GOP primary voters.

    Seems way to broad.

    Wouldn’t you be better off buying spots on local news or Fox cable programs?


  16. - Anonymous - Monday, Jan 27, 14 @ 5:48 pm:

    I’m not being snarky, but I’ll bet that Mr. Rutherford’s ads will make me wonder whether I’m wrong not be voting for Mr. Rauner. His team seem to be counting an awful lot on that “nice guy” image to win the guvship.


Sorry, comments for this post are now closed.


* Good morning!
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * T-Mobile hypes virtually pristine version of the Nexus 6
        * How to get rid of unwanted subscribed calendars
        * Apple’s iPhone 6 Sales Drive App Downloads Sky-High In October
        * World of Warcraft turns ten: 10 unforgettable moments from WoW's first decade
        * Verizon adds LG Transpyre to prepaid catalog
        * Your Picks: Readers’ Best Windows Phone Apps
        * AT&T outs rugged Sonim smartphone

        * Gawker Bill Cosby Is "America's Greatest Serial Rapist": Another Woman Speaks | Gizmodo The U.S.
        * Put Clutter in a Box with An Expiration Date
        * Prepare for SAP’s Five-Year Plan to Fight Back in the Cloud (Q&A)
        * That Time Will.I.Am and a Silicon Valley VC Rapped Together
        * Subtract Savings from Your Salary Before Expenses to Save Better
        * Imp ARM-based Ubuntu Mini PC Unveiled for $150
        * Samsung Galaxy S5 Sales Lower Than Galaxy S4

        * Addition of Adam LaRoche could be a slow burner for hot stove season
        * Terrerobytes: Waiting for Adam LaRoche
        * With LaRoche on board, Abreu will benefit
        * Sources: White Sox land LaRoche with two-year deal
        * Sources: White Sox land LaRoche with two-year deal
        * Sources: White Sox land LaRoche with two-year deal
        * Abreu will benefit from LaRoche's presence

        ...............


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        November 2014
        October 2014
        September 2014
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Republicans can make headway with blacks..
        * Gov. Quinn could collect healthy pension on way.....
        * Deadline to file for mayor's race Monday..
        * Proposed sales tax hike would fund transportati.....


        * 8.3M vehicle on Illinois Tollway this Thanksgiving
        * Waukegan looking for Ray Bradbury statue ideas
        * US judge to sentence reputed drug-lord lieutenant
        * Church members each get $500 to do good for world
        * Some 30 horses die in stable fire outside Chicago
        * 2 hospitalized after Chicago building collapse
        * Judge denies bid to halt Illinois fracking rules
        * Vatican prosecutor didn't report abusive priest
        * Illinoisan among winners of Rhodes scholarships
        * Woman accused of attack using nail-studded board

        * Rauner tackles transition agenda
        * Attorney general warns of immigration scams
        * State pension changes ruled unconstitutional; appeal to Illinois Supreme Court next
        * State to refund $60 million in retiree health care money
        * State pension changes ruled unconstitutional; appeal to Illinois Supreme Court likely
        * Illinois pension case likely headed to high court
        * Judge: Pension ruling to come Friday
        * Rauner mum on fixes for ‘dire’ state finances, wants Quinn to freeze hiring
        * Rauner mum on fixes for ‘dire’ state finances
        * Judge to hear pension law arguments today

        * Here's how Chicago church members are spending their $500
        * Obama's Chicago visit tomorrow will focus on immigration order
        * Chicago's neon signs shine in new book
        * AndroGel giving AbbVie performance anxiety
        * Turning the kitchen into a tech hot spot


        * Obama guidance & press schedule Nov. 24, 2014. Medal of Freedom
        * Father Bob Botthof, teacher who became priest after losing wife, dies at 85
        * Simple GOP remedy: Enact immigration reform
        * Jarrett: Obama honored Boehner's request on immigration
        * Rauner, Brooks hand out turkeys and trimmings
        * Garcia says he has 60,000 signatures for mayoral run
        * After aid papers are forged, city colleges repay $4 million
        * Our ancestors, all immigrants, are watching us now
        * Is there a way for GOP to defuse immigration issue?
        * Coalition pushing advisory vote for elected CPS board


        * Most stop-for-pedestrian signs hit by drivers, city data show
        * Up to 3 inches of snow today as temperatures drop
        * Ferguson grand jury expected to resume deliberations Monday
        * Man, 70, dies after his car hits pole in Ashburn
        * 3 men, boy hurt in separate shootings
        * 2 women, dog rescued from rubble of collapsed South Side building
        * 2 injured in hit and run crash on Dan Ryan
        * 3 people hurt in wrong-way crash on I-90
        * Police alert Ravenswood residents of two burglaries
        * Cook County Sheriff's police find missing 12-year-old girl


        * WUIS/SJ-R Business Report: Transmission Line Meetings Planned; More Space For Senior Living
        * Part Timers & Manufacturing in Illinois Feeling a Slow Economic Recovery
        * Photographer Kari Bedford Puts "Girls In Focus"
        * Midwest Travel: Starved Rock In The Winter
        * Ears Turn To Supreme Court For Next Pensions Cue
        * Listen to State Week - November 21, 2014
        * State To Refund Retiree Health Care Money
        * Labor unions celebrate judge's ruling against Illinois pension law
        * Judge Finds Reductions In Pension Benefits Unconstitutional
        * Pension Ruling Imminent


        * Quote of the Day: Nov. 24, 2014
        * Our Opinion: Illiana project too risky for tapped-out Illinois
        * Bernard Schoenburg: Sen. Manar backs aide Watson over Cahnman, Proctor in Ward 5
        * Karen Cox: Shop for a cause
        * Andy Shaw: Protect Illinois’ FOIA law from unnecessary tinkering
        * Quote of the Day: Sunday, Nov. 23, 2014
        * Rauner tackles transition agenda
        * Attorney general warns of immigration scams
        * Deckle McLean: Plagiarism comes with a price
        * Charles Krauthammer: The climate pact swindle


        * Communities to host Thanksgiving dinners
        * Illinois Treasurer-elect Mike Frerichs 11/24/2014
        * Snow coming down, but shouldn't be more than 1 inch
        * Snow in forecasts to begin holiday week
        * New mixed-use development for downtown
        * Best deal on two wheels? Urbana bike giveaway
        * Salute to veterans: 'They didn't know where we were'
        * Pope Francis calls for family resurrection
        * This day in history: Nov. 24, 2014
        * A hiring freeze?


        * Chris Colfer has multi-book deal
        * Katy Perry to perform at Super Bowl halftime show
        * Missing Hoffman Estates girl found in Mount Prospect
        * Dawn Patrol: Snow on the way; Bears beat Bucs 21-13
        * Mount Prospect denies officer's discrimination complaint

        * US Republican congressman to work for bipa...
        * US Rep. Gregg Harper (R-MS) to Serve as Vi...
        * Climate deniers need the boot - Idaho Moun...
        * It's business as usual for election-tested...
        * John Shimkus Defeats Eric Thorsland In Ill...
        * Davis defeats Callis in race for Congress;...
        * Congressman John Shimkus wins 15th Distric...
        * Voters Offered Little Choice on Foreign Po...
        * Shimkus continues push for DOTCOM Act - Th...
        * Medicare Open Enrollment - Newton Press Me...

        * Durbin Releases Statement On EPA Decision ......
        * Supreme Court Decision Could Impact Illinois...

        * Jackson: Menendez prods Obama over ISIS...
        * As deadline nears for Iran nuclear talks, ......

        * Hughes: Choosing to Succeed
        * Indianapolis Star deems Gary Varvel's Thanksgiving cartoon "racist"
        * Fees Paid To Rahm Emanuel Donor Firm Increased After Emanuel Became Mayor
        * SNL's updated version of "Schoolhouse Rock" [video]
        * Oberweis leads override of Quinn's speed-limit veto
        * Rauner taps Obamacare navigators for his transition team
        * Voters re-elected tax-cutting Republican governors
        * Devall: Collectivism is not compassionate
        * Sacramento County sheriff begs president to make true immigration reform a priority [video]
        * Rauner calls on Quinn to freeze all hiring and appointments


        * Illinois Residents Asked to Put the Tobacco Down - Support the Great American Smokeout – November 20
        * Governor Quinn Statement on President Obama’s Executive Action
        * Governor Quinn Statement on Selection of New University of Illinois President
        * Governor Quinn Statement on Senate Committee Passage of Minimum Wage Legislation
        * Governor Quinn Statement on the Installation of Archbishop Blase Cupich




            Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller