SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Rutherford TV ads to debut during Olympics

Monday, Jan 27, 2014

* Dan Rutherford tells Greg Hinz that his TV ad campaign will start during the Winter Olympics, which begin Feb. 7th

Mr. Rutherford declined to say how big or long the ad campaign will be. “We’re planning it out,” he said. “We are going to be sustainable.”

But he did say the spots will be “positive,” concentrating on what he brings to the table as opposed to ripping Chicago businessman Mr. Rauner, who’s been under strong fire on the campaign trail lately, particularly from candidates Bill Brady and Kirk Dillard, both state senators.

Mr. Rutherford’s war chest is relatively modest by political standards, and certainly compared to Mr. Rauner’s horde. While Mr. Rauner is believed to have already spent millions on ads and has made it clear he’s prepared to write as big a check as is needed before the March 18 primary, Mr. Rutherford had just $1.4 million in the bank as of Dec. 31, though perhaps another $100,000 has come in since.

If he spends every penny on TV, Mr. Rutherford indeed may be able to stay on TV until the primary, but not with any vigor. Generally, it takes several hundred thousand dollars a week statewide to really make an impression.

Discuss.

- Posted by Rich Miller        


16 Comments
  1. - Nonplussed - Monday, Jan 27, 14 @ 11:27 am:

    I assume we should look during preliminary Skeleton races and not the Skating finals


  2. - Oswego Willy - Monday, Jan 27, 14 @ 11:27 am:

    I hope that is the Winter Olympics. It’s snark, ok.

    To the Post,

    ===But he did say the spots will be “positive,” concentrating on what he brings to the table as opposed to ripping Chicago businessman Mr. Rauner, who’s been under strong fire on the campaign trail lately, particularly from candidates Bill Brady and Kirk Dillard, both state senators.===

    And…

    === Generally, it takes several hundred thousand dollars a week statewide to really make an impression.===

    If it goes “bad”, banking on the “2PACS” to be the Bad Cop, and Rutherford is the Good Cop, Rutherford may look back and feel the most regret not educating Rauner himself months… and months ago.

    Hope Rutherford, after waiting and waiting, rolls out a clear theme, solid message, and a real vision to hang a hat on to get through March.


  3. - olddog - Monday, Jan 27, 14 @ 11:45 am:

    I hope this starts to move some numbers his way. I don’t plan to pull a GOP primary ballot because I don’t want the pollwatchers to hurt themselves laughing, but I’ll vote for Rutherford in a heartbeat if he’s on the ballot in November.


  4. - SonofSuperAbe2014 - Monday, Jan 27, 14 @ 11:45 am:

    Rutherford’s message will hinge on his solid public service and why the voters should give him a mandate.


  5. - Cincinnatus - Monday, Jan 27, 14 @ 12:20 pm:

    Will Pongee be featured?


  6. - Percival - Monday, Jan 27, 14 @ 1:27 pm:

    It is not enough money. His only hope is that by starting in it will bring in more money. Right now he is getting swamped by the populist message of Rauner. It is a false message, but it resonates. Hate and blame always does.


  7. - George Washington - Monday, Jan 27, 14 @ 1:29 pm:

    Olddog and other Non-raunerbots, why not pull a republican ballot? Vote for someone you would be comfortable with, who’s not Rauner. The democrats have rigged the maps so almost every incumbent is safe, so why not use your vote to make a difference. Unless your a pol, pulling a ballot for the other side makes you more of an independent, and both sides are trying to woo independents. If you’d be comfortable with a Rutherford- Quinn match up, then help make it happen. Instead of complaining in November about a Rauner-Quinn match up, that there are no good choices.


  8. - downstate commissioner - Monday, Jan 27, 14 @ 2:13 pm:

    George Washington, can’t vote just for one office, much as one would like to…


  9. - olddog - Monday, Jan 27, 14 @ 2:33 pm:

    @ George Washington — I’m thinking, I’m thinking …

    (And I’ve cast bullet votes before.)


  10. - Last Honest Man in Illinois - Monday, Jan 27, 14 @ 2:37 pm:

    Rutherford has been known to get a bit churlish on the campaign trail. If these positive ads show any movement, watch for Rauner to pump negative ads into the Peoria/Springfield/Champaign/Decatur markets and Dan will really get angry.


  11. - 47th Ward - Monday, Jan 27, 14 @ 2:38 pm:

    How does Rutherford feel about bronze medals?


  12. - Norseman - Monday, Jan 27, 14 @ 3:35 pm:

    Yawn! As I’ve said before, he needed to go up earlier with his positive ads. (I know he didn’t have the cash.) This late in the game he needs to drive down Rauner’s numbers.


  13. - Dirty Red - Monday, Jan 27, 14 @ 4:02 pm:

    I have heard of NBC Chicago selling Olympic spots at half price. Winter Olympics don’t attract that many more eyeballs. Buyer beware.


  14. - Fearless Freep - Monday, Jan 27, 14 @ 4:11 pm:

    I think you are being too critical of Rutherford. He might be our only chance to win.


  15. - wordslinger - Monday, Jan 27, 14 @ 4:52 pm:

    Hard to see how a Winter Olympics ad buy effectively targets likely GOP primary voters.

    Seems way to broad.

    Wouldn’t you be better off buying spots on local news or Fox cable programs?


  16. - Anonymous - Monday, Jan 27, 14 @ 5:48 pm:

    I’m not being snarky, but I’ll bet that Mr. Rutherford’s ads will make me wonder whether I’m wrong not be voting for Mr. Rauner. His team seem to be counting an awful lot on that “nice guy” image to win the guvship.


TrackBack URI

Sorry, comments for this post are now closed.


* Afternoon updates
* Hospitals back removal of income tax sunsets
* The other strategy
* *** UPDATED 1x *** Quinn onboard; Rauner latches onto term limits proposal
* Because Illinois is a real battleground state
* Quinn dodges Rahm question on "Morning Joe"
* Morning Shorts
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * That new Android dialer is back with an additional screenshot
        * Domino’s Launches Its Pizza Ordering App For iPad With 3D Custom Pizza Builder
        * iOS 6 users on iOS 7-compatible devices must upgrade to use FaceTime
        * Tim Cook discusses new products and even mobile payments in recent interview
        * Will you wait to buy a phone that’s invite-only?
        * Creation of Original iPhone Browser Detailed by Former Apple Engineer
        * Motorola working on new Droid RAZR with full HD screen?

        * Refund an Unauthorized In-App Purchase from the iTunes Store
        * Most Popular Text Editor: Notepad++
        * The Things Nobody Tells You About Breastfeeding
        * 5 Great Mobile Apps to Study Nature and Celebrate Earth Day
        * Rabbit Proto makes it easier to get circuits into 3D printed objects
        * Need an iPhone battery boost? Install iOS 7.1.1
        * WSJ: Amazon is Testing a Delivery Service of Its Own

        * Quintana solid, but drops finale in Detroit
        * Walks working against the White Sox' plans for the bullpen
        * Viciedo maturing at the plate
        * Beckham returns, thrust into starting lineup
        * Konerko adjusting to role off the bench
        * Eaton better; Gillaspie needs rest
        * Abreu takes professional approach to BP


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Tap on a topic to save it here - BreakingNews.com..
        * 'Black Republicans are like Jewish Nazis' artic.....
        * Western Illinois U. to build $72 million perfor.....
        * Gaudreau thrilled to pull on American colours a.....
        * Governor Releases Funds For WIU Construction, T.....
        * Relative: Slain doctor loved work in Afghanistan..
        * Pekin woman on GOP National Committee predicts .....
        * Quinn Campaign Silent on Support for Nazi Article..
        * 10th District heats up for a close congressiona.....
        * Rauner squeezes Quinn on Shakman patronage suit..


        * Popular Indiana dune to remain closed indefinitely
        * Ex-Marine sentenced to die in sailor's slaying
        * Illinois group that gave trips to veterans ending
        * Ex-Marine sentenced to die in sailor's slaying
        * Rauner skips GOP event over pastor's comments
        * Bronze statue of Roger Ebert unveiled at Ebertfest
        * ISU rehires fired grounds worker
        * Indiana man faces gun charge at NJ airport
        * Skeletal remains found near Quincy shopping center
        * Mother says triple-homicide victim was fearful

        * Rauner skips GOP event over pastor's comments
        * Quinn backs term limits for constitutional officers
        * U of I asks state legislators to prevent retirement rush; could affect 200 at UIS
        * Video gaming may get its own exclusion list
        * Quinn grants 43 clemency requests
        * Rauner wants Quinn to release hiring documents
        * Illinois approved for No Child Left Behind waiver
        * Remap group says it is not political
        * Quinn clout hiring faces scrutiny
        * Illinois Medicaid paying for dead clients

        * Feds to review Northwestern bid to unionize
        * Next up for CPS: Barack Obama College Prep
        * Bronze statue of Roger Ebert unveiled at Ebertfest
        * After CEO shakeup, Accretive nixes move to Dallas
        * After CEO shake-up, Accretive nixes move to Dallas


        * Chicago man charged with giving girlfriend HIV; wife died of AIDS
        * Trio charged with robbing stores, gas stations in city, suburbs
        * His wife died of AIDS, now Chicago man is charged with giving girlfriend HIV
        * Pedicab operators say a crackdown could put them out of business
        * Robo-calls on pension reform bill raise Rauner-Rahm rift
        * Truck fatally strikes semi driver taking picture of accident
        * Semi fatally strikes pedestrian in Noble Square
        * Police: Pedestrian fatally struck by semi in Noble Square
        * Editorial: How to improve graduation rates
        * Gary killer’s warning: Divorce ‘not going to be pretty’


        * Metra cancels 4 trains after injured man found near tracks
        * Man charged with knowingly infecting girlfriend with HIV
        * Lawndale Christian clinic began on a 'shoestring'
        * Pediatrician killed in Afghanistan 'was driven by the kids'
        * Chicago plastic bag ban advances
        * New Chicago high school to be named for Obama
        * Mount Baldy at Indiana Dunes to remain closed through summer
        * Ride-sharing ordinance passes key hurdle
        * Ride-sharing ordinance passes key hurdle
        * Jurors choose death penalty for Torrez


        * Chicago aldermen pass plastic bag ban
        * City Council panel passes plastic bag ban
        * Illinois Finally Gets 'No Child Left Behind' Waiver
        * Marian Anderson Tribute - 'The Concert That Shook The Establishment'
        * Organic foods sold by Walmart create fear among some organic farmers and farm advocates
        * Senator Kirk joins Revolution in backing Small BREW Act
        * Listen To State Week - April 18, 2014
        * Earth Friendly Event In Springfield This Weekend
        * Madigan Vs. The Maps
        * Chemical found on U.S. apples banned in Europe over safety concerns


        * Rauner skips GOP event over pastor's comments
        * Quinn backs term limits for constitutional officers
        * Rauner wants Quinn to release hiring documents
        * Bernard Schoenburg: Barr borrowed late in sheriff campaign to keep ads flowing
        * Cristal Thomas: Protecting Illinois’ pregnant workers shouldn’t be a heavy lift
        * Remap group says it is not political
        * Quinn clout hiring faces scrutiny
        * Judge OKs use of lawmaker's post-arrest statement
        * Bill would get state police cruisers on road
        * Patronage allegations give Rauner fodder in race against Quinn


        * Nursing home accused of patient neglect
        * Man dies in Jersey County farming accident
        * All-night skate jam planned Friday in East St. Louis
        * WIU to build $72 million performing arts center
        * Bar owner praises bartender, police following Tuesday shooting
        * Updated: Bardo criticizes police in arrest of Darius Paul
        * New Central High School site proposed
        * Welding mishap determined as cause of Urbana-area fire
        * Under construction: Roadwork in metro-east
        * Pasta House revamps menu, renames Fairview Heights restaurant


        * The 10th District money race
        * Aurora Democrat calls out IHSA
        * Lawyers: Ill. hazing law vague, unconstitutional
        * Ill. House OKs lower-cost hunting bill for seniors
        * Quinn’s running mate takes new consulting job

        * Rep. Lipinski Reviews Operations at Hanson...
        * Rep. Lipinski Helps Secure Funds for Safet...
        * Lipinski announces 2014 Congressional Art ...
        * Lipinski seeks artistic submissions - The ...
        * Lemont VFW honors Vietnam veterans - Subur...
        * Lipinski Votes to Protect the Paychecks of...
        * Meet the 8 House Dems who don't co-sponsor...
        * Jeff Vorva's Editor's Notebook: In this ca...
        * Rep. Lipinski to Honor Vietnam Veterans at...
        * Rep. Lipinski Honors Vietnam Vets on House...

        * Loading Koch Industries Website Too Many T......
        * Maryland and DC among worst for food aller......
        * Cleveland State University to reestablish ......
        * Convicted political boss Al Sanchez runnin......
        * Candidates make last filings for local, st......

        * Illinois Lt. Gov. Simon opposes pension le......
        * Dillard Odd Man Out on Pension Deal Reaction...
        * Sen. Mark Kirk sides with Rauner on pensio......
        * Governor's race infighting threatens pensi......
        * SCHOONERS - Home of Everyone's Favorite Be......

        * "Walmart stop the death" sign at protest in Chicago
        * On Anniversary Of Bangladesh Factory Tragedy, Activists Demand Safer Conditions For Walmart Workers (VIDEO)
        * Illinois Lacks True Rainy Day Fund
        * Activists protest for higher wages and better living conditions at Walmart in Chicago
        * Chicagoans Hit BP, Koch Brothers Companies With Class Action Lawsuit Over Petcoke
        * 4520 N. Beacon Status Check
        * Wilson & Magnolia Subway Reopening Very Soon
        * Illinois political patronage: past and present
        * Walsh calls Republicans who attended immigration reform event "elitists"
        * Former Stroger Aide Sentenced To 6.5 Years


        * Cases of Chlamydia, Gonorrhea and HIV on the Rise Nationally - Residents Are Encouraged to Get Tested for STDs
        * State Insurance Regulators Urge Property Owners to Review/Add Coverage to Protect from Floods & Water Damage - Most homeowners’ policies do not cover flood damage
        * Governor Quinn Statement on New Proposal to Enact Term Limits for Constitutional Officers
        * Governor Quinn Proclaims “Wrigley Field Day” - Home of the Chicago Cubs Turns 100 Years Old Today
        * Douglas County students win statewide contest - Governor proclaims April 23 "YOUR ACTIONS MATTER!" DAY as statewide underage drinking prevention efforts are kicked off in eastern Illinois




            Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller