* Dan Rutherford tells Greg Hinz that his TV ad campaign will start during the Winter Olympics, which begin Feb. 7th…
Mr. Rutherford declined to say how big or long the ad campaign will be. “We’re planning it out,” he said. “We are going to be sustainable.”
But he did say the spots will be “positive,” concentrating on what he brings to the table as opposed to ripping Chicago businessman Mr. Rauner, who’s been under strong fire on the campaign trail lately, particularly from candidates Bill Brady and Kirk Dillard, both state senators.
Mr. Rutherford’s war chest is relatively modest by political standards, and certainly compared to Mr. Rauner’s horde. While Mr. Rauner is believed to have already spent millions on ads and has made it clear he’s prepared to write as big a check as is needed before the March 18 primary, Mr. Rutherford had just $1.4 million in the bank as of Dec. 31, though perhaps another $100,000 has come in since.
If he spends every penny on TV, Mr. Rutherford indeed may be able to stay on TV until the primary, but not with any vigor. Generally, it takes several hundred thousand dollars a week statewide to really make an impression.