SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Rutherford TV ads to debut during Olympics

Monday, Jan 27, 2014

* Dan Rutherford tells Greg Hinz that his TV ad campaign will start during the Winter Olympics, which begin Feb. 7th

Mr. Rutherford declined to say how big or long the ad campaign will be. “We’re planning it out,” he said. “We are going to be sustainable.”

But he did say the spots will be “positive,” concentrating on what he brings to the table as opposed to ripping Chicago businessman Mr. Rauner, who’s been under strong fire on the campaign trail lately, particularly from candidates Bill Brady and Kirk Dillard, both state senators.

Mr. Rutherford’s war chest is relatively modest by political standards, and certainly compared to Mr. Rauner’s horde. While Mr. Rauner is believed to have already spent millions on ads and has made it clear he’s prepared to write as big a check as is needed before the March 18 primary, Mr. Rutherford had just $1.4 million in the bank as of Dec. 31, though perhaps another $100,000 has come in since.

If he spends every penny on TV, Mr. Rutherford indeed may be able to stay on TV until the primary, but not with any vigor. Generally, it takes several hundred thousand dollars a week statewide to really make an impression.

Discuss.

- Posted by Rich Miller        


16 Comments
  1. - Nonplussed - Monday, Jan 27, 14 @ 11:27 am:

    I assume we should look during preliminary Skeleton races and not the Skating finals


  2. - Oswego Willy - Monday, Jan 27, 14 @ 11:27 am:

    I hope that is the Winter Olympics. It’s snark, ok.

    To the Post,

    ===But he did say the spots will be “positive,” concentrating on what he brings to the table as opposed to ripping Chicago businessman Mr. Rauner, who’s been under strong fire on the campaign trail lately, particularly from candidates Bill Brady and Kirk Dillard, both state senators.===

    And…

    === Generally, it takes several hundred thousand dollars a week statewide to really make an impression.===

    If it goes “bad”, banking on the “2PACS” to be the Bad Cop, and Rutherford is the Good Cop, Rutherford may look back and feel the most regret not educating Rauner himself months… and months ago.

    Hope Rutherford, after waiting and waiting, rolls out a clear theme, solid message, and a real vision to hang a hat on to get through March.


  3. - olddog - Monday, Jan 27, 14 @ 11:45 am:

    I hope this starts to move some numbers his way. I don’t plan to pull a GOP primary ballot because I don’t want the pollwatchers to hurt themselves laughing, but I’ll vote for Rutherford in a heartbeat if he’s on the ballot in November.


  4. - SonofSuperAbe2014 - Monday, Jan 27, 14 @ 11:45 am:

    Rutherford’s message will hinge on his solid public service and why the voters should give him a mandate.


  5. - Cincinnatus - Monday, Jan 27, 14 @ 12:20 pm:

    Will Pongee be featured?


  6. - Percival - Monday, Jan 27, 14 @ 1:27 pm:

    It is not enough money. His only hope is that by starting in it will bring in more money. Right now he is getting swamped by the populist message of Rauner. It is a false message, but it resonates. Hate and blame always does.


  7. - George Washington - Monday, Jan 27, 14 @ 1:29 pm:

    Olddog and other Non-raunerbots, why not pull a republican ballot? Vote for someone you would be comfortable with, who’s not Rauner. The democrats have rigged the maps so almost every incumbent is safe, so why not use your vote to make a difference. Unless your a pol, pulling a ballot for the other side makes you more of an independent, and both sides are trying to woo independents. If you’d be comfortable with a Rutherford- Quinn match up, then help make it happen. Instead of complaining in November about a Rauner-Quinn match up, that there are no good choices.


  8. - downstate commissioner - Monday, Jan 27, 14 @ 2:13 pm:

    George Washington, can’t vote just for one office, much as one would like to…


  9. - olddog - Monday, Jan 27, 14 @ 2:33 pm:

    @ George Washington — I’m thinking, I’m thinking …

    (And I’ve cast bullet votes before.)


  10. - Last Honest Man in Illinois - Monday, Jan 27, 14 @ 2:37 pm:

    Rutherford has been known to get a bit churlish on the campaign trail. If these positive ads show any movement, watch for Rauner to pump negative ads into the Peoria/Springfield/Champaign/Decatur markets and Dan will really get angry.


  11. - 47th Ward - Monday, Jan 27, 14 @ 2:38 pm:

    How does Rutherford feel about bronze medals?


  12. - Norseman - Monday, Jan 27, 14 @ 3:35 pm:

    Yawn! As I’ve said before, he needed to go up earlier with his positive ads. (I know he didn’t have the cash.) This late in the game he needs to drive down Rauner’s numbers.


  13. - Dirty Red - Monday, Jan 27, 14 @ 4:02 pm:

    I have heard of NBC Chicago selling Olympic spots at half price. Winter Olympics don’t attract that many more eyeballs. Buyer beware.


  14. - Fearless Freep - Monday, Jan 27, 14 @ 4:11 pm:

    I think you are being too critical of Rutherford. He might be our only chance to win.


  15. - wordslinger - Monday, Jan 27, 14 @ 4:52 pm:

    Hard to see how a Winter Olympics ad buy effectively targets likely GOP primary voters.

    Seems way to broad.

    Wouldn’t you be better off buying spots on local news or Fox cable programs?


  16. - Anonymous - Monday, Jan 27, 14 @ 5:48 pm:

    I’m not being snarky, but I’ll bet that Mr. Rutherford’s ads will make me wonder whether I’m wrong not be voting for Mr. Rauner. His team seem to be counting an awful lot on that “nice guy” image to win the guvship.


Sorry, comments for this post are now closed.


* Reader comments closed for the weekend
* Rauner pals give $5 million to Munger
* Question of the day
* SEIU's big error and Madigan's "reign of terror"
* CTBA: Deficit is far higher than both Rauner and COGFA projections
* SUBSCRIBERS ONLY - Update to today’s edition
* *** UPDATED x1 *** Nearly 200,000 kids face new and confusing vaccine rules
* *** UPDATED x1 *** Fair share suit initiated by Rauner dismissed by federal judge
* State's attorneys and their enemies behaving badly
* On the bright side...
* C'mon, the Tribune endorsement makes perfect sense
* Rauner gets way ahead of himself on pension reform claim
* *** UPDATED x1 - Court: Expensive cars can't be seized *** "Every year, police take millions of dollars from ordinary Chicagoans and spend it behind closed doors"
* Is Munger's Rauner money coming soon?
* Report: Tribune relationship with Illinois Policy Institute columnist "under review"
* Kirk not getting Senate super PAC money, won't do some Chicago debates, called "disgraceful" in new TV ad
* SUBSCRIBERS ONLY - Supplement to today’s edition
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............
<


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

  
* Google Hyperdrives to Andromeda, and Blackberry Black-holes | #PNWeekly 220
* iPhone 7 sales expansion happens in three waves through October
* DROID Turbo 2 gets Wi-Fi Calling on Verizon
* French Apple Store smashed by man who felt jilted on warranty
* Android Pay to stop supporting legacy cards from Google Wallet on October 15
* Here’s how you can stop jumping back and forth between Google’s calendar and map apps
* Allo improvements possibly on the way per Google developer

* White Sox win behind Rodon's record-tying start
* Rodon K's 7 to start game, ties AL record
* White Sox win behind Rodon's record-tying start
* Shields to take mound as White Sox face Twins
* Rodon K's 7 to start game, ties AL record
* Rodon K's 7 to start game, ties AL record
* Frazier shows respect to pitchers who get him out

...............


Main Menu
Home
Illinois
YouTube
Pundit rankings
Obama
Subscriber Content
Durbin
Burris
Blagojevich Trial
Advertising
Updated Posts
Polls

Archives
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005

Syndication

RSS Feed 2.0
Comments RSS 2.0
WordPress

Loading


* Crisis pregnancy centers sue governor, Illinois.....
* Crisis pregnancy centers sue governor, Illinois.....


* EXCHANGE: Woodstock resident raising aneurysm awareness
* EXCHANGE: Veteran has PTSD, and desire to help others
* Chicago to redevelop what would have been Olympic Village
* 'Death Wish' remake to cause street closures in Chicago
* Decatur Airport celebrates 70th anniversary at current site
* Prosecutors want crackdown on websites selling illegal sex
* Driver of school bus shot as students look on
* Prosecutors want crackdown on websites selling illegal sex
* Crisis pregnancy centers sue governor, Illinois agencies
* New group to help conserve wilderness areas in 3 states

* Fact check: Kirk ads attacking Duckworth's VA work omit key facts
* WWII vet 'outraged' over being used on local campaign fliers
* Crisis pregnancy centers sue state over abortion-referral requirements
* Fact check: Kirk ads attacking Duckworth's VA work key facts
* Kirk ads attacking Duckworth's work at VA omit key facts
* Federal judge won't reverse ruling on Illinois voter registration
* Rauner's deficit projection $2.4B less than lawmakers'
* Rauner, Democrat lawmakers urge passage of inmate ID bill
* State of Illinois caught up on CWLP bills

* Groupon to turn over workforce data in race discrimination case
* Illinois to suspend Wells Fargo from bond, investing work
* Obscure court case could hold key to schools funding reform
* Homegrown banks grab more market share
* Former U of C Law dean, Neal Gerber founder dies


* Man shot, seriously wounded in Little Village
* Man wounded in Humboldt Park shooting
* 1 wounded in Englewood shooting
* 3 shot at Englewood party
* Woman, 46, shot in Homan Square
* Man charged with carjacking, fleeing police in Gresham
* Girl, 17, shot in Back of the Yards
* Man critically wounded in Chatham shooting
* Man shot in Homan Square
* 2 shot in Back of the Yards


* Experts offer tips for next debate to Trump, Clinton
* Family protests release of killer who tortured Aurora mom
* LINDA C. BLACK HOROSCOPES for 10/1/16
* School bus driver among 11 wounded in city shootings
* Munster taxpayers wary of schools pursuing a second referendum
* Look how far the Bears have fallen, and they can't seem to get up
* For winless Bears taking on beatable Lions at home, it's a matter of pride
* Quick trip around Major League Baseball
* Paul Sullivan's MLB players awards
* Dino Borrelli explodes for 387 yards, 4 TDs as Brother Rice edges Mount Carmel


The widget AQL4JYGHIY powered by Feed Informer does not exist.


* Fact check: Kirk ads attacking Duckworth's VA work omit key facts
* WWII vet 'outraged' over being used on local campaign fliers
* Charles Krauthammer: When facts, logic and history don't matter
* U.S. Attorney Jim Lewis: Community policing is realistic, effective
* Crisis pregnancy centers sue state over abortion-referral requirements
* Fact check: Kirk ads attacking Duckworth's VA work key facts
* Kirk ads attacking Duckworth's work at VA omit key facts
* Federal judge won't reverse ruling on Illinois voter registration
* Rauner's deficit projection $2.4B less than lawmakers'
* Our View: You have no excuse not to vote


* Top of the Morning, Oct. 1, 2016
* After days in a tree, lucky cat gets professional rescue
* World-wide evangelist visits East Moline
* Religion briefs
* Big numbers for prostate screening
* New parochial school to be built in Herrin
* Anthony Zilis's 2016 Helmet Stickers: Week 6
* Velma Gower
* Robert 'Ribs' Savant
* Jams Douglas


* Police: New charges for driver, bicyclist partly to blame for own death
* Mega-Hurricane Matthew threatens Jamaica, Haiti, Cuba
* Police: New charges for driver, bicyclist partially to blame for her own death
* Larkin knocks off Streamwood
* Parker leads Sparks in 99-84 rout of Sky; 1 win from Finals

* House lawmakers overcome hurdle on key tra...
* Rodney Davis talks funding with Bloomingto...
* The agency that fought Illiana gets a new ...
* Rep. Dold takes educational cruise down Ch...
* Lawmakers decry high turnover rate of VA h...
* CBD Oil, and politics
* Simon considering state Senate bid
* Killer Congressman Tom MacArthur trying to...
* Shutdown? State may not notice
* Rep. Bob Dold

* Sen. Dick Durbin to campaign for Hillary C......

* Kirk ads attacking Duckworth's work at VA ......
* Kirk ads attacking Duckworth omit key fact......

* Pet Blessings In Honor Of St Francis Today and Next Sunday
* Will anyone vote for Gary Johnson just because the Chicago Tribune said to?
* Shadow Congressman
* “The Driver’s Side” – News From The Motorist’s Perspective
* VIDEO: Whole Foods Englewood and Starbucks Grand Opening
* They Got It! Yeah, Baby, They Got It!
* Federal Judge Declines To Stay Ruling On Illinois Same-Day Voter Registration
* Lawsuit: Chicago Cops Pressured McDonald Shooting Witness To 'Forget' What She Saw
* Crisis Pregnancy Centers Sue Illinois Over 'Right Of Conscience' Law
* U.S. Students Continue To Face 'Unacceptable Levels' Of Bullying, Survey Finds


* October is National Cyber Security Awareness Month
* Illinois awarded $1 million grant to pilot person-centered supportive services program - Program will help persons living with or those at high-risk of developing Alzheimer’s and related dementia
* Governor Rauner Urges Action on Bipartisan Legislation to Reduce Recidivism
* Governor Rauner Encourages Illinoisans to Receive Flu Shot
* Honoring Former President and Prime Minister of Israel - United States and Illinois flags at half-staff immediately until Sunset, Friday, September 30, 2016.




      Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller