SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
*** UPDATED x2 *** Rate Dillard’s own ad

Thursday, Mar 6, 2014

* I just got off the phone with somebody who had seen this ad on TV. Sen. Dillard’s campaign is paying for it

*** UPDATE 1 *** Bill Brady’s campaign has purchased $17,217 in cable TV ads. No, that’s not a misprint.

The ads will run in the Chicago ($12k), Rockford, Peoria and Champaign markets. All the spots will run on the Fox News Channel. I haven’t seen a copy yet.

*** UPDATE 2 *** Dillard is spending $150K on cable TV.

- Posted by Rich Miller        


41 Comments
  1. - Eugene - Thursday, Mar 6, 14 @ 4:08 pm:

    Decent ad, but the music is discordant - or maybe that’s just the recording.


  2. - 47th Ward - Thursday, Mar 6, 14 @ 4:10 pm:

    Good spot. Where is it running, on cable or broadcast TV? If enough people see this and Brady stays dark, Dillard might just finish in second place this time.


  3. - Smoggie - Thursday, Mar 6, 14 @ 4:12 pm:

    Traditional and endorsed by teachers.
    I guess he’s hoping that people hear one and not the other, since I don’t believe that there are many who will agree with him on both of those.

    Also, the whole thing looks dark.

    Overall, not very good. This type of ad should be easy, but they blew it.

    I give it a D.


  4. - Oswego Willy - Thursday, Mar 6, 14 @ 4:12 pm:

    “B+”

    Relevant to 2014, limited 1990s pictures, hits the touchstones needed, music seems “busy” but “busy/productive”, mentions “teachers” and that is probably the best way to really get it “in” … and… Dillard is SMILING, which is really good.

    Would be an “A” if this was January, or December, and this was the start of an actual TV media campaign.

    “B+”… but 12 days out … steep hill.


  5. - MrJM - Thursday, Mar 6, 14 @ 4:14 pm:

    Needs more Pate Phillip.

    – MrJM


  6. - Mr. Big Trouble - Thursday, Mar 6, 14 @ 4:14 pm:

    Agree music is distracting; sci-fi like, strange stuff. A feel good ad but it wont change a thing.


  7. - wordslinger - Thursday, Mar 6, 14 @ 4:16 pm:

    Hits a lot of points in a hurry — real hurry. Don’t like the piano.

    The script is so breathless hitting all its points that you get “raising a family in the suburbs, Dillard understands how important jobs are….”

    Uh, okay, lol.

    But he’s not going to get too many bites at the apple, so I’d give it a solid B.


  8. - DateNight - Thursday, Mar 6, 14 @ 4:18 pm:

    Good movement, nice photos, great family — A+


  9. - dixiechick - Thursday, Mar 6, 14 @ 4:20 pm:

    It does beg the question, that if he has been in state government since the Edgar days, did he not have ample opportunity ‘to make Illinois work’?


  10. - A guy... - Thursday, Mar 6, 14 @ 4:20 pm:

    Sorry previous commenters, this ad is awful; a blivet; 10 lbs. of XXX in a 5 lb. bag. Terrible pacing of the voice and music from the Jetsons. It was put together in too much of a hurry and it looks and sounds it. Royalty free musical bed is terribly distracting. There are components that could get this up to a B. I’ll rate it; incomplete.


  11. - Wensicia - Thursday, Mar 6, 14 @ 4:29 pm:

    Not bad. As for the music, would you guys prefer something like Ravel’s “Bolero” instead?


  12. - Come on man! - Thursday, Mar 6, 14 @ 4:31 pm:

    B+. Not going to change minds but enough for people who don’t read this blog or newspapers to stop and go “Oh, I didn’t know anyone was in a primary against Rauner”


  13. - Oswego Willy - Thursday, Mar 6, 14 @ 4:33 pm:

    ===Bill Brady’s campaign purchased $17,217 in cable TV ads.===

    Or the equvelent of one brand new Pongee…

    I wanted to put it into a Rutherford prism…just for fun.


  14. - OneMan - Thursday, Mar 6, 14 @ 4:36 pm:

    $17,217

    Ouch


  15. - 47th Ward - Thursday, Mar 6, 14 @ 4:36 pm:

    $150K is way better than $17,500, but that’s not going to be enough. Not even close. It takes too long to burn in an impression on cable TV. Months, not weeks.


  16. - Oswego Willy - Thursday, Mar 6, 14 @ 4:39 pm:

    ===Dillard is spending $150K on cable TV.===

    Or the equivelent of a nice house in Pontiac with a 2 car garage… for a Pongee.

    I just don’t want Rutherford to feel left out …sorry.


  17. - Arthur Andersen - Thursday, Mar 6, 14 @ 4:40 pm:

    Rushed, in more ways than one.

    Visually, pretty good. The pace is way too fast and blurs the message. I had to watch it twice to see Pate, fwiw.

    C.


  18. - Frosty-The Snowman - Thursday, Mar 6, 14 @ 4:52 pm:

    It is “okay”. My feeling is that unless the political ads are an “amateur hour special” for $9.95 that most people are not going to be influenced by them one way or the other at this point in the race. Rauner had tier # 1 commercials that came out way ahead of the rest of the GOP pack. Rauner’s early release of these political ads way ahead of the other candidates are what made them so devastating for the other three GOP candidates. And, Rauner made a point to get the most bang for his buck by ripping on Pat Quinn in all of them. Quality commercials coming out within just right time frame has caused the virtual unknown Bruce Rauner to undergo the major transformation from initially being classified as the unknown comic to quickly becoming Jay Leno within a 6 month time period. Rauner has managed to run a very sharp campaign.


  19. - Anonymous - Thursday, Mar 6, 14 @ 4:54 pm:

    I give it an A-. It hits all the points and starts to create an alternative to Rauner. If it had more money behind it, it would move some numbers. As it stands, he might see a 1-2% swing from it. However, in combination with everything, it was a good decision to air.

    At this point, Brady needs to drop out. 17,217 is just sad.


  20. - Wally2Times - Thursday, Mar 6, 14 @ 5:02 pm:

    On first viewing, it was “busy” with too many moving parts, and VERY annoying music. But it hits on the key points. I gave it C/C+.

    Then I watched it again, without the sound. And it is outstanding. I gotta give it an “A”


  21. - Johnny Q. Suburban - Thursday, Mar 6, 14 @ 5:03 pm:

    I would like to see video of Brady dropping off his jar of quarters he used to pay for his ad.


  22. - MrJM - Thursday, Mar 6, 14 @ 5:05 pm:

    By spending $17,217 on ads for his quixotic gubernatorial campaign, Bill Brady has demonstrated that he has slightly more money than sense.

    – MrJM


  23. - Whatever - Thursday, Mar 6, 14 @ 5:23 pm:

    Adding: I just received an email in my junk folder from the Dillard/Tracy team urging me to early vote. I am not a Dillard supporter and have never been ID’d by the campaign. But I’m glad they reminded me — I do need to go vote, just not for Dillard.


  24. - Wensicia - Thursday, Mar 6, 14 @ 6:06 pm:

    No surprise, the Chicago Tribune is endorsing Bruce Rauner.


  25. - Hans Sanity - Thursday, Mar 6, 14 @ 7:27 pm:

    Surely Sen. Brady is worthy of Polar Plunge fundraiser.


  26. - Anonymous - Thursday, Mar 6, 14 @ 7:46 pm:

    Was the fast talking guy from the old Micro Machines commercials doing the voice over? I’m exhausted after watching that. C-/D+


  27. - down south - Thursday, Mar 6, 14 @ 8:54 pm:

    Great ad if you listen to what it says. This man can beat quinn. OThers cant. Rauner with all his money only says there is a problem. WHO DOESNT KNOW THAT. Brady is done along with Rutherford. THE REPUBLICAN PARTY BETTER WAKE UP. Dillard is the best choice for this party at this time.


  28. - Just The Way It Is One - Thursday, Mar 6, 14 @ 9:00 pm:

    The Dillard Ad is ok, like a solid single over the Shortstop’s head, but not a Home Run. It surely emphasises who he is to the Voters, once again, and issues important to him. But, again, and I EMphasize, to have ANY shot at winning now, and SOON, he MUST go after Rauner with “the full power of the FORCE,” and just using those INTernet Video Ads he has out there now, ALONE, would certainly suffice and likely help him right away in his llth Hour Run…!

    As far as BB’s $17 G buy, I can only add–sad, truly sad at this point on March 6th, indeed. But no one can ever take away from the man that he pulled in over 1.7 million votes for the Job in 2010, a respectable showing in a close race, indeed….


  29. - DuPage Rep - Thursday, Mar 6, 14 @ 9:27 pm:

    C-, Talks way too fast and with the music I thought I was at the Epcot Land ride. Circa 1978 ad.


  30. - Powell - Thursday, Mar 6, 14 @ 11:09 pm:

    looks like Gidwitz trying to bail out miller with some new prosperity ads. Miller will have outspent senger like 10:1 this primary, if he doesn’t win i bet he flips his lid…get it…get it..


  31. - Powell - Thursday, Mar 6, 14 @ 11:23 pm:

    sorry man. that ad is just awful. too fast, piano music makes no sense. D


  32. - PublicServant - Friday, Mar 7, 14 @ 7:27 am:

    Bruce Rauner just spent more than 150K on Carhartts…Just sayin.

    He’s buying the election boys. Even Republicans ought to be concerned with the implications of that.


  33. - Bob Roman - Friday, Mar 7, 14 @ 7:31 am:

    Ends with the candidate on a land line. Given that the last is best remembered, it seems they expect their voters to be 60 years and up. Not a computer to be seen except in school. How quaint.


  34. - VanillaMan - Friday, Mar 7, 14 @ 7:45 am:

    We don’t need another old bloated governor who can’t play the piano.


  35. - VanillaMan - Friday, Mar 7, 14 @ 7:47 am:

    Wasn’t that an old United Airlines ad with “Rhapsody in Blue” played behind it?

    Dillard needs to learn that piece better.


  36. - Louis Howe - Friday, Mar 7, 14 @ 7:47 am:

    Much better than his previous ad which sounded too much like Dillard could make the sun rise. Rate a B


  37. - St. Chuck - Friday, Mar 7, 14 @ 7:52 am:

    I heard that Dillard knows former Gov. Jim Edgar. I once led the league in doubles. Little League. 60 years ago.


  38. - Television Head - Friday, Mar 7, 14 @ 7:52 am:

    C

    Doesn’t change any dynamics. Take out Edgar and every Republican candidate in America has done this ad. Ho hum stuff.


  39. - A. Nonymous - Friday, Mar 7, 14 @ 8:01 am:

    Dillard’s ad is nice if people were still nursing their New Years hangover. But now? Won’t move the needle enough.

    Brady’s $17k…. Why bother? Even though he’s smart by limiting to FOX News (it’s all a GOP candidate needs for the primary) that is nowhere near enough air time to sink in.


  40. - Anonymous - Friday, Mar 7, 14 @ 8:57 am:

    ==He’s buying the election boys. Even Republicans ought to be concerned with the implications of that.==

    As a Republican, I’d rather have a candidate buy an election with his own money than have a candidate have an election bought for him by government union bosses


  41. - Downstater - Friday, Mar 7, 14 @ 9:07 am:

    =As a Republican, I’d rather have a candidate buy an election with his own money than have a candidate have an election bought for him by government union bosses=
    Agree.


Sorry, comments for this post are now closed.


* Reader comments closed for the weekend
* SUBSCRIBERS ONLY - More on the state grant suspensions
* SUBSCRIBERS ONLY - Fundraiser/event list
* How can we miss you if you won't go away?
* Question of the day
* Supreme Court justice ordered to testify
* Chicago downgraded
* Today's number: 4-6 weeks
* SUBSCRIBERS ONLY - Human service cuts and state grant suspensions
* Stating the obvious
* *** UPDATED x1 - Double-down *** They really make this too easy...
* Crain's: "Market-based" solution is rigged
* *** UPDATED x1 *** Even more problems for Schock
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * The Week in iPad Cases: Rugged protection from Roocase and Kensington, and more
        * Take my advice: Do not take this guy's advice
        * First time carrying an iPhone daily driver
        * Level Up! The “Coming Soon” Edition
        * Grifta Morphing Gamepad works for consoles and Android gaming
        * Android’s Global Smartphone Profit Share only 11 percent, says Strategy Analytics
        * Google pays big for control over .app domain names

        * Try a Computer “Desktop Zero” To Stay Focused on Your Work
        * Subscribe and Save Online Doesn't Always Save You Money
        * Tim Cook on privacy and the Apple Watch retail experience
        * Why 2015 is the year of encryption
        * Five Things to Watch For at Mobile World Congress in Barcelona This Week
        * How to avoid long waits at the Genius Bar before you get there
        * How I became my cat’s social media manager, and found a community in the process

        * Chris Sale fractures foot, resting for 3 weeks
        * Athletic Mitchell striving for consistent results
        * Sale fractures right foot in accident at home
        * Terrobytes: Jesse Crain and Nate Jones continue to make progress
        * Making his pitch: Rodon will get chances
        * Prolific base-stealer Pierre retires after 14-year career
        * Duke adds arm angle to deceive hitters

        ...............


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        February 2015
        January 2015
        December 2014
        November 2014
        October 2014
        September 2014
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Exelon warns nuke plants could close with finan.....
        * Chicago Nears Fiscal Freefall..
        * Illinois Racing Board Appointments Announced..
        * Illinois budget cuts felt by supporters of the .....
        * Ex-Gov. Quinn pushes consumer rights, blasts Ra.....
        * PoliGraph: Runbeck budget claim out of context..


        * $1 million offered for ideas on stopping Chicago violence
        * Moody's downgrades Chicago's rating over pensions
        * Des Plaines alderman accused of trespassing in home
        * Plainfield teacher accused of sexually assaulting student
        * Moody's downgrades Chicago's rating over pensions
        * Bank official held in alleged fake robbery case
        * 2 skiers die at Breckenridge in span of 4 days
        * Ex-Gov. Quinn pushes consumer rights, blasts Rauner's budget
        * Illinois team desperate for wins sees young shooters fade
        * Gov. Rauner says he's 'staying out' of Chicago mayor's race

        * Schock reimburses costs for lavish 'Downton Abbey' office decor
        * Brauer replacement could be chosen as early as Saturday
        * Quinn advocates consumer rights, blasts Rauner's budget
        * Rauner says he's 'staying out' of Chicago mayor's race
        * Quinn advocates consumer rights in Loyola speech
        * Judge won't delay sentencing for former state lawmaker Farnham
        * Lt. Gov. Sanguinetti says GOP should court women, Latinos
        * Explore salary information for the state of Illinois
        * State Rep. Raymond Poe to be back at work next week
        * State plan would aid Exelon nuclear plants

        * Uber discloses data breach affecting about 50,000 drivers
        * One budget deadline Rauner should have missed
        * Major U of C donor to head school's board of trustees
        * Mayoral hopefuls set debates amid dueling polls, clash over city finances
        * How Joy Chen plans to revive H2O Plus


          * 16-year-old charged in Aurora slaying
          * Weekend forecast: Record low temps and snow
          * Update: Man surrenders to police in Lakeview barricade situation
          * Man arrested after hours-long police chase
          * Charges upgraded against LaGrange Highlands man in window-smashing spree
          * Lawyer argues for dismissal of charge in Slender Man case
          * 2 States, Feds fight renewed legal protection for Great Lakes wolves
          * Rep. Aaron Schock's wide travels raise questions
          * Lawyers wary of claim about Chicago police 'black site,' say abuse citywide
          * Man, 21, shot on Eisenhower Expressway


          * Illinois Not Alone In Post-Recession Budget Woes
          * Rauner’s Budget Poses Risk For Emanuel’s Re-election
          * History Series: The Importance Of "Poles" In Campaigning
          * Child Care Providers Rally in Capitol
          * Listen to State Week - February 27, 2015
          * Parents, Day Care Providers Worry About Child Care Funding
          * Inaccurate voter data could hurt Asian voter blocs, other ethnic groups
          * Concerns raised over interrogation tactics aren't unique to Homan Square
          * Unique Flavors
          * A Daily Realization


          * Scott Zeramby: Consider the environment as marijuana industry emerges in Illinois
          * Charles Krauthammer: The fatal flaw in the Iran deal
          * Quote of the Day: Saturday, Feb. 28, 2015
          * Schock reimburses costs for lavish 'Downton Abbey' office decor
          * Brauer replacement could be chosen as early as Saturday
          * Quinn advocates consumer rights, blasts Rauner's budget
          * Our Opinion: Turbulent times ahead for Illinois lawmakers
          * Rauner says he's 'staying out' of Chicago mayor's race
          * Judge won't delay sentencing for former state lawmaker Farnham
          * Lt. Gov. Sanguinetti says GOP should court women, Latinos


          * Updated: snowy weekend on tap for East Central Illinois
          * Polar Plunge 2014
          * LIVE! Senior Day
          * Blind dog rescued after being lost for 2 weeks in the cold
          * Street closures listing
          * Best News Reporter: Scott Beatty
          * Probe of sex-harassment case finds ‘festering’ problem in unit at Scott AFB
          * Snowy weekend on tap for East Central Illinois
          * Missing man's mother: 'I just pray every day'
          * Hill, Nunn try to explain slump


          * Suarez leads Barcelona win, Bueno scores 4 goals for Rayo
          * White Sox ace Sale out 3 weeks with fractured foot
          * Rooney scores twice as Manchester United beat Sunderland
          * Blind dog rescued after being lost for 2 weeks in the cold
          * Safarova beats Azarenka to win the Qatar Open

          * Congresswoman Robin Kelly to Host Housing ...
          * Why are Democrats suddenly cheering in Ohi...
          * Report: Amazon book review led to Army inv...
          * Combined Insurance Honored as Top Military...
          * Jewish disability activists lobby Congress
          * Tough vote on override
          * Future of immigrant families hinge on Pres...
          * Duckworth returns to Washington; Will she ...
          * Rep. Robin Kelly sponsors Congressional Ar...
          * Senate passes bill, prevents Homeland Secu...

          * House Democrats Face Tough Choice Ahead Of......
          * Democrats caught between Obama, Netanyahu ......
          * Democrats caught between Netanyahu, White ......

          * Senators Challenge Obama With New Iran Bill...
          * Sen. Menendez Top Recipient of MEK-Related......
          * AIPAC: We never opposed Netanyahu’s Congre......
          * GOP Senators Angry Over House DHS Funding ......

          * Is Rauner urging Wilson to support Emanuel, or is he not?
          * Where's Weyermuller? At a Speakeasy with Chicago Young Republicans
          * Big Pharma's PR problem could stymie lawmakers' efforts to limit vaccine choices
          * State Rep. Wheeler: Human-Trafficking -- Closer to Home than You Think
          * FCC approves net neutrality
          * Crowdfunding proposal introduced in Illinois House
          * Di Leo: Illegal Immigration - Inflated Uproar Over A Single Issue?
          * Damage control.
          * Still crazy after all these years.
          * State Rep. Batinick makes emotional pitch for “Stephanie’s Law”


          * IEMA Urges People to Prepare for Severe Weather - Tornadoes, floods and severe storms can happen any time of year
          * IDHS helps more than 5,000 individuals with disabilities find jobs - Program offers necessary tools to earn a living wage and become more independent
          * 24th Anniversary Desert Storm Remembrance Ceremony
          * Illinois Department of Human Rights Announces 2015 Spring Training Schedule
          * Snow and Freezing Rain to Impact Travel in Illinois - IDOT Crews Prepared to Battle Winter Weather this Weekend




              Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller