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*** UPDATED x2 *** Rate Dillard’s own ad

Thursday, Mar 6, 2014

* I just got off the phone with somebody who had seen this ad on TV. Sen. Dillard’s campaign is paying for it

*** UPDATE 1 *** Bill Brady’s campaign has purchased $17,217 in cable TV ads. No, that’s not a misprint.

The ads will run in the Chicago ($12k), Rockford, Peoria and Champaign markets. All the spots will run on the Fox News Channel. I haven’t seen a copy yet.

*** UPDATE 2 *** Dillard is spending $150K on cable TV.

- Posted by Rich Miller        


41 Comments
  1. - Eugene - Thursday, Mar 6, 14 @ 4:08 pm:

    Decent ad, but the music is discordant - or maybe that’s just the recording.


  2. - 47th Ward - Thursday, Mar 6, 14 @ 4:10 pm:

    Good spot. Where is it running, on cable or broadcast TV? If enough people see this and Brady stays dark, Dillard might just finish in second place this time.


  3. - Smoggie - Thursday, Mar 6, 14 @ 4:12 pm:

    Traditional and endorsed by teachers.
    I guess he’s hoping that people hear one and not the other, since I don’t believe that there are many who will agree with him on both of those.

    Also, the whole thing looks dark.

    Overall, not very good. This type of ad should be easy, but they blew it.

    I give it a D.


  4. - Oswego Willy - Thursday, Mar 6, 14 @ 4:12 pm:

    “B+”

    Relevant to 2014, limited 1990s pictures, hits the touchstones needed, music seems “busy” but “busy/productive”, mentions “teachers” and that is probably the best way to really get it “in” … and… Dillard is SMILING, which is really good.

    Would be an “A” if this was January, or December, and this was the start of an actual TV media campaign.

    “B+”… but 12 days out … steep hill.


  5. - MrJM - Thursday, Mar 6, 14 @ 4:14 pm:

    Needs more Pate Phillip.

    – MrJM


  6. - Mr. Big Trouble - Thursday, Mar 6, 14 @ 4:14 pm:

    Agree music is distracting; sci-fi like, strange stuff. A feel good ad but it wont change a thing.


  7. - wordslinger - Thursday, Mar 6, 14 @ 4:16 pm:

    Hits a lot of points in a hurry — real hurry. Don’t like the piano.

    The script is so breathless hitting all its points that you get “raising a family in the suburbs, Dillard understands how important jobs are….”

    Uh, okay, lol.

    But he’s not going to get too many bites at the apple, so I’d give it a solid B.


  8. - DateNight - Thursday, Mar 6, 14 @ 4:18 pm:

    Good movement, nice photos, great family — A+


  9. - dixiechick - Thursday, Mar 6, 14 @ 4:20 pm:

    It does beg the question, that if he has been in state government since the Edgar days, did he not have ample opportunity ‘to make Illinois work’?


  10. - A guy... - Thursday, Mar 6, 14 @ 4:20 pm:

    Sorry previous commenters, this ad is awful; a blivet; 10 lbs. of XXX in a 5 lb. bag. Terrible pacing of the voice and music from the Jetsons. It was put together in too much of a hurry and it looks and sounds it. Royalty free musical bed is terribly distracting. There are components that could get this up to a B. I’ll rate it; incomplete.


  11. - Wensicia - Thursday, Mar 6, 14 @ 4:29 pm:

    Not bad. As for the music, would you guys prefer something like Ravel’s “Bolero” instead?


  12. - Come on man! - Thursday, Mar 6, 14 @ 4:31 pm:

    B+. Not going to change minds but enough for people who don’t read this blog or newspapers to stop and go “Oh, I didn’t know anyone was in a primary against Rauner”


  13. - Oswego Willy - Thursday, Mar 6, 14 @ 4:33 pm:

    ===Bill Brady’s campaign purchased $17,217 in cable TV ads.===

    Or the equvelent of one brand new Pongee…

    I wanted to put it into a Rutherford prism…just for fun.


  14. - OneMan - Thursday, Mar 6, 14 @ 4:36 pm:

    $17,217

    Ouch


  15. - 47th Ward - Thursday, Mar 6, 14 @ 4:36 pm:

    $150K is way better than $17,500, but that’s not going to be enough. Not even close. It takes too long to burn in an impression on cable TV. Months, not weeks.


  16. - Oswego Willy - Thursday, Mar 6, 14 @ 4:39 pm:

    ===Dillard is spending $150K on cable TV.===

    Or the equivelent of a nice house in Pontiac with a 2 car garage… for a Pongee.

    I just don’t want Rutherford to feel left out …sorry.


  17. - Arthur Andersen - Thursday, Mar 6, 14 @ 4:40 pm:

    Rushed, in more ways than one.

    Visually, pretty good. The pace is way too fast and blurs the message. I had to watch it twice to see Pate, fwiw.

    C.


  18. - Frosty-The Snowman - Thursday, Mar 6, 14 @ 4:52 pm:

    It is “okay”. My feeling is that unless the political ads are an “amateur hour special” for $9.95 that most people are not going to be influenced by them one way or the other at this point in the race. Rauner had tier # 1 commercials that came out way ahead of the rest of the GOP pack. Rauner’s early release of these political ads way ahead of the other candidates are what made them so devastating for the other three GOP candidates. And, Rauner made a point to get the most bang for his buck by ripping on Pat Quinn in all of them. Quality commercials coming out within just right time frame has caused the virtual unknown Bruce Rauner to undergo the major transformation from initially being classified as the unknown comic to quickly becoming Jay Leno within a 6 month time period. Rauner has managed to run a very sharp campaign.


  19. - Anonymous - Thursday, Mar 6, 14 @ 4:54 pm:

    I give it an A-. It hits all the points and starts to create an alternative to Rauner. If it had more money behind it, it would move some numbers. As it stands, he might see a 1-2% swing from it. However, in combination with everything, it was a good decision to air.

    At this point, Brady needs to drop out. 17,217 is just sad.


  20. - Wally2Times - Thursday, Mar 6, 14 @ 5:02 pm:

    On first viewing, it was “busy” with too many moving parts, and VERY annoying music. But it hits on the key points. I gave it C/C+.

    Then I watched it again, without the sound. And it is outstanding. I gotta give it an “A”


  21. - Johnny Q. Suburban - Thursday, Mar 6, 14 @ 5:03 pm:

    I would like to see video of Brady dropping off his jar of quarters he used to pay for his ad.


  22. - MrJM - Thursday, Mar 6, 14 @ 5:05 pm:

    By spending $17,217 on ads for his quixotic gubernatorial campaign, Bill Brady has demonstrated that he has slightly more money than sense.

    – MrJM


  23. - Whatever - Thursday, Mar 6, 14 @ 5:23 pm:

    Adding: I just received an email in my junk folder from the Dillard/Tracy team urging me to early vote. I am not a Dillard supporter and have never been ID’d by the campaign. But I’m glad they reminded me — I do need to go vote, just not for Dillard.


  24. - Wensicia - Thursday, Mar 6, 14 @ 6:06 pm:

    No surprise, the Chicago Tribune is endorsing Bruce Rauner.


  25. - Hans Sanity - Thursday, Mar 6, 14 @ 7:27 pm:

    Surely Sen. Brady is worthy of Polar Plunge fundraiser.


  26. - Anonymous - Thursday, Mar 6, 14 @ 7:46 pm:

    Was the fast talking guy from the old Micro Machines commercials doing the voice over? I’m exhausted after watching that. C-/D+


  27. - down south - Thursday, Mar 6, 14 @ 8:54 pm:

    Great ad if you listen to what it says. This man can beat quinn. OThers cant. Rauner with all his money only says there is a problem. WHO DOESNT KNOW THAT. Brady is done along with Rutherford. THE REPUBLICAN PARTY BETTER WAKE UP. Dillard is the best choice for this party at this time.


  28. - Just The Way It Is One - Thursday, Mar 6, 14 @ 9:00 pm:

    The Dillard Ad is ok, like a solid single over the Shortstop’s head, but not a Home Run. It surely emphasises who he is to the Voters, once again, and issues important to him. But, again, and I EMphasize, to have ANY shot at winning now, and SOON, he MUST go after Rauner with “the full power of the FORCE,” and just using those INTernet Video Ads he has out there now, ALONE, would certainly suffice and likely help him right away in his llth Hour Run…!

    As far as BB’s $17 G buy, I can only add–sad, truly sad at this point on March 6th, indeed. But no one can ever take away from the man that he pulled in over 1.7 million votes for the Job in 2010, a respectable showing in a close race, indeed….


  29. - DuPage Rep - Thursday, Mar 6, 14 @ 9:27 pm:

    C-, Talks way too fast and with the music I thought I was at the Epcot Land ride. Circa 1978 ad.


  30. - Powell - Thursday, Mar 6, 14 @ 11:09 pm:

    looks like Gidwitz trying to bail out miller with some new prosperity ads. Miller will have outspent senger like 10:1 this primary, if he doesn’t win i bet he flips his lid…get it…get it..


  31. - Powell - Thursday, Mar 6, 14 @ 11:23 pm:

    sorry man. that ad is just awful. too fast, piano music makes no sense. D


  32. - PublicServant - Friday, Mar 7, 14 @ 7:27 am:

    Bruce Rauner just spent more than 150K on Carhartts…Just sayin.

    He’s buying the election boys. Even Republicans ought to be concerned with the implications of that.


  33. - Bob Roman - Friday, Mar 7, 14 @ 7:31 am:

    Ends with the candidate on a land line. Given that the last is best remembered, it seems they expect their voters to be 60 years and up. Not a computer to be seen except in school. How quaint.


  34. - VanillaMan - Friday, Mar 7, 14 @ 7:45 am:

    We don’t need another old bloated governor who can’t play the piano.


  35. - VanillaMan - Friday, Mar 7, 14 @ 7:47 am:

    Wasn’t that an old United Airlines ad with “Rhapsody in Blue” played behind it?

    Dillard needs to learn that piece better.


  36. - Louis Howe - Friday, Mar 7, 14 @ 7:47 am:

    Much better than his previous ad which sounded too much like Dillard could make the sun rise. Rate a B


  37. - St. Chuck - Friday, Mar 7, 14 @ 7:52 am:

    I heard that Dillard knows former Gov. Jim Edgar. I once led the league in doubles. Little League. 60 years ago.


  38. - Television Head - Friday, Mar 7, 14 @ 7:52 am:

    C

    Doesn’t change any dynamics. Take out Edgar and every Republican candidate in America has done this ad. Ho hum stuff.


  39. - A. Nonymous - Friday, Mar 7, 14 @ 8:01 am:

    Dillard’s ad is nice if people were still nursing their New Years hangover. But now? Won’t move the needle enough.

    Brady’s $17k…. Why bother? Even though he’s smart by limiting to FOX News (it’s all a GOP candidate needs for the primary) that is nowhere near enough air time to sink in.


  40. - Anonymous - Friday, Mar 7, 14 @ 8:57 am:

    ==He’s buying the election boys. Even Republicans ought to be concerned with the implications of that.==

    As a Republican, I’d rather have a candidate buy an election with his own money than have a candidate have an election bought for him by government union bosses


  41. - Downstater - Friday, Mar 7, 14 @ 9:07 am:

    =As a Republican, I’d rather have a candidate buy an election with his own money than have a candidate have an election bought for him by government union bosses=
    Agree.


Sorry, comments for this post are now closed.


* Tomorrow's news today
* Oddities and ends
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* *** UPDATED x3 - Full Rauner response - Rauner issues statement - Quinn responds *** Question of the day
* Black radio ad slams Rauner for failure to hire a single African-American at company
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* *** UPDATED x1 *** SUBSCRIBERS ONLY - Supplement to today’s edition: Crosstabs, TV ads, cable TV buys and an events list
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