SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
To subscribe to Capitol Fax, click here.
*** UPDATED x2 *** Rate Dillard’s own ad

Thursday, Mar 6, 2014

* I just got off the phone with somebody who had seen this ad on TV. Sen. Dillard’s campaign is paying for it

*** UPDATE 1 *** Bill Brady’s campaign has purchased $17,217 in cable TV ads. No, that’s not a misprint.

The ads will run in the Chicago ($12k), Rockford, Peoria and Champaign markets. All the spots will run on the Fox News Channel. I haven’t seen a copy yet.

*** UPDATE 2 *** Dillard is spending $150K on cable TV.

- Posted by Rich Miller        

  1. - Eugene - Thursday, Mar 6, 14 @ 4:08 pm:

    Decent ad, but the music is discordant - or maybe that’s just the recording.

  2. - 47th Ward - Thursday, Mar 6, 14 @ 4:10 pm:

    Good spot. Where is it running, on cable or broadcast TV? If enough people see this and Brady stays dark, Dillard might just finish in second place this time.

  3. - Smoggie - Thursday, Mar 6, 14 @ 4:12 pm:

    Traditional and endorsed by teachers.
    I guess he’s hoping that people hear one and not the other, since I don’t believe that there are many who will agree with him on both of those.

    Also, the whole thing looks dark.

    Overall, not very good. This type of ad should be easy, but they blew it.

    I give it a D.

  4. - Oswego Willy - Thursday, Mar 6, 14 @ 4:12 pm:


    Relevant to 2014, limited 1990s pictures, hits the touchstones needed, music seems “busy” but “busy/productive”, mentions “teachers” and that is probably the best way to really get it “in” … and… Dillard is SMILING, which is really good.

    Would be an “A” if this was January, or December, and this was the start of an actual TV media campaign.

    “B+”… but 12 days out … steep hill.

  5. - MrJM - Thursday, Mar 6, 14 @ 4:14 pm:

    Needs more Pate Phillip.

    – MrJM

  6. - Mr. Big Trouble - Thursday, Mar 6, 14 @ 4:14 pm:

    Agree music is distracting; sci-fi like, strange stuff. A feel good ad but it wont change a thing.

  7. - wordslinger - Thursday, Mar 6, 14 @ 4:16 pm:

    Hits a lot of points in a hurry — real hurry. Don’t like the piano.

    The script is so breathless hitting all its points that you get “raising a family in the suburbs, Dillard understands how important jobs are….”

    Uh, okay, lol.

    But he’s not going to get too many bites at the apple, so I’d give it a solid B.

  8. - DateNight - Thursday, Mar 6, 14 @ 4:18 pm:

    Good movement, nice photos, great family — A+

  9. - dixiechick - Thursday, Mar 6, 14 @ 4:20 pm:

    It does beg the question, that if he has been in state government since the Edgar days, did he not have ample opportunity ‘to make Illinois work’?

  10. - A guy... - Thursday, Mar 6, 14 @ 4:20 pm:

    Sorry previous commenters, this ad is awful; a blivet; 10 lbs. of XXX in a 5 lb. bag. Terrible pacing of the voice and music from the Jetsons. It was put together in too much of a hurry and it looks and sounds it. Royalty free musical bed is terribly distracting. There are components that could get this up to a B. I’ll rate it; incomplete.

  11. - Wensicia - Thursday, Mar 6, 14 @ 4:29 pm:

    Not bad. As for the music, would you guys prefer something like Ravel’s “Bolero” instead?

  12. - Come on man! - Thursday, Mar 6, 14 @ 4:31 pm:

    B+. Not going to change minds but enough for people who don’t read this blog or newspapers to stop and go “Oh, I didn’t know anyone was in a primary against Rauner”

  13. - Oswego Willy - Thursday, Mar 6, 14 @ 4:33 pm:

    ===Bill Brady’s campaign purchased $17,217 in cable TV ads.===

    Or the equvelent of one brand new Pongee…

    I wanted to put it into a Rutherford prism…just for fun.

  14. - OneMan - Thursday, Mar 6, 14 @ 4:36 pm:



  15. - 47th Ward - Thursday, Mar 6, 14 @ 4:36 pm:

    $150K is way better than $17,500, but that’s not going to be enough. Not even close. It takes too long to burn in an impression on cable TV. Months, not weeks.

  16. - Oswego Willy - Thursday, Mar 6, 14 @ 4:39 pm:

    ===Dillard is spending $150K on cable TV.===

    Or the equivelent of a nice house in Pontiac with a 2 car garage… for a Pongee.

    I just don’t want Rutherford to feel left out …sorry.

  17. - Arthur Andersen - Thursday, Mar 6, 14 @ 4:40 pm:

    Rushed, in more ways than one.

    Visually, pretty good. The pace is way too fast and blurs the message. I had to watch it twice to see Pate, fwiw.


  18. - Frosty-The Snowman - Thursday, Mar 6, 14 @ 4:52 pm:

    It is “okay”. My feeling is that unless the political ads are an “amateur hour special” for $9.95 that most people are not going to be influenced by them one way or the other at this point in the race. Rauner had tier # 1 commercials that came out way ahead of the rest of the GOP pack. Rauner’s early release of these political ads way ahead of the other candidates are what made them so devastating for the other three GOP candidates. And, Rauner made a point to get the most bang for his buck by ripping on Pat Quinn in all of them. Quality commercials coming out within just right time frame has caused the virtual unknown Bruce Rauner to undergo the major transformation from initially being classified as the unknown comic to quickly becoming Jay Leno within a 6 month time period. Rauner has managed to run a very sharp campaign.

  19. - Anonymous - Thursday, Mar 6, 14 @ 4:54 pm:

    I give it an A-. It hits all the points and starts to create an alternative to Rauner. If it had more money behind it, it would move some numbers. As it stands, he might see a 1-2% swing from it. However, in combination with everything, it was a good decision to air.

    At this point, Brady needs to drop out. 17,217 is just sad.

  20. - Wally2Times - Thursday, Mar 6, 14 @ 5:02 pm:

    On first viewing, it was “busy” with too many moving parts, and VERY annoying music. But it hits on the key points. I gave it C/C+.

    Then I watched it again, without the sound. And it is outstanding. I gotta give it an “A”

  21. - Johnny Q. Suburban - Thursday, Mar 6, 14 @ 5:03 pm:

    I would like to see video of Brady dropping off his jar of quarters he used to pay for his ad.

  22. - MrJM - Thursday, Mar 6, 14 @ 5:05 pm:

    By spending $17,217 on ads for his quixotic gubernatorial campaign, Bill Brady has demonstrated that he has slightly more money than sense.

    – MrJM

  23. - Whatever - Thursday, Mar 6, 14 @ 5:23 pm:

    Adding: I just received an email in my junk folder from the Dillard/Tracy team urging me to early vote. I am not a Dillard supporter and have never been ID’d by the campaign. But I’m glad they reminded me — I do need to go vote, just not for Dillard.

  24. - Wensicia - Thursday, Mar 6, 14 @ 6:06 pm:

    No surprise, the Chicago Tribune is endorsing Bruce Rauner.

  25. - Hans Sanity - Thursday, Mar 6, 14 @ 7:27 pm:

    Surely Sen. Brady is worthy of Polar Plunge fundraiser.

  26. - Anonymous - Thursday, Mar 6, 14 @ 7:46 pm:

    Was the fast talking guy from the old Micro Machines commercials doing the voice over? I’m exhausted after watching that. C-/D+

  27. - down south - Thursday, Mar 6, 14 @ 8:54 pm:

    Great ad if you listen to what it says. This man can beat quinn. OThers cant. Rauner with all his money only says there is a problem. WHO DOESNT KNOW THAT. Brady is done along with Rutherford. THE REPUBLICAN PARTY BETTER WAKE UP. Dillard is the best choice for this party at this time.

  28. - Just The Way It Is One - Thursday, Mar 6, 14 @ 9:00 pm:

    The Dillard Ad is ok, like a solid single over the Shortstop’s head, but not a Home Run. It surely emphasises who he is to the Voters, once again, and issues important to him. But, again, and I EMphasize, to have ANY shot at winning now, and SOON, he MUST go after Rauner with “the full power of the FORCE,” and just using those INTernet Video Ads he has out there now, ALONE, would certainly suffice and likely help him right away in his llth Hour Run…!

    As far as BB’s $17 G buy, I can only add–sad, truly sad at this point on March 6th, indeed. But no one can ever take away from the man that he pulled in over 1.7 million votes for the Job in 2010, a respectable showing in a close race, indeed….

  29. - DuPage Rep - Thursday, Mar 6, 14 @ 9:27 pm:

    C-, Talks way too fast and with the music I thought I was at the Epcot Land ride. Circa 1978 ad.

  30. - Powell - Thursday, Mar 6, 14 @ 11:09 pm:

    looks like Gidwitz trying to bail out miller with some new prosperity ads. Miller will have outspent senger like 10:1 this primary, if he doesn’t win i bet he flips his lid…get it…get it..

  31. - Powell - Thursday, Mar 6, 14 @ 11:23 pm:

    sorry man. that ad is just awful. too fast, piano music makes no sense. D

  32. - PublicServant - Friday, Mar 7, 14 @ 7:27 am:

    Bruce Rauner just spent more than 150K on Carhartts…Just sayin.

    He’s buying the election boys. Even Republicans ought to be concerned with the implications of that.

  33. - Bob Roman - Friday, Mar 7, 14 @ 7:31 am:

    Ends with the candidate on a land line. Given that the last is best remembered, it seems they expect their voters to be 60 years and up. Not a computer to be seen except in school. How quaint.

  34. - VanillaMan - Friday, Mar 7, 14 @ 7:45 am:

    We don’t need another old bloated governor who can’t play the piano.

  35. - VanillaMan - Friday, Mar 7, 14 @ 7:47 am:

    Wasn’t that an old United Airlines ad with “Rhapsody in Blue” played behind it?

    Dillard needs to learn that piece better.

  36. - Louis Howe - Friday, Mar 7, 14 @ 7:47 am:

    Much better than his previous ad which sounded too much like Dillard could make the sun rise. Rate a B

  37. - St. Chuck - Friday, Mar 7, 14 @ 7:52 am:

    I heard that Dillard knows former Gov. Jim Edgar. I once led the league in doubles. Little League. 60 years ago.

  38. - Television Head - Friday, Mar 7, 14 @ 7:52 am:


    Doesn’t change any dynamics. Take out Edgar and every Republican candidate in America has done this ad. Ho hum stuff.

  39. - A. Nonymous - Friday, Mar 7, 14 @ 8:01 am:

    Dillard’s ad is nice if people were still nursing their New Years hangover. But now? Won’t move the needle enough.

    Brady’s $17k…. Why bother? Even though he’s smart by limiting to FOX News (it’s all a GOP candidate needs for the primary) that is nowhere near enough air time to sink in.

  40. - Anonymous - Friday, Mar 7, 14 @ 8:57 am:

    ==He’s buying the election boys. Even Republicans ought to be concerned with the implications of that.==

    As a Republican, I’d rather have a candidate buy an election with his own money than have a candidate have an election bought for him by government union bosses

  41. - Downstater - Friday, Mar 7, 14 @ 9:07 am:

    =As a Republican, I’d rather have a candidate buy an election with his own money than have a candidate have an election bought for him by government union bosses=

Sorry, comments for this post are now closed.

* One more day
* Reader comments closed for the weekend
* Sign of the times?
* Question of the day
* Exelon Just Received A $1.7 Billion Rate Increase Through The Market-Based Capacity Auction
* Today's number: 60
* No imminent power shut-offs
* Chamber all-in on impasse
* COGFA: State receipts down almost a billion dollars in first quarter
* Two racetracks will likely close
* "How many babies have to die?"
* Report: "A billion-dollar giveaway rife with failure"
* Frerichs warns of impasse consequences
* Quinn touring the state
* Yesterday's blog posts

Visit our advertisers...







Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

    * Hermès Apple Watch collection gets launched, for those of you who can spare $1100
    * Weatherback Weather Wallpaper gives you visual weather update
    * OnePlus comes through with some affordable USB type-C cables
    * A Look Ahead To Tomorrow’s Windows 10 Hardware-Pa-Looza
    * Nova Launcher updated to 4.1.0, icon normalization feature is here
    * HTC One A9 name looks as good as confirmed
    * Samsung Gear Manager now ready for other non-Samsung phones

    * 2015 in 3 words: Sale, Abreu, inconsistency
    * Hawk cutting '16 broadcast schedule
    * Podcast: Shifting the target
    * White Sox face toll of three losing seasons
    * Montas solid, but offense silenced in finale
    * Sale, Abreu among White Sox record setters
    * Tigers 6, White Sox 0: And Seth Smith shall protect them


    Main Menu
    Pundit rankings
    Subscriber Content
    Blagojevich Trial
    Updated Posts

    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010
    January 2010
    December 2009
    November 2009
    October 2009
    September 2009
    August 2009
    July 2009
    June 2009
    May 2009
    April 2009
    March 2009
    February 2009
    January 2009
    December 2008
    November 2008
    October 2008
    September 2008
    August 2008
    July 2008
    June 2008
    May 2008
    April 2008
    March 2008
    February 2008
    January 2008
    December 2007
    November 2007
    October 2007
    September 2007
    August 2007
    July 2007
    June 2007
    May 2007
    April 2007
    March 2007
    February 2007
    January 2007
    December 2006
    November 2006
    October 2006
    September 2006
    August 2006
    July 2006
    June 2006
    May 2006
    April 2006
    March 2006
    February 2006
    January 2006
    December 2005
    April 2005
    March 2005
    February 2005
    January 2005
    December 2004
    November 2004
    October 2004

    Blog*Spot Archives
    November 2005
    October 2005
    September 2005
    August 2005
    July 2005
    June 2005
    May 2005


    RSS Feed 2.0
    Comments RSS 2.0


    * Chicago aldermen demand firing of police superintendent
    * Verizon moving center to Rolling Meadows, adding 200 jobs
    * Report shows steep increase in Indiana homeless students
    * Illinois to implement new ratings for schools, districts
    * Elgin schools CEO frustrated with lack of Legionella advice
    * Illinois Senate to get 2 new members to fill vacancies
    * Number of Chicago heroin overdoses hits 74 in 3 days
    * Car crashes into northern Illinois church, injuring 6
    * University of Illinois opens center for wounded veterans
    * Opponents upset Chief Illiniwek merchandise available online

    * Chancellor Koch: Budget pressures growing for UIS, other schools
    * Illinois to implement new ratings for schools, districts
    * Budget impasse cuts services for domestic abuse victims
    * Weaver tapped to replace LaHood in Illinois Senate
    * Peoria city councilman tapped to replace Darin LaHood in Illinois Senate
    * Illinois budget impasse affecting emergency call systems
    * Legal marijuana stirs hope in southern Illinois town
    * Statehouse Insider: We have a problem. Is anyone there?
    * AP Exclusive: Legal marijuana stirs hope in southern Illinois town
    * Gov. Rauner: Illinois budget standoff 'could go on for a while'

    * Former Motorola president becomes head of DuPont
    * Data hack at 7 Trump hotels confirmed
    * Trump hotels confirm data hack
    * Trib papers offer broadest employee buyout yet
    * Baxalta reaches milestone in besting AbbVie's blockbuster drug

    * African-American aldermen call on Emanuel to fire top cop
    * Griffin divorce negotiations no surprise to experts
    * Shepard High School lifts lockdown
    * City ends Great Chicago Fire Festival funding
    * Niles man, 28, charged in connection with stabbing of 17-year-old
    * A quick guide for the wannabe Cubs fan
    * Mantuano, Contino, Joho among Chicago Chefs Hall of Fame inductees
    * Suspect in terrorist bomb plot for Chicago is found mentally fit for trial
    * Rubio names Lisle state senator to lead his GOP presidential bid in Illinois

    * Chancellor Koch: Budget pressures growing for UIS, other schools
    * Illinois to implement new ratings for schools, districts
    * Paul Findley: Boehner deserves souvenir from Pope's visit
    * Budget impasse cuts services for domestic abuse victims
    * Weaver tapped to replace LaHood in Illinois Senate
    * Illinois budget impasse affecting emergency call systems
    * Legal marijuana stirs hope in southern Illinois town
    * Bernard Schoenburg: An added loss for workers at Illinois State Museum
    * Angie Muhs: Comics, the 'Power of the Press' and more
    * Bernard Schoenburg: An added loss for workers at Illinois State Museum

    * Salvation Army Auxiliary offers 63rd annual fashion show at Peoria Civic Center
    * PODCAST: Dr. Tom Ramage, President of Parkland College
    * 13-year sentence in campus robbery
    * Verizon moving center to Rolling Meadows, adding 200 jobs
    * Buyouts coming at company behind Chicago Tribune, LA Times
    * Woman accused of injecting 14-year-old daughter with heroin
    * United States, 11 Pacific Rim countries reach trade deal
    * Twitter gives co-founder Jack Dorsey a 2nd chance as CEO
    * Hangin' with Bill Cubit
    * Man gets 6 years for aggravated criminal sexual abuse

    * Crystal Lake foundation has big plans for Elgin's Masonic Temple
    * Fox Waterway Agency says it needs space to process dredged material
    * Derek Wolfe returns to league's top-ranked defense
    * Jaguars have plenty of blame to go around after latest loss
    * District 156 teachers return to picket lines in McHenry

    * House lawmakers overcome hurdle on key tra...
    * Rodney Davis talks funding with Bloomingto...
    * The agency that fought Illiana gets a new ...
    * Rep. Dold takes educational cruise down Ch...
    * Lawmakers decry high turnover rate of VA h...
    * CBD Oil, and politics
    * Simon considering state Senate bid
    * Killer Congressman Tom MacArthur trying to...
    * Shutdown? State may not notice
    * Rep. Bob Dold

    * Sen. Durbin Blames the NRA for Preventing ......
    * Durbin Outraged by Northwest Indiana Gun S......
    * Sweeping Bipartisan Federal Sentencing Ref......

    * Senators Kirk, Toomey Bet on NL Wild Card ......
    * David Letterman, Al Franken Team Up to Hel......

    * The PI Week In Review
    * State Sen. Michael Connelly To Oversee Marco Rubio's Campaign In Illinois
    * Chicago chapter of NAREB collaborates to serve consumers
    * Small Business Owners Criticize State Economic Development Subsidies
    * New School Rating System To Roll Out In Illinois
    * REbarcamp gives Illinois REALTORS 10 ways to learn more from each other
    * Chicagoans Speak Out On 2016 Budget With Progressive Aldermen At Town Hall Meeting
    * CPS Officials Revise Inflated Graduation Rates (UPDATED)
    * Kotowski's Replacement To Be Sworn Into State Senate
    * Chuck Weaver selected to replace Darin LaHood in 37th Senate District

      Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller