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Rate the new Quinn video

Friday, Jun 20, 2014

* Have a beer with Governor Quinn

- Posted by Rich Miller        


41 Comments
  1. - Upon Further Review - Friday, Jun 20, 14 @ 10:01 am:

    Joe Sixpack cannot afford to buy to many premium craft beers.

    Quinn is partying down with the 1% crowd. Some of the silent investors in this brewing enterprise are backing Bruce.


  2. - Upon Further Review - Friday, Jun 20, 14 @ 10:02 am:

    “too many”


  3. - Upon Further Review - Friday, Jun 20, 14 @ 10:02 am:

    Rating: fun ad better than Quinn’s usual stuff.


  4. - Snucka - Friday, Jun 20, 14 @ 10:04 am:

    Only the 1% drink craft beer? Didn’t realize I was so wealthy. Good video. Won’t see many positive spots from Rauner, so I think any that Quinn runs are a good idea.


  5. - DuPage - Friday, Jun 20, 14 @ 10:04 am:

    150 jobs. A small drop in a large bucket.


  6. - Pete - Friday, Jun 20, 14 @ 10:05 am:

    Republic windows and doors converted into Serious Energy then into New Era Windows Cooperative. Would rather have seen Quinn help that business start-up.

    Armaclad windows and doors will lose 200 jobs.

    New jobs are one thing. What is being done to save the existing business that we have?


  7. - Euripedes - Friday, Jun 20, 14 @ 10:06 am:

    As usual, too long.


  8. - wordslinger - Friday, Jun 20, 14 @ 10:06 am:

    .

    –Quinn is partying down with the 1% crowd–

    LOL.

    It’s fine. But I don’t really see the point of all these videos, by anyone. I don’t think they move the needle, unless you can take the content and turn them into spots.


  9. - Frenchie Mendoza - Friday, Jun 20, 14 @ 10:06 am:


    150 jobs. A small drop in a large bucket.

    This is exactly what Rauner is expecting you to say. Have some compassion — something sorely missing from anything from Rauner.

    It’s a 150 people who have paychecks. It means something — a lot, I suspect — to these 150 people. That’s what matters.

    Jeez. The cynicism is toxic.


  10. - The Prince - Friday, Jun 20, 14 @ 10:09 am:

    Word is correct. They have to go on TV to have any effect whatsoever. Anybody downloading these things already has picked a horse. Craft brews are overrated as well. I have not seen a decent political ad from anyone this cycle yet.


  11. - Oswego Willy - Friday, Jun 20, 14 @ 10:10 am:

    I thought Bruce Rauner is the guy you can have a beer with?

    “Rate”

    Solid “B”, fun, shows Quinn as an “every man” talkin’ beer, and being a governor, and the 1st person account by the CEO(?) really helps drive what happened there, by the company point of view, versus “B-roll” narrative of what Quinn’s Crew wants said.

    Big ups by Quinn Crew showing the governor having a beverage.

    How can it be better?

    Ones and twos in successes are fine, but if this is part of that bigger Sound Stage / Brewery complex, either include both, or cut that reference in an edit making this project stand alone, period.

    It’s only 10am, mmm Beer…


  12. - Oswego Willy - Friday, Jun 20, 14 @ 10:12 am:

    As usual, as so many pointed out already, I forgot my addition, “unless it gets TV time…”

    Same ole, same ole on that level of a critique.

    Solid “B”, make it TV worthy, much higher grade.


  13. - Jose Abreu's next homer - Friday, Jun 20, 14 @ 10:13 am:

    THIS PLACE WAS SUPPOSED TO OPEN UP APRIL OF LAST YEAR. I’M ANGRY IT’S TAKEN SO LONG TO OPEN!!!!

    Decent ad though. Grade is a B.

    ( I was supposed to go there this month for a work outing…no dice. Still waiting for the open.)


  14. - Amuzing Myself - Friday, Jun 20, 14 @ 10:14 am:

    Great industry to be in in Illinois right now, what with the tens of thousands out of work not even looking anymore. May as well profit from they’ll-known black market sale and use of Link cards supporting alcohol sales. Gotta find revenue somewhere when there are fewer and fewer incomes to tax.


  15. - Upon Further Review - Friday, Jun 20, 14 @ 10:15 am:

    Quite a few of the important jobs in this new brewery are held by German emigrants who put the place together. I am not sure how this helps the residents of North Lawndale or Pilsen, but any good news is hard to come by. I still liked the commercial, but I do not see it moving too many votes for PQ.


  16. - Snucka - Friday, Jun 20, 14 @ 10:18 am:

    I mean honestly, let’s not get crazy. It’s a web ad. It’s fun, it tells a good story about a local guy making good out in CA and coming back to Illinois to expand his business.

    Totally agree that the cynicism is too much, especially on a Friday with (now) beer on the brain.


  17. - Anonymous - Friday, Jun 20, 14 @ 10:19 am:

    Quinn just “being one of the regular guys”. Maybe that’s the problem. How about someone exceptional running this state. Of course that would only happen AFTER this go around.


  18. - MrJM (@MisterJayEm) - Friday, Jun 20, 14 @ 10:21 am:

    Lagunitas not only make a very tasty product, they are also strong supporters of Chicago’s local music scene.

    With regard to the video, it’s at least twice as long as it needs to be.

    – MrJM


  19. - OneMan - Friday, Jun 20, 14 @ 10:22 am:

    Have a bias here because I have a friend who started a small brewery here in Illinois a couple of years ago…

    Suffice to say he was not real pleased with the regulations he had to deal with, but it might be better now.

    Also the largest brewery in Illinois right here in Chicago?

    As for cynicism, well this Quinn job stuff makes me think about me trying to lose weight over the years

    I am a large guy

    As much as it is nice to lose a pound or two, it really isn’t solving the problem. If I were to lose a pound or two a week (keep it consistent) after some time, I would have made real progress and I would be cool with that.

    The problem with the job situation is sort of like trying to lose weight, I can’t string the ‘wins’ together enough to make any progress.

    We get small wins on jobs, but compared to everyone else we are not really making any progress..


  20. - Willie Stark - Friday, Jun 20, 14 @ 10:27 am:

    It’s by far the best video the Quinn team has done this cycle. It’s well edited and well shot, incorporates the music from the New Orleans-style Mardis Gras band that helped kicked things off, and has a positive, upbeat style. I’ve been highly critical of the fumbling Quinn messaging and video efforts to this point, but don’t get the harshness of some of the commenters on this one. No one, including the Quinn folks, think it’s going to win the election for them or make a big difference. However, in so far as it is helping them tighten their messaging and overall campaign communications approach, it does provide insight into where the eventual paid media could go. Maybe it gets passed around to the craft beer geeks; maybe the Quinn folks are more on top of doing that kind of micro-targeting than we know. Maybe it helps at the margins, and it’s the thinnest of those that will determine the outcome of this race.


  21. - Frenchie Mendoza - Friday, Jun 20, 14 @ 10:33 am:

    Point is — at some point — it’s not about statistics or phony promises. It’s about real people getting help when they need it. That’s what I want my governor — or any elected person — to actually provide. Drop in a bucket? Yeah, but the thing is: it’s a drop. And as long as the drops keep coming, I got no beef.

    I’m not interested in a rich guy getting a tax break. I’m not interested in the phony trickle-down economics that Rauner’s pushing. I know anyone owning nine mansions and wearing a Carhartt jacket is a straight-up phony. I suspect a lot of people know this, too.

    I’m interested in real people getting good work. Lagunitas is one of the best breweries around. If they can employ 150 making good beer — that’s aces with me. (And what’s with the 1% drinking craft beer? Is that a joke? Try a Lagunitas Maximus or Little Sumpin’, and I suspect you’d agree. PBR is okay — but come on. Oh wait — is that the next Rauner spot? Sitting with his crappy watch in a brown Carhartt drinking Bud?)


  22. - Hit or Miss - Friday, Jun 20, 14 @ 10:41 am:

    I liked the ad because of its light tone and positive message to potential voters. I think that it will be liked by ‘Joe Sixpack’ because of both its subject matter and the presentation. It paints Quinn in a positive light.

    The only problem is that while the 150 new jobs are good, the $100 Billion pension problem, among other state problems, will not be solved by them (and was not even mentioned).


  23. - VanillaMan - Friday, Jun 20, 14 @ 10:42 am:

    Anyone can afford this beer.
    Claiming it is elitist is being silly.

    It is beer, not sparkling champagne.


  24. - Robert the Bruce - Friday, Jun 20, 14 @ 10:44 am:

    Good ad - the brewery owner sounded quite natural in his praise of Quinn.

    I wonder how much tax money he got?


  25. - Robert the Bruce - Friday, Jun 20, 14 @ 10:45 am:

    Lagunitis is bigger than Goose Island?


  26. - OneMan - Friday, Jun 20, 14 @ 10:47 am:

    But all that being said, it isn’t a bad video… B


  27. - Ducky LaMoore - Friday, Jun 20, 14 @ 10:49 am:

    There is a lot here that can be broken down into 15 and 30 second commercials. Grading on a curve (and both campaigns have had a lot of stinkers) , it’s an A.


  28. - Yellow Dog Democrat - Friday, Jun 20, 14 @ 10:56 am:

    Great ad, I give it an A.

    Unfortunately, there is a story out already that the brewery was immediately offered tax breaks by the city that it neither needed or wanted. Behind the ad, it is not clear exactly what of substance Quinn did, and the fact the ad obfuscates that makes me nervous.

    If, in fact, Quinn did something of substance without handing out tax breaks, I would highlight it…folks are sick of them, but the presumption is that they are behind every jobs story.


  29. - A guy... - Friday, Jun 20, 14 @ 10:59 am:

    You’ve got a populist message coming from a populist Governor. It’s a little long, drags a tiny bit, but the music bed is perky and uplifting. On the pass/fail rating scale, it’s a firm pass.


  30. - Nonplussed - Friday, Jun 20, 14 @ 11:00 am:

    Robert the Bruce: Yes, Lagunitas will brew more than Goose Island. Since AmBev bought Goose Island, 312 and Honker’s ale are brewed in Colorado. BTW, funny that you have the same name as a Three Floyd’s beer.


  31. - Goooner - Friday, Jun 20, 14 @ 11:05 am:

    I’m usual the first to bash Quinn as basically acting like a mope, but this showed a different side of him (and frankly, one I’ve never seen).

    Likeable, down to earth, and, best of all, effective.

    The length of this piece did not bother me. I actually found it sort of interesting.

    Are there flaws in the story as Yellow Dog pointed out? Maybe, but this is still a very good ad.

    I give this a solid A.
    Best I’ve seen from the Quinn team, perhaps ever.


  32. - OneMan - Friday, Jun 20, 14 @ 11:15 am:

    If, in fact, Quinn did something of substance without handing out tax breaks, I would highlight it…folks are sick of them, but the presumption is that they are behind every jobs story.

    He says they offered but he said spend the money on other stuff…

    Yeah you are right, that needs to be the story, no money but cut red tape.


  33. - dupage dan - Friday, Jun 20, 14 @ 11:27 am:

    I wonder how Quinn comes down on the issue of the limits on craft brewers in Illinois? The ILCC is proposing new regulations that could limit expansion plans (read: more jobs) for some of the larger craft breweries. What say you, Governor?


  34. - CD - Friday, Jun 20, 14 @ 11:44 am:

    Cost of a 6-pack is around 9 bucks, hardly elitist. Guys who are into beer won’t think this video is too long. Since he has a video guy on staff, why not highlight what’s going on? Not every video is designed to be a 30 second game changer. Yellow Dog is right that they missed the best policy hook.


  35. - Wumpus - Friday, Jun 20, 14 @ 11:59 am:

    PQ, helping you drown your sorrows 1 brewery at a time. Jobs are good, whether it is 1, 150 or 15000.

    B


  36. - chubs mahoney - Friday, Jun 20, 14 @ 12:23 pm:

    Sure does beg the question - which candidate would you rather have a beer with?


  37. - Responsa - Friday, Jun 20, 14 @ 1:26 pm:

    B.
    It’s not a bad ad if you don’t go too deep into what Quinn may have done to “help” them. But—- Is it just me or does Quinn increasingly seem to use his I’m talking to and explaining things to second graders voice? I find his verbal tic/patronizing pitch to be highly annoying. When he used it with the cupcake girl I thought “well, OK she’s a kid and he’s kind of addressing her. But this is a beer company for goodness sake!


  38. - x ace - Friday, Jun 20, 14 @ 1:39 pm:

    Big Jim called said drinking Beer is good Campaign Tool but only if the vessel is ” Plunger “. ( Little Jim , of course , would disagree)


  39. - walker - Friday, Jun 20, 14 @ 2:48 pm:

    Fine. Just fine.

    B+, but what will it mean?

    Are they testing these messages on the web before trying them or similar on the airwaves?


  40. - John A Logan - Friday, Jun 20, 14 @ 4:19 pm:

    A+ good ad.


  41. - Yellow Dog Democrat - Friday, Jun 20, 14 @ 4:20 pm:

    OneMan:

    They definitely buried the lede.

    Harold Ramis didn’t threaten to take his flicks to Toronto if he didn’t get tax breaks.

    And here is one capitalist who understands, contrary to the Chamber’s rhetoric, that Illinois offers some tremendous advantages.

    Sure, San Francisco has the Golden Gate Bridge, but Chicago sits atop 1/5 of the world supply of fresh water.


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