LIVE session coverage...
SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Today’s number: $122 billion

Monday, Jun 30, 2014

* Bloomberg

This year, companies will spend some $203 billion on TV advertising and $122 billion online, up from $153 billion for TV and $55 billion online in 2009, according to ZenithOptimedia.

The researcher predicts digital spending will exceed that on television by the end of this decade.

* Local TV stations are a mixed bag online. Most of the Chicago TV outlets do a fairly good job, but Downstate TV websites are by and large a joke. They’re gonna find out pretty soon that their broadcasts are going the way of newsprint.

Local TV online news writers generally aren’t very good, their online content doesn’t expand on those short “news” stories they put on the air, they’re not interactive enough, etc. There’s just no good reason to surf to their sites.

They’ve gotta start spending some money on actual talent, real news development, all-day reporting and quirky hit-generating stuff like outtakes and bloopers (including for their network shows). They also have to stop solely relying on young pretty faces to attract viewers and advertising dollars. Hey, I like pretty faces. A lot. But I like brains and experience and insight, too.

* Local newspapers were getting thumped by TV before the Internet ever came along. The massive move online is the way back for newspapers. They can dominate their towns again if they fully recognize the opportunity. TV better watch out.

- Posted by Rich Miller        


12 Comments
  1. - :( - Monday, Jun 30, 14 @ 11:19 am:

    They should also find a puppy as a mascot and post his/her adorableness all over their site. #oscar


  2. - Precinct Captain - Monday, Jun 30, 14 @ 11:37 am:

    You are right on the money Rich. Downstate media sites are horrible. All it takes is a little upfront investment and a decent CMS to allow one to dynamically add and update content. Considering that there are precious few independent television stations, the smaller station groups in the US could get a good deal by bringing all of their websites into the 21st century.


  3. - Dirty Red - Monday, Jun 30, 14 @ 11:51 am:

    Downstate media needs local control of their websites instead of having to use the corporate template. Heck, the folks upstairs might even find an innovative new advertising gimmick designed by the local webmaster that is quite effective.


  4. - ah - Monday, Jun 30, 14 @ 11:52 am:

    Bigger markets have more money and better and more news. To think smaller market sites/news should look as good as bigger places will never happen. Smaller marketd will never have better talent, etc, because the money wil just never be there. But by in large, tv dominates over all other forms of news outlets.


  5. - A guy... - Monday, Jun 30, 14 @ 1:27 pm:

    If you’re millennial, gen y or gen x or among a growing group of younger boomers, the text you read and the images you see are not in print or on TV. It’s all in your palm, and it’s all self-directed. An on-line Pulitzer will be part of the not so distant future.


  6. - VanillaMan - Monday, Jun 30, 14 @ 1:28 pm:

    This is the age of the disappearing middleman. If you want to reach out to voters under the age of 60, you build your own presence through the Internet. Why depend upon a second rate TV broadcast or netcast, when you can do a second rate video for the price of a smartphone?

    If journalists are not providing content beyond the superficial fluff passing for news today - then they need to begin or they are out of business.

    I get more commercials from my chosen Apps than I do from any television broadcast. Eventually candidates will find the 21st Century costs a lot less than the 20th regarding “advertising”.


  7. - Ghost - Monday, Jun 30, 14 @ 1:58 pm:

    This seems like an argument for a combined tv/newspaper entity.


  8. - Judgment Day (on the road) - Monday, Jun 30, 14 @ 2:03 pm:

    Secondly, the local/regional TV stations need to give people a reason to go to their websites. Let me give you a possible example:

    There are real estate sales occurring every week. Create a web page (couple of pages) where you can go out onto their (TV) website and see information on each sale of property that has occurred. Make it visual, in cooperation with you local Board of Realtors.

    The Realtors win, the TV station wins, you’re officially not trying to ’sell’ anything, as these houses are already ’sold’, and you tell the Realtors’ they can’t ‘advertise’ on the pages, but there will be direct links to their websites.

    You want to keep it (website) clean, and you want to come across as more of a ’service’ in providing information.

    Take advantage of your ability to present the information visually.

    Put it another way: Use the Google method of presentation - simple and clean - instead of the Comcast method - crowded and obtuse.

    Just a thought.


  9. - Precinct Captain - Monday, Jun 30, 14 @ 2:58 pm:

    ==- ah - Monday, Jun 30, 14 @ 11:52 am:==

    Big companies run these local stations. They can afford good website templates. They can license good ones from other media organizations. That’s the whole point of “synergy” and every other corporate buzzword thrown about.


  10. - ah - Monday, Jun 30, 14 @ 4:53 pm:

    Afford is true. Putting money in the smaller markets is another. Hence big markets have more people.


  11. - drew - Monday, Jun 30, 14 @ 4:58 pm:

    The quality of the content on downstate stations’ websites is terrible, but I’d argue that a lot of their newscasts aren’t worth watching on tv, either. It’s funny, the 10 o’clock news is a must watch for my parents, it’s not even a question. I feel like there’s maybe about 5 minutes of newsworthy content on a good night. On the other hand, I suppose it’s good to keep them in business so they’re around when there is something of importance to report.


  12. - liandro - Monday, Jun 30, 14 @ 7:55 pm:

    Spot on, Rich. Local newspapers have a chance to near-monopolize something everybody wants: local news (and gossip?), sometimes hyper-local–and they can do it better than anyone if they play their cards right.

    My local paper has been pretty solid about it (reporter’s have their own special blogs, special online reports, etc., facebook posts, etc.). Local TV just seems to rehash (sometimes verbatim) their TV reports, and the format is often bad.


Sorry, comments for this post are now closed.


* *** LIVE *** Session Coverage
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

  
* Unlocked Samsung Galaxy S7 and S7 Edge officially launched stateside at $670 and up
* Hyper, the Mic-owned app for curated videos, comes to iPhones
* Deal: These earbuds are designed to keep up with your hardest workouts
* Yandex’s Android browser now supports third party ad-blocking extensions
* Here comes visual confirmation of the oft-rumored iris scanner on the Galaxy Note 7
* Amazon Sets Second Annual 'Prime Day' for July 12
* If you hustle, a (refurb) Amazon Echo can be yours for just $135 ($45 off list)

* For first time since big trade, Shields delivers
* Last day to cast your All-Star vote
* Sox hold off Twins, net Shields 1st Chicago W
* White Sox turn to Rodon in finale with Twins
* Sprained wrist to sideline Melky 3 or 4 days
* Shields' win gets big assist from Eaton
* Sox hold off Twins, net Shields 1st Chicago W

...............


Main Menu
Home
Illinois
YouTube
Pundit rankings
Obama
Subscriber Content
Durbin
Burris
Blagojevich Trial
Advertising
Updated Posts
Polls

Archives
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005

Syndication

RSS Feed 2.0
Comments RSS 2.0
WordPress

Loading


* Morning Spin: Political numbers whiz predicts b.....
* STATE lawmakers’ BIG BUDGET vote — DITKA says G.....
* Illinois Issues: The Impasse And The Damage Don.....
* Aldertrack’s Mike Fourcher on the stopgap budge.....
* STATE AFFAIRS: Redistricting reform on court ac.....
* Illinois governor, leaders negotiating stopgap .....
* Illinois newspapers tell Rauner, lawmakers 'Do .....


* Illinois governor, lawmakers nearing budget deal
* Former Chicago fire official faces misdemeanor over crash
* Excerpts from editorials on Illinois' budget impasse
* Illinois newspapers tell Rauner, Democrats, 'Do Your Job'
* Illinois owes $82,000 in utility bills for Peoria
* Lawsuit filed by ex-officer against police chief dismissed
* Pet owners urged to protect pets during July 4 celebrations
* Money donated in bid to make Illinois site national park
* GOP, Democrats say progress made in Illinois budget talks
* Illinois lawmakers say progress made on stopgap budget

* Court arguments set in Illinois redistricting lawsuit
* Deal to fund schools, 6 months of state services nearing passage
* Illinois Republicans say deal close on six-month budget, school funding
* Illinois governor, leaders negotiating stopgap budget
* Follow live: Budget negotiations at the Illinois Capitol
* 'Daily Show' makes fun of Illinois budget situation
* State owes $82,000 in utility bills for Corrections facility in Peoria
* Carlinville train station upgrade dependent on state budget
* Governor, leaders say progress made on budget deal
* Deadrick Wolfer suspends House race vs. Scherer

* The long and short of Boeing's big plan to knock out Airbus A380
* Suburban gun shop raffling AR-15 rifle to benefit Orlando victims
* Hillary Clinton raising big dollars at tiny fundraisers
* The cloud-computing entrepreneur who's not afraid of Amazon
* The deal that will get Illinois a stopgap budget


* S.E. Cupp: The sky isn’t falling, mate
* Tax preparer gets 18 months in prison for falsifying tax returns
* The Mix — Some cool things to do this weekend in Chicago
* Police seek suspect in armed robbery at Auburn Gresham ATM
* Police seek suspects in Auburn Gresham armed robbery
* 2 dead, 13 wounded in Chicago shootings Wednesday
* 15-year-old boy, woman shot in Belmont Cragin
* Man wounded in Uptown shooting
* Man shot in West Englewood
* Inbound Skyway closed after semi overturns, starts leaking fuel


* LINDA C. BLACK HOROSCOPES for 6/30/16
* Malaysia opposition leader charged with graft over property deal
* The best things to see at Chicago museums this summer
* Hitting Kris Bryant shows Reds believe in bad, stupid and gutless baseball
* Christie's to auction off contents of Ronald and Nancy Reagan's home in California
* Cubs prospect Jeimer Candelario springs to success
* Boris Johnson won't run for leadership of Conservative Party
* Grizzly bear kills mountain biker near Glacier National Park
* Know who doesn't want you depending on Facebook for news? Facebook, for one
* Turkish raids target Islamic State group suspected in devastating airport attack


* Court arguments set in Illinois redistricting lawsuit
* Deal to fund schools, 6 months of state services nearing passage
* Bernard Schoenburg: A break in the acrimony? Some OK signs
* Guest column: Congressional delegation must aid Illinois patients
* Eugene Robinson: Brexit's cautionary tale for Trump supporters
* George F. Will: The hinge of the Great War
* Illinois Republicans say deal close on six-month budget, school funding
* Follow live: Budget negotiations at the Illinois Capitol
* 'Daily Show' makes fun of Illinois budget situation
* State owes $82,000 in utility bills for Corrections facility in Peoria


* PODCAST: Congressman Rodney Davis 6-30-16
* This day in history, June 30, 2016
* Who is confused about gun control?
* Area history, June 30, 2016
* CIC drops name to raise visibility
* Overzealous feds suffer setback
* George Will: Great War pivoted on a stream in France
* Possible hike in UI insurance costs a 'gut punch'
* O.J. series about important issues
* Employing illegals same as treason


* McHenry gun shop raffling AR-15 rifle to benefit Orlando victims
* US takes Thailand off human trafficking blacklist
* Claims for unemployment aid rise but remain at low level
* More Americans apply for unemployment benefits, but claims remain at low level
* US first lady urges Spanish women to promote girls' learning

* House lawmakers overcome hurdle on key tra...
* Rodney Davis talks funding with Bloomingto...
* The agency that fought Illiana gets a new ...
* Rep. Dold takes educational cruise down Ch...
* Lawmakers decry high turnover rate of VA h...
* CBD Oil, and politics
* Simon considering state Senate bid
* Killer Congressman Tom MacArthur trying to...
* Shutdown? State may not notice
* Rep. Bob Dold

* Durbin: 'I Asked For' FBI Training Manual ......
* Illinois to get $17 million for HIV assist......

* U.S. senate appropriations committee makes......
* U.S. Senate Appropriations Committee propo......

* Democrat Party Platform Calls For Prosecuting Global Warming Skeptics
* NRA releases new ad with Benghazi massacre survivor
* The Sunday Times.
* NEA RA. I’m not going, but Hillary is.
* Cartoon Of The Day
* Suicide Now 2nd Leading Cause Of Death Among IL Youth
* Drug Overdose Death Reportedly 'Linked' To Illinois Budget Impasse
* Cartoon of the Day - 6/24/16 Rauner impact of cuts to social services
* Cartoon of the Day - 6/29/16 - Texas abortion decision
* Facebook for fluff, not the news?


* Emergency Management Officials, National Weather Service Encourage Winter Preparedness - November is Winter Weather Preparedness Month in Illinois
* Keep Your Family Safe This Winter - November through February are leading months for carbon monoxide related incidents
* Governor Takes Bill Action
* Illinois Department of Labor Director Hugo Chaviano Awards Governor’s Award for Contributions in Health and Safety to the Illinois Refining Division of Marathon Petroleum Company LP
* State Regulator Elected Treasurer of Interstate Medical Licensure Compact




Hosted by MCS -- CapitolFax.com Privacy Policy -- SUBSCRIBE to Capitol Fax -- Advertise Here -- Mobile Version -- Contact Rich Miller