SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
To subscribe to Capitol Fax, click here.
Today’s number: $122 billion

Monday, Jun 30, 2014

* Bloomberg

This year, companies will spend some $203 billion on TV advertising and $122 billion online, up from $153 billion for TV and $55 billion online in 2009, according to ZenithOptimedia.

The researcher predicts digital spending will exceed that on television by the end of this decade.

* Local TV stations are a mixed bag online. Most of the Chicago TV outlets do a fairly good job, but Downstate TV websites are by and large a joke. They’re gonna find out pretty soon that their broadcasts are going the way of newsprint.

Local TV online news writers generally aren’t very good, their online content doesn’t expand on those short “news” stories they put on the air, they’re not interactive enough, etc. There’s just no good reason to surf to their sites.

They’ve gotta start spending some money on actual talent, real news development, all-day reporting and quirky hit-generating stuff like outtakes and bloopers (including for their network shows). They also have to stop solely relying on young pretty faces to attract viewers and advertising dollars. Hey, I like pretty faces. A lot. But I like brains and experience and insight, too.

* Local newspapers were getting thumped by TV before the Internet ever came along. The massive move online is the way back for newspapers. They can dominate their towns again if they fully recognize the opportunity. TV better watch out.

- Posted by Rich Miller        

  1. - :( - Monday, Jun 30, 14 @ 11:19 am:

    They should also find a puppy as a mascot and post his/her adorableness all over their site. #oscar

  2. - Precinct Captain - Monday, Jun 30, 14 @ 11:37 am:

    You are right on the money Rich. Downstate media sites are horrible. All it takes is a little upfront investment and a decent CMS to allow one to dynamically add and update content. Considering that there are precious few independent television stations, the smaller station groups in the US could get a good deal by bringing all of their websites into the 21st century.

  3. - Dirty Red - Monday, Jun 30, 14 @ 11:51 am:

    Downstate media needs local control of their websites instead of having to use the corporate template. Heck, the folks upstairs might even find an innovative new advertising gimmick designed by the local webmaster that is quite effective.

  4. - ah - Monday, Jun 30, 14 @ 11:52 am:

    Bigger markets have more money and better and more news. To think smaller market sites/news should look as good as bigger places will never happen. Smaller marketd will never have better talent, etc, because the money wil just never be there. But by in large, tv dominates over all other forms of news outlets.

  5. - A guy... - Monday, Jun 30, 14 @ 1:27 pm:

    If you’re millennial, gen y or gen x or among a growing group of younger boomers, the text you read and the images you see are not in print or on TV. It’s all in your palm, and it’s all self-directed. An on-line Pulitzer will be part of the not so distant future.

  6. - VanillaMan - Monday, Jun 30, 14 @ 1:28 pm:

    This is the age of the disappearing middleman. If you want to reach out to voters under the age of 60, you build your own presence through the Internet. Why depend upon a second rate TV broadcast or netcast, when you can do a second rate video for the price of a smartphone?

    If journalists are not providing content beyond the superficial fluff passing for news today - then they need to begin or they are out of business.

    I get more commercials from my chosen Apps than I do from any television broadcast. Eventually candidates will find the 21st Century costs a lot less than the 20th regarding “advertising”.

  7. - Ghost - Monday, Jun 30, 14 @ 1:58 pm:

    This seems like an argument for a combined tv/newspaper entity.

  8. - Judgment Day (on the road) - Monday, Jun 30, 14 @ 2:03 pm:

    Secondly, the local/regional TV stations need to give people a reason to go to their websites. Let me give you a possible example:

    There are real estate sales occurring every week. Create a web page (couple of pages) where you can go out onto their (TV) website and see information on each sale of property that has occurred. Make it visual, in cooperation with you local Board of Realtors.

    The Realtors win, the TV station wins, you’re officially not trying to ’sell’ anything, as these houses are already ’sold’, and you tell the Realtors’ they can’t ‘advertise’ on the pages, but there will be direct links to their websites.

    You want to keep it (website) clean, and you want to come across as more of a ’service’ in providing information.

    Take advantage of your ability to present the information visually.

    Put it another way: Use the Google method of presentation - simple and clean - instead of the Comcast method - crowded and obtuse.

    Just a thought.

  9. - Precinct Captain - Monday, Jun 30, 14 @ 2:58 pm:

    ==- ah - Monday, Jun 30, 14 @ 11:52 am:==

    Big companies run these local stations. They can afford good website templates. They can license good ones from other media organizations. That’s the whole point of “synergy” and every other corporate buzzword thrown about.

  10. - ah - Monday, Jun 30, 14 @ 4:53 pm:

    Afford is true. Putting money in the smaller markets is another. Hence big markets have more people.

  11. - drew - Monday, Jun 30, 14 @ 4:58 pm:

    The quality of the content on downstate stations’ websites is terrible, but I’d argue that a lot of their newscasts aren’t worth watching on tv, either. It’s funny, the 10 o’clock news is a must watch for my parents, it’s not even a question. I feel like there’s maybe about 5 minutes of newsworthy content on a good night. On the other hand, I suppose it’s good to keep them in business so they’re around when there is something of importance to report.

  12. - liandro - Monday, Jun 30, 14 @ 7:55 pm:

    Spot on, Rich. Local newspapers have a chance to near-monopolize something everybody wants: local news (and gossip?), sometimes hyper-local–and they can do it better than anyone if they play their cards right.

    My local paper has been pretty solid about it (reporter’s have their own special blogs, special online reports, etc., facebook posts, etc.). Local TV just seems to rehash (sometimes verbatim) their TV reports, and the format is often bad.

Sorry, comments for this post are now closed.

* Reader comments closed for the weekend
* Sign of the times?
* Question of the day
* Exelon Just Received A $1.7 Billion Rate Increase Through The Market-Based Capacity Auction
* Today's number: 60
* No imminent power shut-offs
* Chamber all-in on impasse
* COGFA: State receipts down almost a billion dollars in first quarter
* Two racetracks will likely close
* "How many babies have to die?"
* Report: "A billion-dollar giveaway rife with failure"
* Frerichs warns of impasse consequences
* Quinn touring the state
* Yesterday's blog posts

Visit our advertisers...







Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

    * What could have improved the Nexus 6P?
    * Talk Android Apps of the Week: October 4, 2015
    * iPhone 6s, Samsung Gear S2, Nexus 6P comments & more – Pocketnow Daily Recap
    * Jetpack Joyride brings you Back to the Future theme for October
    * Viber: “heart” messages, more characters, forward public chats
    * Samsung Galaxy Active Neo coming to Japan
    * Top 5 Android games of September 2015

    * Hahn discusses Garcia's future with White Sox
    * Eaton, Flowers to have offseason surgery
    * Garcia gives White Sox walk-off win vs. Tigers
    * White Sox relish in walk-off as season nears end
    * Alexei takes in possible final games with Sox
    * White Sox 4, Tigers 3: Comeback jeopardizes draft pick
    * Montas takes hill for Sox 2015 finale


    Main Menu
    Pundit rankings
    Subscriber Content
    Blagojevich Trial
    Updated Posts

    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010
    January 2010
    December 2009
    November 2009
    October 2009
    September 2009
    August 2009
    July 2009
    June 2009
    May 2009
    April 2009
    March 2009
    February 2009
    January 2009
    December 2008
    November 2008
    October 2008
    September 2008
    August 2008
    July 2008
    June 2008
    May 2008
    April 2008
    March 2008
    February 2008
    January 2008
    December 2007
    November 2007
    October 2007
    September 2007
    August 2007
    July 2007
    June 2007
    May 2007
    April 2007
    March 2007
    February 2007
    January 2007
    December 2006
    November 2006
    October 2006
    September 2006
    August 2006
    July 2006
    June 2006
    May 2006
    April 2006
    March 2006
    February 2006
    January 2006
    December 2005
    April 2005
    March 2005
    February 2005
    January 2005
    December 2004
    November 2004
    October 2004

    Blog*Spot Archives
    November 2005
    October 2005
    September 2005
    August 2005
    July 2005
    June 2005
    May 2005


    RSS Feed 2.0
    Comments RSS 2.0


    * Number of Chicago heroin overdoses hits 74 in 3 days
    * Car crashes into northern Illinois church, injuring 6
    * University of Illinois opens center for wounded veterans
    * Opponents upset Chief Illiniwek merchandise available online
    * Chicago man charged in 20-month-old's death acquitted
    * Health officials in Lake County encourage flu shots
    * Alleged improprieties force out 2 parole board members
    * Suburban officer accused of using excessive force sentenced
    * Illinois tax break deals yield uncertain results for state
    * Rauner: Illinois budget standoff 'could go on for a while'

    * Legal marijuana stirs hope in southern Illinois town
    * Statehouse Insider: We have a problem. Is anyone there?
    * AP Exclusive: Legal marijuana stirs hope in southern Illinois town
    * Gov. Rauner: Illinois budget standoff 'could go on for a while'
    * State revenues down by nearly $1 billion in first quarter
    * Former Gov. Quinn makes speech in Champaign, says he has no plans to run for office
    * Supporters of sexual assault, domestic violence programs warn of cuts due to budget impasse
    * University presidents urge end to Illinois budget stalemate
    * Illinois attorney general seeks details from Volkswagen
    * Home day care workers seek repayment of union dues

    * Property tax hike adds up to 'a lot of hot dogs'
    * This tech company is 'ugly and boring'—and booming
    * South Side hospital may reverse years of losses
    * Big boys to change Chicago's skyline
    * Big blunders by Rauner, Madigan leading to Springfield stalemate

    * No bail for West Side man accused in August slaying
    * Man charged with exposing himself on Green Line held on $150K bail
    * Police: Murder charges filed from September weekend shooting
    * Chicago priest removed for inappropriate adult relationship
    * Girl, 14, shot in West Englewood
    * Officials: Man dead, woman wounded during police-involved shooting
    * Firefighters respond to vacant Lawndale warehouse fire
    * 6 wounded in shootings since Saturday morning
    * 2 shot, including 15-year-old boy, since Friday night
    * 2 teen boys suspected in Logan Square armed robberies of cellphones

    * Budget impasse cuts services for domestic abuse victims
    * Legal marijuana stirs hope in southern Illinois town
    * Bernard Schoenburg: An added loss for workers at Illinois State Museum
    * Angie Muhs: Comics, the 'Power of the Press' and more
    * Bernard Schoenburg: An added loss for workers at Illinois State Museum
    * Statehouse Insider: We have a problem. Is anyone there?
    * Statehouse Insider: We have a problem. Is anyone there?
    * Jim Bordeaux-White: Help give lung cancer patients hope for a cure
    * Charles Krauthammer: Obama's Syria debacle
    * Gov. Rauner: Illinois budget standoff 'could go on for a while'

    * Look back: Highlights from Melissa Merli on the week that was
    * Tom Kacich: Could Springfield atmosphere affect selection of auditor general?
    * Look ahead: Top picks from Melissa Merli for the week to come
    * Ask 'Mimi,' Oct. 4, 2015
    * 'Ungifted' is nothing short of genius
    * Mike Pemberton/Voices: Newspaper, coffee and the way of the world in a hotel lobby
    * C-U haiku, Oct. 4, 2015
    * Esther Cepeda: Spare the talk of an 'Asian invasion'
    * John Frayne: Gunns mixed it up in an intimate setting
    * Ted Kooser: An American Life in Poetry, Oct. 4, 2015

    * Late field goal lifts Chicago Bears to first win
    * Lions travel to Seattle, face challenge to avoid 0-4 start
    * The Latest: Marshawn Lynch to miss game Monday night
    * Spike in Palestinian attacks raise fears of another Intifada
    * Images: Chicago Cubs shortstop Addison Russell's year

    * House lawmakers overcome hurdle on key tra...
    * Rodney Davis talks funding with Bloomingto...
    * The agency that fought Illiana gets a new ...
    * Rep. Dold takes educational cruise down Ch...
    * Lawmakers decry high turnover rate of VA h...
    * CBD Oil, and politics
    * Simon considering state Senate bid
    * Killer Congressman Tom MacArthur trying to...
    * Shutdown? State may not notice
    * Rep. Bob Dold

    * Senators Introduce Landmark Bipartisan Sen......

    * Kirk's VA bill fails to move ahead in Sena......
    * Committee Passage of Measure to Support Ju......
    * Chez Family Foundation Center for Wounded ......

    * McHenry Community High School teachers are out.
    * We drove to McHenry this Sunday to support striking teachers in District 156.
    * Party, and Decorate, and Trick-or-Treat, All In Sheridan Park on Halloween
    * Hebru Brantley Mural Completed On Broadway
    * East St. Louis teachers walk out.
    * Sunday posts, pics and tweets.
    * Meet Uptown's "Gangsters and Ghosts" On October 29th
    * You’re Invited – Illinois REbarcamp Powered by YPN!
    * Next 10 general admission registrants for Vertex 15 Conference get extras
    * Chicago chapter of NAREB collaborates to serve consumers

      Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller