SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Today’s number: $122 billion

Monday, Jun 30, 2014

* Bloomberg

This year, companies will spend some $203 billion on TV advertising and $122 billion online, up from $153 billion for TV and $55 billion online in 2009, according to ZenithOptimedia.

The researcher predicts digital spending will exceed that on television by the end of this decade.

* Local TV stations are a mixed bag online. Most of the Chicago TV outlets do a fairly good job, but Downstate TV websites are by and large a joke. They’re gonna find out pretty soon that their broadcasts are going the way of newsprint.

Local TV online news writers generally aren’t very good, their online content doesn’t expand on those short “news” stories they put on the air, they’re not interactive enough, etc. There’s just no good reason to surf to their sites.

They’ve gotta start spending some money on actual talent, real news development, all-day reporting and quirky hit-generating stuff like outtakes and bloopers (including for their network shows). They also have to stop solely relying on young pretty faces to attract viewers and advertising dollars. Hey, I like pretty faces. A lot. But I like brains and experience and insight, too.

* Local newspapers were getting thumped by TV before the Internet ever came along. The massive move online is the way back for newspapers. They can dominate their towns again if they fully recognize the opportunity. TV better watch out.

- Posted by Rich Miller        


12 Comments
  1. - :( - Monday, Jun 30, 14 @ 11:19 am:

    They should also find a puppy as a mascot and post his/her adorableness all over their site. #oscar


  2. - Precinct Captain - Monday, Jun 30, 14 @ 11:37 am:

    You are right on the money Rich. Downstate media sites are horrible. All it takes is a little upfront investment and a decent CMS to allow one to dynamically add and update content. Considering that there are precious few independent television stations, the smaller station groups in the US could get a good deal by bringing all of their websites into the 21st century.


  3. - Dirty Red - Monday, Jun 30, 14 @ 11:51 am:

    Downstate media needs local control of their websites instead of having to use the corporate template. Heck, the folks upstairs might even find an innovative new advertising gimmick designed by the local webmaster that is quite effective.


  4. - ah - Monday, Jun 30, 14 @ 11:52 am:

    Bigger markets have more money and better and more news. To think smaller market sites/news should look as good as bigger places will never happen. Smaller marketd will never have better talent, etc, because the money wil just never be there. But by in large, tv dominates over all other forms of news outlets.


  5. - A guy... - Monday, Jun 30, 14 @ 1:27 pm:

    If you’re millennial, gen y or gen x or among a growing group of younger boomers, the text you read and the images you see are not in print or on TV. It’s all in your palm, and it’s all self-directed. An on-line Pulitzer will be part of the not so distant future.


  6. - VanillaMan - Monday, Jun 30, 14 @ 1:28 pm:

    This is the age of the disappearing middleman. If you want to reach out to voters under the age of 60, you build your own presence through the Internet. Why depend upon a second rate TV broadcast or netcast, when you can do a second rate video for the price of a smartphone?

    If journalists are not providing content beyond the superficial fluff passing for news today - then they need to begin or they are out of business.

    I get more commercials from my chosen Apps than I do from any television broadcast. Eventually candidates will find the 21st Century costs a lot less than the 20th regarding “advertising”.


  7. - Ghost - Monday, Jun 30, 14 @ 1:58 pm:

    This seems like an argument for a combined tv/newspaper entity.


  8. - Judgment Day (on the road) - Monday, Jun 30, 14 @ 2:03 pm:

    Secondly, the local/regional TV stations need to give people a reason to go to their websites. Let me give you a possible example:

    There are real estate sales occurring every week. Create a web page (couple of pages) where you can go out onto their (TV) website and see information on each sale of property that has occurred. Make it visual, in cooperation with you local Board of Realtors.

    The Realtors win, the TV station wins, you’re officially not trying to ’sell’ anything, as these houses are already ’sold’, and you tell the Realtors’ they can’t ‘advertise’ on the pages, but there will be direct links to their websites.

    You want to keep it (website) clean, and you want to come across as more of a ’service’ in providing information.

    Take advantage of your ability to present the information visually.

    Put it another way: Use the Google method of presentation - simple and clean - instead of the Comcast method - crowded and obtuse.

    Just a thought.


  9. - Precinct Captain - Monday, Jun 30, 14 @ 2:58 pm:

    ==- ah - Monday, Jun 30, 14 @ 11:52 am:==

    Big companies run these local stations. They can afford good website templates. They can license good ones from other media organizations. That’s the whole point of “synergy” and every other corporate buzzword thrown about.


  10. - ah - Monday, Jun 30, 14 @ 4:53 pm:

    Afford is true. Putting money in the smaller markets is another. Hence big markets have more people.


  11. - drew - Monday, Jun 30, 14 @ 4:58 pm:

    The quality of the content on downstate stations’ websites is terrible, but I’d argue that a lot of their newscasts aren’t worth watching on tv, either. It’s funny, the 10 o’clock news is a must watch for my parents, it’s not even a question. I feel like there’s maybe about 5 minutes of newsworthy content on a good night. On the other hand, I suppose it’s good to keep them in business so they’re around when there is something of importance to report.


  12. - liandro - Monday, Jun 30, 14 @ 7:55 pm:

    Spot on, Rich. Local newspapers have a chance to near-monopolize something everybody wants: local news (and gossip?), sometimes hyper-local–and they can do it better than anyone if they play their cards right.

    My local paper has been pretty solid about it (reporter’s have their own special blogs, special online reports, etc., facebook posts, etc.). Local TV just seems to rehash (sometimes verbatim) their TV reports, and the format is often bad.


TrackBack URI

Sorry, comments for this post are now closed.


* Rauner oppo watch
* Zorn nails it again
* *** UPDATED x1 *** If at first you don't succeed...
* Lower ratings for ABC 7 debate
* Question of the day
* Bloomberg to spend $1.9 million on Dold
* Stand down... mostly
* BLS: A strong couple of months
* *** UPDATED x1 *** SUBSCRIBERS ONLY - Fundraising reports by targeted legislative districts
* Rate Sheila Simon's new TV ad
* Poe set to begin transplant process, faces "extended" recovery
* Rauner runs new TV ad touting newspaper endorsements
* *** UPDATED x2 - "Comical" - "No interest" *** Despite shout-outs, Neely says she and Rauner haven't talked
* Grimm on 150 - Minimum wage battles in other states - The return of "Matt the Welder" - Rauner on "right to work"
* A bevy of new congressional TV ads
* Quinn tax hike dodge count: 4
* SUBSCRIBERS ONLY - Supplement to today’s edition: Crosstabs, cable TV buys, ads
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Today's number: 165
* A grand good morning to you all!
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * Flock messaging: communicate and colllaborate for work purposes
        * Staples Begins Accepting iPad Air 2, iPad Mini 3 Pre-Orders
        * Notif Widget lets you access notifications from any screen or app
        * Apple’s A8X in the iPad Air 2 looks like it’s a triple-core chip
        * Android steps up its file-transfer game with improved Lollipop Beam
        * Onyx E Ink smartwatch aims for battery life
        * Samsung Galaxy Note Edge gets a release date (but you probably still can’t buy it)

        * “Nestify” has become a word to rival “Uberization” for the internet of things industry
        * Hand Clamp Potato Chip Thing Is the Worst Way to Eat Snack Food
        * Eat and Drink for Free All Day by Pretending It’s Your Birthday
        * Toshiba Satellite Radius 11 Convertible is a Cheap 2-in-1 Device With a 360 Degree Hinge
        * No more remnant inventory: how brands have to change their marketing in an IoT world
        * 10 WordPress Themes for Your Online Store
        * You Can Book Hotel Rooms Through the Yelp App and Site with Hipmunk

        * The e-gus off-season plan
        * Reading Room: A wild card of a World Series
        * Following same path as '59 White Sox, KC eyes title
        * larry's Offseason Plan
        * Abreu wins Sporting News' AL Rookie of the Year honors
        * Jose Abreau wins the Sporting News AL Rookie of the Year
        * Jose Abreu wins the Sporting News AL Rookie of the Year


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        October 2014
        September 2014
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Haine calls on Gov. Quinn to deny clemency to c.....
        * Pat Quinn - The Bugle..
        * Bill Clinton stumps for Illinois Gov. Pat Quinn.....
        * Former President Clinton stumps for Quinn, Durb.....
        * Massachusetts fire that killed 2 boys was accident..
        * Major League Baseball announces ceremonial and .....


        * Expert: PTSD could be factor in activist's past
        * Former President Clinton stumps for Quinn, Durbin
        * Cadaver dog searches in suspected serial killings
        * Ballot error stops early voting in Rockford again
        * Ebola causing spike in demand for hospital gear
        * State: Jimmy John's founder owes taxes on planes
        * Former President Clinton stumps for Quinn, Durbin
        * VP Joe Biden to campaign for Schneider in Illinois
        * Springfield VA clinic grapples with short staffing
        * Illinois' top educator: Funding problems to remain

        * Rep. Raymond Poe to undergo stem cell transplant
        * Bill Clinton campaigns for Quinn, Durbin
        * Quinn, Rauner spar over jobs, taxes
        * Election 2014: Learn about all the candidates
        * What to watch for in third governor debate tonight
        * U of I sees turning point as election nears
        * Chicago Sun-Times endorses Rauner for governor
        * Sun-Times, Belleville, Champaign, Peoria newspapers endorse Rauner for governor
        * Bill Clinton to address workers at pro-Quinn rally
        * Body camera use concerns Illinois police officers

        * What's next for Tribune, Sun-Times in burb paper deal
        * Chicago heating bills will be significantly lower (if winter cooperates)
        * Chicago heating bills will be far lower (if winter cooperates)
        * Walgreen seeks to seal parts of former CFO's lawsuit
        * O'Hare now a hub for screening travelers from Ebola hot spots


        * Father Bob Botthof, teacher who became priest after losing wife, dies at 85
        * Dr. Lawrence Solomon: Renowned dermatologist, book collector loved a mystery
        * Emanuel’s cable tax hike to cost average consumer $28.80 a year
        * Fix pot law conflicts so industry can grow
        * Chicago Public Schools to sell headquarters for $28 million
        * Cardinal George’s advice to Archbishop Cupich: ‘Spend a lot of time listening’
        * Convicted sex offender in custody after 7 bodies found in NW Indiana
        * Fioretti tries to put heat on Emanuel over short yellow lights
        * Neely’s pre-election resignation deja vu of how she got her start
        * Scholar’s take on bishops’ synod: ‘Amazing days if you’re a Catholic’


        * DCFS investigates drowning death of infant in Cicero
        * 2 women found dead after Northwest Side fire identified
        * Woman injured in West Rogers Park fire
        * Oberweis struggles to raise funds, records show
        * City Council watchdog sues Emanuel, aldermen over lack of funding
        * Woman, 92, acquitted of assault of off-duty cop
        * City clerk targets vehicle sticker scofflaws
        * Historian unearths IDs of thousands buried in Dunning mass grave
        * Chief Keef reportedly dropped from record label
        * Cops: Boy, 17, fatally shot by officer after refusing to drop knife


        * Civic Fed: Lawmakers Once Again Taking Illinois Down Bad Budget Path
        * Jacksonville Feels The Cut From State Government
        * Cheddar's Leaves Springfield WUIS-SJR Business Report
        * Area Cub Scouts Burned In Explosion
        * Notes On The Final Governor Debate
        * Task Force Hopes To Help Turn Students Into Good Citizens
        * Digging up the history of a Civil War camp on Chicago's South Side
        * Indiana suspect hints at more killings
        * Illinois' Medical Marijuana Program At Odds With Federal Policy
        * UIS Poverty Series Continues With "American Winter" Screening


        * Rep. Raymond Poe to undergo stem cell transplant
        * Bill Clinton campaigns for Quinn, Durbin
        * Joanna McQuillan Weeks: Cheese balls deserve more respect
        * Our Opinion: White, Madigan for another term
        * Quinn, Rauner spar over jobs, taxes
        * Our Opinion: Say yes to Magro’s project
        * John Schick: Letter confirmed aggression toward bicyclists
        * Election 2014: Learn about all the candidates
        * U of I sees turning point as election nears
        * Our Opinion: Re-elect Durbin for another term in U.S. Senate


        * Literary festival set for Wednesday
        * Bix fans push for jazz legend's personal postage stamp
        * Haine calls on Gov. Quinn to deny clemency to convicted murderer
        * Police, school district conduct routine sweep at Central
        * 4-year-old seriously injured in crash
        * 'Dr. Jekyll and Mr. Hyde' features chills, thrills, evil and good
        * Deputies: Robber hits Belleville MotoMart
        * Timothy Kuhner 10-21-14
        * Bonnie man sentenced to 40 years
        * East St. Louis man dies after beating, robbery


        * Des Plaines man gets probation for 2005 battery
        * Obama pitches for votes on black radio
        * 14th candidates spar on keeping companies in America
        * Poll: Most expect GOP victory in November
        * Beer-seeking Wheeling burglar gets four years

        * Patrick Cannon defense strategy rare but n...
        * Feds fine Jesse Jackson Jr.'s campaign com...
        * Ex-Congressman Jesse Jackson Jr. faces sen...
        * Representative Jan Schakowsky Sends Letter...
        * Rep. candidate pushes to uphold marriage b...
        * Reps. Schakowsky and Waxman Introduce Bill...
        * Statement by Representative Jan Schakowsky...
        * U.S. House Passes Resolution Condemning An...
        * FAA Rejects Call For New O'Hare Noise Stud...
        * Representatives Quigley, Duckworth, Schako...

        * GAO Reoprt: USDA Efforts to Protect Consum......
        * Bill Clinton campaigns for Quinn, Durbin...
        * Rockford voting resumes after second ballo......
        * Bill Clinton campaigns for Quinn, Durbin...
        * Rockford voting resumes after second ballo......

        * Obama Might Try To Circumvent Congress On ......

        * New Bost ad hits Illinois 12th Congressional District [video]
        * Batinick says Dunn's desperate campaign charges are "ridiculous"
        * Topinka says reducing income tax would cause a heart attack to the state
        * Early Voting Halted in Winnebago County, Illinois Due to Ballot Mistake
        * Illinois Supreme Court Candidate Exposes Members of Shadowy Political Group
        * Illinois Supreme Court Candidate Under Attack by Shadowy Political Group
        * Bustos and Illinois Dems attempt to paint Schilling as "pro-rape"
        * National College Republicans: CCSI Illinois [video]
        * Kirk says he will not support Iran deal if Obama circumvents Congress
        * Liberty Principles PAC launches ad for Ramiro Juárez


        * New TV Ad: Endorsed
        * Governor Quinn Statement on Positive Economic News - Illinois Led the Midwest in Job Creation in September and Had Second Best Growth in Nation; Unemployment Rate Has Dropped More Than Any Other State in the Last Year
        * Rauner Campaign Statement on Final Debate
        * What They’re Saying About Pat Quinn
        * What They’re Saying About Bruce Rauner




            Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller