SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Today’s number: $122 billion

Monday, Jun 30, 2014

* Bloomberg

This year, companies will spend some $203 billion on TV advertising and $122 billion online, up from $153 billion for TV and $55 billion online in 2009, according to ZenithOptimedia.

The researcher predicts digital spending will exceed that on television by the end of this decade.

* Local TV stations are a mixed bag online. Most of the Chicago TV outlets do a fairly good job, but Downstate TV websites are by and large a joke. They’re gonna find out pretty soon that their broadcasts are going the way of newsprint.

Local TV online news writers generally aren’t very good, their online content doesn’t expand on those short “news” stories they put on the air, they’re not interactive enough, etc. There’s just no good reason to surf to their sites.

They’ve gotta start spending some money on actual talent, real news development, all-day reporting and quirky hit-generating stuff like outtakes and bloopers (including for their network shows). They also have to stop solely relying on young pretty faces to attract viewers and advertising dollars. Hey, I like pretty faces. A lot. But I like brains and experience and insight, too.

* Local newspapers were getting thumped by TV before the Internet ever came along. The massive move online is the way back for newspapers. They can dominate their towns again if they fully recognize the opportunity. TV better watch out.

- Posted by Rich Miller        


12 Comments
  1. - :( - Monday, Jun 30, 14 @ 11:19 am:

    They should also find a puppy as a mascot and post his/her adorableness all over their site. #oscar


  2. - Precinct Captain - Monday, Jun 30, 14 @ 11:37 am:

    You are right on the money Rich. Downstate media sites are horrible. All it takes is a little upfront investment and a decent CMS to allow one to dynamically add and update content. Considering that there are precious few independent television stations, the smaller station groups in the US could get a good deal by bringing all of their websites into the 21st century.


  3. - Dirty Red - Monday, Jun 30, 14 @ 11:51 am:

    Downstate media needs local control of their websites instead of having to use the corporate template. Heck, the folks upstairs might even find an innovative new advertising gimmick designed by the local webmaster that is quite effective.


  4. - ah - Monday, Jun 30, 14 @ 11:52 am:

    Bigger markets have more money and better and more news. To think smaller market sites/news should look as good as bigger places will never happen. Smaller marketd will never have better talent, etc, because the money wil just never be there. But by in large, tv dominates over all other forms of news outlets.


  5. - A guy... - Monday, Jun 30, 14 @ 1:27 pm:

    If you’re millennial, gen y or gen x or among a growing group of younger boomers, the text you read and the images you see are not in print or on TV. It’s all in your palm, and it’s all self-directed. An on-line Pulitzer will be part of the not so distant future.


  6. - VanillaMan - Monday, Jun 30, 14 @ 1:28 pm:

    This is the age of the disappearing middleman. If you want to reach out to voters under the age of 60, you build your own presence through the Internet. Why depend upon a second rate TV broadcast or netcast, when you can do a second rate video for the price of a smartphone?

    If journalists are not providing content beyond the superficial fluff passing for news today - then they need to begin or they are out of business.

    I get more commercials from my chosen Apps than I do from any television broadcast. Eventually candidates will find the 21st Century costs a lot less than the 20th regarding “advertising”.


  7. - Ghost - Monday, Jun 30, 14 @ 1:58 pm:

    This seems like an argument for a combined tv/newspaper entity.


  8. - Judgment Day (on the road) - Monday, Jun 30, 14 @ 2:03 pm:

    Secondly, the local/regional TV stations need to give people a reason to go to their websites. Let me give you a possible example:

    There are real estate sales occurring every week. Create a web page (couple of pages) where you can go out onto their (TV) website and see information on each sale of property that has occurred. Make it visual, in cooperation with you local Board of Realtors.

    The Realtors win, the TV station wins, you’re officially not trying to ’sell’ anything, as these houses are already ’sold’, and you tell the Realtors’ they can’t ‘advertise’ on the pages, but there will be direct links to their websites.

    You want to keep it (website) clean, and you want to come across as more of a ’service’ in providing information.

    Take advantage of your ability to present the information visually.

    Put it another way: Use the Google method of presentation - simple and clean - instead of the Comcast method - crowded and obtuse.

    Just a thought.


  9. - Precinct Captain - Monday, Jun 30, 14 @ 2:58 pm:

    ==- ah - Monday, Jun 30, 14 @ 11:52 am:==

    Big companies run these local stations. They can afford good website templates. They can license good ones from other media organizations. That’s the whole point of “synergy” and every other corporate buzzword thrown about.


  10. - ah - Monday, Jun 30, 14 @ 4:53 pm:

    Afford is true. Putting money in the smaller markets is another. Hence big markets have more people.


  11. - drew - Monday, Jun 30, 14 @ 4:58 pm:

    The quality of the content on downstate stations’ websites is terrible, but I’d argue that a lot of their newscasts aren’t worth watching on tv, either. It’s funny, the 10 o’clock news is a must watch for my parents, it’s not even a question. I feel like there’s maybe about 5 minutes of newsworthy content on a good night. On the other hand, I suppose it’s good to keep them in business so they’re around when there is something of importance to report.


  12. - liandro - Monday, Jun 30, 14 @ 7:55 pm:

    Spot on, Rich. Local newspapers have a chance to near-monopolize something everybody wants: local news (and gossip?), sometimes hyper-local–and they can do it better than anyone if they play their cards right.

    My local paper has been pretty solid about it (reporter’s have their own special blogs, special online reports, etc., facebook posts, etc.). Local TV just seems to rehash (sometimes verbatim) their TV reports, and the format is often bad.


TrackBack URI

Sorry, comments for this post are now closed.


* Reader comments closed for the holiday weekend
* Fracking rules finally unveiled
* Question of the day
* A big IDOT roundup
* Even Steven, for now
* *** UPDATED x1 - Confirmed *** Report: Libertarians file charges
* Big guys dinged a bit, but little guys helped a lot
* Today's photo
* Stark contrasts on taxes, minimum wage
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * Sony’s QX1 Looks To Bring Interchangeable Pro Lenses To Your Smartphone
        * FlashTool now able to download latest Xperia firmware
        * Reddit Launches An Official App For AMAs
        * Meizu MX4 gets official with MT6595 Octa processor and Flyme 4.0
        * Motorola “Shamu” spotted once more in Zauba import data
        * What to do with your your old iPhone
        * Samsung to launch Galaxy S DUOS 3, gets KitKat upgrade

        * Swatch will release a touchscreen smartwatch next summer
        * Microsoft again defies US order to hand over data from overseas server
        * A just-granted Apple patent looks like the Samsung Galaxy Note 3 radial menu
        * Sky’s Now TV Lands On Google Chromecast
        * Rated S for Sexism: To Fix Misogynistic Games, We Need a Better Filter
        * The Bridge Is Over: Sonos Adds Simpler Wi-Fi Setup to All Its Speakers
        * DashNotes Quickly Saves Text, Images, Links to Chrome's New Tab Page

        * White Sox Minor League Update: End of the regular season
        * Noesi looks to continue push toward season's end
        * Williams conveys important message to Little Leaguers
        * Podcast: Dunn Deal
        * Thoughts on the Adrian Nieto experiment
        * Breaks turn in Quintana's favor against Tigers
        * Molina outrighted; roster spot opens up for Rodon


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * School starts in Chicago with more safety guards..
        * School starts in Chicago with more safety guard.....
        * Salaita firing shows where Zionism meets neolib.....
        * School to begin in Chicago with more safety guards..
        * Why is Gov. Pat Quinn living off minimum wage f.....
        * Local students to see fewer familiar faces this.....
        * Chicago Schools Begin With More Guards..
        * Quinn, Rauner oppose gax tax increase..


        * Fargo is site for national ag research center
        * Illinois woman rescued after day stuck in mud
        * Coroner: 1 person dies in Illinois house explosion
        * School to begin in Chicago with more safety guards
        * More storms roll through Midwest with hail, winds
        * Cubs honor Jackie Robinson West little leaguers
        * Man found dead in central Illinois was hit by car
        * US eating habits improve a bit _ except among poor
        * Study: Action-packed TV might make you snack more
        * Patients to start applying for medical marijuana

        * Audit finds state lax in reviewing eligibility for children’s health insurance program
        * Does the governor need to live in the Executive Mansion?
        * Statehouse Insider: Hands off investments
        * State of unions: AFSCME wins some, loses some on outsourcing
        * State of unions: Domination of Illinois' workforce becomes campaign issue
        * State of unions: Lawmakers approved keeping some workers out of unions
        * State of Illinois posts applications for medical marijuana businesses
        * DNR issues long-awaited ‘fracking’ rules
        * Quinn grants 38 clemency requests
        * IDNR issues long-awaited ‘fracking’ rules

        * If only it were this easy to lift share prices
        * 'Chicagoland' star returns to school
        * Amid re-election fight, Quinn pushes through a tax on business
        * Chicago's worst IPO in 2014: Ryerson
        * Why ComEd is worried about your smartphone


        * Ex-cop convicted of protecting crooks is back on public payroll
        * Ald. Pope rehired city worker who quit after sex harassment allegations
        * Moms, dads get kids ready for school
        * Ald. Pope rehired worker who quit after harassment allegations
        * Chicago school year begins with more safety guards
        * CPS can cheer, but challenges remain
        * EDITORIAL: CPS can cheer, but challenges remain
        * Police: Man throws baby from vehicle, beats girlfriend and boy in domestic fight
        * Man charged with battery; police say he threw baby from vehicle, beat girlfriend and boy
        * Three dead, at least 35 hurt in Labor Day weekend shootings


        * Woman, 82, killed in Streator home explosion
        * Police: Man threw baby out car window, then hit her as he drove off
        * Family speaks out about deaths of four in Elmhurst
        * 4 hurt in city shootings
        * Man charged in shooting after soccer match in Oak Forest
        * Police: Van driver tried to lure kids on Northwest Side
        * Police charge man, 55, in Northwest Side stabbing
        * Cops: Man on moped leads cops on North Side chase
        * Survivors of Elmhurst family laud parents 'unwavering' commitment
        * 1 dead, 13 hurt in shootings across city


        * Digging up political dirt? That's their job
        * State Starts Accepting Medical Marijuana Requests
        * Newborn Found Alive In Jacksonville Trash Bin
        * DNR Releases Fracking Rules
        * Listen to State Week - August 29, 2014
        * 'Belleville' The Movie Is NOT A Documentary
        * Journalist and doctor encourage honest conversations about death
        * Undocumented Immigrants Call For Presidential Orders
        * State Retirees To Stop Paying Health Premiums
        * How America's most plentiful bird disappeared


        * Catherine Rampell: Tech firms’ poor record of diversity
        * Audit finds state lax in reviewing eligibility for children’s health insurance program
        * Does the governor need to live in the Executive Mansion?
        * Our Opinion: Driving into floodwater a deadly practice
        * Angie Muhs: A debate in Springfield would send the right message from candidates
        * Charles Krauthammer: Lower corporate tax rates. Now.
        * Bernard Schoenburg: Dillman, Watson looking at possible runs for alderman
        * Statehouse Insider: Hands off investments
        * Statehouse Insider: Hands off investments
        * State of unions: AFSCME wins some, loses some on outsourcing


        * Rauner vow revives governor's mansion question
        * State Senator Mike Frerichs 9/2/2014
        * Lt. Governor Sheila Simon 9/2/2014
        * Coroner: 1 person dies in Streator house explosion
        * Off the beat: Overnight storms produce spectacular lightning display
        * Break from storms expected Tuesday
        * Area Calendar 9/02/14
        * Traditions at heart of Komen race
        * Area history, Sept. 2, 2014
        * Cypress Trees: Heron Pond and Cache River Wetlands


        * Carrie Underwood announces pregnancy
        * Dawn Patrol: Local reality show; medical pot permitting begins
        * Eat right, live well: Best oil for baking isn't the best for sauteing
        * An easy 2-step process to get more from veggies
        * Brad Paisley turns up the fun on latest album

        * US Rep. Lipinski accepting service academy...
        * Dem Explains Why He Voted 'Present' on DAC...
        * Immigration dominates Lipinski's town hall...
        * US Rep. Lipinski accepting service academy...
        * Dem Explains Why He Voted 'Present' on DAC...
        * Immigration dominates Lipinski's town hall...
        * Roskam Talks Taxes - Alton Daily News
        * Nadler introduces resolution condemning an...
        * Roskam gives business leaders vision for f...
        * Roskam: Making college more affordable for...

        * Who Leaked Naked Pictures Of Kate Upton & ......
        * Who Leaked Naked Pictures Of Kate Upton & ......
        * Bright Side: Peoria Labor Day parade sees ......
        * Bright Side: Peoria Labor Day parade sees ......
        * Bright Side: Peoria Labor Day parade sees ......

        * Rubio, Colleagues Call For Latin American ......
        * Putin Hopeful Russia Won’t Lose Right to H......

        * Frustrated? No. We are people with a vision of a city that works for its people.
        * Troy LaRaviere. Drop CPS’ reform strategy. Neighborhood school growth outpaces charters. (Sun-Times)
        * IDOT Announces Overnight Lane Closures Wednesday On I-90/94
        * Byrne joines Ryan, Ford as transport tributees -- will 'Looie" be next?
        * September has crept up on me again...
        * Division Street Bridge gets Old Bailey Runaround
        * Report: Minimum Wage Increase Would Help 1 In 5 Illinois Children
        * Southwest Side Chicagoans Question TIF Use In 23rd Ward (UPDATED)
        * Harris v. Quinn: Another Nail In The Coffin Or Shot In The Arm For Labor?
        * OP-ED: What FDR Actually Said And What Bruce Rauner Doesn't Get This Labor Day


        * Governor Quinn Invests $102 Million in High-Speed Rail Upgrades on Chicago-St. Louis Line - Funding Will Improve Capacity, Safety on Joliet-Dwight Segment
        * Quinn Refuses to Answer New IDOT Questions
        * IDNR Delivers Revised Rules to Implement Hydraulic Fracturing Regulatory Act - Rules strengthened to ensure public participation, improve transparency, toughen penalties and protect the environment
        * Governor Quinn Proclaims September as “Recovery Month” in Illinois - Encourages people to speak up about mental illness and substance abuse
        * Governor Quinn Dedicates Jane Byrne Interchange - Governor Renames Circle Interchange in Honor of Chicago’s First and Only Female Mayor to Date




            Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller