SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Today’s number: $122 billion

Monday, Jun 30, 2014

* Bloomberg

This year, companies will spend some $203 billion on TV advertising and $122 billion online, up from $153 billion for TV and $55 billion online in 2009, according to ZenithOptimedia.

The researcher predicts digital spending will exceed that on television by the end of this decade.

* Local TV stations are a mixed bag online. Most of the Chicago TV outlets do a fairly good job, but Downstate TV websites are by and large a joke. They’re gonna find out pretty soon that their broadcasts are going the way of newsprint.

Local TV online news writers generally aren’t very good, their online content doesn’t expand on those short “news” stories they put on the air, they’re not interactive enough, etc. There’s just no good reason to surf to their sites.

They’ve gotta start spending some money on actual talent, real news development, all-day reporting and quirky hit-generating stuff like outtakes and bloopers (including for their network shows). They also have to stop solely relying on young pretty faces to attract viewers and advertising dollars. Hey, I like pretty faces. A lot. But I like brains and experience and insight, too.

* Local newspapers were getting thumped by TV before the Internet ever came along. The massive move online is the way back for newspapers. They can dominate their towns again if they fully recognize the opportunity. TV better watch out.

- Posted by Rich Miller        


12 Comments
  1. - :( - Monday, Jun 30, 14 @ 11:19 am:

    They should also find a puppy as a mascot and post his/her adorableness all over their site. #oscar


  2. - Precinct Captain - Monday, Jun 30, 14 @ 11:37 am:

    You are right on the money Rich. Downstate media sites are horrible. All it takes is a little upfront investment and a decent CMS to allow one to dynamically add and update content. Considering that there are precious few independent television stations, the smaller station groups in the US could get a good deal by bringing all of their websites into the 21st century.


  3. - Dirty Red - Monday, Jun 30, 14 @ 11:51 am:

    Downstate media needs local control of their websites instead of having to use the corporate template. Heck, the folks upstairs might even find an innovative new advertising gimmick designed by the local webmaster that is quite effective.


  4. - ah - Monday, Jun 30, 14 @ 11:52 am:

    Bigger markets have more money and better and more news. To think smaller market sites/news should look as good as bigger places will never happen. Smaller marketd will never have better talent, etc, because the money wil just never be there. But by in large, tv dominates over all other forms of news outlets.


  5. - A guy... - Monday, Jun 30, 14 @ 1:27 pm:

    If you’re millennial, gen y or gen x or among a growing group of younger boomers, the text you read and the images you see are not in print or on TV. It’s all in your palm, and it’s all self-directed. An on-line Pulitzer will be part of the not so distant future.


  6. - VanillaMan - Monday, Jun 30, 14 @ 1:28 pm:

    This is the age of the disappearing middleman. If you want to reach out to voters under the age of 60, you build your own presence through the Internet. Why depend upon a second rate TV broadcast or netcast, when you can do a second rate video for the price of a smartphone?

    If journalists are not providing content beyond the superficial fluff passing for news today - then they need to begin or they are out of business.

    I get more commercials from my chosen Apps than I do from any television broadcast. Eventually candidates will find the 21st Century costs a lot less than the 20th regarding “advertising”.


  7. - Ghost - Monday, Jun 30, 14 @ 1:58 pm:

    This seems like an argument for a combined tv/newspaper entity.


  8. - Judgment Day (on the road) - Monday, Jun 30, 14 @ 2:03 pm:

    Secondly, the local/regional TV stations need to give people a reason to go to their websites. Let me give you a possible example:

    There are real estate sales occurring every week. Create a web page (couple of pages) where you can go out onto their (TV) website and see information on each sale of property that has occurred. Make it visual, in cooperation with you local Board of Realtors.

    The Realtors win, the TV station wins, you’re officially not trying to ’sell’ anything, as these houses are already ’sold’, and you tell the Realtors’ they can’t ‘advertise’ on the pages, but there will be direct links to their websites.

    You want to keep it (website) clean, and you want to come across as more of a ’service’ in providing information.

    Take advantage of your ability to present the information visually.

    Put it another way: Use the Google method of presentation - simple and clean - instead of the Comcast method - crowded and obtuse.

    Just a thought.


  9. - Precinct Captain - Monday, Jun 30, 14 @ 2:58 pm:

    ==- ah - Monday, Jun 30, 14 @ 11:52 am:==

    Big companies run these local stations. They can afford good website templates. They can license good ones from other media organizations. That’s the whole point of “synergy” and every other corporate buzzword thrown about.


  10. - ah - Monday, Jun 30, 14 @ 4:53 pm:

    Afford is true. Putting money in the smaller markets is another. Hence big markets have more people.


  11. - drew - Monday, Jun 30, 14 @ 4:58 pm:

    The quality of the content on downstate stations’ websites is terrible, but I’d argue that a lot of their newscasts aren’t worth watching on tv, either. It’s funny, the 10 o’clock news is a must watch for my parents, it’s not even a question. I feel like there’s maybe about 5 minutes of newsworthy content on a good night. On the other hand, I suppose it’s good to keep them in business so they’re around when there is something of importance to report.


  12. - liandro - Monday, Jun 30, 14 @ 7:55 pm:

    Spot on, Rich. Local newspapers have a chance to near-monopolize something everybody wants: local news (and gossip?), sometimes hyper-local–and they can do it better than anyone if they play their cards right.

    My local paper has been pretty solid about it (reporter’s have their own special blogs, special online reports, etc., facebook posts, etc.). Local TV just seems to rehash (sometimes verbatim) their TV reports, and the format is often bad.


Sorry, comments for this post are now closed.


* Long list of appointments by Gov. Rauner
* Question of the day
* *** UPDATED x1 *** The Democrats' budget time bomb is starting to explode
* State threatens to zap all Chicago GSA school funding
* Another optics problem
* This is why we can't have nice things
* Tiny, secluded county wants no part of ATV plan
* It's just a bill
* Feds drop drug conspiracy charges
* Governing ain't easy
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * Google brings Now support to third-party apps
        * Hands-On Review of the Revamped Adonit Jot Pro and Jot Mini Styluses
        * BetterBatteryStats v2.0 gains Material design and Android 5.0 support
        * Buyer's Guide: Deals on iMac, Retina MacBook Pro, Apple Accessories, and More
        * Smart Lock allows Android to unlock your Chromebook
        * Google Now Gets Upgraded With Cards From Your Favorite Apps
        * Twitter's Vine Kids app is amusing for grownups too

        * Move over Emeril: Robot learns how to prep food from YouTube
        * MIT has an easier way for multicore chips to use data structures
        * Twine Lets You Create "Choose Your Own Adventure" Stories with Ease
        * Deadspin 44 Lies Roger Goodell Told In His Press Conference Today | io9 20 Weird, Insane And Extreme
        * Verizon Will Let Customers Sidestep Its Privacy-Killing ‘Perma-Cookie’
        * Hotels Withdraw Request to Block Personal Wi-Fi Hotspots
        * Mental Models: Solve Problems by Approaching Them from New Perspectives

        * Inbox: How will new-look Sox lineup affect Abreu?
        * Keith Law likes the White Sox (more than PECOTA does, anyway)
        * Which prospects will make the Top 100 cut?
        * White Sox embrace their position as favorites
        * White Sox embrace position as contenders
        * What else is returning with Gordon Beckham?
        * Which prospects will make the Top 100 cut?

        ...............


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        January 2015
        December 2014
        November 2014
        October 2014
        September 2014
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Another optics problem..
        * Fans pay respect to Cubs Hall of Famer Ernie Banks..
        * Standoff escalates over CPS' snub of federal te.....
        * Illinois Gov. Bruce Rauner defends paying staff.....
        * Gov. Bruce Rauner defends paying staff more tha.....
        * Strip Club Owner's Medical Marijuana Dispensary.....
        * Rauner responds to criticism about the high pay.....
        * Chicagoans pay respects to Cubs Hall of Famer E.....
        * Governing ain’t easy..


        * Gov. Bruce Rauner defends paying staff more than Quinn
        * Illinois threaten to withhold funds if district don't test
        * Cardinal George: Doctors have 'run out of tricks' for him
        * Cullerton: More information needed on high Rauner salaries
        * Pro wrestler cheats at Wing Bowl, hides food in fanny pack
        * Chicago suburb to honor Harold Ramis during Groundhog Days
        * Crundwell court filing says she wants to keep horse trophies
        * SIU student newspaper bids farewell to old printing press
        * AbbVie reports better-than-expected 4Q on Humira sales
        * Cellphone providers bringing 4G coverage to Chicago subways

        * Rauner defends paying staff more than Quinn did
        * 'Right to Try' bill would give access to experimental drugs
        * Top Rauner staff receiving higher pay than Quinn's
        * Springfield lawmakers want oversight commission to monitor 10th Street rail promises
        * Rauner staff receiving higher pay than Quinn's
        * New DNR director Rosenthal touts experience
        * Rauner wants bureaucratic cuts in education, elsewhere
        * New DNR director touts experience
        * Springfield unemployment falls to 5.6 percent in December
        * Springfield gaming terminal up 46 percent in 2014; revenue hits $1M

        * McDonald's Super Bowl ad announces free food after CEO change
        * Free food for 'lovin': McDonald's shows off new strategy in Super Bowl ad
        * University of Chicago nurses authorize one-day strike
        * Ex-Sentinel CEO gets 14 years for investor fraud
        * Citibank shutters seven local branches


          * Worker critically injured during construction accident
          * Man slain in front of teen son: 'The community lost a hero'
          * Death of Posen man, 81, latest cold-related fatality in Cook County
          * Money manager sentenced to 14 years in prison for massive fraud
          * Blackhawks legend Stan Mikita facing 'serious health issues'
          * Son found guilty in stabbing death of father at Westmont hotel
          * Emanuel won't rule out property tax hike for police, fire pensions
          * State threatens to withhold funds from schools that skip Common Core test
          * Reward offered for missing U. of I. student from Chicago missing since Sunday
          * For Metra riders, fare increase depends on type of ticket, destination


          * Up To 8 Inches Of Snow Forecast For Springfield Area
          * Could Rauner's Spending Hold Derail New Train Routes?
          * Listen to State Week - January 30, 2015
          * Rauner Staff Receiving Higher Pay Than Quinn's
          * Rauner Defends Higher Staff Salaries
          * Unmasking Ernie Banks
          * Guzzardi Wants Parents To Be Able To Opt Kids Out Of Testing
          * National Weather Service Latest Snow Projections
          * Rauner Tells U Of I To Cut Bureaucracy
          * Group Says Railroad Threatens To Isolate East Side


          * Rauner defends paying staff more than Quinn did
          * 'Right to Try' bill would give access to experimental drugs
          * Our Opinion: Residency not the best gauge of loyalty
          * Cary Collins: Other options for fixing Illinois' pension problems
          * E.J. Dionne: For the Patriots, without apology
          * Esther Cepeda: Paid sick leave is a worthy prescription
          * George Will: Bud Selig's winning legacy
          * Quote of the Day: Friday, Jan. 30, 2015
          * Top Rauner staff receiving higher pay than Quinn's
          * Springfield lawmakers want oversight commission to monitor 10th Street rail promises


          * Snowy weekend on tap for East Central Illinois
          * Student trustee Miller lives lifelong dream in Springfield
          * Chenoa cancels boil order
          * 'Right to Try' legislation aimed at terminally ill patients
          * Office: Tax message from deceased comptroller was a glitch
          * Loda rejects liquor license that would have meant gaming license
          * School activities being added in Villa Grove
          * GC council recommends approach for backers of Harvest Fest
          * Change of judges granted in retrial over fatal crash
          * Chat recap: 'Bailey wants to play quarterback'


          * Pageant winner visits her roots in Huntley
          * Steve Pearce, Orioles agree to $3.7 million, 1-year contract
          * See the world at Stevenson:
          * Prison time in fraud cases:
          * Waukegan schools seeking donated guitars:

          * Congressman visits WVC to talk bills, comm...
          * Subcommittee Continues Work Toward Pro-Job...
          * On 42nd Anniversary of Roe v. Wade, Shimku...
          * Shimkus Votes for No Taxpayer Funding for ...
          * Shimkus: 'We Need to Get This Monkey Off O...
          * 'More limited' TSCA measure expected in US...
          * Shimkus nominates two from Highland to ser...
          * Illinois congressmen urge NGA to construct...
          * US Dick Durbin and US Rep. Aaron Schock: O...
          * Schock attends Holocaust concert in Rome, ...

          * New Congress stumbles through its first month...
          * Fans pay respect to Cubs Hall of Famer Ern......
          * Fans pay respect to Banks...
          * Joe Biden tells Democratic lawmakers the O......
          * Safe Food Act could streamline food safety......

          * Illinois Gov. Bruce Rauner defends paying ......
          * Congress does Obama a favor on Iran: Column...
          * Sen. Kirk pushes $300 million plan to help......
          * Obama Has Given Iranians “80 Percent of Wh......

          * Lee Talley: The Illinois Manufacturer’s Association and Bruce Rauner’s Right-to-Work-for-Less Zones.
          * TRS’s Dave Urbanek explains the problem with Rauner’s pension Plan B.
          * Study: Several U.S. Corporations 'Fleecing' Uncle Sam, Spending More On CEOs
          * O'Hare Catering Workers Kick Off 'Nickel A Ticket' Affordable Health Care Campaign
          * Panel Calls For Reforms To 'Oppressive' Chicago Taxi Regulations
          * Taxi cab
          * Emanuel's Campaign War Chest Grows By $800,000 In Single Week
          * Many Top Emanuel Donors Benefit From City Assistance
          * December Unemployment Rate Ticks Down In All Illinois Metro Areas
          * December Unemployment Rate Ticks Down In All Illinois Metro Areas (UPDATED)


          * IDHS reminds eligible workers to take advantage of free tax help and the Earned Income Tax Credit (EITC) - More than 30 sites offer free tax services Statewide
          * IEMA, American Lung Association Launch Health House - Radon Excellence Program in Savoy - Two Champaign builders coordinating with Heyworth radon mitigator in program to reduce radon-related lung cancer risks in new homes
          * One Confirmed Case of Measles in Illinois
          * Governor announces latest round of agency appointments
          * Rauner announces “Turnaround Team” - Stellar team to help turn Illinois around




              Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller