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Rauner outspent 2-1 on Chicago TV last month

Tuesday, Sep 2, 2014

* Keep in mind that these Quinn-Rauner ad spending totals don’t include spending by that union-backed PAC which has run ads attacking Bruce Rauner

During the last month, the two campaigns spent nearly $3 million on TV ads in the expensive Chicago broadcast market, records show. And experts say the pace of ads and the amount spent will only grow in the weeks leading up to the Nov. 4 election.

From late July through Friday, Quinn aired 1,133 ads at a cost of nearly $1.97 million. That includes 159 airings of an unusual one-minute spot to introduce his campaign at a cost of almost half a million dollars. Rauner aired 1,382 half-minute commercials that cost just more than $1 million, records show.

People in the area tell me that both candidates have been running ads on St. Louis TV, which is almost unheard of at this point in the game.

Quinn is on a pace that pretty much everybody predicted. Rauner’s ad buys, however, are a whole lot lighter than I figured they’d be. Only a million for the entire month?

* But Rauner is picking up the pace this week

Rauner bought 466 spots for more than $536,000 in Chicago, including $90,000 for a pair of 30-second ads on Sunday’s Bears home game. That number could be even higher, as TV station records were incomplete late Friday. Quinn had bought 269 ads for the week at a cost of more than $420,000.

…Adding… Background info from a certain campaign…

Since the primary (3/18/14):
Rauner: $6.5M on broadcast, cable, & radio.
Quinn: $4.2M on broadcast, cable, & radio.

Since 6/11/2013:
Rauner: $15.8M on broadcast, cable, & radio.
Quinn: $4.2M on broadcast, cable, & radio.

- Posted by Rich Miller        


12 Comments
  1. - VanillaMan - Tuesday, Sep 2, 14 @ 1:15 pm:

    The Governor of Chicago is running for reelection.


  2. - wordslinger - Tuesday, Sep 2, 14 @ 1:17 pm:

    Rauner owned Channel 7 last weekend.

    That half a million on a Quinn intro spot was a waste of money.


  3. - AlabamaShake - Tuesday, Sep 2, 14 @ 1:26 pm:

    **The Governor of Chicago is running for reelection.**

    I have no idea what this means, or how it is related to this thread.


  4. - NotRMiller - Tuesday, Sep 2, 14 @ 1:45 pm:

    Both candidates will have enough to spend on media buys. Maybe Rauner went light last month so he could give cash to the State party to help out the House R’s.. I think come October, Rauner will smell the meat really cooking and stop helping other R’s and dump everything he has in the kitty to beat PQ


  5. - zatoichi - Tuesday, Sep 2, 14 @ 1:56 pm:

    In central Illinois their commercials seem to follow each other like CVS and Walgreens.

    Rauner has spent $15.8M. That’s serious ego money.


  6. - Just Observing - Tuesday, Sep 2, 14 @ 2:13 pm:

    I don’t have cable… I watch exclusively on Netflix, Hulu Plus, and Amazon Instant Video. Every other commercial on Hulu Plus is an anti-Quinn ad.


  7. - Precinct Captain - Tuesday, Sep 2, 14 @ 2:25 pm:

    ==- VanillaMan - Tuesday, Sep 2, 14 @ 1:15 pm:==

    And Rauner must be running for that to since he is abandoning downstate from here on out.


  8. - Anonymoiis - Tuesday, Sep 2, 14 @ 2:55 pm:

    ==And Rauner must be running for that to since he is abandoning downstate from here on out.==

    Better to have seen him early (Rauner) than not at all (Quinn).


  9. - Modest proposal - Tuesday, Sep 2, 14 @ 2:57 pm:

    I was watching The Survivors (great Robin Williams movie) on Hulu and I clicked the exclusive commercial free button brought to you by Bruce Rauner.


  10. - walker - Tuesday, Sep 2, 14 @ 3:33 pm:

    So Rauner outspent Quinn since March, while Quinn is now trying to play catch up. That matches what I’m seeing.

    Early, but Quinn has a lot of catching up to do.


  11. - Mokenavince - Tuesday, Sep 2, 14 @ 5:00 pm:

    I would think by now almost everyone has decided
    who their going to vote for. What a waste of money.


  12. - Oswego Willy - Tuesday, Sep 2, 14 @ 8:03 pm:

    To the Post,

    I have been wrestling with this Post all day.

    Both Crews are getting the saturation rates and burn rates quite high, will people tune out much earlier, and will the backfiring begin, even before October?


Sorry, comments for this post are now closed.


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