SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Rauner outspent 2-1 on Chicago TV last month

Tuesday, Sep 2, 2014

* Keep in mind that these Quinn-Rauner ad spending totals don’t include spending by that union-backed PAC which has run ads attacking Bruce Rauner

During the last month, the two campaigns spent nearly $3 million on TV ads in the expensive Chicago broadcast market, records show. And experts say the pace of ads and the amount spent will only grow in the weeks leading up to the Nov. 4 election.

From late July through Friday, Quinn aired 1,133 ads at a cost of nearly $1.97 million. That includes 159 airings of an unusual one-minute spot to introduce his campaign at a cost of almost half a million dollars. Rauner aired 1,382 half-minute commercials that cost just more than $1 million, records show.

People in the area tell me that both candidates have been running ads on St. Louis TV, which is almost unheard of at this point in the game.

Quinn is on a pace that pretty much everybody predicted. Rauner’s ad buys, however, are a whole lot lighter than I figured they’d be. Only a million for the entire month?

* But Rauner is picking up the pace this week

Rauner bought 466 spots for more than $536,000 in Chicago, including $90,000 for a pair of 30-second ads on Sunday’s Bears home game. That number could be even higher, as TV station records were incomplete late Friday. Quinn had bought 269 ads for the week at a cost of more than $420,000.

…Adding… Background info from a certain campaign…

Since the primary (3/18/14):
Rauner: $6.5M on broadcast, cable, & radio.
Quinn: $4.2M on broadcast, cable, & radio.

Since 6/11/2013:
Rauner: $15.8M on broadcast, cable, & radio.
Quinn: $4.2M on broadcast, cable, & radio.

- Posted by Rich Miller        


12 Comments
  1. - VanillaMan - Tuesday, Sep 2, 14 @ 1:15 pm:

    The Governor of Chicago is running for reelection.


  2. - wordslinger - Tuesday, Sep 2, 14 @ 1:17 pm:

    Rauner owned Channel 7 last weekend.

    That half a million on a Quinn intro spot was a waste of money.


  3. - AlabamaShake - Tuesday, Sep 2, 14 @ 1:26 pm:

    **The Governor of Chicago is running for reelection.**

    I have no idea what this means, or how it is related to this thread.


  4. - NotRMiller - Tuesday, Sep 2, 14 @ 1:45 pm:

    Both candidates will have enough to spend on media buys. Maybe Rauner went light last month so he could give cash to the State party to help out the House R’s.. I think come October, Rauner will smell the meat really cooking and stop helping other R’s and dump everything he has in the kitty to beat PQ


  5. - zatoichi - Tuesday, Sep 2, 14 @ 1:56 pm:

    In central Illinois their commercials seem to follow each other like CVS and Walgreens.

    Rauner has spent $15.8M. That’s serious ego money.


  6. - Just Observing - Tuesday, Sep 2, 14 @ 2:13 pm:

    I don’t have cable… I watch exclusively on Netflix, Hulu Plus, and Amazon Instant Video. Every other commercial on Hulu Plus is an anti-Quinn ad.


  7. - Precinct Captain - Tuesday, Sep 2, 14 @ 2:25 pm:

    ==- VanillaMan - Tuesday, Sep 2, 14 @ 1:15 pm:==

    And Rauner must be running for that to since he is abandoning downstate from here on out.


  8. - Anonymoiis - Tuesday, Sep 2, 14 @ 2:55 pm:

    ==And Rauner must be running for that to since he is abandoning downstate from here on out.==

    Better to have seen him early (Rauner) than not at all (Quinn).


  9. - Modest proposal - Tuesday, Sep 2, 14 @ 2:57 pm:

    I was watching The Survivors (great Robin Williams movie) on Hulu and I clicked the exclusive commercial free button brought to you by Bruce Rauner.


  10. - walker - Tuesday, Sep 2, 14 @ 3:33 pm:

    So Rauner outspent Quinn since March, while Quinn is now trying to play catch up. That matches what I’m seeing.

    Early, but Quinn has a lot of catching up to do.


  11. - Mokenavince - Tuesday, Sep 2, 14 @ 5:00 pm:

    I would think by now almost everyone has decided
    who their going to vote for. What a waste of money.


  12. - Oswego Willy - Tuesday, Sep 2, 14 @ 8:03 pm:

    To the Post,

    I have been wrestling with this Post all day.

    Both Crews are getting the saturation rates and burn rates quite high, will people tune out much earlier, and will the backfiring begin, even before October?


TrackBack URI

Sorry, comments for this post are now closed.


* Reader comments closed for the weekend
* *** UPDATED *** THIS JUST IN... Judge orders permanent stay on pension law
* Today's number: 10 percent
* Unclear on the concept
* Could be a big day
* Question of the day
* Illinois leaders react to Obama's immigration order
* TrackBill – An Introduction
* Caption contest!
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * Jolla phone scores big discount in celebration of crowdfunding success
        * The Week in iPhone Cases: American flags, Adidas, leather pouches, and more
        * Amazon could go ad-supported for new video service
        * Ohm Bluetooth speaker is also a Qi wireless charger
        * Withings Wireless Blood Pressure Monitor review: HealthKit compatibility doesn't add much
        * Nexus 6 packs a hidden notification LED
        * Mind4 Android based drone carries a GoPro

        * Fab Is Close to a Fire Sale, but CEO Goldberg Gets Yet Another Chance
        * European Parliament Wants To Break Google Up Into Smaller Companies
        * Nexus 6 Has A Hidden Notification LED, Will Need Root Access
        * Motorola Acknowledges Fatal Bug In AT&T’s Nexus 6
        * The often overlooked reason why Facebook converts so well
        * Cut a Rope or String without Any Tools Using Friction
        * Apple’s $450M plan to settle ebook price-fixing gets green light

        * Down year doesn't derail White Sox hopes for Johnson
        * White Sox reportedly asking about catcher Montero
        * Nine things about White Sox waiver claim Onelki Garcia
        * Sox add five to 40-man roster, DFA Ronald Belisario, outright Jared...
        * Sox protect four from Rule 5 Draft
        * White Sox Charities continue to make positive impact
        * Ranking the top 25 prospects from the Arizona Fall League

        ...............


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        November 2014
        October 2014
        September 2014
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Judge rejects Illinois pension reform law - CNBC..
        * Judge: Illinois pension overhaul unconstitution.....
        * If Labor stayed home, then they reaped what the.....
        * Illinois judge set to rule on state's pension l.....
        * Colorado oil, gas task force begins outlining k.....
        * Quinn vs. Emanuel in mayoral race? It would be .....


        * New study shows impact of military in Illinois
        * Congressman says he still deciding what to do next
        * State to refund retiree health care money
        * Legislative leaders weigh in on pension decision
        * Rauner wants quick ruling on pension law appeal
        * Legislative leaders weigh in on pension decision
        * AG Madigan to 'immediately' appeal pension ruling
        * Illinois prepares for Obama's immigration action
        * Labor unions declare victory in pension ruling
        * Man charged in 1981 slaying of Chicago woman

        * State to refund $60 million in retiree health care money
        * State pension changes ruled unconstitutional; appeal to Illinois Supreme Court next
        * State pension changes ruled unconstitutional; appeal to Illinois Supreme Court likely
        * Illinois pension case likely headed to high court
        * Judge: Pension ruling to come Friday
        * Rauner mum on fixes for ‘dire’ state finances, wants Quinn to freeze hiring
        * Rauner mum on fixes for ‘dire’ state finances
        * Judge to hear pension law arguments today
        * Split court: Illinois red-light camera law stands
        * Lawmaker seeks background checks for ridesharing drivers

        * Rich Miller on Springfield
        * Rauner election starts feeding frenzy for jobs
        * Illinois judge set to rule on state's pension law
        * House GOP sues administration over health care law
        * Threat becomes reality: House GOP sues Obama over health care law


        * Dr. Lawrence Solomon: Renowned dermatologist, book collector loved a mystery
        * 3 Daley scandals cost Chicago taxpayers over $6 million
        * As prisons swell, Illinois needs wiser policies
        * The Watchdogs: Rahm Emanuel’s silent partner in mayoral campaign: Mike Madigan
        * The Watchdogs: Rahm Emanuel’s silent partner in mayoral campaign: Mike Madigan
        * Rahm Emanuel’s silent partner in mayoral campaign: Mike Madigan
        * Chicago Police posting videos on Facebook to help find suspects
        * Business owners seeking pot shop licenses in Illinois faced lawsuits elsewhere
        * Arne Duncan not taking sides on CPS’ seeking delay on PARCC test
        * Out-of-power comet lander deserves praise


        * Orland Park massage parlor accused of offering sex
        * Ferguson police chief: Darren Wilson unlikely to return, indicted or not
        * Key ruling on Illinois pension law expected today
        * Security guard wounded during robbery at Bridgeport diner
        * Police alert after man tries to lure boy, 12, on Northwest Side
        * Immigrants in Chicago find Obama executive action bittersweet
        * James Foley's kindness, passion, faith lauded in Northwestern memorial
        * Kustok murder case to conclude by Christmas
        * Bruce Rauner says he hopes Illinois Supreme Court gives clue on pension law
        * Drivers will pay $1.90 to travel 10-mile stretch of Elgin-O'Hare tollway


        * State To Refund Retiree Health Care Money
        * Labor unions celebrate judge's ruling against Illinois pension law
        * Judge Finds Reductions In Pension Benefits Unconstitutional
        * Pension Ruling Imminent
        * Hoosiers divided over Obama’s executive action on immigration
        * Illinois Symphony Orchestra Joins The Circus For Holiday Pops
        * School Funding Testimony Taken At Capitol
        * Incoming U of I President Speaks To Springfield Audience
        * To Restore Executive Mansion, Rauner Plans Private Funds
        * Alderman says police overtime is main reason he voted against mayor's budget


        * State to refund $60 million in retiree health care money
        * State pension changes ruled unconstitutional; appeal to Illinois Supreme Court next
        * Mark Lawlor: Input sought from area residents on Grain Belt Express project
        * Esther Cepeda: Pass the ketchup
        * E.J. Dionne: A mission for Jeb Bush
        * Deckle McLean: Plagiarism comes with a price
        * Quote of the Day: Friday, Nov. 21, 2014
        * Quote of the Day: Nov. 22, 2014
        * Judge: Pension ruling to come Friday
        * Rauner mum on fixes for ‘dire’ state finances, wants Quinn to freeze hiring


        * Historical Christmas Bazaar set Saturday in Cobden
        * Updated: Pension ruling to be appealed
        * House GOP sues Obama administration on health law
        * Smithton man charged with battering school principal, teacher
        * Champaign for winner
        * (No heading)
        * Urbana celebrates Boneyard Creek project completion
        * Couple indicted for alleged abuse of 3-year-old
        * Freezing rain expected to fall Friday night
        * Update: Carrier Mills man arrested for making bomb threat


        * Champion female bobsledder awaits male crew
        * Guilty plea for man who helped kill Arlington Heights dad
        * Heart ailment fundraiser Sunday in Palatine
        * Convict charged in 1981 slaying of Chicago woman
        * State to refund retiree health care money

        * Patrick Cannon defense strategy rare but n...
        * Feds fine Jesse Jackson Jr.'s campaign com...
        * Ex-Congressman Jesse Jackson Jr. faces sen...
        * Representative Jan Schakowsky Sends Letter...
        * Rep. candidate pushes to uphold marriage b...
        * Reps. Schakowsky and Waxman Introduce Bill...
        * Statement by Representative Jan Schakowsky...
        * U.S. House Passes Resolution Condemning An...
        * FAA Rejects Call For New O'Hare Noise Stud...
        * Representatives Quigley, Duckworth, Schako...

        * Senator Durbin Statement On Sale Of Corint......
        * Senator Durbin Statement On Sale Of Corint......
        * Senator Durbin Statement On Sale Of Corint......
        * Senator Durbin Statement On Sale Of Corint......
        * Senator Durbin Statement On Sale Of Corint......

        * Devereaux and union reach accord before Ha......
        * Riopell: Kirk says 2016 opponents have 'qu......

        * Kirk blames Republicans for Obama's executive amnesty
        * Durbin's vote against Keystone Pipeline XL riles unions
        * BuzzFeed: Top 7 Ways Chicago Incumbent Aldermen Will Try To Win Re-Election
        * Jim Broadway’s weird comparison of pension bribes to parents’ opting out of PARCC.
        * A big win. A good day.
        * Rauner field manager explains the win
        * State Sens. Link, Harmon unfamiliar with basic research on minimum wage [video]
        * The Beachwood Radio Sports Hour #26: Paging Professor Trestman
        * The Weekend Desk Report
        * The Week In Chicago Rock


        * Illinois Residents Asked to Put the Tobacco Down - Support the Great American Smokeout – November 20
        * Governor Quinn Statement on President Obama’s Executive Action
        * Governor Quinn Statement on Selection of New University of Illinois President
        * Governor Quinn Statement on Senate Committee Passage of Minimum Wage Legislation
        * Governor Quinn Statement on the Installation of Archbishop Blase Cupich




            Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller