SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
CapitolFax.com
To subscribe to Capitol Fax, click here.
Rauner outspent 2-1 on Chicago TV last month

Tuesday, Sep 2, 2014

* Keep in mind that these Quinn-Rauner ad spending totals don’t include spending by that union-backed PAC which has run ads attacking Bruce Rauner

During the last month, the two campaigns spent nearly $3 million on TV ads in the expensive Chicago broadcast market, records show. And experts say the pace of ads and the amount spent will only grow in the weeks leading up to the Nov. 4 election.

From late July through Friday, Quinn aired 1,133 ads at a cost of nearly $1.97 million. That includes 159 airings of an unusual one-minute spot to introduce his campaign at a cost of almost half a million dollars. Rauner aired 1,382 half-minute commercials that cost just more than $1 million, records show.

People in the area tell me that both candidates have been running ads on St. Louis TV, which is almost unheard of at this point in the game.

Quinn is on a pace that pretty much everybody predicted. Rauner’s ad buys, however, are a whole lot lighter than I figured they’d be. Only a million for the entire month?

* But Rauner is picking up the pace this week

Rauner bought 466 spots for more than $536,000 in Chicago, including $90,000 for a pair of 30-second ads on Sunday’s Bears home game. That number could be even higher, as TV station records were incomplete late Friday. Quinn had bought 269 ads for the week at a cost of more than $420,000.

…Adding… Background info from a certain campaign…

Since the primary (3/18/14):
Rauner: $6.5M on broadcast, cable, & radio.
Quinn: $4.2M on broadcast, cable, & radio.

Since 6/11/2013:
Rauner: $15.8M on broadcast, cable, & radio.
Quinn: $4.2M on broadcast, cable, & radio.

- Posted by Rich Miller        


12 Comments
  1. - VanillaMan - Tuesday, Sep 2, 14 @ 1:15 pm:

    The Governor of Chicago is running for reelection.


  2. - wordslinger - Tuesday, Sep 2, 14 @ 1:17 pm:

    Rauner owned Channel 7 last weekend.

    That half a million on a Quinn intro spot was a waste of money.


  3. - AlabamaShake - Tuesday, Sep 2, 14 @ 1:26 pm:

    **The Governor of Chicago is running for reelection.**

    I have no idea what this means, or how it is related to this thread.


  4. - NotRMiller - Tuesday, Sep 2, 14 @ 1:45 pm:

    Both candidates will have enough to spend on media buys. Maybe Rauner went light last month so he could give cash to the State party to help out the House R’s.. I think come October, Rauner will smell the meat really cooking and stop helping other R’s and dump everything he has in the kitty to beat PQ


  5. - zatoichi - Tuesday, Sep 2, 14 @ 1:56 pm:

    In central Illinois their commercials seem to follow each other like CVS and Walgreens.

    Rauner has spent $15.8M. That’s serious ego money.


  6. - Just Observing - Tuesday, Sep 2, 14 @ 2:13 pm:

    I don’t have cable… I watch exclusively on Netflix, Hulu Plus, and Amazon Instant Video. Every other commercial on Hulu Plus is an anti-Quinn ad.


  7. - Precinct Captain - Tuesday, Sep 2, 14 @ 2:25 pm:

    ==- VanillaMan - Tuesday, Sep 2, 14 @ 1:15 pm:==

    And Rauner must be running for that to since he is abandoning downstate from here on out.


  8. - Anonymoiis - Tuesday, Sep 2, 14 @ 2:55 pm:

    ==And Rauner must be running for that to since he is abandoning downstate from here on out.==

    Better to have seen him early (Rauner) than not at all (Quinn).


  9. - Modest proposal - Tuesday, Sep 2, 14 @ 2:57 pm:

    I was watching The Survivors (great Robin Williams movie) on Hulu and I clicked the exclusive commercial free button brought to you by Bruce Rauner.


  10. - walker - Tuesday, Sep 2, 14 @ 3:33 pm:

    So Rauner outspent Quinn since March, while Quinn is now trying to play catch up. That matches what I’m seeing.

    Early, but Quinn has a lot of catching up to do.


  11. - Mokenavince - Tuesday, Sep 2, 14 @ 5:00 pm:

    I would think by now almost everyone has decided
    who their going to vote for. What a waste of money.


  12. - Oswego Willy - Tuesday, Sep 2, 14 @ 8:03 pm:

    To the Post,

    I have been wrestling with this Post all day.

    Both Crews are getting the saturation rates and burn rates quite high, will people tune out much earlier, and will the backfiring begin, even before October?


Sorry, comments for this post are now closed.


* Reader comments closed for the weekend
* SUBSCRIBERS ONLY - More on the state grant suspensions
* SUBSCRIBERS ONLY - Fundraiser/event list
* How can we miss you if you won't go away?
* Question of the day
* Supreme Court justice ordered to testify
* Chicago downgraded
* Today's number: 4-6 weeks
* SUBSCRIBERS ONLY - Human service cuts and state grant suspensions
* Stating the obvious
* *** UPDATED x1 - Double-down *** They really make this too easy...
* Crain's: "Market-based" solution is rigged
* *** UPDATED x1 *** Even more problems for Schock
* Yesterday's blog posts

Support CapitolFax.com
Visit our advertisers...

...............

...............

...............

...............

...............

...............

...............

...............


Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

          
        * HTC and Valve get together to bring forth Vive VR headset
        * HTC MWC announcements: One M9, Grip wearable, Vive VR headset
        * The Huawei Watch Brings Serious Style To Android Wear
        * LG Watch Urbane LTE: hands-on (Video)
        * We are live from MWC 2015 (Video)
        * The Week in iPad Cases: Rugged protection from Roocase and Kensington, and more
        * Take my advice: Do not take this guy's advice

        * When drones and virtual reality come together in an out-of-body experience
        * Chromebook sales still on the rise
        * Five Best Audiobook Services
        * HTC One (M9) Set To Arrive At T-Mobile, Sprint This Spring
        * HTC Vive Is A New VR Headset Built With Valve
        * HTC and Under Armour Partner on First Wearable – The Grip
        * HTC One is Reborn as the HTC One M9 [Hands-on + Video]

        * Minnie Miñoso passes away
        * Mellie Wolfgang: From the Baseball Hall of Fame Library Player Files
        * White Sox remain positive after Sale's injury
        * Sale's absence opens opportunity for Rodon, others
        * Sale fractures right foot in accident at home
        * Chris Sale fractures foot, resting for 3 weeks
        * Athletic Mitchell striving for consistent results

        ...............


        Main Menu
        Home
        Illinois
        YouTube
        Pundit rankings
        Obama
        Subscriber Content
        Durbin
        Burris
        Blagojevich Trial
        Advertising
        Updated Posts
        Polls

        Archives
        February 2015
        January 2015
        December 2014
        November 2014
        October 2014
        September 2014
        August 2014
        July 2014
        June 2014
        May 2014
        April 2014
        March 2014
        February 2014
        January 2014
        December 2013
        November 2013
        October 2013
        September 2013
        August 2013
        July 2013
        June 2013
        May 2013
        April 2013
        March 2013
        February 2013
        January 2013
        December 2012
        November 2012
        October 2012
        September 2012
        August 2012
        July 2012
        June 2012
        May 2012
        April 2012
        March 2012
        February 2012
        January 2012
        December 2011
        November 2011
        October 2011
        September 2011
        August 2011
        July 2011
        June 2011
        May 2011
        April 2011
        March 2011
        February 2011
        January 2011
        December 2010
        November 2010
        October 2010
        September 2010
        August 2010
        July 2010
        June 2010
        May 2010
        April 2010
        March 2010
        February 2010
        January 2010
        December 2009
        November 2009
        October 2009
        September 2009
        August 2009
        July 2009
        June 2009
        May 2009
        April 2009
        March 2009
        February 2009
        January 2009
        December 2008
        November 2008
        October 2008
        September 2008
        August 2008
        July 2008
        June 2008
        May 2008
        April 2008
        March 2008
        February 2008
        January 2008
        December 2007
        November 2007
        October 2007
        September 2007
        August 2007
        July 2007
        June 2007
        May 2007
        April 2007
        March 2007
        February 2007
        January 2007
        December 2006
        November 2006
        October 2006
        September 2006
        August 2006
        July 2006
        June 2006
        May 2006
        April 2006
        March 2006
        February 2006
        January 2006
        December 2005
        April 2005
        March 2005
        February 2005
        January 2005
        December 2004
        November 2004
        October 2004

        Blog*Spot Archives
        November 2005
        October 2005
        September 2005
        August 2005
        July 2005
        June 2005
        May 2005

        Syndication

        RSS Feed 2.0
        Comments RSS 2.0
        WordPress

        Loading


        * Outcome of Obamacare subsidy case could have dr.....
        * BP Gets Off – A Nation Of Laws?..
        * Illinois hospitals oppose Rauner's cuts to mana.....
        * Letter: Rauner doesn't squeeze working people, .....
        * Illinois budget cuts felt by supporters of the .....
        * Illinois' newly-elected Governor shows support .....
        * Will: Illinois governor reforms may help U.S...


        * Chicago's 1st black major league baseball player Minoso dies
        * Late-winter storms spread across areas of Southwest
        * Moody's downgrades Chicago's rating over pensions
        * Butler picked as new Illinois lawmaker
        *
        * $1 million offered for ideas on stopping Chicago violence
        * Des Plaines alderman accused of trespassing in home
        * Plainfield teacher accused of sexually assaulting student
        * Moody's downgrades Chicago's rating over pensions
        * Bank official held in alleged fake robbery case

        * Tim Butler, congressional staffer, selected to fill former Rep. Rich Brauer's seat
        * Schock reimburses costs for lavish 'Downton Abbey' office decor
        * Brauer replacement could be chosen as early as Saturday
        * Quinn advocates consumer rights, blasts Rauner's budget
        * Rauner says he's 'staying out' of Chicago mayor's race
        * Quinn advocates consumer rights in Loyola speech
        * Judge won't delay sentencing for former state lawmaker Farnham
        * Lt. Gov. Sanguinetti says GOP should court women, Latinos
        * Explore salary information for the state of Illinois
        * State Rep. Raymond Poe to be back at work next week

        * Illinois hospitals, health care groups oppose Rauner's cuts to managed care
        * Why even mid-sized trading firms are hurting
        * What's happening with Chinatown's Tony Hu?
        * What's going on at Quick Leonard Kieffer?
        * National Louis University's radical rethink


          * White Sox great Minnie Minoso dies in Chicago
          * Actor Vince Vaughn ready to make icy plunge in Lake Michigan
          * Man, 57, shot in Gresham
          * Chicago ties 140-year-old record for coldest February
          * Pedestrian struck by freight train in Downers Grove
          * Man, 24, shot to death in Schiller Park
          * 3 suffer minor injuries in fire in South Side two-flat
          * Man held without bail in molestation of 4 girls
          * Lawyers wary of claim about Chicago police 'black site,' say abuse citywide
          * Waukegan man charged with shooting Fox Lake bar bouncer


          * Chronic Mismanagement Drove State Into Its Fiscal Mess
          * People
          * Essay – Cashing In On Cutting Carbon
          * Lawmakers Aim To Prohibit Sexual Orientation Conversion Therapy For Minors
          * Legislative Checklist March 2015
          * Lincoln Lore
          * Illinois Not Alone In Post-Recession Budget Woes
          * Rauner’s Budget Poses Risk For Emanuel’s Re-election
          * History Series: The Importance Of "Poles" In Campaigning
          * Child Care Providers Rally in Capitol


          * Our Opinion: Looking for the leaders among Springfield's candidates
          * Statehouse Insider: That's not a nice thing to say
          * Rep. Rodney Davis and Rep. Mike Bost: Strong financial markets benefit Illinois
          * Quote of the Day: Sunday, March 1, 2015
          * Bernard Schoenburg: Report talk of Houston fundraiser just 'secondhand' info
          * Scott Zeramby: Consider the environment as marijuana industry emerges in Illinois
          * Tim Butler, congressional staffer, selected to fill former Rep. Rich Brauer's seat
          * Charles Krauthammer: The fatal flaw in the Iran deal
          * Quote of the Day: Saturday, Feb. 28, 2015
          * Schock reimburses costs for lavish 'Downton Abbey' office decor


          * Pipeline could carry oil through Southern Illinois
          * Snow will fall into afternoon; overnight yields 2 inches
          * Lawmakers fight Murphysboro claim as Illinois BBQ capitol
          * Acclaimed artists stage showcase at Maryland Hall
          * Overnight yields 2 inches; snow falling again
          * Community-outreach initiative brings officers to schools
          * Crime blotter 3/2/15
          * March heralds yet more snow
          * Storm dumps at least 6 inches of snow in Champaign-Urbana area
          * Storm dumps at least 6 inches of snow in area


          * Chicago's 1st black major league baseball player Minoso dies
          * Sox legend Minnie Minoso dead at 92
          * 2 detained in German anti-terror raid have been set free
          * Coutinho's curler earns Liverpool 2-1 win over Man City
          * Medical examiner: Minnie Minoso, major league baseball's 1st black player in Chicago, has died

          * Rep. Aaron Schock's wide travels raise que...
          * Mark Kirk's prepping for a barnburner — an...
          * Durbin, Bustos: Bureau of Prisons To Commi...
          * Report: Amazon book review led to Army inv...
          * Mark Kirk's prepping for a barnburner — an...
          * Moniz defends DOE budget at House hearings...
          * Congresswoman Robin Kelly to Host Housing ...
          * Mark Kirk's prepping for a barnburner — an...
          * Combined Insurance Honored as Top Military...
          * Fitzpatrick, Bustos reintroduce bipartisan...

          * Durbin Announces Federal Funding For Rural......
          * Durbin: First-Of-Its-Kind Report On Solita......
          * Durbin Meets With Transcom Commander For B......

          * Homeland Security funding drama darkens U.......
          * Congress' lack of trust may thwart Obama o......
          * Jordan's king backs Obama on ISIS label...

          * Skokie’s Golan strikers and labor solidarity.
          * Monday Is Casimir Pulaski Day
          * Jesse White Says Mayor Should “Rethink” Red Light Cameras
          * It Was So Much Fun, We're Voting Again On April 7th
          * Is Rauner urging Wilson to support Emanuel, or is he not?
          * Where's Weyermuller? At a Speakeasy with Chicago Young Republicans
          * Big Pharma's PR problem could stymie lawmakers' efforts to limit vaccine choices
          * State Rep. Wheeler: Human-Trafficking -- Closer to Home than You Think
          * FCC approves net neutrality
          * Crowdfunding proposal introduced in Illinois House


          * IEMA Urges People to Prepare for Severe Weather - Tornadoes, floods and severe storms can happen any time of year
          * IDHS helps more than 5,000 individuals with disabilities find jobs - Program offers necessary tools to earn a living wage and become more independent
          * 24th Anniversary Desert Storm Remembrance Ceremony
          * Illinois Department of Human Rights Announces 2015 Spring Training Schedule
          * Snow and Freezing Rain to Impact Travel in Illinois - IDOT Crews Prepared to Battle Winter Weather this Weekend




              Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller