SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
To subscribe to Capitol Fax, click here.

Wednesday, Sep 3, 2014

* Give his campaign credit for a quick turnaround, I suppose, but Gov. Quinn’s new Web ad doesn’t live up to the hype of this press release…

A new Web ad from the Quinn for Illinois campaign features a recent headline from The Washington Post that, “Bruce Rauner spends more on wine than average Illinois households spend on everything.”

The Post piece follows Rauner’s admission that he had paid the more than $140,000 fee to join an exclusive Napa Valley wine club, where he helped to found the winery. The Post notes that the average Illinois household income is about $55,000.

Watch the new Web ad here.

Rauner has outraged Republicans and Democrats with his disingenuous attempt to misrepresent himself, dressing up in Carhartt jackets and touting an $18 watch.

In fact, the billionaire owns nine homes, paid $100,000 for an extra parking spot at one of his extra homes, and owns 23,000 acres (the size of Naperville) in Wyoming and Montana. He took in $53 million in 2012 alone.

Between bottles, Rauner has proposed cutting the minimum wage.

*No fancy wine was harmed during the filming.

* Man, is this thing ever boring

I can’t stop yawning.

* National political writers and bloggers jumped all over this story. Bloomberg, WaPo, TPM, USA Today, Politix, MSNBC, Wonkette, etc. all got in on the gag. Yet all we get is a bottle of wine poured into a glass?

C’mon. Y’all can’t do better than this? It’s a Web ad. People won’t watch Web ads unless they’re somehow interesting. This ain’t.

Maybe they should have a glass of wine or two before brainstorming the next one.

- Posted by Rich Miller        

  1. - PublicServant - Wednesday, Sep 3, 14 @ 10:00 am:

    I’ll drink to that!

  2. - A guy... - Wednesday, Sep 3, 14 @ 10:01 am:

    Where’s he running this? Ravinia? If he’s being honest, this commercial was really expensive to make. The wine bottle alone was $50K. And true to form, Quinn is wasting over half of it. lol

  3. - anon - Wednesday, Sep 3, 14 @ 10:01 am:

    I kind of liked it. Sometimes less is more. The wine, the music, and the message all point to a guy who wears Carhartt by day and sips Opus at night. Pretty simple.

  4. - Excessively Rabid - Wednesday, Sep 3, 14 @ 10:06 am:

    ==true to form, Quinn is wasting over half of it. lol ==

    Lol. And he might veto the other half.

  5. - Anonymoiis - Wednesday, Sep 3, 14 @ 10:07 am:

    ==a guy who wears Carhartt by day and sips Opus at night. ==

    Like that’s a bad thing? Who cares, it’s no different than being a member of a country club, which a lot of politicians are one way or another

  6. - VanillaMan - Wednesday, Sep 3, 14 @ 10:08 am:

    Its pathetic.
    More lawn mower, less Rauner-bashing, please.

  7. - Arthur Andersen - Wednesday, Sep 3, 14 @ 10:17 am:

    Stupid ad and Quinn’s juvenile class warfare rhetoric is really getting old.

  8. - Thunder Fred - Wednesday, Sep 3, 14 @ 10:19 am:

    At least the interns are staying busy. They probably sent this video to their parents and grandparents as proof that a $80,000 communications degree was’t a terrible investment. This is likely a career highlight before they look for jobs pouring coffee on November 5.

  9. - Jay Dee - Wednesday, Sep 3, 14 @ 10:21 am:

    There are better narratives to push against Rauner. The well documented prep school clouting speaks to potential corruption in a Rauner administration. His inability to understand basic arithmetic is another, but “Rich guy buys expensive stuff” doesn’t seem like a solid narrative.

  10. - MrJM - Wednesday, Sep 3, 14 @ 10:21 am:

    Comments tl;dr: My opinion of this ad is perfectly aligned with my long-standing views regarding the candidates in this race.

    – MrJM

  11. - Wumpus - Wednesday, Sep 3, 14 @ 10:21 am:

    Quinn, you are so everyman. How about you show us how you sometimes sleep on Lower Wacker with a bottle of Boones Farm or MD 20/20.

  12. - Gooner - Wednesday, Sep 3, 14 @ 10:22 am:

    The slow line by line addition to the text is like being in a lecture where the speaker can’t quite figure out how to work powerpoint.

    I can just imagine somebody off screen repeatedly pointing at it and clicking.

  13. - Hit or Miss - Wednesday, Sep 3, 14 @ 10:25 am:

    The visual quality of the ad is good, the music is nice and the issue is present is clear. Too bad that The price of the wine Rauner, or any other candidate, drinks is not at all important to most voters.

  14. - Willie Stark - Wednesday, Sep 3, 14 @ 10:25 am:

    Rapid response is great and sometimes less is more, but the caliber of Quinn’s creative folks leaves a lot to be desired. But, that’s the general problem of the administration and campaign: too insular and too embattled. And, they focus way too much on themselves and Rauner, while leaving out everybody else. People don’t just want to hear “we’re the best” and “the other guy sucks” they want to hear how each of those things relates to them, and that’s the missing element. The Quinn folks might consider crowdsourcing their creative, since they get many fine suggestions on this board alone and clearly need outside perspective.

  15. - Langhorne - Wednesday, Sep 3, 14 @ 10:25 am:

    real weak, given the potential. since club members get to help design their wine, i want to see a jib-jab bruce rauner stomping grapes, ala lucy, then designing his label (goofy cartoonish smiling bruce), and finally serving it at a long dining room table.

    not that he would know, but do his grape pickers get paid the minimum wage?

  16. - Gooner - Wednesday, Sep 3, 14 @ 10:26 am:

    My real objection to this ad is that it pure class warfare. The message is “Rauner is rich and that’s bad.” It doesn’t make the slightest attempt to tie to any particular policies.

    Although I’m supporting Quinn, I find ads like this offensive. Quinn should do better.

  17. - DuPage Bard - Wednesday, Sep 3, 14 @ 10:27 am:

    The music fits into the class warfare but more imagery would help.
    Maybe the fat cat from the Fair riding a carriage running over a woman leaving a nursing home and throwing her family grapes?

  18. - Just Observing - Wednesday, Sep 3, 14 @ 10:37 am:

    I don’t think it’s the worst ad, but the first time I watched it my eyes were glued to the wine that I completely missed the text to the left.

  19. - zatoichi - Wednesday, Sep 3, 14 @ 10:39 am:

    Yeah, Rauner is rich. A well known fact. Let it go. There are many terrific people with a lot of cash so stop the class warfare stuff. It does not work. Get back to framing the problems, what you have done, existing/coming issues, and your solutions. Then layer on how his ideas do not fit.

  20. - Anonymous - Wednesday, Sep 3, 14 @ 10:39 am:

    This could have been an awesome ad if they had done some sort of “never-ending bottle” gag by having the bottle continue to pour wine all over the table for 2 minutes while disembodied hands tried to stem the flow of the wine.

  21. - Responsa - Wednesday, Sep 3, 14 @ 10:50 am:

    This ad was made purely for the sport and amusement of the people making the ad, and for the press release to national media–not for turning voters. It shows.

  22. - Siriusly - Wednesday, Sep 3, 14 @ 11:03 am:

    You’re so right. the Quinn ads are really pathetic - they are humorless- almost as if Quinn is writing his own ads and running his own campaign . . .

  23. - Plutocrat03 - Wednesday, Sep 3, 14 @ 11:03 am:

    So is class envy the only thing PQ has to sell?

    I bet Rauner has nicer shoes than PQ as well. Is that the next ad?

    How will this solidify and motivate the Dem base?

  24. - Toure's Latte - Wednesday, Sep 3, 14 @ 11:09 am:

    I keep thinking, Boy I wish I had $500,000 so I could have a reason to go to the Cayman’s, and Heck I wish I owned part of a Napa Valley Winery. It must not occur to the Quinn campaign that, all things considered, most people would rather be rich.

    More lawn mower ads and less of this stuff.

  25. - Juvenal - Wednesday, Sep 3, 14 @ 11:11 am:

    Misses the point.

    Bruce Rauner promises to run Illinois more like a business.

    Do we really want a guy who spent $140,000 on wine running Illinois?

  26. - Sir Reel - Wednesday, Sep 3, 14 @ 11:13 am:

    Who cares what rich people spend their money on? I’m glad they spend it. It fuels the economy. This is the way the economy works. People with money buy goods and services from people who need money.

    This anti rich attack is just as bad as saying poor people are poor because they’re lazy.

  27. - Gooner - Wednesday, Sep 3, 14 @ 11:28 am:


    Could you explain why spending $150,000 on wine reflects poor business practices?

    Before my kids were born, I used to enjoy good wine. I would go to auction and drop $5,000.00 or more without batting an eye (I was a big fan of wines from St. Emilion). I was working more hours at the time, my wife and I liked wine, and we could afford it. Those purchases sure did not show that we were bad at business. It showed that we were successful enough to make money to enjoy certain things. There is nothing wrong with that.

    Now that we have kids and I devote myself more to them and less to business, my splurges tend to be on rare coffee. Instead of $5,000 on wine, I drop $50 on a pound of coffee. Same general idea but at a much lower price point. Again, my consumption of a legal product has no reflection on my business abilities.

    It is Rauner’s money. Unless it is firm money being improperly converted, it is none of our business. It reflects neither good nor poor business practices. It says nothing more than “Rauner seems to like wine.”

  28. - A guy... - Wednesday, Sep 3, 14 @ 11:34 am:

    === Juvenal - Wednesday, Sep 3, 14 @ 11:11 am:

    Misses the point.

    Bruce Rauner promises to run Illinois more like a business.

    Do we really want a guy who spent $140,000 on wine running Illinois?====

    No Juvie, I want a guy spending over $50 million on anti gang flyers that never or rarely get passed out.

  29. - Commander Norton - Wednesday, Sep 3, 14 @ 11:50 am:

    Oddly enough, what bothered me most about the ad was that the hand kept pouring the wine until it overflowed the glass but didn’t pour out the entire bottle. Just ran out of ad time and put the bottle down. So strange.

  30. - NewWestSuburbanGOP'er - Wednesday, Sep 3, 14 @ 11:59 am:

    I don’t want anybody who spends $140K on wine or $50 for a pound of coffee. Ugh!

  31. - Formerly Known As... - Wednesday, Sep 3, 14 @ 12:00 pm:

    Apparently all the praise for that great one-liner in yesterday’s press release went to their heads and they rushed this out.


  32. - Archiesmom - Wednesday, Sep 3, 14 @ 12:07 pm:

    Wait and see what they do for TV.

    Question to everyone on web ads. We know they’re all over the place, but how effective are they, and with what audience? I’m on the internet all day, one never look at web ads unless they’re featured here. But I also have TV on in background while working, and am saturated with ads - mostly Rauner (Diana gets a lot of daytime play). I’ve got some studies downloaded that I need to read, but am interested in actual results or experience. I’m still not sure whether they do more than solidify a base (and provide more income for media consultants).

  33. - Roland the Headless Thompson Gunner - Wednesday, Sep 3, 14 @ 12:11 pm:

    Another great opportunity squandered by the Quinn campaign. They can do better — and should.

  34. - Niles Township - Wednesday, Sep 3, 14 @ 12:17 pm:

    My real objection to this ad is that it pure class warfare. The message is “Rauner is rich and that’s bad.” It doesn’t make the slightest attempt to tie to any particular policies.


    Best as I can tell that is Quinn’s entire strategy. You know me…I’m Pat Quinn, not some rich fat cat drinking $150,000 wine and hanging out with all the other rich fat cats.

  35. - Streator Curmudgeon - Wednesday, Sep 3, 14 @ 12:26 pm:

    Meh. I kinda like class warfare. If you haven’t noticed, the 1% are winning. There’s a lot of truth in the question, “Can the super rich really identify with my problems?”

  36. - Gooner - Wednesday, Sep 3, 14 @ 12:32 pm:


    That and “things are going well” seem to be the only themes.

    Unfortunately, Quinn so far has not hit Rauner on Rauner’s terrible tax plan and his ridiculous budget proposals.

    It remains unclear why Quinn has not tossed out a simple “We can’t afford Rauner’s brutal new sales tax” ad.

  37. - Norseman - Wednesday, Sep 3, 14 @ 12:32 pm:

    Boring or not, it’s a web ad and a waste of time.

  38. - Gooner - Wednesday, Sep 3, 14 @ 12:36 pm:

    Northwest Suburban GOP,

    You need to start a morning with a cup of real Jamaican Blue Mountain or Single Estate Kona. You have to find a good producer though. Too often, you get bad blends.

    Admittedly now, I usually go for less expensive options. For less than $20 for 12 ounces, you can get coffee from El Salvador that will knock your socks off.

    Try it, and you will understand.

  39. - Brendan - Wednesday, Sep 3, 14 @ 12:50 pm:

    It doesn’t really matter whether the web ad is oustanding or poorly executed.

    The hype generated by/about the ad pays a big enough ROI by keeping the topic of Rauner’s being “out of touch” in the mix.

    For example, Rich, your posting and commenting about it is a perfect example of such perpetuation.

  40. - Demoralized - Wednesday, Sep 3, 14 @ 1:34 pm:

    I half expected to hear narration by Robin Leach. But, alas, nothing but wasted wine.

  41. - wordslinger - Wednesday, Sep 3, 14 @ 3:29 pm:

    Some of the kids on both campaigns are just working for their own amusement. Meaningless.

  42. - Gooner - Wednesday, Sep 3, 14 @ 3:47 pm:

    Just received an e-mail telling me that Robert Parker has now given the 2010 Ch. Montrose 100 points.

    You know, since Rauner gave $1 million to a south side SNL because he decided that money should be kept in the community, he should also give me a case of the 2010 Montrose on the basis that IL is stronger when the Gooners of the state consume the best wine.

    If Rauner is not just a mere club member, but if he really cares, that’s what he should do.

    Giving the case of wine to me would be at least as legit as the $1 million check.

  43. - walker - Wednesday, Sep 3, 14 @ 3:50 pm:

    Simple and graphic enough to be remembered, even if the words aren’t.

  44. - Inthenews2 - Wednesday, Sep 3, 14 @ 5:56 pm:

    In Rauner’s “Bring Back Blueprint” he mentions jobs are leaving Illinois and attributes that to Madigan & Quinn. Yet, he paid more than $140,000 to join an exclusive Napa Valley winery. Do you know what $140,000 could do for the Illinois wine industry? Thanks Bruce…for your investment in Illinois wine, jobs and infrastructure.

Sorry, comments for this post are now closed.

* Dold demanded DCCC ad linking him to Trump be taken off the air
* Rauner handing out bonuses to non-union employees
* Miles away and worlds apart
* Question of the day
* *** UPDATED x1 *** Everybody wants to get into the act
* The opposite of slick
* The Trib's closing argument: It's all about Madigan
* The expectations game
* Did Rauner kick a big can?
* More unintended consequences?
* From 23 down to 0
* Hey, Cub fans!
* An amateur nails it
* It can always get worse
* Republicans dispute Trib numbers, say Madigan doing better than realized
* Trump not cooperating with Rauner's best laid plans
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* This just in... $12 million contribution to Leader Durkin, $2 million to Munger
* Yesterday's blog posts

Visit our advertisers...






Search This Blog...

Search the 98th General Assembly By Bill Number
(example: HB0001)

Search the 98th General Assembly By Keyword

* Today’s Microsoft Store Mac trade-in offer for Surface never existed
* Visa Checkout, Masterpass come to Android Pay, Samsung Pay, Microsoft Wallet in 2017
* Google pollutes new Chrome tabs with ‘article suggestions’ – here’s how to disable them
* ZTE Tempo at Boost Mobile going for $69.99
* HTC’s Vive is promising, but still isn’t selling well
* The future of books is coming, but it’s coming slowly
* Surface Studio, Surface Dial trademarked in Slovenia ahead of Microsoft event

* White Sox developing promising OF prospects
* Podcast: 2016 White Sox Outfield Review
* mikecws91's Offseason Plan
* The ten best developments of the 2016 White Sox season
* KenWo4LiFe's off-season plan
* Getz to oversee White Sox Minor Leagues
* Getz to oversee White Sox Minor Leagues


Main Menu
Pundit rankings
Subscriber Content
Blagojevich Trial
Updated Posts

October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005


RSS Feed 2.0
Comments RSS 2.0


* United Airlines executive nominated to head McC.....
* Gov. Rauner Applies for Food Stamp Waiver Renew.....
* Ohio Gov. John Kasich makes World Series bet on.....
* Rauner pays homage to Cubs, wagers on World Ser.....

* Want to see World Series at Wrigley? It will cost thousands
* Excerpts from recent editorials in newspapers in Illinois.
* Driver who fled Milwaukee crash that killed 3 surrenders
* Trial delayed for Chicago woman accused of giving niece gun
* Obama's library materials to travel from capital to Illinois
* Obama's library materials to travel from capital to Illinois
* In year of 3,000 shootings, a teen faces life beyond bullet
* One-fourth of US cancer deaths linked with 1 thing: smoking
* One-fourth of US cancer deaths linked with 1 thing: smoking
* Visitor killed by a falling tree at national monument ID'd

* Feds end lease with Illinois for state park, citing neglect
* Statehouse Insider: Tomorrow's a new day; in Illinois, that may not be good
* Cook County lawyer who posed as judge criminally charged
* 1,100 non-union state workers getting $3,016 bonuses
* Springfield veteran honored for volunteer work
* Central Illinois soldier killed in Afghanistan
* Rauner administration awarding more than $3 million in bonuses to non-union workers
* SIU injury-prevention program reinstated through stopgap budget
* Survey: 386 state jobs could relocate to Springfield
* SIU injury-prevention program reinstated through state's stopgap spending plan

* Emanuel taps United exec as new McPier chairman
* Ready for sticker shock? Obamacare prices revealed
* Banks challenge Venmo with new payments network
* Longtime Silver Cross Hospital CEO to retire
* Like our roundup? Share it around.

* Man, 77, charged with DUI in Will County crash that injured man
* Boy, 16, critical after Humboldt Park shooting
* State voter registration breaks record, pols push early voting
* Even in death, once a Cubs fan, always a Cubs fan
* Indians’ Jason Kipnis ‘choked up’ when Cubs won pennant
* CPS expands elementary school sports program
* Teacher deal makes CPS reauthorize $5.4 billion operating budget
* 55-year-old man with dementia missing from Greater Grand Crossing
* Steinberg: Cleveland, Chicago — A tale of two (baseball) cities
* Editorial: Feds need to pick up game vs. gun crime

* Fewer choices, higher prices in Illinois as 2017 Obamacare packages are unveiled
* Kyle Schwarber appears likely to be included on Cubs' World Series roster
* Cubs yank World Series ticket offer to Chicago aldermen
* NTSB to investigate California bus crash that left 13 dead, 31 injured
* Cancer center founder asked about new wife's jewels at divorce trial
* Mike Zimmer goes old school on Vikings after first loss with Bears up next
* Hit-and-run crash kills three friends spending weekend in Milwaukee
* Sign marking brutal slaying of Emmett Till in Mississippi riddled with bullet holes
* Rick Sutcliffe dismisses talk of Cubs' past
* Oak Lawn man charged with murdering his mother, prosecutors say

The widget AQL4JYGHIY powered by Feed Informer does not exist.

* Our Opinion: Leslie Munger endorsed for Illinois comptroller
* Feds end lease with Illinois for state park, citing neglect
* Our Opinion: With poor choices, Clinton gets nod for president
* Statehouse Insider: Tomorrow's a new day; in Illinois, that may not be good
* Bernard Schoenburg: DelGiorno apologizes for backer's vulgar Facebook post
* Cooler temperatures lead to greater needs
* Women for Women tops half million mark
* Cook County lawyer who posed as judge criminally charged
* 1,100 non-union state workers getting $3,016 bonuses
* Springfield veteran honored for volunteer work

* Salvation Army drop-in center for homeless likely will reopen in November
* UPDATE: I-57 open; driver ticketed
* PODCAST: News Gazette Sports Page 10-24-16
* Cubs Farm Family
* Salvation Army drop-in center for homeless will likely reopen in November
* Salvation Army drop-in center for homeless will likely re-open in November
* Critics: Transportation ‘lockbox’ amendment would affect local spending
* Charlotte West to discuss 'The Power of Title IX' in talk at SIU
* PODCAST: Christie Foundation, The Purpose Project event
* United Nations official to speak about refugees

* Bernfield: Cleveland's resourcefulness a challenge for Cubs
* Palatine man charged with sexually abusing 12-year-old
* Did the Cubs make you cry? You're not alone
* 'Daniel Tiger's Neighborhood' heads to Rosemont Theatre
* Suspect sought in killing of Beach Park man

* House lawmakers overcome hurdle on key tra...
* Rodney Davis talks funding with Bloomingto...
* The agency that fought Illiana gets a new ...
* Rep. Dold takes educational cruise down Ch...
* Lawmakers decry high turnover rate of VA h...
* CBD Oil, and politics
* Simon considering state Senate bid
* Killer Congressman Tom MacArthur trying to...
* Shutdown? State may not notice
* Rep. Bob Dold

* Cubs vs. Indians wagers: Durbin, Kirk bet ......
* Durbin, Simon stop at SIU to encourage ear......
* Durbin, Simon stop at SIU to encourage ear......

* Cubs vs. Indians wagers: Durbin, Kirk bet ......
* Senators make friendly wagers on World Ser......

* Last Menetti-Owned Building In Uptown Sold
* Cartoon of the Day - 10/24/16 Cubs win
* Cartoon Of The Day
* Auto Problems Top American Consumer Complaint List; Groups Warn Of Fast-Growing Imposter Scams
* Crain's: Is Chicago about to lose another black-owned bank?
* GOP opponent calls for Schakowsky's resignation in light of undercover videos
* Pastors and Churches should ignore threats to be silent
* Rocky Horror Karaoke At Crew On Thursday
* Halloween Festivities At The Uptown Lounge

* Governor’s Children’s Cabinet Makes Lead Poisoning Prevention A Priority - October 23-30, 2016 - National Lead Poisoning Prevention Week
* Illinois EPA Sponsors Interactive Environmental Education Event with Riverton Elementary School - Riverton Third and Fourth Graders “Dive In!” to Celebrate the Environment
* Illinois Department of Veterans’ Affairs Honors Veteran Mr. George Pempek
* Illinois Partners with State of Telangana, India to Strengthen Smart State Initiatives - State to state agreement to accelerate opportunities and service to citizens
* Illinois EPA Announces Vehicle Emissions Testing Network Updates - New Contract to Offer More Efficient, Less Expensive Tests

      Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller