ANNC: A riotous mob. The police, outnumbered — but backed up by their mayor.
Richard Irvin called in the Guard. Closed exit ramps. Shut down the riots.
IRVIN: Aurora will be ready for you if you come to our community wreaking havoc.
We will prosecute you to the fullest extent of the law. We will not put up with this BS and foolishness…
…this, I guarantee.
ANNC: They tried to burn his city down. Richard Irvin took it back.
Elect Irvin Governor, we’ll take back our state.
*** UPDATE 1 *** DPI…
Irvin Lies to Voters on TV While Continuing to Hide From Them In Real Life
Today, in an unprecedented move for a statewide candidate, Richard Irvin went up with his first paid TV ad of the campaign. The only problem? Irvin has still not met with voters, held a public event, or answered questions from the media.
In the ad, Irvin spreads the same lies he told in his announcement video, including the claim that as mayor, he called in the National Guard to Aurora. Only the governor can call in the National Guard and despite being fact-checked for this lie, he continues to repeat it on air. Clearly, Irvin and the rest of the Rauner Reboot slate think they can avoid accountability for their words as long as they can avoid talking to voters or reporters.
Richard Irvin would prefer to not answer basic questions like where he stands on a woman’s right to choose, who he voted for in the 2016 Democratic primary, if he thinks the 2020 election was stolen, or why he flip-flopped from saying Black Lives Matter to All Lives Matter. And why won’t Irvin or the slate answer simple questions? Because Ken Griffin won’t let them.
For Griffin and his Rauner Reboot slate, this election isn’t about solving the big challenges facing Illinois families. They just want to implement disastrous policies to take us backwards — and they aren’t interested in being held accountable by voters, reporters, or anyone else.
…Adding… DGA…
Today, Richard Irvin released his first TV ad despite not meeting with voters, holding a public event, or answering questions from the media in the week since declaring his candidacy.
You can track how long Radio Silent Richard has been hiding at this new site.
The ad features the same lies and hypocrisy Irvin has based his entire campaign on. He claims he called the National Guard to Aurora, even though he was called out for this lie before. Only the governor — who Irvin himself has praised numerous times — can call in the National Guard. And since the protests shown in the ad, Irvin has flip-flopped from saying Black Lives Matter to All Lives Matter.
Instead of speaking with Illinoisans about the challenges they face, Irvin is busy parroting big donor Ken Griffin’s agenda of dragging Illinois back to the failed policies of Bruce Rauner.
By dodging events and interviews, Irvin has avoided the tough questions like why he’s voted for Democrats in the past and where he stands on a woman’s right to choose.
“Richard Irvin doesn’t know where he stands — which is why his only strategy is to dodge questions or lie,” said DGA Senior Communications Advisor Christina Amestoy. “Once Illinoisans hear Irvin’s true intentions of a Rauner reboot, they’ll see the Griffin slate is more interested in undoing progress than moving forward.”
*** UPDATE 2 *** Gary Rabine…
“Pretend Republican candidate for Governor, Richard Irvin, continues the deception today as he rolls out his commercials claiming to be the law-and-order candidate. Let’s do a reality check. Irvin has spent the last twenty years representing criminals and doing his best to keep them out of jail. His clients aren’t just low-level criminals but rather the full range of bad guys from domestic violence offenders to murderers. The crime rates during his tenure as Mayor of Aurora, his support for defunding the police, sanctuary cities and BLM, tells us loud and clear that his approach to law and order is right out of the Kim Foxx - JB Pritzker woke playbook, where victims are an afterthought and justice is only served when the jails are empty.” “But it goes beyond helping criminals beat the rap. Last election, ‘Democrat-running-as-a-Republican-Irvin’ fully supported his criminal defense attorney law partner as she ran against a law-and-order Republican in Kane County. Yes, the guy seeking the nomination for Governor as a Republican fully and actively supported a far-left criminal defense lawyer over a law-and-order Republican. Don’t be fooled by the smoke-screen. Richard Irvin is a left-leaning Democrat and does not support the polices that will end the crime wave in Illinois. We do not need another Democrat as Illinois Governor.”
C+/B- Footage of the Aurora riots, even after the national guard comes in, doesn’t exactly scream “safety.” Running on his record on the crime issue could be risky given the numbers there (and in almost every Illinois city to be fair). Big step down from his personal story.
- Grandson of Man - Tuesday, Jan 25, 22 @ 7:47 am:
Holy right wing, Batman, who wrote this commercial, Todd Ricketts? 2020 called and wants its images back. The riots happened over a year ago. Irvin said he supported BLM last year, but now he’s “all lives matter.” Girl, please.
Didn’t expect this type of commercial and thought it would be much milder, and introductory. But, it’s the GOP primary and base.
As to OW point about the guard. I don’t think a mayor actually can call in the guard. Don’t the local authorities I guess mayor have to say a situation is so bad that they are unable to handle it so they go asking for help and someone helps them (Pritzger) do the job they are not able to do? So Pritzger save Irvin because Irvin incompetent
I think the Mayor has a long row to hoe. That said for a first ad not bad B
Don’t know that I’d put a lie in my first ad about the guard. Pretty sure Pritzker deployed them to every population center county during that time.
We know who this is appealing to, but it does break my heart to see the old gang back together ready to tear the state down again with advertising dollars. Guess we’re back into everything is terrible in Illinois mode.
Wait…that’s the ad? That’s the who-is-this-guy intro they went with?
C-level production. D- for a launch ad. This is the one you pull out when you’re 7 points down in April.
Why didn’t they use some of the earlier online intro video? I get that it’s a GOP primary in the current, um, climate, but conceptually it still seems like a misfire.
Was the riot footage from Aurora or was was it from Chicago and/or other cities?
Why is that relevant? The ad speaks to what Irvin did however if the visuals don’t actually represent the reality on the ground in Aurora then do the claims of how effective he was have any credibility?
Ad is designed to change the message towards issues that he would control vs ones that Bailey or others might win on during a primary. It’s just enough of a general election message, but still soaking with all the red meat. I give it a C+
Agree with this comment sadly:
“Guess we’re back into everything is terrible in Illinois mode.”
“ The ad only works on those who live a live in fear.”
If that’s the case, the ad hits its target audience since that pretty much defines the GOP.
But…
“ Don’t know that I’d put a lie in my first ad about the guard.”
Yup. Pritzker deployed the Guard wherever he could but he wasn’t going to do it over the objection of local mayors, something you’d think Republicans would appreciate.
I watched it first without sound. It starts with angry African Americans rioting and then someone who looks like an angry Jesse Jackson Jr. preaching. Non verbal messages matter. Not sure what people will “hear” with this one.
It’s a solid B. Feeds GOP primary voters the red meat they crave. (Jesse Sullivan has a similar ad running this morning in Chicago.)
This line of attack does not come without risk. It invites scrutiny of crime in Aurora under Irvin’s tenure. That was probably coming no matter what, but by portraying himself as Elliott Ness he’s really begging for it.
Red meat for the base that doesn’t want to think too hard.
1. Mayors can’t call in the guard
2. His police chief marched with the protestors earlier in the day and he expressed sympathy for the nonviolent protestors.
3. “Take back our state” The Ours/The Other dog whistle is strong and is sadly where this campaign is headed.
The part of “our state” I reside does not require Guard intervention for riot control.
What else you got?
- Grandson of Man - Tuesday, Jan 25, 22 @ 8:31 am:
The “tough on crime” posturing and showing 2020 riots is so hypocritical. The ILGOP opposed Trump’s impeachment over inciting a violent insurrection and trying to destroy democracy. Most Republican voters still support him. The ad is a dog whistle to the base. The guy just supported BLM. Thought it would have been a different type of ad. Thought Irvin might not have bought in that far.
The new Sullivan ad is on the same topic and it’s just a better ad, it looks like it’s designed to appeal to Republican primary voters, it’s not even clear from the Irvin ad that he’s running in the Republican primary. Sullivan’s buy isn’t as big as Irvin’s but it’s a real buy, and his spot is the more likely to move numbers of the two.
It’s not too bad for the first time. He is going to appeal to people that are fed up with the senseless violence that has become everyday news that should be the lead story and is not even reported.
really doesn’t matter if its the Gov. who calls in the guard. Irvin is the face of the situation. honestly as someone who lives in the fox valley this ad isn’t really based in reality, Aurora did have some really bad nights in the summer of 2020. More could have been done to stop the senseless destruction. Help was only called in after the aggressors got their ya ya’s out.
with that being said. unless you live in downtown Aurora, you’ll probably just accept that Irvin was the hero that stopped the riots.
Can confirm the footage is from Aurora (actually fairly easy to id to locations in town).
Not a bad idea to lead with, hey the others talk about doing something about violence, I did something. If you think this isn’t a big deal I would say you are unlikely to vote in a Republican primary.
I get why they are leading with this, but would suggest they follow up with a biography ad before too long.
Change the word called to welcomed and it would be more accurate, but does the average voter know who can and can’t call in the guard? I give the ad an A. Might as well hit hard at the #1 issue right off the bat.
“After seeing the support Lightfoot received, mayors across Illinois made similar request as the unrest spread beyond the city limits. At least 17 people were arrested after a night of violence and vandalism in Aurora, where looters ransacked business and set fires across the downtown after peaceful protests earlier that day.
Police responded by shooting tear gas and rubber bullets into the crowd, which largely ignored the citywide curfew. The National Guard provided aerial support during unrest and remains on standby to provide further assistance, Aurora Mayor Richard Irvin said.“
Asking for help in an emergency is the act of a good mayor. Claiming credit for that help when running against the man who sent it is the act of an ingrate.
It’s also a message to the people he’ll have to work with as Governor. Bipartisan comity and productive governing will be rewarded with false credit-hogging and mendacious hyperbole. I guess that makes it a good ad for the Republican primary.
The ‘living in fear’ comments are interesting to me. Our friends who live in the City and suburbs, Dems and GOPers are all concerned about their safety for months and months now. They talk about it, they question why it’s happening and they are more careful out there. They will all I think react positively to this type of message.
Effective ad for the primary. No need to worry about the general just yet. This “Guard” quote is not an issue. He asked the Governor for troops like a bunch of mayors did. You’re losing if you want to get caught up in the nuance of “who” can call the Guard in.
I’d give it a B. I suppose the ad works on its desired audience. But if you believe that crime is the most pressing issue facing us you’re probably not voting for Pritzker to begin with. I hope that Irvin’s campaign isn’t as dark as his introduction.
But I have this lingering feeling that Irving’s campaign is no more about crime than Rauner’s was on “shakin things up.” What I really want to know is what Ken Griffin’s expectations and objectives will be if he is able to reinstall his chosen candidate. Something tells me that crime isn’t at the top of his list. Might not even be on the list.
You’re not wrong on the nuance of it, but to the truth of it, that’s how campaigns erode opponent’s credibility when that nuance then looks like a phony truth.
Me, I gave it a B+/B in part because that nuance right now is ambiguous enough to seem legit.
- Google Is Your Friend - Tuesday, Jan 25, 22 @ 9:06 am:
Solid first ad give it a B+. His platform is crime, taxes, and corruption, so he is sticking to script. Plays well against the Dem’s criminal justice reforms like abolishing cash bail.
Women will start to notice that his running mate is ignored. Seen but not heard or even mentioned. Just window dressing. Women make up a significant portion of the voting electorate, and this ad really ignores that fact. C-
- Back to the Future - Tuesday, Jan 25, 22 @ 9:17 am:
C
Probably a good Ad for the base he needs to get support from.
On the other hand, I may be old fashioned but I just don’t think it is appropriate for the term B.S to be used in a political ad. Takeout the B.S. and I would give the Ad a B+.
- Bruce( no not him) - Tuesday, Jan 25, 22 @ 9:22 am:
==They tried to burn his city down==
Wonder who he means by “they”?
“Women will start to notice that his running mate is ignored. Seen but not heard or even mentioned. Just window dressing.”
Meh, that goes both ways. Joe and JB aren’t exactly putting their running mates front and center on favorable issues. Kamala was given the border as a focal point which was a no-win situation from day 1.
And likely 95% of Illinoisians haven’t even heard of Richard Irvin to this point, so hard to critique him on not giving Avery Bourne her own 30 second ads in January when he needs to introduce himself to people.
Ad is a B+. It will play well with the base and not too controversial for the general.
It’s so tiresome that every time Rich asks us to rate a Republican ad, 90% of commenters feel the need to explain their politics with potshots and missives about the GOP “base”.
We get it, you think Republicans are racist rubes. Spare us the righteous window dressing and just rate the ad for it’s effectiveness in the target audience.
Trying to set Irvin up as an action hero is hilarious. What’s he gonna do, arm wrestle Don Harmon?
That being said, being on the air at all is more important than what you say on the air, so what I’m really curious about is how long he stays on the air. $1.5M won’t let you do it for very long, but getting on the air at all might let you goose donations so you can do more ads.
My question is why they didn’t have this ad ready to go at launch.
==You’re losing if you want to get caught up in the nuance of “who” can call the Guard in. ==
There’s not much nuance to it, as seen in the DPI response. Irvin lied. He didn’t call up the NG because he can’t. But Governors can, and Pritzker did, and now you’re handing the issue to the other party.
=Women will start to notice that his running mate is ignored. Seen but not heard or even mentioned.==
Bourne will not stay “seen but not heard” forever.
Even when progressives like sara feigenholtz and margaret croke are calling for repealing some of the criminal justice legislation, you know this tough in crime is on target given the mood of the electorate.
I don’t know who your friends are, but I live in the city and I’m not particularly afraid. I’m aware of my surroundings when I’m out and about, but that’s just normal.
It amazed me how Rauner would be able to lie constantly to his base and get away with it. Same with Trump. I guess the GOP is relying on an undecucated base.
Genuine question - what makes people think this is a bad ad for the general election? A mayor standing up to criminals ransacking his city?
What specifically was said or communicated in this ad that you don’t think at least 60% of the electorate would feel positive towards? What polling or other data gives you that impression?
I agree it is for those who live in fear. Fear or whom? Would Irvin send the guard to save the St. Charles library from threats? Prosecute those protestors?
I’ll give it a “B” because it fits in line with the mood of the electorate, in particular the primary electorate.
But the Governor might as well get an ad up on the air that says “when Richard Irvin lost control of the streets of Aurora, I ordered the national guard to go and support his police department” and call it a day.
I just checked YouTube page for Pritzker and comments are enabled on his recent ads that I checked. How is Irvin introducing himself but disabled comments?
I think we learned a long time ago that political ads don’t have to be “true” to be effective. Kinda telling that DPI responded to Irvin’s ad so quickly and nothing yet on Sullivan’s ad.
Also you gotta love politics. When my candidate lies he/she “misspoke.” When your candidates lies, he/she is a liar…
This is a strong indiction of the campaign that Irvin will run I guess. It will be mostly video and social media so the “tough” questions like the contrast in his support for BLM and the “tough on protestors” image he wants to create dont get traction via verbal gaffes.
The more the media howls about answering questions the more the base loves it because they (the right) see the media is corrupt. All good for the base , but he will have a tough time expanding his base for a win in the general if this is his approach.
=We get it, you think Republicans are racist rubes. Spare us the righteous window dressing and just rate the ad for it’s effectiveness in the target audience.=
First, don’t boss me.
Second, why do you think the gop messaging is around race and culture? Because that is what their “rubes” (your word) want.
Solid B. Too many commenters are assessing it from the perspective of a Democratic and/or general election voter. Republican base voters are *still* very upset about the unrest that happened during summer of 2020 and they blame Democratic mayors for how this was handled and connect it to how they are handling rising violent crime. Irvin is distinguishing himself and showcasing his Republican bonafides. It’s red meat and better than Sullivan’s ad which doesn’t tell us anything about why he is qualified to address Chicago’s crime problem.
===You’re losing if you want to get caught up in the nuance of “who” can call the Guard in. ==
If Pritzker claimed he was Commander and Chief of the U.S. military would we consider that “nuance?” Because when it comes to the Guard that’s how this works. I think the better characterization is when Pritzker offered up the Guard Irvin didn’t stand in the way. Well, ok. Nothing wrong with that. But maybe not particularly noteworthy.
===…the need to explain their politics with potshots and missives about the GOP “base”.
We get it, you think Republicans are racist rubes. Spare us the righteous window dressing and just rate the ad for it’s effectiveness in the target audience.===
So your take is… “is it good enough to energize the racist thinking base?”
That’s an odd way to a self-own, but…
===The riots represent crime.===
If that’s true than we all need the National Guard to stop crime? Your logic then… is the Guard is the answer.
It’s obvious you can’t grasp the difference between riots, crime, and the attempt at scaring.
And it appeals to far more than the right wing base. In case you’ve not noticed, liberal Democrats like Ann Williams, Sara Feigenholtz, and others are now backing away from the criminal reform and Speaker Welch want to pass a new crime bill.
Why - its simple - its foremost on the minds of voters. This ad and theme hits Democrats in a vulnerable flank and for those that disagree, I’ll bet you we see a crime ad from JB.
“What’s the strategy here? Win the primary through the collars?
Yes, that is the strategy. Don’t get killed downstate and win through the collars, but I also disagree that the riots are a Chicagoland issue. There were riots in Champaign, Peoria and Decatur, Rockford the Quad cities and others. If you think downstate Republicans aren’t talking about urban violence and crime, then you are just not listening.
Give it a B+. Solid ad, though it’s just like Sullivan ad and says the quiet part out loud. When these people…..
White people know what these/those people mean.
It’s Darren Bailey taking PPP and raising taxes but “those” people getting SNAP benefits are ruining our state and bankrupting us. Having to keep raising taxes to take care of “those” people is unfair to hardworking men and women.
Subtle words are important and Irvin being black and saying those subtle words gives others permission to believe it, say it and not feel bad about it.
It would be smart someone that wants to put Irvin in the hot seat to put some money behind some of his GOP primary opponents. Don’t let him slide thru to general election that easy.
I wonder if Rabine had such harsh words for his buddy/campaign donation beneficiary, Ed Burke, when he was indicted? They hypocrisy is incredible even a B leaguer like Rabine.
Some of these ad ratings are too low. Both this and the Sullivan ad show up in Rich’s media buys information as only airing on Fox News.
Therefore I would give.the Irvin ad an A for personalizing the candidate as being anti-Chicago/tough on rioters as a mayor and the Sullivan ad a B- because while it hits the same notes GOP primary voters want to heat the connection to Afghanistan is much more tenuous.
So a criminal defense lawyer and BLM lover called in the Guard which a Mayor cannot do because *checks notes* suburban Aurora was under siege, and he yells about BS? D- but awfully tempting to go F.
B fir primary. But there are some interesting threads for oppo teams. 1) Foia Irvin’s texts to Pritzker and other state officials. Did he ask to call Guard in? What other nuggets will we see? Compare and contrast to LL
2)Rabine comments - was Irvin in private practice? That didn’t feature in his bio … will be interesting to see what intrepid oppo folks find…
- Oswego Willy - Tuesday, Jan 25, 22 @ 7:40 am:
===Richard Irvin called in the Guard===
Can mayors call in the Guard? How did that work? Was it over Pritzker?
Rating the Ad?
It’s a B+/B
For its target audience, the ad hits on things with “riot”, “Guard”, “prosecute”
It’d be an “A-“ if it weren’t for the
=== … burn his city down. Richard Irvin took it back.===
This idea Aurora was “occupied” or threatened to *be* occupied seems a bit too much with the strong idea of a message.
The calling in the Guard might need a look-see kind of spotlight?
- Kane - Tuesday, Jan 25, 22 @ 7:41 am:
C+/B- Footage of the Aurora riots, even after the national guard comes in, doesn’t exactly scream “safety.” Running on his record on the crime issue could be risky given the numbers there (and in almost every Illinois city to be fair). Big step down from his personal story.
- Grandson of Man - Tuesday, Jan 25, 22 @ 7:47 am:
Holy right wing, Batman, who wrote this commercial, Todd Ricketts? 2020 called and wants its images back. The riots happened over a year ago. Irvin said he supported BLM last year, but now he’s “all lives matter.” Girl, please.
Didn’t expect this type of commercial and thought it would be much milder, and introductory. But, it’s the GOP primary and base.
Rated poor, as in D-
- DuPage Saint - Tuesday, Jan 25, 22 @ 7:53 am:
As to OW point about the guard. I don’t think a mayor actually can call in the guard. Don’t the local authorities I guess mayor have to say a situation is so bad that they are unable to handle it so they go asking for help and someone helps them (Pritzger) do the job they are not able to do? So Pritzger save Irvin because Irvin incompetent
I think the Mayor has a long row to hoe. That said for a first ad not bad B
- Long year - Tuesday, Jan 25, 22 @ 7:55 am:
Don’t know that I’d put a lie in my first ad about the guard. Pretty sure Pritzker deployed them to every population center county during that time.
We know who this is appealing to, but it does break my heart to see the old gang back together ready to tear the state down again with advertising dollars. Guess we’re back into everything is terrible in Illinois mode.
C
- Concerned Observer - Tuesday, Jan 25, 22 @ 7:56 am:
Wait…that’s the ad? That’s the who-is-this-guy intro they went with?
C-level production. D- for a launch ad. This is the one you pull out when you’re 7 points down in April.
Why didn’t they use some of the earlier online intro video? I get that it’s a GOP primary in the current, um, climate, but conceptually it still seems like a misfire.
- DMAC - Tuesday, Jan 25, 22 @ 7:58 am:
The ad only works on those who live a live in fear.
- Progressive Patti - Tuesday, Jan 25, 22 @ 8:00 am:
The issue likely polls well in the primary and general election. A- for the ad.
Good size ad buy and reinforces the candidate’s name. It will draw a strong contrast to a “soft on crime”, highly privileged, caucasian Governor.
- Puh-leeze - Tuesday, Jan 25, 22 @ 8:05 am:
Pretty good first effort.
- Mick - Tuesday, Jan 25, 22 @ 8:06 am:
Quietly contrasts with Lightfoot’s handling of things.
- Oswego Willy - Tuesday, Jan 25, 22 @ 8:09 am:
===caucasian===
That sounds so clinical I dunno if you’re grasping how race may play, in both the primary and, later if Irvin wins, the general.
Are you saying this ad is aimed at minority voters in the GOP primary?
- wndycty - Tuesday, Jan 25, 22 @ 8:11 am:
Was the riot footage from Aurora or was was it from Chicago and/or other cities?
Why is that relevant? The ad speaks to what Irvin did however if the visuals don’t actually represent the reality on the ground in Aurora then do the claims of how effective he was have any credibility?
- Siriusly - Tuesday, Jan 25, 22 @ 8:18 am:
Ad is designed to change the message towards issues that he would control vs ones that Bailey or others might win on during a primary. It’s just enough of a general election message, but still soaking with all the red meat. I give it a C+
Agree with this comment sadly:
“Guess we’re back into everything is terrible in Illinois mode.”
- New Day - Tuesday, Jan 25, 22 @ 8:18 am:
“ The ad only works on those who live a live in fear.”
If that’s the case, the ad hits its target audience since that pretty much defines the GOP.
But…
“ Don’t know that I’d put a lie in my first ad about the guard.”
Yup. Pritzker deployed the Guard wherever he could but he wasn’t going to do it over the objection of local mayors, something you’d think Republicans would appreciate.
Soooo…
Overall I’d give it a B-
- Uptown Progressive - Tuesday, Jan 25, 22 @ 8:20 am:
I watched it first without sound. It starts with angry African Americans rioting and then someone who looks like an angry Jesse Jackson Jr. preaching. Non verbal messages matter. Not sure what people will “hear” with this one.
- wndycty - Tuesday, Jan 25, 22 @ 8:23 am:
Following up on my 8:11a post. . .looking at old news footage. . .my skepticism was incorrect. . .I am owning that mistake.
- Roman - Tuesday, Jan 25, 22 @ 8:24 am:
It’s a solid B. Feeds GOP primary voters the red meat they crave. (Jesse Sullivan has a similar ad running this morning in Chicago.)
This line of attack does not come without risk. It invites scrutiny of crime in Aurora under Irvin’s tenure. That was probably coming no matter what, but by portraying himself as Elliott Ness he’s really begging for it.
- DeeLay - Tuesday, Jan 25, 22 @ 8:24 am:
Red meat for the base that doesn’t want to think too hard.
1. Mayors can’t call in the guard
2. His police chief marched with the protestors earlier in the day and he expressed sympathy for the nonviolent protestors.
3. “Take back our state” The Ours/The Other dog whistle is strong and is sadly where this campaign is headed.
B+ for the quality / C for the message
- Flyin' Elvis'-Utah Chapter - Tuesday, Jan 25, 22 @ 8:28 am:
Rate it a not applicable.
The part of “our state” I reside does not require Guard intervention for riot control.
What else you got?
- Grandson of Man - Tuesday, Jan 25, 22 @ 8:31 am:
The “tough on crime” posturing and showing 2020 riots is so hypocritical. The ILGOP opposed Trump’s impeachment over inciting a violent insurrection and trying to destroy democracy. Most Republican voters still support him. The ad is a dog whistle to the base. The guy just supported BLM. Thought it would have been a different type of ad. Thought Irvin might not have bought in that far.
- moving forward - Tuesday, Jan 25, 22 @ 8:32 am:
i haven’t seen this ad on tv yet and I’m already exhausted from the campaign.
- The Captain - Tuesday, Jan 25, 22 @ 8:33 am:
The new Sullivan ad is on the same topic and it’s just a better ad, it looks like it’s designed to appeal to Republican primary voters, it’s not even clear from the Irvin ad that he’s running in the Republican primary. Sullivan’s buy isn’t as big as Irvin’s but it’s a real buy, and his spot is the more likely to move numbers of the two.
- Nieva - Tuesday, Jan 25, 22 @ 8:33 am:
It’s not too bad for the first time. He is going to appeal to people that are fed up with the senseless violence that has become everyday news that should be the lead story and is not even reported.
- Amused - Tuesday, Jan 25, 22 @ 8:33 am:
==The part of “our state” I reside does not require Guard intervention for riot control.==
Then you are the target audience.
- MaddyMoon - Tuesday, Jan 25, 22 @ 8:34 am:
B+
really doesn’t matter if its the Gov. who calls in the guard. Irvin is the face of the situation. honestly as someone who lives in the fox valley this ad isn’t really based in reality, Aurora did have some really bad nights in the summer of 2020. More could have been done to stop the senseless destruction. Help was only called in after the aggressors got their ya ya’s out.
with that being said. unless you live in downtown Aurora, you’ll probably just accept that Irvin was the hero that stopped the riots.
- OneMan - Tuesday, Jan 25, 22 @ 8:34 am:
Can confirm the footage is from Aurora (actually fairly easy to id to locations in town).
Not a bad idea to lead with, hey the others talk about doing something about violence, I did something. If you think this isn’t a big deal I would say you are unlikely to vote in a Republican primary.
I get why they are leading with this, but would suggest they follow up with a biography ad before too long.
- Flyin' Elvis'-Utah Chapter - Tuesday, Jan 25, 22 @ 8:36 am:
“Then you are the target audience.”
If so, his people missed the mark and don’t understand the demographics.
It’s Bailey country down here.
- Captain Obvious - Tuesday, Jan 25, 22 @ 8:38 am:
Change the word called to welcomed and it would be more accurate, but does the average voter know who can and can’t call in the guard? I give the ad an A. Might as well hit hard at the #1 issue right off the bat.
- Rabid - Tuesday, Jan 25, 22 @ 8:39 am:
C if you want to fix things you have to close down
- Oswego Willy - Tuesday, Jan 25, 22 @ 8:40 am:
===the #1 issue right off the bat===
Riots… and National Guard occupying cities?
Gotta poll showing that?
- MaddyMoon - Tuesday, Jan 25, 22 @ 8:40 am:
=It’s Bailey country down here.=
is that the part of the state that tries to elect governor candidates that lose by 25 points in general elections?
- Rabid - Tuesday, Jan 25, 22 @ 8:44 am:
C rauner campaigned on closing down the state for a while
- AC - Tuesday, Jan 25, 22 @ 8:46 am:
The June 1, 2020 headline in the Trib was “Pritzker deploys Illinois National Guard troops to suburbs”
Thank You JB?
- BTO2 - Tuesday, Jan 25, 22 @ 8:46 am:
B. Reminded me of a TMZ on SNL clip. Good job for 1st time running statewide. Going to be interesting election.
- Dave Dahl - Tuesday, Jan 25, 22 @ 8:49 am:
Who’s the lady with him at the end?
- vern - Tuesday, Jan 25, 22 @ 8:50 am:
Chicago Tribune, 6/1/2020, “Pritzker deploys Illinois National Guard across suburbs” https://www.chicagotribune.com/news/ct-illinois-national-guard-activated-suburbs-20200601-uiqazinrszh7pkzupiu5jfs3yy-story.html
“After seeing the support Lightfoot received, mayors across Illinois made similar request as the unrest spread beyond the city limits. At least 17 people were arrested after a night of violence and vandalism in Aurora, where looters ransacked business and set fires across the downtown after peaceful protests earlier that day.
Police responded by shooting tear gas and rubber bullets into the crowd, which largely ignored the citywide curfew. The National Guard provided aerial support during unrest and remains on standby to provide further assistance, Aurora Mayor Richard Irvin said.“
Asking for help in an emergency is the act of a good mayor. Claiming credit for that help when running against the man who sent it is the act of an ingrate.
It’s also a message to the people he’ll have to work with as Governor. Bipartisan comity and productive governing will be rewarded with false credit-hogging and mendacious hyperbole. I guess that makes it a good ad for the Republican primary.
- Oswego Willy - Tuesday, Jan 25, 22 @ 8:50 am:
===…they follow up with a biography ad before too long.===
Kinda shocked they didn’t lead with a :30 grab from that truly impressive intro video.
Once Irvin is cash-flush you’d have to think there will be ads of a more introductory manner, or even using the first video broken down *into* an ad.
- Amalia - Tuesday, Jan 25, 22 @ 8:51 am:
for the R base, A+. for general voters B…it’s a bit scary.
- frustrated GOP - Tuesday, Jan 25, 22 @ 8:54 am:
I wonder if any of the rioters were former clients of the Irvin criminal defense firm who he got back on the streets.
- Flyin' Elvis'-Utah Chapter - Tuesday, Jan 25, 22 @ 8:54 am:
“is that the part of the state”
Yes, it is.
It also doesn’t change the fact that I-70 south is Bailey’s and if Irvin wants to make a dent in those numbers, this ad won’t cut it.
- Watching - Tuesday, Jan 25, 22 @ 8:56 am:
The ‘living in fear’ comments are interesting to me. Our friends who live in the City and suburbs, Dems and GOPers are all concerned about their safety for months and months now. They talk about it, they question why it’s happening and they are more careful out there. They will all I think react positively to this type of message.
- Nagidam - Tuesday, Jan 25, 22 @ 8:58 am:
Effective ad for the primary. No need to worry about the general just yet. This “Guard” quote is not an issue. He asked the Governor for troops like a bunch of mayors did. You’re losing if you want to get caught up in the nuance of “who” can call the Guard in.
- Commisar Gritty - Tuesday, Jan 25, 22 @ 8:59 am:
0/10
Does not even make an attempt at mentioning the issue at the core of every Republican voter’s mind… What are the pc police doing to the green m&m?
- Pundent - Tuesday, Jan 25, 22 @ 9:00 am:
I’d give it a B. I suppose the ad works on its desired audience. But if you believe that crime is the most pressing issue facing us you’re probably not voting for Pritzker to begin with. I hope that Irvin’s campaign isn’t as dark as his introduction.
But I have this lingering feeling that Irving’s campaign is no more about crime than Rauner’s was on “shakin things up.” What I really want to know is what Ken Griffin’s expectations and objectives will be if he is able to reinstall his chosen candidate. Something tells me that crime isn’t at the top of his list. Might not even be on the list.
- One hand //ing - Tuesday, Jan 25, 22 @ 9:00 am:
D+ for production. This seems like a rough cut of a better ad.
But the whole thing falls apart when he talks. It comes off as tough talk into a microphone. Dare I say “Lightfootesque.”
Overall F, and it will get worse as he has to backpedal about the National Guard, his flip on BLM, and more.
- Excitable Boy - Tuesday, Jan 25, 22 @ 9:01 am:
I’d give it a B for hitting the right notes for the intended audience.
- Oswego Willy - Tuesday, Jan 25, 22 @ 9:01 am:
===You’re losing if…===
You’re not wrong on the nuance of it, but to the truth of it, that’s how campaigns erode opponent’s credibility when that nuance then looks like a phony truth.
Me, I gave it a B+/B in part because that nuance right now is ambiguous enough to seem legit.
- Google Is Your Friend - Tuesday, Jan 25, 22 @ 9:06 am:
- Oswego Willy - Tuesday, Jan 25, 22 @ 8:09 am:
all 6 of them
- Donnie Elgin - Tuesday, Jan 25, 22 @ 9:08 am:
Solid first ad give it a B+. His platform is crime, taxes, and corruption, so he is sticking to script. Plays well against the Dem’s criminal justice reforms like abolishing cash bail.
- Kool Aid - Tuesday, Jan 25, 22 @ 9:08 am:
Women will start to notice that his running mate is ignored. Seen but not heard or even mentioned. Just window dressing. Women make up a significant portion of the voting electorate, and this ad really ignores that fact. C-
- Back to the Future - Tuesday, Jan 25, 22 @ 9:17 am:
C
Probably a good Ad for the base he needs to get support from.
On the other hand, I may be old fashioned but I just don’t think it is appropriate for the term B.S to be used in a political ad. Takeout the B.S. and I would give the Ad a B+.
- Bruce( no not him) - Tuesday, Jan 25, 22 @ 9:22 am:
==They tried to burn his city down==
Wonder who he means by “they”?
- Ron Burgundy - Tuesday, Jan 25, 22 @ 9:23 am:
Same criticism as Sullivan’s ad. The ad itself is OK, despite Mayors not having authority over calling in the Guard.
However, this is what you lead with when most of the state has no idea who you are? Come on, man.
- AD - Tuesday, Jan 25, 22 @ 9:24 am:
“Women will start to notice that his running mate is ignored. Seen but not heard or even mentioned. Just window dressing.”
Meh, that goes both ways. Joe and JB aren’t exactly putting their running mates front and center on favorable issues. Kamala was given the border as a focal point which was a no-win situation from day 1.
And likely 95% of Illinoisians haven’t even heard of Richard Irvin to this point, so hard to critique him on not giving Avery Bourne her own 30 second ads in January when he needs to introduce himself to people.
Ad is a B+. It will play well with the base and not too controversial for the general.
- Arsenal - Tuesday, Jan 25, 22 @ 9:26 am:
==but does the average voter know who can and can’t call in the guard==
No, but I can think of someone with $90M and counting to educate them on the fact.
- Hahaha - Tuesday, Jan 25, 22 @ 9:27 am:
It’s so tiresome that every time Rich asks us to rate a Republican ad, 90% of commenters feel the need to explain their politics with potshots and missives about the GOP “base”.
We get it, you think Republicans are racist rubes. Spare us the righteous window dressing and just rate the ad for it’s effectiveness in the target audience.
- Arsenal - Tuesday, Jan 25, 22 @ 9:28 am:
Trying to set Irvin up as an action hero is hilarious. What’s he gonna do, arm wrestle Don Harmon?
That being said, being on the air at all is more important than what you say on the air, so what I’m really curious about is how long he stays on the air. $1.5M won’t let you do it for very long, but getting on the air at all might let you goose donations so you can do more ads.
My question is why they didn’t have this ad ready to go at launch.
- Langhorne - Tuesday, Jan 25, 22 @ 9:30 am:
RIOTS….coming to a town near you. Scared yet?
Us versus them. Fear. A real oldie.
- Real - Tuesday, Jan 25, 22 @ 9:30 am:
Elect Irvin. He will protect friends of Rauner and Griffin.
- Arsenal - Tuesday, Jan 25, 22 @ 9:33 am:
==You’re losing if you want to get caught up in the nuance of “who” can call the Guard in. ==
There’s not much nuance to it, as seen in the DPI response. Irvin lied. He didn’t call up the NG because he can’t. But Governors can, and Pritzker did, and now you’re handing the issue to the other party.
=Women will start to notice that his running mate is ignored. Seen but not heard or even mentioned.==
Bourne will not stay “seen but not heard” forever.
- Here we go - Tuesday, Jan 25, 22 @ 9:34 am:
Even when progressives like sara feigenholtz and margaret croke are calling for repealing some of the criminal justice legislation, you know this tough in crime is on target given the mood of the electorate.
B plus
- Lincoln Lad - Tuesday, Jan 25, 22 @ 9:37 am:
D in the general
B in the primary
You have to be in the race to have a chance to win it I guess…
- Cheryl44 - Tuesday, Jan 25, 22 @ 9:44 am:
“Our friends who live in the City and suburbs…”
I don’t know who your friends are, but I live in the city and I’m not particularly afraid. I’m aware of my surroundings when I’m out and about, but that’s just normal.
- Real - Tuesday, Jan 25, 22 @ 9:45 am:
It amazed me how Rauner would be able to lie constantly to his base and get away with it. Same with Trump. I guess the GOP is relying on an undecucated base.
- Hahaha - Tuesday, Jan 25, 22 @ 9:46 am:
Genuine question - what makes people think this is a bad ad for the general election? A mayor standing up to criminals ransacking his city?
What specifically was said or communicated in this ad that you don’t think at least 60% of the electorate would feel positive towards? What polling or other data gives you that impression?
B+ ad in both the primary & general for me.
- Sjoh - Tuesday, Jan 25, 22 @ 9:50 am:
I agree it is for those who live in fear. Fear or whom? Would Irvin send the guard to save the St. Charles library from threats? Prosecute those protestors?
- Juice - Tuesday, Jan 25, 22 @ 9:58 am:
I’ll give it a “B” because it fits in line with the mood of the electorate, in particular the primary electorate.
But the Governor might as well get an ad up on the air that says “when Richard Irvin lost control of the streets of Aurora, I ordered the national guard to go and support his police department” and call it a day.
- ;) - Tuesday, Jan 25, 22 @ 10:06 am:
Good ad. B+
- Captain Obvious - Tuesday, Jan 25, 22 @ 10:09 am:
Crime Willy, crime. Are you really that dull? The riots represent crime.
- walker - Tuesday, Jan 25, 22 @ 10:15 am:
It’s OK on reflecting fear and discomfort for now. But the image should be less macho strongman, and more responsible competence.
Avery Bourne is a better speaker than Irvin. They should begin to move her a little closer to the front, rather than not even mentioning her name.
- Rabid - Tuesday, Jan 25, 22 @ 10:15 am:
C calling in the guard is like having a Swedish grandparent. You just keep it up
- Real - Tuesday, Jan 25, 22 @ 10:16 am:
First ad for Irvin on YouTube but comments are disabled. Notice how he is not interested in hearing reactions.
- Real - Tuesday, Jan 25, 22 @ 10:19 am:
I just checked YouTube page for Pritzker and comments are enabled on his recent ads that I checked. How is Irvin introducing himself but disabled comments?
- Jaded - Tuesday, Jan 25, 22 @ 10:29 am:
I think we learned a long time ago that political ads don’t have to be “true” to be effective. Kinda telling that DPI responded to Irvin’s ad so quickly and nothing yet on Sullivan’s ad.
Also you gotta love politics. When my candidate lies he/she “misspoke.” When your candidates lies, he/she is a liar…
- Ducky LaMoore - Tuesday, Jan 25, 22 @ 10:30 am:
Solid. Polished. B+. Speaks to the audience he is going for. As numerous folks have previously stated, the National Guard lie was not necessary.
- JS Mill - Tuesday, Jan 25, 22 @ 10:35 am:
This is a strong indiction of the campaign that Irvin will run I guess. It will be mostly video and social media so the “tough” questions like the contrast in his support for BLM and the “tough on protestors” image he wants to create dont get traction via verbal gaffes.
The more the media howls about answering questions the more the base loves it because they (the right) see the media is corrupt. All good for the base , but he will have a tough time expanding his base for a win in the general if this is his approach.
=We get it, you think Republicans are racist rubes. Spare us the righteous window dressing and just rate the ad for it’s effectiveness in the target audience.=
First, don’t boss me.
Second, why do you think the gop messaging is around race and culture? Because that is what their “rubes” (your word) want.
- Dr. M - Tuesday, Jan 25, 22 @ 10:40 am:
Solid B. Too many commenters are assessing it from the perspective of a Democratic and/or general election voter. Republican base voters are *still* very upset about the unrest that happened during summer of 2020 and they blame Democratic mayors for how this was handled and connect it to how they are handling rising violent crime. Irvin is distinguishing himself and showcasing his Republican bonafides. It’s red meat and better than Sullivan’s ad which doesn’t tell us anything about why he is qualified to address Chicago’s crime problem.
- Pundent - Tuesday, Jan 25, 22 @ 10:43 am:
===You’re losing if you want to get caught up in the nuance of “who” can call the Guard in. ==
If Pritzker claimed he was Commander and Chief of the U.S. military would we consider that “nuance?” Because when it comes to the Guard that’s how this works. I think the better characterization is when Pritzker offered up the Guard Irvin didn’t stand in the way. Well, ok. Nothing wrong with that. But maybe not particularly noteworthy.
- Oswego Willy - Tuesday, Jan 25, 22 @ 10:44 am:
===…the need to explain their politics with potshots and missives about the GOP “base”.
We get it, you think Republicans are racist rubes. Spare us the righteous window dressing and just rate the ad for it’s effectiveness in the target audience.===
So your take is… “is it good enough to energize the racist thinking base?”
That’s an odd way to a self-own, but…
===The riots represent crime.===
If that’s true than we all need the National Guard to stop crime? Your logic then… is the Guard is the answer.
It’s obvious you can’t grasp the difference between riots, crime, and the attempt at scaring.
- 4 percent - Tuesday, Jan 25, 22 @ 10:55 am:
Good ad… hits on the theme du jour.
And it appeals to far more than the right wing base. In case you’ve not noticed, liberal Democrats like Ann Williams, Sara Feigenholtz, and others are now backing away from the criminal reform and Speaker Welch want to pass a new crime bill.
Why - its simple - its foremost on the minds of voters. This ad and theme hits Democrats in a vulnerable flank and for those that disagree, I’ll bet you we see a crime ad from JB.
- Disappointed Voter - Tuesday, Jan 25, 22 @ 10:57 am:
Ineffective. The riots are a Chicagoland area issue. Straight Griffin talking points.
What’s the strategy here? Win the primary through the collars?
- Hahaha - Tuesday, Jan 25, 22 @ 11:00 am:
OW - that’s not at all what I said. Reading comprehension is tough, I know.
- Oswego Willy - Tuesday, Jan 25, 22 @ 11:02 am:
=== that’s not at all what I said===
I quoted ya, verbatim, lol
How effective is the ad… to the racist rubes… that’s what you are expecting.
I thought it was B+/B…
- Soapbox Derby - Tuesday, Jan 25, 22 @ 11:07 am:
“New” Republican calls out the Guard, but hides behind his media buy.
- Hahaha - Tuesday, Jan 25, 22 @ 11:11 am:
OW - you quoted me and then intentionally misunderstood what I said. Reading comprehension has never been your strong suit.
Where did I say that I think that of the GOP base? I’ll wait.
- Jaded - Tuesday, Jan 25, 22 @ 11:12 am:
“What’s the strategy here? Win the primary through the collars?
Yes, that is the strategy. Don’t get killed downstate and win through the collars, but I also disagree that the riots are a Chicagoland issue. There were riots in Champaign, Peoria and Decatur, Rockford the Quad cities and others. If you think downstate Republicans aren’t talking about urban violence and crime, then you are just not listening.
- Oswego Willy - Tuesday, Jan 25, 22 @ 11:14 am:
=== Where did I say that I think that of the GOP base? I’ll wait.===
Chairman Tracy welcomes racist rubes, you have yet to rebuke that.
If you want to say Chairman Tracy is wrong and should rebuke racist thinkers, have at it.
No need to wait, I can even pull up where Chairman Tracy makes it all clear.
Anything else?
- Frank talks - Tuesday, Jan 25, 22 @ 11:22 am:
Give it a B+. Solid ad, though it’s just like Sullivan ad and says the quiet part out loud. When these people…..
White people know what these/those people mean.
It’s Darren Bailey taking PPP and raising taxes but “those” people getting SNAP benefits are ruining our state and bankrupting us. Having to keep raising taxes to take care of “those” people is unfair to hardworking men and women.
Subtle words are important and Irvin being black and saying those subtle words gives others permission to believe it, say it and not feel bad about it.
- Just Me 2 - Tuesday, Jan 25, 22 @ 12:06 pm:
For the Republican primary I thought it was pretty awesome. As a resident of Chicago I wish my mayor was taking a similar approach.
I also was confused by the DPI response. What exactly are they trying to say? It’s all over the place. Spaghetti strategy?
- The Old Man - Tuesday, Jan 25, 22 @ 12:51 pm:
Boy, Paul Schimpf is the only real republican in the race and the only candidiate who will really discuss the issues.
- Pundent - Tuesday, Jan 25, 22 @ 1:09 pm:
=As a resident of Chicago I wish my mayor was taking a similar approach.=
Well setting aside the fact that Mayors can’t call in the Guard, the other implication of such an approach is, I’ve lost control of my city.
- Demoralized - Tuesday, Jan 25, 22 @ 1:29 pm:
==spent the last twenty years representing criminals and doing his best to keep them out of jail.==
I guess Rabine isn’t a real big fan of the Constitution. Who needs Due Process and rights to attorney’s and all of that “woke” nonsense. Amiright?
- Arsenal - Tuesday, Jan 25, 22 @ 1:32 pm:
Interesting stuff from Rabine, I just don’t know if he’ll ever be able to make anybody see it.
- Real - Tuesday, Jan 25, 22 @ 1:48 pm:
“Richard Irvin doesn’t know where he stands”
That’s it right there.
- Real - Tuesday, Jan 25, 22 @ 1:52 pm:
It would be smart someone that wants to put Irvin in the hot seat to put some money behind some of his GOP primary opponents. Don’t let him slide thru to general election that easy.
- Raising Kane - Tuesday, Jan 25, 22 @ 2:13 pm:
I wonder if Rabine had such harsh words for his buddy/campaign donation beneficiary, Ed Burke, when he was indicted? They hypocrisy is incredible even a B leaguer like Rabine.
- OurMagician - Tuesday, Jan 25, 22 @ 2:25 pm:
D-needed discussion on protecting Aurora from the immigrants that fill Soldier Field.
- Opening Date - Tuesday, Jan 25, 22 @ 2:27 pm:
D. This ad drowns out the candidate——-who hasn’t been introduced.
- Lester Holt’s Mustache - Tuesday, Jan 25, 22 @ 3:10 pm:
== We get it, you think Republicans are racist rubes.==
That’s unfair. We think racist rubes are racist rubes. The fact that many of them vocally support republicans is happenstance.
- hisgirlfriday - Tuesday, Jan 25, 22 @ 4:51 pm:
Some of these ad ratings are too low. Both this and the Sullivan ad show up in Rich’s media buys information as only airing on Fox News.
Therefore I would give.the Irvin ad an A for personalizing the candidate as being anti-Chicago/tough on rioters as a mayor and the Sullivan ad a B- because while it hits the same notes GOP primary voters want to heat the connection to Afghanistan is much more tenuous.
- BTO2 - Tuesday, Jan 25, 22 @ 5:11 pm:
Watched the ad on tv just minutes ago, the words the mayor spoke don’t match his mouth. Too much action for me, did catch my attention though.
- Lies lies lies - Tuesday, Jan 25, 22 @ 6:41 pm:
So a criminal defense lawyer and BLM lover called in the Guard which a Mayor cannot do because *checks notes* suburban Aurora was under siege, and he yells about BS? D- but awfully tempting to go F.
- Phineas Gurley - Tuesday, Jan 25, 22 @ 7:30 pm:
B fir primary. But there are some interesting threads for oppo teams. 1) Foia Irvin’s texts to Pritzker and other state officials. Did he ask to call Guard in? What other nuggets will we see? Compare and contrast to LL
2)Rabine comments - was Irvin in private practice? That didn’t feature in his bio … will be interesting to see what intrepid oppo folks find…
- Anonymous - Wednesday, Feb 2, 22 @ 10:11 am:
a mayor doesn’t have the power to call in the national guard. only the governor can ‘call in the guard.’