If Chicago-area voters think they’ve seen a lot of Republican governor candidate Bruce Rauner on television lately, there’s a reason: He’s spent nearly $1.5 million on ads that began in mid-November and will wrap up before Christmas. […]
For Rauner, a wealthy equity investor from Winnetka, it’s a way for a first-time candidate to introduce himself to the public. His latest ad, which ran during Sunday’s Bears game, promotes his support for term limits. Though most voters won’t start to focus on the March 18 governor primary until well after the holidays, Rauner is spending nearly $300,000 a week during a five-week period. […]
The ad buy records also shed light on the audience Rauner is seeking. His campaign team is placing ads on programs in which audiences skew older — age 55 and above — rather than viewers ages 24 to 55 that traditional advertisers try to reach.
That strategy is in keeping with the demographic of Illinois Republican primary voters. In the 2012 GOP presidential primary in Illinois, nearly three-quarters of voters were 44 and older, network exit poll resulted showed, with a quarter of voters 65 and older.
He’s advertising a lot on Fox News.
One of the more interesting bits of feedback I’ve yet heard about Rauner’s new ad on this website is that it’s the clearest signal yet to Springfield “insiders” that the candidate has a ton of money to burn and will burn it at will. Candidates don’t advertise here because it’s too expensive and targeted for their purposes. Rauner just doesn’t care.
But because he may have wanted to send a message, it was money worth spending. We’ll see.