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PDA campaigning
Friday, Oct 22, 2004 - Posted by Rich Miller Boing Boing posts this message from a reader about how PDAs are being used on campaigns: With regard to the PDA stuff, canvassing operations have been using them to enter data at houses about voters. They use them to store maps of neighborhoods. This helps them control their databases and collect information more efficiently. [Snip] I wonder if they’re entering individual voter information and issue preferences into those PDAs and then uploading the data into a central computer bank, which could then spit out super-personalized direct mail, e-mail and robocall follow-ups.
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- IP - Friday, Oct 22, 04 @ 6:05 pm:
That’s exactly what’s happening. For a full rundown try here.