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Berrios goes up, Walsh fires up the troops
Wednesday, Oct 20, 2010 - Posted by Rich Miller * Joe Berrios is up with his new TV ad. It blasts Forrest Claypool for parking garages, pay raises and stuff, but, frankly, it’s so wordy and the announcer’s cadence is so odd at times that I’m not sure anyone will get it. I could be wrong, though. I’m kinda in a hurry these days and not paying really close attention to all these ads. Then again, neither are most people. The spot ends with “Support the Democrat,” which is unusual for any ad this year, but Claypool is running as an independent, so that’s mainly what Berrios has going for him. Rate it… …Adding… Republican congressional candidate Joe Walsh just sent out another weird e-mail to his network about tonight’s League of Women Voters candidates forum at Grayslake Central High School…
“This woman”? I predict many breathless cell phone video posts on YouTube tonight.
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- "Old Timer Dem" - Wednesday, Oct 20, 10 @ 1:52 pm:
He better do better than that! Weak ad.
- Anon - Wednesday, Oct 20, 10 @ 2:04 pm:
Very weak ad. Is it just me, or are parking garages supposed to be private entities? And it’s tough for Berrios to comment on staff pay when he’s got half his family on the payroll.
Just look at the claims made by these competing ads.
Claypool- Berrios raised our taxes after giving billions in tax breaks to campaign donors and by supporting Stroger’s sales tax increase and has been hammered by multiple sources for pay to play.
Berrios- Claypool privatized one garage and got a donation, who then raised fees. He gave one employee a pay raise.
Giving full weight to the claims in both ads, the impact Claypool’s actions had are microscopic to the implications of Berrios’ actions.
- Realist - Wednesday, Oct 20, 10 @ 2:05 pm:
The airwaves are too saturated for ANY message to get through at this time. There is little ability now for anyone to get any traction in the barrage of ads.
It matters little how good any ads are.
- Bakersfield - Wednesday, Oct 20, 10 @ 2:07 pm:
I predict my email will blow up no less than 5 times tonight with Walsh breathlessly claiming victory. I also predict I will immediately hit delete no less than 5 times as well.
- the Other Anonymous - Wednesday, Oct 20, 10 @ 2:09 pm:
Yup, weak ad by Berrios. He’s trying to put too many messages in it: “look past Forrest Claypool’s” good-government image; trying to equate privatizing some garages with privatizing parking meters; appeal to Democrats; and last, too subtly, an appeal to minority voters (last frame: Berrios walking with a black guy).
Now, any one of those may have tested well and could bring down Claypool’s numbers. But put them all together in an uninspired ad, and you end up with . . . an uninspired ad.
- Skeeter - Wednesday, Oct 20, 10 @ 2:11 pm:
Hey, everybody knows that the League of Women Voter is just another socialist organization that’s out to get Joe Walsh, and the only way to counter it is for his supporters to act like idiots.
What’s “weird” about that?
- Cynic Al - Wednesday, Oct 20, 10 @ 2:15 pm:
Terrible ad, better to make one solid point than to throw a whole heap of mud.
Little known fact — that stroll with the AA at the end of the commercial was the first exercise that Berrios has had in the past 6 months.
- J - Wednesday, Oct 20, 10 @ 2:16 pm:
Berrios ad wasn’t very good. It almost sounded like the announcer was speed reading the script.
A good ad should have some pauses in it to let the charge hang in the air.
Total waste of money
- CircularFiringSquad - Wednesday, Oct 20, 10 @ 2:24 pm:
Very good ad….knocks Gump off his pretty perch. Hard to be a reformer when your giving sweetheart deals to contributors who shell on $200K.
Meanwhile Claypool’s spot does little for him plus it comes was too late and with the airwaves too cluttered to capture any attention.
BTW Capt Fax pal Greg Hinz weighs with a factless attack on Berrios today. Misses the mark as well
- Wumpus - Wednesday, Oct 20, 10 @ 2:25 pm:
So Bean will take the bus into the debate or has she moved into the district? Walsh is toast anyway.
- Anonymous - Wednesday, Oct 20, 10 @ 2:31 pm:
I think the Berrios ad gets my vote as the worst ad I’ve seen this year. That includes some really weak ones from out of state as well as the local stuff. Yup, it’s even worse than Christine O’Donnell’s “I am not a witch” ad.
- PIoneer P. - Wednesday, Oct 20, 10 @ 2:34 pm:
The ad is fine. I think it muddies the waters with Gump - why as everyone calling him Gump yesterday? The theme is hackneyed (if one asked 100 people what smoke and mirrors referenced, excluding magicians of course, I don’t think 20 of them would know what one was talking about), yes, but it’s certainly not in the same category as the horrid Dold with D not an E ads.
- davE - Wednesday, Oct 20, 10 @ 2:37 pm:
The League of Women Voters would be much easier to take seriously if over half their members weren’t men.
Just sayin’
- SportsLife - Wednesday, Oct 20, 10 @ 2:48 pm:
If i remember correctly the parking garage they speak of is location on city of chicago park distict property and is being rented for pennies while the owner makes hundreds of thousands of dollars a year. The owner as well has contributed to Claypool for years now. Is it just me or is there something wrong with this picture since this contract was for like a hundred years.
- Just Observing - Wednesday, Oct 20, 10 @ 2:50 pm:
The Other Anonymous is right — Berrios is trying to equate some convoluted parking garage non-issue with the City’s parking meter debacle. Not too effective.
Cynic Al: Evidently you have not seen Joe Berrios in the past year or so (in person at least) — he has lost a ton of weight.
- GetOverIt - Wednesday, Oct 20, 10 @ 2:51 pm:
The Ad, well not so good…
The Exercise…good
- Skeeter - Wednesday, Oct 20, 10 @ 2:54 pm:
SportsLife, great to see the Berrios people now have somebody assigned to this blog full-time.
Welcome to the show!
- matt - Wednesday, Oct 20, 10 @ 3:23 pm:
Sportslife- I’m not completely familiar with the deal, but didn’t they get the garage in exchange for a small amount of money AND acres of valuable land for the park district? And was Claypool head of the park district at that time? Pretty sure that’s what the deal was, and that he wasn’t in the park district then….
- Burned Out on Berrios - Wednesday, Oct 20, 10 @ 3:43 pm:
Bad ad. For all the reasons cited.
Plus, Berrios’ accusations of “insider” and “career politician” ring hollow to anyone knowledgeable enough to pay attention to this race.
He looked especially silly at the Union League Club debate accusing Claypool of “taking care of his millionaire and billionaire friends.” This from the guy lobbying Madigan for video poker?
That’s chutzpah!
- Mike Hunt - Wednesday, Oct 20, 10 @ 4:19 pm:
Has anyone seen any polling for the Cook County Assessor race? Just curious.
- He gone... - Wednesday, Oct 20, 10 @ 5:14 pm:
How hypocritical of the media that they would report the fact that Berrios has received contributions from law firms but wont report the fact that Claypool has received $500,000 from just 3 donors and a remarkable $200,000 from one contributor. Why isn’t the media reporting on that? That is alarming and a staggering amount for any candidate seeking public office especially a county assessor position.
- Chicago Cynic - Wednesday, Oct 20, 10 @ 5:42 pm:
The media does campaign finance stories but they generally get lumped together. I too find it disturbing that he collected that much from three people, but at least there’s no allegation that any of them wanted anything from him.
Any ad from the ultimate insider that accuses his opponent of being an insider is inherently pretty lame. I agree with previous comments about too many messages, etc. I give it a 5/10.
- Amalia - Wednesday, Oct 20, 10 @ 6:37 pm:
Joe Berrios, that ad is seriously weak. and creepy. next you’ll probably run an ad that is like the Republicans do that Forrest is
educated and all that icky stuff. oh, wait, Joe usually fronts
for combine Republicans, so that is right in line!
- DMAC57 - Wednesday, Oct 20, 10 @ 10:50 pm:
Fresh back from the Bean debate. Walsh’s team outnumbered the Bean fans, but were disruptive, disrespectful and down right rude to the hosts, Typical of the Walsh crew history so far in his feeble campaign. Walsh’s regurgitation os misguided facts makes the mushroom soup scene in the “Great Santini” look like a PIXAR production. E-12 days and we are done with that atrocity of a horse trailer.