Seems like he was rushing through the first 15-20 seconds of dialogue. Slow down and enunciate.
Strategic non-mention of party ID. Looks like he is trying to take ownership of some GOP issues. That said, the ad really kind of rambles on with a few key words and no clear message. Not quite an introduction ad, and not quite an issue ad.
It’s a really really weak ad from a 4th tier candidate. In a “democratic district’ you’re supposed to be running base ads the way seals spent 3 cycles running ads on the iraq war, abortion, corruption. That he’s not is a sign democrats are in trouble. There are also no colleges in the district so there are only students away at college, who won’t see the video unless they’re at northwestern, to seek votes from.
Nice picture of joe walsh-even though he’s not the district’s congressman, and the third picture is I think a congressman named mike kelly from Pennsylvania. http://en.wikipedia.org/wiki/Mike_Kelly_(Pennsylvania)
===In a “democratic district’ you’re supposed to be running base ads the way seals spent 3 cycles running ads on the iraq war, abortion, corruption.===
He is an Illinois Democrat running on a ticket headed by an Illinois Democrat running for reelection in Illinois, one of the most Democratic of all 50 states - and doesn’t mention his party.
“He is an Illinois Democrat running on a ticket headed by an Illinois Democrat running for reelection in Illinois, one of the most Democratic of all 50 states - and doesn’t mention his party.”
They’re an independent bunch up there in Lake County. Or at least they envision themselves as such.
Actually wordslinger, there are a lot of people including the owner of this blog who forget more than I know, but thank you. Party does matter which is why mark kirk stopped running ads as a republican in 2004 and which is how dan seals was able to come out of nowhere in 2006 when that political nobody rahm emanuel and others wrote the district into the R column. Schneider doesn’t need independents to win, he needs his base and he obviously doesn’t feel he can get that out. Running against walsh is also a curious move.
As for seals losing, those ads allowed seals to go from joel pollak territory of a guy who gets clips and is on the fringe to make the incumbent stay up at night in nervous breakdown mode. Seals’s personal buffoonery, and the DCCC’s mistake of dumping money into the roskam race instead of the seals race in 2006 were what cost him, not those tom delay base ads which resonated and peeled off moderate r’s and indys from kirk.
I take back my northwestern remark, classes haven’t started yet.
Lot of this stuff going on north of the city this year. The area leans D significantly, so the no-party-ID thing has generally been the GOP strategy. It often works because the voters are proudly (self-congratulatorily) independent. However, Dems usually use party ID to pick up the less aware voters who are just going to cast a vote on the spur of the moment in the ballot booth. This year, I haven’t seen a Northern Suburban Democrat who is willing to use party ID on literature or elsewhere. I wouldn’t necessarily have expected a much different ad from Brad but I would normally have expected to see a “Democrat for Congress” banner prominently displayed throughout. Definitely not the normal cycle if you take candidate behavior into account.
C-
Not necessarily the wrong message, but it is very forgettable. The candidate doesn’t seem engaging in the ad and he is basically what you are selling in the ad, not an issue argument.
I agree that from a film making point of view, there are too many cuts in the ad. I want to know which Republicans Brad thinks he wants to work with and on what policy he thinks he’s close enough to make progress with them.
Rich- Post hoc, ergo propter hoc, man. Just because Seals lost doesn’t mean Schneider should avoid doing every thing Seals did. Should Schneider have not hired a campaign manager, or not filed FEC stuff just because Seals did?
As much as I hate to say it, shore’s right on this one. The new map has left this district more Democratic and pushed most of the highly-educated independents into the 9th.
As an ad, this seems designed to make him indistinguishable from Dold. They’re going to run basically the same advertisements. Not only is that no fun for anyone, it’s also bad strategy in a district with a whole bunch of new Dem voters. With Wilmette and Arlington Heights out of the picture, the old stereotypes about the 10th have to go away too. That goes for the campaigns as much as journalists.
=== There are also no colleges in the district. ===
1. Lake Forest College;
2. College of Lake County;
3. Trinity University;
4. Oakton Comm. College;
5. Rosalind Franklin University; and
6. Maybe some others….
–Schneider doesn’t need independents to win, he needs his base and he obviously doesn’t feel he can get that out. Running against walsh is also a curious move.–
I’d imagine any Democratic base up north will come out in this presidential election year and will be able to figure out who is the Dem candidate for Congress.
If Schneider can find a smiling picture of Walsh and Dold together, he’ll get it out there.
A screaming zealot doesn’t play well in the core of that district, as you can see in both the spots of Schneider and Dold, as well as the success of Porter and Kirk.
every district has community colleges, northwestern is now further away from the district after redistricting. Crane/hyde/roskam’s conservatism never hurt porter and kirk.
Just Observing, shore who is from the most educated district (probably anywhere) probably does not recognize those schools as colleges. They are not Northwestern after all.
=As an ad, this seems designed to make him indistinguishable from Dold. They’re going to run basically the same advertisements. Not only is that no fun for anyone, it’s also bad strategy in a district with a whole bunch of new Dem voters.=
It is because Schneider clearly states “No nonsense. No political games,” which I don’t think either Dold or Kirk would have ever promised.
As for the rest of tikkunolam’s comment. You deserve what you get for letting the GOP candidates in that district get away with ads like this. Enjoy.
I remember a few weeks ago when the Chicago Tribune editorial board asked him what issues he differed with his party and he couldn’t name ONE SINGLE ISSUE!
This guy’s a Progressive and says he’ll continue to run as a Progressive in the general.
I look forward to more Schneider ads down the stretch that FALSELY portray him moderate.
–This guy’s a Progressive and says he’ll continue to run as a Progressive in the general.–
Alex, lay it down for me as to your objections to “Progressives.”
Are you talking about the great American movement that started with Teddy Roosevelt and advanced freedom, liberty, wealth and security for more people than any other in history?
Or are you talking about the sinister Glenn Beck plot that advanced freedom, liberty, wealth and security for more people than any other in history — and was bad?
Or are you talking about those insurance commercials with “Flo?” I’m definitely against those.
Schneider is a weak candidate who has no compelling narrative to recommend his candidacy.
Dold is well liked and very well funded and clearly fits the time-honored political make up of the area. In spite of the redistricting, the new 10th still voted heavily for Kirk for Senate and will support Dold too.
The ad is weak and whinny. “Everyone in DC is soooo mean!” Dold is not seen as a Walsh bomb-thrower. He’s seen as a North Shore moderate.
Brad and the DCCC just blew money they can’t afford to blow.
Having watched the drAma of 10th district campaigns and seeing the “advice” that shore and tikkunolam provided, I think Schneider needs to keep doing exactly what he’s doing.
Keep running ambiguous ads ala Kirk and Dold to confuse EVERYONE. Granted, it won’t be as entertaining for those watching in the surrounding districts, but it might actually make the Voters focus on a variety of issues to find out the differences and it’ll be fun to watch voters resort to editorials to duke it out.
And it might even correct the bad campaign precedents that were set in the 10th and recently unleased on the entire state.
Sorry. That should have been “And it might even correct the bad campaign precedents that were set in the 10th and recently UNLEASHED on the entire state.”
Hmmm. If I had to come up with a term that generally describes “everyone in DC”, it wouldn’t be “mean.”
I think “insecure” gets to the heart of the matter, but then I suppose that’s what happens when you constantly have to prove that you’re better than the other guy in a popularity contest.
Tell me something, “Adam Smith” since you brought up how “mean” people in DC are (and shore, you can jump in to, if you’d like, as you seem to be an expert on the topic):
Is it rude and unforgiveable in DC to knowingly smear someone by repeatedly calling them a “Fan” when they’re simply participating in politics because they’re devoted to their State and Country?
I believe the word “fan” has a somewhat negative connotation here in the Midwest–especially when it comes to being called a “fan” of a politician.
Is being a “fan” of a politician common and considered an admirable trait in DC? Or, is it simply one of those “mean” things people in DC do?
Since the Schneider fans are obviously still a little new to this blog, try coming up with some nicknames instead of just using “annonymous.”
It’s much easier to counter your empty statements and political naivete that way.
So Dold and Kirk both used the “I’ll transcend the DC partisanship.” That’s a lot different when you are a Republican wanting to show your moderate credentials in an open seat race or as an incumbent.
Brad is mimicking the incumbent’s message. Sounds like a winning strategy to me.
But what do I know? I learned everything I know about the 10th District from Shore.
And just in case you were categorizing me as a “Schneider fan,” don’t. I’m not anyone’s “fan” and never have been. And, I’m also not very keen on 10th district politics either, which seem to be becoming the “high” standard ILGOP is now setting for campaigns.
C - Perhaps this ad appeals to low information voters; however, if the candidate actually believes this hype, he hasn’t been paying attention. When a candidate runs for political office they’re engaging in the political process as it is currently constituted. Politics is a rough game and if you’re not prepared to mixed it up, stay home!
- NIref - Tuesday, Sep 4, 12 @ 10:01 am:
Seems like he was rushing through the first 15-20 seconds of dialogue. Slow down and enunciate.
Strategic non-mention of party ID. Looks like he is trying to take ownership of some GOP issues. That said, the ad really kind of rambles on with a few key words and no clear message. Not quite an introduction ad, and not quite an issue ad.
C
- Donnie Veal Limon - Tuesday, Sep 4, 12 @ 10:03 am:
I counted 22 different camera shots for a 30 second clip. I felt like I had ADHD after watching it.
- Shore - Tuesday, Sep 4, 12 @ 10:04 am:
It’s a really really weak ad from a 4th tier candidate. In a “democratic district’ you’re supposed to be running base ads the way seals spent 3 cycles running ads on the iraq war, abortion, corruption. That he’s not is a sign democrats are in trouble. There are also no colleges in the district so there are only students away at college, who won’t see the video unless they’re at northwestern, to seek votes from.
Nice picture of joe walsh-even though he’s not the district’s congressman, and the third picture is I think a congressman named mike kelly from Pennsylvania.
http://en.wikipedia.org/wiki/Mike_Kelly_(Pennsylvania)
- Rich Miller - Tuesday, Sep 4, 12 @ 10:11 am:
===In a “democratic district’ you’re supposed to be running base ads the way seals spent 3 cycles running ads on the iraq war, abortion, corruption.===
Um, dude, Seals lost.
- VanillaMan - Tuesday, Sep 4, 12 @ 10:12 am:
He is an Illinois Democrat running on a ticket headed by an Illinois Democrat running for reelection in Illinois, one of the most Democratic of all 50 states - and doesn’t mention his party.
Instead he’s running like this? Why?
- ZC - Tuesday, Sep 4, 12 @ 10:17 am:
“He is an Illinois Democrat running on a ticket headed by an Illinois Democrat running for reelection in Illinois, one of the most Democratic of all 50 states - and doesn’t mention his party.”
They’re an independent bunch up there in Lake County. Or at least they envision themselves as such.
- wordslinger - Tuesday, Sep 4, 12 @ 10:27 am:
Shore, you know better than anyone that district — of John Porter and Mark Kirk — is the most independent and least dogmatic of any in the state.
The only parties they care about up there are the ones at Ravinia.
Running against Congress is usually a good idea and especially so this year. I give it a solid B+.
- Plutocrat03 - Tuesday, Sep 4, 12 @ 10:28 am:
Apparently what you see is what you get does not include party affiliation.
- too obvious - Tuesday, Sep 4, 12 @ 10:30 am:
Funny including Joe Walsh. I get it.
- wordslinger - Tuesday, Sep 4, 12 @ 10:35 am:
Some of you have clearly forgotten Rep. Dold’s spots that are already out.
In them, he speaks about being an “independent voice” and that “we don’t need party politics.”
Yes, they’re both smart enough to know their district.
- Siriusly - Tuesday, Sep 4, 12 @ 10:40 am:
Great ad. Right down the middle - that’s a winning message for him.
- Shore - Tuesday, Sep 4, 12 @ 10:42 am:
Actually wordslinger, there are a lot of people including the owner of this blog who forget more than I know, but thank you. Party does matter which is why mark kirk stopped running ads as a republican in 2004 and which is how dan seals was able to come out of nowhere in 2006 when that political nobody rahm emanuel and others wrote the district into the R column. Schneider doesn’t need independents to win, he needs his base and he obviously doesn’t feel he can get that out. Running against walsh is also a curious move.
As for seals losing, those ads allowed seals to go from joel pollak territory of a guy who gets clips and is on the fringe to make the incumbent stay up at night in nervous breakdown mode. Seals’s personal buffoonery, and the DCCC’s mistake of dumping money into the roskam race instead of the seals race in 2006 were what cost him, not those tom delay base ads which resonated and peeled off moderate r’s and indys from kirk.
I take back my northwestern remark, classes haven’t started yet.
- Confused - Tuesday, Sep 4, 12 @ 10:42 am:
Lot of this stuff going on north of the city this year. The area leans D significantly, so the no-party-ID thing has generally been the GOP strategy. It often works because the voters are proudly (self-congratulatorily) independent. However, Dems usually use party ID to pick up the less aware voters who are just going to cast a vote on the spur of the moment in the ballot booth. This year, I haven’t seen a Northern Suburban Democrat who is willing to use party ID on literature or elsewhere. I wouldn’t necessarily have expected a much different ad from Brad but I would normally have expected to see a “Democrat for Congress” banner prominently displayed throughout. Definitely not the normal cycle if you take candidate behavior into account.
- BFro - Tuesday, Sep 4, 12 @ 11:09 am:
C-
Not necessarily the wrong message, but it is very forgettable. The candidate doesn’t seem engaging in the ad and he is basically what you are selling in the ad, not an issue argument.
- Ellen Beth Gill - Tuesday, Sep 4, 12 @ 11:09 am:
I agree that from a film making point of view, there are too many cuts in the ad. I want to know which Republicans Brad thinks he wants to work with and on what policy he thinks he’s close enough to make progress with them.
- tikkunolam - Tuesday, Sep 4, 12 @ 11:40 am:
Rich- Post hoc, ergo propter hoc, man. Just because Seals lost doesn’t mean Schneider should avoid doing every thing Seals did. Should Schneider have not hired a campaign manager, or not filed FEC stuff just because Seals did?
As much as I hate to say it, shore’s right on this one. The new map has left this district more Democratic and pushed most of the highly-educated independents into the 9th.
As an ad, this seems designed to make him indistinguishable from Dold. They’re going to run basically the same advertisements. Not only is that no fun for anyone, it’s also bad strategy in a district with a whole bunch of new Dem voters. With Wilmette and Arlington Heights out of the picture, the old stereotypes about the 10th have to go away too. That goes for the campaigns as much as journalists.
- Just Observing - Tuesday, Sep 4, 12 @ 1:01 pm:
=== There are also no colleges in the district. ===
1. Lake Forest College;
2. College of Lake County;
3. Trinity University;
4. Oakton Comm. College;
5. Rosalind Franklin University; and
6. Maybe some others….
- wordslinger - Tuesday, Sep 4, 12 @ 1:51 pm:
–Schneider doesn’t need independents to win, he needs his base and he obviously doesn’t feel he can get that out. Running against walsh is also a curious move.–
I’d imagine any Democratic base up north will come out in this presidential election year and will be able to figure out who is the Dem candidate for Congress.
If Schneider can find a smiling picture of Walsh and Dold together, he’ll get it out there.
A screaming zealot doesn’t play well in the core of that district, as you can see in both the spots of Schneider and Dold, as well as the success of Porter and Kirk.
- Plutocrat03 - Tuesday, Sep 4, 12 @ 2:20 pm:
That’s a good question. Will the base, whose presidential outcome is guaranteed, but is being squeezed bythe state democratic leadership turn out?
They will certainly not vote Republican. How will they be motivated to knock on doors, much less vote for the Dem interests?
- Shore - Tuesday, Sep 4, 12 @ 2:21 pm:
every district has community colleges, northwestern is now further away from the district after redistricting. Crane/hyde/roskam’s conservatism never hurt porter and kirk.
- Anonymous - Tuesday, Sep 4, 12 @ 3:22 pm:
=They’re an independent bunch up there in Lake County. Or at least they envision themselves as such.=
The 10th district is not of all Lake County even though people like shore would like you to believe that’s true.
- Anonymous - Tuesday, Sep 4, 12 @ 3:26 pm:
“and doesn’t mention his party…Instead he’s running like this? Why?”
Because not disclosing that about yourself worked for Kirk before he became all GOP all the time and he thinks it will work for him, too?
- Anonymous - Tuesday, Sep 4, 12 @ 3:30 pm:
Just Observing, shore who is from the most educated district (probably anywhere) probably does not recognize those schools as colleges. They are not Northwestern after all.
- Anonymous - Tuesday, Sep 4, 12 @ 3:37 pm:
=As an ad, this seems designed to make him indistinguishable from Dold. They’re going to run basically the same advertisements. Not only is that no fun for anyone, it’s also bad strategy in a district with a whole bunch of new Dem voters.=
It is because Schneider clearly states “No nonsense. No political games,” which I don’t think either Dold or Kirk would have ever promised.
As for the rest of tikkunolam’s comment. You deserve what you get for letting the GOP candidates in that district get away with ads like this. Enjoy.
- Alex Martin - Tuesday, Sep 4, 12 @ 3:40 pm:
I remember a few weeks ago when the Chicago Tribune editorial board asked him what issues he differed with his party and he couldn’t name ONE SINGLE ISSUE!
This guy’s a Progressive and says he’ll continue to run as a Progressive in the general.
I look forward to more Schneider ads down the stretch that FALSELY portray him moderate.
- wordslinger - Tuesday, Sep 4, 12 @ 3:50 pm:
–This guy’s a Progressive and says he’ll continue to run as a Progressive in the general.–
Alex, lay it down for me as to your objections to “Progressives.”
Are you talking about the great American movement that started with Teddy Roosevelt and advanced freedom, liberty, wealth and security for more people than any other in history?
Or are you talking about the sinister Glenn Beck plot that advanced freedom, liberty, wealth and security for more people than any other in history — and was bad?
Or are you talking about those insurance commercials with “Flo?” I’m definitely against those.
- Adam Smith - Tuesday, Sep 4, 12 @ 3:52 pm:
Schneider is a weak candidate who has no compelling narrative to recommend his candidacy.
Dold is well liked and very well funded and clearly fits the time-honored political make up of the area. In spite of the redistricting, the new 10th still voted heavily for Kirk for Senate and will support Dold too.
The ad is weak and whinny. “Everyone in DC is soooo mean!” Dold is not seen as a Walsh bomb-thrower. He’s seen as a North Shore moderate.
Brad and the DCCC just blew money they can’t afford to blow.
- Anonymous - Tuesday, Sep 4, 12 @ 3:54 pm:
“I look forward to more Schneider ads down the stretch that FALSELY portray him moderate.’
I’m looking forward to the ads and press releases that FALSELY portray him as a Progressive.
BTW, is any Candidate going to include the FALSE Conservative in their repetoire of personas this election?
- wordslinger - Tuesday, Sep 4, 12 @ 3:57 pm:
–The ad is weak and whinny. “Everyone in DC is soooo mean!” –
Seriously, dude, you watch Schneider and Dold’s spots and you can see a difference? It’s the same spot, only the names have been changed.
http://www.doldforcongress.com/pages/tv_spot__1__independent_leadership/396.php
- Anonymous - Tuesday, Sep 4, 12 @ 4:00 pm:
“Dold is well liked and very well funded”
Are you sure that most of those who are funding him can also vote for him?
- Anonymous - Tuesday, Sep 4, 12 @ 4:10 pm:
Having watched the drAma of 10th district campaigns and seeing the “advice” that shore and tikkunolam provided, I think Schneider needs to keep doing exactly what he’s doing.
Keep running ambiguous ads ala Kirk and Dold to confuse EVERYONE. Granted, it won’t be as entertaining for those watching in the surrounding districts, but it might actually make the Voters focus on a variety of issues to find out the differences and it’ll be fun to watch voters resort to editorials to duke it out.
And it might even correct the bad campaign precedents that were set in the 10th and recently unleased on the entire state.
- Anonymous - Tuesday, Sep 4, 12 @ 4:18 pm:
Sorry. That should have been “And it might even correct the bad campaign precedents that were set in the 10th and recently UNLEASHED on the entire state.”
- Confused - Tuesday, Sep 4, 12 @ 4:46 pm:
“BTW, is any Candidate going to include the FALSE Conservative in their repetoire of personas this election?”
Sid Mathias
- Anonymous - Tuesday, Sep 4, 12 @ 4:56 pm:
“Everyone in DC is soooo mean!”
Hmmm. If I had to come up with a term that generally describes “everyone in DC”, it wouldn’t be “mean.”
I think “insecure” gets to the heart of the matter, but then I suppose that’s what happens when you constantly have to prove that you’re better than the other guy in a popularity contest.
- Anonymous - Tuesday, Sep 4, 12 @ 4:58 pm:
The “fans” in DC are probably meaner than the pols, but then again, “fans” probably have every reason to be.
- Anonymous - Tuesday, Sep 4, 12 @ 5:34 pm:
Tell me something, “Adam Smith” since you brought up how “mean” people in DC are (and shore, you can jump in to, if you’d like, as you seem to be an expert on the topic):
Is it rude and unforgiveable in DC to knowingly smear someone by repeatedly calling them a “Fan” when they’re simply participating in politics because they’re devoted to their State and Country?
I believe the word “fan” has a somewhat negative connotation here in the Midwest–especially when it comes to being called a “fan” of a politician.
Is being a “fan” of a politician common and considered an admirable trait in DC? Or, is it simply one of those “mean” things people in DC do?
- Adam Smith - Tuesday, Sep 4, 12 @ 9:53 pm:
Since the Schneider fans are obviously still a little new to this blog, try coming up with some nicknames instead of just using “annonymous.”
It’s much easier to counter your empty statements and political naivete that way.
So Dold and Kirk both used the “I’ll transcend the DC partisanship.” That’s a lot different when you are a Republican wanting to show your moderate credentials in an open seat race or as an incumbent.
Brad is mimicking the incumbent’s message. Sounds like a winning strategy to me.
But what do I know? I learned everything I know about the 10th District from Shore.
- Anonymous - Wednesday, Sep 5, 12 @ 1:08 am:
“try coming up with some nicknames instead of just using “annonymous.”
“It’s much easier to counter your empty statements and political naivete that way.”
Uh uh. Been there, done that, and I’m not doing it again. But thanks for the suggestion. I guess I’m just not as naive as I used to be anymore.
- Anonymous - Wednesday, Sep 5, 12 @ 1:18 am:
And just in case you were categorizing me as a “Schneider fan,” don’t. I’m not anyone’s “fan” and never have been. And, I’m also not very keen on 10th district politics either, which seem to be becoming the “high” standard ILGOP is now setting for campaigns.
- Louis Howe - Wednesday, Sep 5, 12 @ 6:49 am:
C - Perhaps this ad appeals to low information voters; however, if the candidate actually believes this hype, he hasn’t been paying attention. When a candidate runs for political office they’re engaging in the political process as it is currently constituted. Politics is a rough game and if you’re not prepared to mixed it up, stay home!