* From a press release…
Just in time for Labor Day weekend, Quinn for Illinois released a new television ad highlighting Republican billionaire Bruce Rauner’s cruel proposal to cut the minimum wage, which would take $2,000 dollars a year out of the pockets of workers. The new ad hits airwaves this morning.
“What kind of man would do that?” the narrator asks.
The answer is Rauner, who during the Republican primary proposed a $1-per-hour cut to the state’s minimum wage, which he said would make Illinois “competitive.”
Using business practices that included massive layoffs, outsourcing jobs overseas and even outright fraud, Mr. Rauner has amassed incredible riches, including $53 million in 2012 alone.
* The ad…
Working on getting the script.
*** UPDATE 1 *** Rauner campaign response…
Pat Quinn released a new television advertisement today falsely claiming that Bruce Rauner wants to cut the minimum wage.
Fact Check:
Bruce Rauner’s Jobs and Growth Plan includes a component on how to raise the minimum wage:
“Rauner Reforms: To provide working families and teens relief from Pat Quinn’s economic policies, the state of Illinois should implement a phased-in minimum wage increase, coupled with workers’ compensation and lawsuit reforms to bring down employer costs.This strategy will ensure that businesses can succeed while at the same time providing more economic opportunity for thousands of Illinois residents.” (Bring Back Blueprint: Jobs and Growth Agenda, p17)
The Chicago Tribune published an op-ed written by Bruce Rauner on how to raise the minimum wage:
Raising the national minimum wage would raise the level in Illinois and in our neighboring states, eliminating our competitive disadvantage. I support that.
Without action from Washington, I would favor increasing Illinois’ minimum wage if we also adopt creative solutions to avoid further damage to our state’s already shattered business climate. That can be done by providing incentives to small businesses to help offset the added costs. It can be done through workers’ compensation reform, tort reform and elimination of other impediments to job growth. (Bruce Rauner, “How to Raise the Minimum Wage,” Chicago Tribune, 1/9/14)
*** UPDATE 2 *** Man, Rauner really has a lot of extra staff…
Looks like Quinn both “outsourced” his stock photos to other states and Canada and used people who don’t have minimum wage jobs (server room technician)
Woman at coffee shop: http://www.gettyimages.ca/detail/photo/coffee-shop-and-cafe-in-high-falls-called-the-last-royalty-free-image/164420051 NOTE: this photo is from a coffee shop in High Falls, NY
Man in front of computers: http://www.gettyimages.com/detail/photo/proud-server-room-technician-high-res-stock-photography/488217717
Photographer is Seattle based http://www.jettaproductions.com/models
“We shoot on location in the Seattle/Tacoma/Kitsap Peninsula areas”
Cashier at hardware store: http://www.istockphoto.com/photo/cashier-at-hardware-store-15121609
Photographer is Canadian: http://www.istockphoto.com/profile/lsophoto
Woman behind reception desk: http://www.gettyimages.com/detail/photo/portrait-of-woman-behind-reception-desk-high-res-stock-photography/140967517
Photographer is from NYC: http://www.allisonmichaelorenstein.com/#/profile
- Ducky LaMoore - Thursday, Aug 28, 14 @ 8:44 am:
B+
Finally!!! The Quinn campaign has a negative message without upbeat music and their opponent smiling!
Good job Quinn campaign. It only took you until it was almost too late to get your act together!
- Anonymous - Thursday, Aug 28, 14 @ 8:46 am:
Boring!
- siriusly - Thursday, Aug 28, 14 @ 8:49 am:
Great ad except for the tag line. “How’s that working out for you?” trite and stupid. I would have given the ad an A except for that line. C-
- Anonymous - Thursday, Aug 28, 14 @ 8:51 am:
Tip of the iceberg, and already at A. We’ll find out how soft BR’s support is with more of these.
- Wally - Thursday, Aug 28, 14 @ 8:56 am:
This seems simlar to the Quinn ad that mentions BR wants to tax Social Security after BR came out said he didn’t. He doesn’t want to cut the minimum wage, even though it is a dollar more than the federal minimum wage.
How does it take 2 grand out of the pockets of hard working people? How many people who post here would lose 2,000 bucks if the minimum wage was not $8.25?????
Keep mentioning Rauner EARNED $53 million, which means he is very successful.
C-, D+
- Oswego Willy - Thursday, Aug 28, 14 @ 8:57 am:
Solid “B”…
Keeping it simple will be the sweet spot to this continued narrative.
If Rauner starts with “I don’t believe that!”
…
I am sure the Quinn Crew will “adamantly, adamantly” disagree.
The “two Rauner” conundrum.
Why not an “A”?
Instead of the still of Rauner’s face, an image of a laughing Rauner, in B&W would have really smarted. There is plenty of B-roll of Rauner with that smirky laugh.
It’s solid, but “more like that” is needed.
- Shore - Thursday, Aug 28, 14 @ 9:05 am:
pretty good stuff. had he started this kind of thing 5 months ago wouldn’t be a race now.
- VanillaMan - Thursday, Aug 28, 14 @ 9:06 am:
This isn’t a Pat Quinn ad.
It tells me nothing about the Governor.
Pat Quinn thinks he can win by making voters hate his opponent’s lifestyle, then twist something that man said about not raising the minimum wage eight months ago, and then claim that I would be effected - and that his opponent would hate me because he is wealthy?
That is a disgusting and dishonest thing to do.
What kind of incumbent would need to do this?
The ad reeks of desperation and hatred.
- walker - Thursday, Aug 28, 14 @ 9:12 am:
B- Mostly solid and clear but just not strong enough in the summary final line —
The “how’s that working out for you” line is in fact the theme of Rauner’s whole campaign against Quinn. Terrible choice to use that language.
Noticed that the phrase “outright fraud” is in the press release, but not in the ad itself. Foreshadowing the next ones?
- Robert the Bruce - Thursday, Aug 28, 14 @ 9:18 am:
B.
“A” for topic choice and simplicity of message.
Take it down to a “B” because the imagery of struggling workers wasn’t great. Quinn stuffed six into the ad. An improved ad would’ve just shown 2 or 3, and given them a little more screentime so people could empathize with them.
- Grandson of Man - Thursday, Aug 28, 14 @ 9:19 am:
I rate it a B-, because Rauner has reversed himself on the minimum wage. I’m not sure where he currently stands on it (I don’t remember all of his positions on it), but does Rauner actually support a minimum wage increase now?
- too obvious - Thursday, Aug 28, 14 @ 9:20 am:
Rauner campaign responds, “let them eat cake.”
- Norseman - Thursday, Aug 28, 14 @ 9:21 am:
B -
Agree with Willy’s suggestions. Also, they need to stick to a consistent tag line.
- olddog - Thursday, Aug 28, 14 @ 9:21 am:
Isn’t that one of Sarah Palin’s tag lines?
- OurMagician - Thursday, Aug 28, 14 @ 9:26 am:
C-
“how’s that working out for you?” implies that Rauner’s policies have been implemented. Keeps up the class warfare argument which is all that Pat’s got.
- Anon - Thursday, Aug 28, 14 @ 9:27 am:
A - Good ad. I just don’t know how effective this class warfare will be a couple of months from now - it seems like the only jab team Quinn’s got.
- Robert the Bruce - Thursday, Aug 28, 14 @ 9:29 am:
Seems like this ad was set up to close with “If he wins, we lose” that Quinn has used in the past. But then, inexplicably, it ends with a longer line instead.
- ABC - Thursday, Aug 28, 14 @ 9:30 am:
Great ad - and the howls of class warfare means it’s effective - now they need something on how he plans to cut education for regular folks.
- Oswego Willy - Thursday, Aug 28, 14 @ 9:31 am:
===Pat Quinn thinks he can win by making voters hate his opponent’s lifestyle, then twist something that man said about not raising the minimum wage eight months ago, and then claim that I would be effected - and that his opponent would hate me because he is wealthy?===
Negative campaigning works.
Use the “search” key to how the word “Billionaire” polled
It’s not a referendum. People have a choice, and giving some negative might “help” the choice for Quinn.
- Big Muddy - Thursday, Aug 28, 14 @ 9:34 am:
B-. Class warfare is all Quinn has to run on. His tag of reformer… gone. His record of doing anything to help the low and middle class; nonexistent. The theme of “don’t look at what I’ve done but look at how rich that guy is!” is all we’re going to hear until November.
- Walter Mitty - Thursday, Aug 28, 14 @ 9:35 am:
The grade is an A+++ for Rauner! Bruce will slowly drip the ad’s that will show some of the following with…How’s that working out for you? The new Rauner tag line!
1. The flight from Illinois.
2. The slush fund the grand jury is looking into. Will we go 3 for 3 with Governor’s in prison?
3. The pension mess.
4. IDOT
Just add “How’s that working for you?”
Sorry you have to hear my conspiracy theory again…Quinn’s folks are working for Rauner..He’s Rich.. Who doesn’t know that? If that’s all you got.. It’s over.
- VanillaMan - Thursday, Aug 28, 14 @ 9:41 am:
Negative campaigning works
So did dueling at dawn.
We decided to rise above it for the sake of our democracy, citizenship and voter respect.
- ABC - Thursday, Aug 28, 14 @ 9:42 am:
Big Muddy “Class warfare is all Quinn has to run on.” Keep in mind that class warfare is how Rauner made his money and how he’s financing his campaign for Governor.
- too obvious - Thursday, Aug 28, 14 @ 9:51 am:
All of this is just time filler until the nursing home ads start anyway post Labor Day.
- PoolGuy - Thursday, Aug 28, 14 @ 9:53 am:
VanillaMan - has Rauner been running nothing but positive ads?
- wordslinger - Thursday, Aug 28, 14 @ 10:00 am:
VMan, how many moons does your planet have?
Show me a race any time, anywhere in the country, where an incumbent unilaterally foregoed negative spots while his opponent was pounding him with them.
Your obsession along this line is just weird.
- Snucka - Thursday, Aug 28, 14 @ 10:09 am:
VM — Rauner has been hammering Quinn with an overwhelmingly negative campaign. Even when Quinn does something with which he agrees (Uber), Rauner sees it as a chance to take credit for the veto and slam the governor again.
Quinn needs to hit back or he will lose. While you may feel that doing so doesn’t uphold the high ideals of a modern American campaign, it is an absolute necessity.
- Louis G. Atsaves - Thursday, Aug 28, 14 @ 10:13 am:
If heartless Democrats wanted to help those struggling with minimum wage jobs to make ends meet, wouldn’t it have made sense to use their veto proof majorities and a governor anxious to sign it to relieve their stressful lives a bit? That includes the mayor of Chicago and his docile aldermen.
It is a good, cynical ad.
Who is more heartless here, the “billionaire” offering some solutions, or the Democrats dangling a carrot in front of the desperate saying vote for me and I will help you, after the election.
I want to use the word venal here, but cynical is a better fit.
B+. The only thing missing is a nuclear cloud immediately after a innocent little girl picks a daisy in a field.
- Oswego Willy - Thursday, Aug 28, 14 @ 10:15 am:
To the Post,
===Pat Quinn released a new television advertisement today falsely claiming that Bruce Rauner wants to cut the minimum wage.===
Quinn’s Crew may “adamantly adamantly” disagree.
An Op-Ed is swell, video that “adamantly adamantly” disagrees with your pivot is better…
- Norseman -, you got one I missed. The tag line consistency is missing, so good on you to add that to your gracious agreement.
Rauner Crew - once a bell is rung, it can’t be un-rung. Your videoed response is counter to your rebuttal.
- too obvious - Thursday, Aug 28, 14 @ 10:24 am:
Louis, the billionaire whose campaign had armed men going out to intimidate people into recanting their constitutionally protected petition work, is worse.
But you were listed as objector on that objection so you already know that.
- Tim Snopes - Thursday, Aug 28, 14 @ 10:31 am:
Very good ad. B. Now I’d like to see one where the political worker gets intimidated by the gun. That’s what you need to do when the media won’t do its job.
- Big Muddy - Thursday, Aug 28, 14 @ 10:32 am:
ABC @ 9:42,
Uuhmmm, what? Did BVC sell class warfare or something? The guy is rich. Got it. You don’t like rich people, great! Remind me again how Quinn has improved our state again as Governor? He raised taxes and lied about it. He claims to be an ethical reformer but IDOT and NRI say differently. He’s for term limits… but has done nothing about it in his six years as Governor.
To the ad. It’s a good ad for 2010. However, people are s-l-o-w-l-y waking up in this state and this class warfare is not what people want to hear. Solutions are. Even far-fetched ones like BVC infrastructure spending!
- VanillaMan - Thursday, Aug 28, 14 @ 10:39 am:
Our state government is being steadily destroyed by bad politics like this. If our elected leaders don’t feel a need to do their elected jobs well because they know how to ruin electoral challengers with negative ads like this - well, then how can Illinois have a future at all?
Bad politics creates bad government.
- AlabamaShake - Thursday, Aug 28, 14 @ 10:40 am:
**This isn’t a Pat Quinn ad.
It tells me nothing about the Governor.**
LOL - VMan - I’ll be waiting breathlessly for you to say the same thing about all of Rauner’s negative ads. I mean, Rauner even ran negative Quinn ads in the primary.
- anon - Thursday, Aug 28, 14 @ 10:40 am:
And, following the Rauner response, cue ad where BR says the minimum wage should be cut in 3, 2, 1…
- DuPage - Thursday, Aug 28, 14 @ 10:40 am:
Rauner repeatedly said he wants the minimum wage rolled back when in front of business groups. Then he comes out with a different claim when there is a different or public audience. His statement on RAISING the minimum wage included “coupled with” other things. His statement on LOWERING the minimum wage was “stand alone” not “coupled with” anything. He has demonstrated a lot of dishonesty as a candidate, what will he do as governor?
I would give the ad a B for subject matter.
- Anonymous - Thursday, Aug 28, 14 @ 10:41 am:
For crying out loud Vman, it’s been going on since the founding. Did Adams and Jefferson set us on a path to destruction?
- Rich Miller - Thursday, Aug 28, 14 @ 10:57 am:
=== An improved ad would’ve just shown 2 or 3, and given them a little more screentime===
And maybe shown some actual minimum wage workers. Those looked like stock photos of people who have a bit of money in their pockets.
- Mouthy - Thursday, Aug 28, 14 @ 11:09 am:
BR is kinda slow on this ad business…
- Soccermom - Thursday, Aug 28, 14 @ 11:14 am:
I think it would have been much stronger to use the previous tagline: “If he wins, we lose”
It’s right on point and tough, as well as consistent.
- A guy... - Thursday, Aug 28, 14 @ 11:22 am:
Pretty ho-hum in images and “quiet voice”, but still a pass. My own thought on this is that the “minimum wage for a living” workers are probably already in Quinn’s camp. Most of the Suburban Cook, Collars and Downstate people would seem to see minimum wage as an entry level salary, not a means to raise a family. It may resonate with a lot of people, but not those where this race will likely be won. It tells me PQ is still having a tough time corralling his base. That’s just my opinion.
- Skeptic - Thursday, Aug 28, 14 @ 11:23 am:
“And maybe shown some actual minimum wage workers” Yup…where are the french fries?
- Oswego Willy - Thursday, Aug 28, 14 @ 11:30 am:
I had thought about “minimum wage workers” and even addressing that, but what “good” does it do portraying a possible stereotype of what those workers *allegedly* look like, because if the debate becomes what an image is of a minimum wage worker is, could completely backfire.
Making the “stock” faces be the face of the discussion leaves little doubt Quinn’s Ad is for “everyone”, not stereo-typical alleged looking people.
I agree with - A Guy…-, this is to solidify, again, the Quinn “base” of voters who are also liking the Minimum Wage ballot initiative.
- A guy... - Thursday, Aug 28, 14 @ 11:37 am:
Willie, I’m blushing! lol
- wordslinger - Thursday, Aug 28, 14 @ 12:04 pm:
Facts about minimum wage workers:
– 78% are white
– 50% are white women
– 50% are age 25 and older
– Purchasing power for the minimum wage peaked in 1968.
http://www.pewresearch.org/fact-tank/2013/07/19/who-makes-minimum-wage/
- How Ironic - Thursday, Aug 28, 14 @ 12:35 pm:
@ VM
I think the horse has been let out of the barn, a couple of hundred years ago. You ought to go back to the ‘golden’ age of negative campaigning. Here’s a real gem from the 1800’s:
■1828: a Republican [actually, it’s predecessor, Whig] pamphlet said Democrat Andrew Jackson was “a gambler, a cock fighter, a slave trader and the husband of a really fat wife,” an insult for which he never forgave his opponents.
- Anonymous - Thursday, Aug 28, 14 @ 12:44 pm:
Didn’t the Baron use pictures of mountains from another state in an ad?
He’s right though, might have been more powerful with real footage, like the video of him saying he would advocate lowering the minimum wage.
- Yellow Dog Democrat - Thursday, Aug 28, 14 @ 12:50 pm:
Listen to the ad without watching it.
Watch the ad while it is muted.
Then watch it in FF mode.
Then rate it. Because I would bet that 75 percent of political ads are either muted, fast-forwarded or heard but not seen.
When I see visuals with quotes like “He made $53 million in one year”….my reaction is:
What?? Your lawyers don’t have a problem with claiming a guy wants to lower the minimum wage, even when that is clearly not his position any longer, but you couldn’t simply replace the word “He” with “Bruce Rauner” so the ad is clearer?
I don’t get it, but maybe Oswego Willy can explain.
- wordslinger - Thursday, Aug 28, 14 @ 12:50 pm:
Stock pics are lazy and lack credibility. Put some real Illinoisans in recognizable situations.
I have no idea why the Rauner people would raise the issue of “outsourcing.” That’s just stupid. The goal isn’t to score points in petty inter-campaign squabbles.
- Anonymous - Thursday, Aug 28, 14 @ 12:59 pm:
YDD - It’s a newspaper headline, only Rauner’s crew forges those.
- VanillaMan - Thursday, Aug 28, 14 @ 1:44 pm:
What is even wackier is that those stock photos were bought from a company probably owned by Bruce Rauner.
- OneMan - Thursday, Aug 28, 14 @ 2:01 pm:
A) I was ‘interviewed’ for a Microsoft marketing things years ago and spent 2 hours with a photographer in front of our servers as well as other places in our offices. Singed a release that if I was used in other stuff I would be paid. I would have been happy to take Pat Quinn’s money.
B) This is going to sound silly, but anyone who is even trusted enough to stand in front of a bunch of computer hardware in a server room is going to make more than minimum wage, the only exception might be a guy who empties the garbage can. Other than that anyone with server room access is making at least 40~50 K a year at the low end.
- Norseman - Thursday, Aug 28, 14 @ 2:14 pm:
Stock photos - really. Quinn’s campaign is as lazy as his administration is incompetent.
Thank goodness we have the stealth Oswego Willy for Governor campaign running so smoothly. We don’t need either of the two party candidates.
- Nearly Normal - Thursday, Aug 28, 14 @ 2:21 pm:
Rauner crew–How about taking all that time spent tearing down this ad and using it towards answering the important questions about how your candidate will govern the state of Illinois??
- Wally - Thursday, Aug 28, 14 @ 2:25 pm:
To Update 2
Hahahahahahahahahaha!
- Oswego Willy - Thursday, Aug 28, 14 @ 2:39 pm:
To Update #2;
How pathetic can you be using stock pictures when real people, even volunteers in the campaign will sit for an Ad, and are in the position you describe?
Just as Quinn governs; lazy, reactionary, response, than apologize for the response.
To Rauner’s Crew, well done with the research on the photos. I just wish you would react to questions posed by reporters as quickly and as detailed.
All it shows me, is that the “laziness” of facts out of Rauner ‘a Crew is more and more by design, and dishonesty in running always comes back to haunt. Ask Quinn(?)
- Robo - Thursday, Aug 28, 14 @ 3:01 pm:
I give it a B, but they will have to keep it coming in rapid succession because the response will be to throw the tagline (re his record) in PQ’s face.
- Arthur Andersen - Thursday, Aug 28, 14 @ 3:42 pm:
OW, please feel free to use my Tweeter photo in your campaign Ads.
To the Post, B before updates-after updates, Fail. Squeezy is crying in his cage about those photos.
- Oswego Willy - Thursday, Aug 28, 14 @ 3:54 pm:
- AA -, thanks. Your twitter picture is a favorite of mine.
You should see the walk piece - Norseman - put together for this weekend. Not one stock photo.
To the Update #2,
Can Quinn get some people to actually pose for pictures quick enough to turn this around?
I might even have one solitary person, filling out a job application at a table, shoot from far, gradually getting close, person looks at the camera. Done.
Same narration, lil tweak. Make it a personal :30 seconds; person applying for Min. Wage job.
- Wag the Dog - Thursday, Aug 28, 14 @ 8:32 pm:
Wait let me keep this straight… It okay to fabricate headlines for expedience, but not okay to use stock photos.
I’m still waiting for Bruce to emerge from his biosphere. It is amazing that an uber-wealthy candidate can avoid any sort of critical plan for the state and still be ahead in the polls….
- VanillaMan - Friday, Aug 29, 14 @ 8:15 am:
Wait let me keep this straight… It okay to fabricate headlines for expedience, but not okay to use stock photos.
Good point. And when it was revealed that Rauner fabricated headlines, it was pile-on time here.
We haven’t shown favoritism to either candidate here at CapFax when this kind of crap is discovered.
- Demoralized - Friday, Aug 29, 14 @ 8:24 am:
==the “billionaire” offering some solutions==
That’s funny. If he’s offered solutions I’ve sure missed them. I haven’t seen any real solutions offered by Rauner. If you have some examples then by all means let us know.
- wordslinger - Friday, Aug 29, 14 @ 8:41 am:
Use of stock photos and (shock!) actors portraying characters is standard practice in advertising. It’s just lazy and counter-productive for political advertising because authenticity is more powerful.
Conversely, making up headlines and attributing them to newspapers is lying.