SEIU Healthcare Illinois launched a television ad campaign today calling on Gov. Bruce Rauner and the Illinois General Assembly to protect funding for the Child Care Assistance Program (CCAP).
The Department of Human Services announced a $300 million budget shortfall last month that will leave 160,000 thousand children in low-wage households without safe, reliable child care services.
The ad is one part of an aggressive campaign being led by early childhood education advocates, parents, childcare providers and children’s organizations throughout Illinois to restore funding for the child care program. It will be shown in all major media markets in the state including: Chicago, Rockford, Peoria, Quad-Cities and Champaign. The ad will air Feb. 11 through Feb. 18.
Susan and Jason McWhirter and their two children are featured in the ad. (Click here for a profile of the family). The Peoria family relies on the child care program to go to work.
“We’re very concerned about losing child care assistance,” Mrs. McWhirter said. “’My husband and I both work and I go to school so I can get a better job. Many families have no options but to leave their children in the care of others while they make a living for their family. The child care program gives me and my family options for child care that we can trust.”
The ad comes the week before Gov. Rauner is set to unveil his budget proposal on Feb. 18. The Chicago Tribune called the shortfall an “immediate test” for the governor. Working parents and children’s advocates across the state have been very vocal about the crisis and the devastating impact of not fully funding the program.
It’s a pass. It doesn’t place the blame where it belongs, but it’s effective in asking the Governor to save something important. When that happens, and it will, on a bipartisan basis, the Governor can run the identical ad saying he saved a program others put in serious jeopardy. That’s exactly how I’d play it.
SEIU Healthcare may be inadvertently helping more than they ever intended.
===When that happens, and it will, on a bipartisan basis, the Governor can run the identical ad saying he saved a program others put in serious jeopardy. That’s exactly how I’d play it.
SEIU Healthcare may be inadvertently helping more than they ever intended.===
===they will===
Everyone is hoping…
Everyone is watchibg too.
- Western Ave. Doug - Tuesday, Feb 10, 15 @ 3:29 pm:
A+. I am sure SEIU’s motivations have nothing to do with collection of dues with public money, but they are really concerned about childcare.
Western Ave, you cannot produce a commercial and buy ad space in a day (at least, not if you’re not already set up to do just that, and unions are not). Geez.
- Western Ave. Doug - Tuesday, Feb 10, 15 @ 3:41 pm:
Thanks for asking Sling. Even politely. I’m taken aback! lol.
The funding will get restored because it’s in every person’s interest to restore it. It will help with a sweep of where the restoration comes from…and since this problem (of the Democratic Legislature’s making, which is beyond argument at this juncture) was laid at the feet of the Governor, he gets to run his own media saying:
“I didn’t break it sweet young lady, but I fixed it”
Solid ad. Straight to the point, people will be out of the workforce and families and children and the economy will suffer if the funding is not provided.
- Beans and Franks - Tuesday, Feb 10, 15 @ 4:16 pm:
The Unions really need to whack Rauner’s poll numbers and they can’t wait for the House and Senate Dems to act. “Governor Rauner, please save _________” may be the finish for many a TV ad before this is all over…
- Beans and Franks - Tuesday, Feb 10, 15 @ 4:23 pm:
A Guy: “I didn’t break it sweet young lady, but I fixed it” That will help the Governor. A lot.
Rauner also promised that he’d properly fund my K-12 school, cut my income taxes and freeze my property taxes. What happens when he fails to deliver on any of these big ticket items?
- Beans and Franks - Tuesday, Feb 10, 15 @ 4:23 pm:
==Rauner also promised that he’d properly fund my K-12 school, cut my income taxes and freeze my property taxes. What happens when he fails to deliver on any of these big ticket items?===
I guess you’ll have to see what happens B&F. If he doesn’t fail; nothing. If he does; SEIU will cut another commercial.
======When that happens, and it will, on a bipartisan basis, the Governor can run the identical ad saying he saved a program others put in serious jeopardy. That’s exactly how I’d play it.===
A hole, in the billions, dunno how many true victory laps there are out there to count on having.
- Beans and Franks - Tuesday, Feb 10, 15 @ 4:53 pm:
A Guy: ==Rauner also promised that he’d properly fund my K-12 school, cut my income taxes and freeze my property taxes. What happens when he fails to deliver on any of these big ticket items?===
“I guess you’ll have to see what happens B&F. If he doesn’t fail; nothing. If he does; SEIU will cut another commercial.”
My point was that he can’t save a whole lot of the little stuff if he intends to deliver on the big stuff…my bet is that a lot of little stuff will get cut and so more commercials ending with “Governor Rauner, please save _________” will get cut. The problem that Rauner has is that he’s made so many videotaped promises that there’s alot of material “in the can” that the Unions can work with to knock his numbers down.
Now, if he truly delivers on the 3 big ticket items: funding K-12, cutting income taxes and freezing property taxes, his cuts to the little stuff may not matter…but I guess you’ll have to see what happens…AG
There are a lot of small individual providers, hardly unionized. This could put them out of business and drive them into poverty. I don’t always agree with SEIU but right on here
- A guy - Tuesday, Feb 10, 15 @ 3:23 pm:
It’s a pass. It doesn’t place the blame where it belongs, but it’s effective in asking the Governor to save something important. When that happens, and it will, on a bipartisan basis, the Governor can run the identical ad saying he saved a program others put in serious jeopardy. That’s exactly how I’d play it.
SEIU Healthcare may be inadvertently helping more than they ever intended.
- Oswego Willy - Tuesday, Feb 10, 15 @ 3:29 pm:
===When that happens, and it will, on a bipartisan basis, the Governor can run the identical ad saying he saved a program others put in serious jeopardy. That’s exactly how I’d play it.
SEIU Healthcare may be inadvertently helping more than they ever intended.===
===they will===
Everyone is hoping…
Everyone is watchibg too.
- Western Ave. Doug - Tuesday, Feb 10, 15 @ 3:29 pm:
A+. I am sure SEIU’s motivations have nothing to do with collection of dues with public money, but they are really concerned about childcare.
- chi - Tuesday, Feb 10, 15 @ 3:38 pm:
Western Ave, you cannot produce a commercial and buy ad space in a day (at least, not if you’re not already set up to do just that, and unions are not). Geez.
- Western Ave. Doug - Tuesday, Feb 10, 15 @ 3:41 pm:
==chi==
Don’t they represent childcare workers/providers?
- Wordslinger - Tuesday, Feb 10, 15 @ 3:46 pm:
–SEIU Healthcare may be inadvertently helping more than they ever intended–
Huh?
Their intent, clearly, is to get funding restored.
What are they “inadvertently” doing?
- A guy - Tuesday, Feb 10, 15 @ 3:57 pm:
===What are they “inadvertently” doing?===
Thanks for asking Sling. Even politely. I’m taken aback! lol.
The funding will get restored because it’s in every person’s interest to restore it. It will help with a sweep of where the restoration comes from…and since this problem (of the Democratic Legislature’s making, which is beyond argument at this juncture) was laid at the feet of the Governor, he gets to run his own media saying:
“I didn’t break it sweet young lady, but I fixed it”
That will help the Governor. A lot.
- Precinct Captain - Tuesday, Feb 10, 15 @ 4:03 pm:
Solid ad. Straight to the point, people will be out of the workforce and families and children and the economy will suffer if the funding is not provided.
- Beans and Franks - Tuesday, Feb 10, 15 @ 4:16 pm:
The Unions really need to whack Rauner’s poll numbers and they can’t wait for the House and Senate Dems to act. “Governor Rauner, please save _________” may be the finish for many a TV ad before this is all over…
- A guy - Tuesday, Feb 10, 15 @ 4:21 pm:
B & F. I bet it’s not.
- Beans and Franks - Tuesday, Feb 10, 15 @ 4:23 pm:
A Guy: “I didn’t break it sweet young lady, but I fixed it” That will help the Governor. A lot.
Rauner also promised that he’d properly fund my K-12 school, cut my income taxes and freeze my property taxes. What happens when he fails to deliver on any of these big ticket items?
- A guy - Tuesday, Feb 10, 15 @ 4:36 pm:
- Beans and Franks - Tuesday, Feb 10, 15 @ 4:23 pm:
==Rauner also promised that he’d properly fund my K-12 school, cut my income taxes and freeze my property taxes. What happens when he fails to deliver on any of these big ticket items?===
I guess you’ll have to see what happens B&F. If he doesn’t fail; nothing. If he does; SEIU will cut another commercial.
- Arsenal - Tuesday, Feb 10, 15 @ 4:40 pm:
Man, it wouldn’t be a day at CapFax without A guy explaining how today’s news is going to usher in the 100-year Pax Raunera.
- Oswego Willy - Tuesday, Feb 10, 15 @ 4:52 pm:
======When that happens, and it will, on a bipartisan basis, the Governor can run the identical ad saying he saved a program others put in serious jeopardy. That’s exactly how I’d play it.===
A hole, in the billions, dunno how many true victory laps there are out there to count on having.
- A guy - Tuesday, Feb 10, 15 @ 4:53 pm:
Thankyou??
- Beans and Franks - Tuesday, Feb 10, 15 @ 4:53 pm:
A Guy: ==Rauner also promised that he’d properly fund my K-12 school, cut my income taxes and freeze my property taxes. What happens when he fails to deliver on any of these big ticket items?===
“I guess you’ll have to see what happens B&F. If he doesn’t fail; nothing. If he does; SEIU will cut another commercial.”
My point was that he can’t save a whole lot of the little stuff if he intends to deliver on the big stuff…my bet is that a lot of little stuff will get cut and so more commercials ending with “Governor Rauner, please save _________” will get cut. The problem that Rauner has is that he’s made so many videotaped promises that there’s alot of material “in the can” that the Unions can work with to knock his numbers down.
Now, if he truly delivers on the 3 big ticket items: funding K-12, cutting income taxes and freezing property taxes, his cuts to the little stuff may not matter…but I guess you’ll have to see what happens…AG
- A guy - Tuesday, Feb 10, 15 @ 4:55 pm:
OW, you forgot to rate the ad, man.
- Wordslinger - Tuesday, Feb 10, 15 @ 4:58 pm:
So if Rauner does what SEIU asks, they will have “inadvertently” allowed him to say “I did what you asked.”
Thats some deep thinking, Guy. Thanks for clearing that up.
–It will help with a sweep of where the restoration comes from–
That doesn’t clear up too much, though.
- Oswego Willy - Tuesday, Feb 10, 15 @ 5:01 pm:
I give it a “B+”
Why?
It’s formulaic, but personal, as personal as you can get in :30.
Dunno if any :30 formulaic Ad is worthy of an “A”, so this is as high as I probably can go.
- allknowingmasterofracoondom - Tuesday, Feb 10, 15 @ 5:31 pm:
The union should have spent the money on the kids they care so much about instead of a tv commercial.
- Beans and Franks - Tuesday, Feb 10, 15 @ 5:51 pm:
akmor: “The union should have spent the money on the kids they care so much about instead of a tv commercial.”
That’s like arguing that Rauner should personally fund the program.
- Illinois Manufacturer - Tuesday, Feb 10, 15 @ 6:43 pm:
There are a lot of small individual providers, hardly unionized. This could put them out of business and drive them into poverty. I don’t always agree with SEIU but right on here
- Raunerbot - Wednesday, Feb 11, 15 @ 8:34 am:
SEIU Union dues can sure buy a lot…politicians included.
- Oswego Willy - Wednesday, Feb 11, 15 @ 8:40 am:
“Rauner’s money can sure buy a lot…politicians included”
Better.
The hypocrisy is just mind boggling. Even today.
- Gus - Wednesday, Feb 11, 15 @ 8:48 am:
I can’t be the only one that thinks the blatantly political line from a child at the end is crossing the line of good taste, right? F.
- Beans and Franks - Wednesday, Feb 11, 15 @ 8:51 am:
God bless us, everyone one.