* SEIU Healthcare has a new ad attacking the Governor…
A new 30-second ad featuring the opposition of First Lady Diana Rauner and former Republican Gov. Jim Edgar to the dangerous cuts and political posturing of Bruce Rauner will debut today statewide, targeting a dozen legislators who previously have supported Illinois’ successful child care and home care programs.
A narrator in the ad notes the consequences of Bruce Rauner’s budget and contract proposals, as well as administrative rules changes, that would force seniors and people with disabilities into nursing homes and 100,000 kids off the state’s Child Care Assistance Program.
“If you think this is wrong, you’re not alone,” the narrator says, jumping to news footage highlighting the Diana Rauner and Jim Edgar aversion to the Bruce Rauner agenda.
Watch the new ad, titled “Growing Chorus,” here.
James Muhammad, Communications Director for SEIU Healthcare Illinois and a vice president of the organization, had this to say about the new ad:
“From a governor who campaigned for him to his own wife, a child advocacy leader who knows the stakes to this vulnerable population, the chorus of voices who are asking Bruce Rauner to back off from his radical agenda is growing louder by the day. We hope these new ads give legislators who have supported Illinois’ successful child care and home care programs in the past the courage to stand up to Bruce Rauner and say ‘enough is enough.’ ”
Being 30 seconds and squeezing in Diana Rauner and Jim Edgar seemed very forced, when focusing on the Rauner Cuts themselves might have been more impactful. The 30 seconds is being used too cutesy.
Yes, because Madigan is so smart and virtuous he helped us avoid any calamity. What is that you say? We are broke? Well, it must be the new guy’s fault.
- Jimmy CrackCorn - Thursday, Aug 13, 15 @ 12:31 pm:
The ad is fine, but the target is wrong. It doesn’t move the needle when the Gov can launch a counter-ad 10x the size next week. We know he doesn’t care about his numbers, we don’t know if he cares about re-election.
If the ads went House and Senate GOP targets then you have a chance at defections, then you have people publicly distancing themselves from the agenda. And you can *maybe* afford to play ball in these races long-term.
you can just blame it on one or the other people, but there is plenty of blame to go around, House, Senate, Republicans, Democrats and the Governor. It still comes down to bargaining in good faith, you can’t base the budget on taking down every state worker in illinois, even if you had all the money back from state workers do you think the Gov, and the legislature would spend it wisely? Come on people, get real! That ad does has some partial substance to it because the budget can’t pass without the gov and the legislators signing off.
The visuals are very, very good and the mention of Mrs. Rauner and a former Governor is excellent. Unfortunately, it’s the summer and nobody is watching much TV.
I’ve seen worse ads, and I’ve seen better. SEIU has had some very effective ads recently, so they certainly could’ve done better. Pretty average overall, maybe a C+.
A pass, but a very, very mediocre one at best. Might have been more effective with only Edgar. Maybe even with only Mrs. Rauner. If I were concepting it, I probably wouldn’t have used either. It muddies the point of the ad. You already have strong visuals making your point. By introducing the other two people, you make it so political that it dilutes the story line.
It’s been designed to sting. I just don’t think it does.
== Do we know he even knows what his numbers are? ==
I often wonder that, too, considering the other things he’s shown he doesn’t know (example: his own budget proposal being a couple billion dollars shy of balance). Unless he simply has the world’s greatest poker face.
Staff might be running the show and controlling info a bit more than many of us have suspected.
- Apocalypse Now - Thursday, Aug 13, 15 @ 3:41 pm:
The ad reflects their effort during the primary and election. Lacking.
It might be worth reminding the Governor and GOP lawmakers that the CCAP is a GOP/bipartisan initiative, passed with an infusion of GRF $ to supplement federal $ under the leadership of then GOP Sen. Appropriations chair Steve Rauschenberger. It was created when Illinois implemented the federal Newt Gingrich Contract with America/Bill Clinton welfare reform laws that block granted federal child care assistance. The idea was low-income families needed child care assistance in order to work. Has that changed?
=What “class” is being “warred” upon and by whom?=
Oh, like you do not know! Those poor millionaires and billionaires have been attacked and hunted down and shamed. They have little or no access, and no say in what is happening.
I mean gee wiz, when the Governor takes pictures with kids and puts them on Twitter, he isn’t using that for political gain (of course, he often cancels their funding after the photo op so there is that)
Use Edgar and Mrs. Rauner in a separate add, taht would work better. Kids in one and his supposed allies in another. Not particularly well written either.
I’ll give it a B. Like your typical political ad, it’s intended for low information voters, hence the Rauner and Edgar mention. It will sway some folks.
Exactly! This is worse than anything Rauner’s frat boys put out. The Trib editorial board is little more than a Rauner tool, yet they crossed a line publishing this blasphemy.
- Nobody important - Thursday, Aug 13, 15 @ 12:13 pm:
Bla, bla, bla….
More of the same sad, tired tripe. No substance, just tripe.
- @MisterJayEm - Thursday, Aug 13, 15 @ 12:14 pm:
The opening phrase — While Illinois is hurting… — undermines everything that follows.
Terrible.
– MrJM
- Oswego Willy - Thursday, Aug 13, 15 @ 12:16 pm:
The Rauner Cuts.
The Rauner Cuts.
The ad is a “B-”. “Why?”
Being 30 seconds and squeezing in Diana Rauner and Jim Edgar seemed very forced, when focusing on the Rauner Cuts themselves might have been more impactful. The 30 seconds is being used too cutesy.
- Anonymous - Thursday, Aug 13, 15 @ 12:16 pm:
Yes, because Madigan is so smart and virtuous he helped us avoid any calamity. What is that you say? We are broke? Well, it must be the new guy’s fault.
Defend the status quo!
- Wensicia - Thursday, Aug 13, 15 @ 12:31 pm:
Sloppy.
- Jimmy CrackCorn - Thursday, Aug 13, 15 @ 12:31 pm:
The ad is fine, but the target is wrong. It doesn’t move the needle when the Gov can launch a counter-ad 10x the size next week. We know he doesn’t care about his numbers, we don’t know if he cares about re-election.
If the ads went House and Senate GOP targets then you have a chance at defections, then you have people publicly distancing themselves from the agenda. And you can *maybe* afford to play ball in these races long-term.
- Challengerrt - Thursday, Aug 13, 15 @ 12:47 pm:
you can just blame it on one or the other people, but there is plenty of blame to go around, House, Senate, Republicans, Democrats and the Governor. It still comes down to bargaining in good faith, you can’t base the budget on taking down every state worker in illinois, even if you had all the money back from state workers do you think the Gov, and the legislature would spend it wisely? Come on people, get real! That ad does has some partial substance to it because the budget can’t pass without the gov and the legislators signing off.
- Anonin' - Thursday, Aug 13, 15 @ 12:49 pm:
The real ad needs to be whiplash victims being treated and fitted neck braces from all the high speed U-Turns on the Road to Rauner
- LBJ - Thursday, Aug 13, 15 @ 1:12 pm:
The visuals are very, very good and the mention of Mrs. Rauner and a former Governor is excellent. Unfortunately, it’s the summer and nobody is watching much TV.
- Wordslinger - Thursday, Aug 13, 15 @ 1:25 pm:
Mr. JM is right, the first line doesn’t make any sense.
Not a very good execution, but it has real people, a call to action and a targeted media buy.
- Anon - Thursday, Aug 13, 15 @ 1:41 pm:
JimmyCrackCorn,
===We know he doesn’t care about his numbers, we don’t know if he cares about re-election.===
Do we know he even knows what his numbers are?
- AC - Thursday, Aug 13, 15 @ 1:48 pm:
I’ve seen worse ads, and I’ve seen better. SEIU has had some very effective ads recently, so they certainly could’ve done better. Pretty average overall, maybe a C+.
- A guy - Thursday, Aug 13, 15 @ 1:50 pm:
A pass, but a very, very mediocre one at best. Might have been more effective with only Edgar. Maybe even with only Mrs. Rauner. If I were concepting it, I probably wouldn’t have used either. It muddies the point of the ad. You already have strong visuals making your point. By introducing the other two people, you make it so political that it dilutes the story line.
It’s been designed to sting. I just don’t think it does.
- Just Me - Thursday, Aug 13, 15 @ 2:11 pm:
In other words, “Just raise taxes! Just raise them!”
- Let'sMovetoNorthDakota - Thursday, Aug 13, 15 @ 2:26 pm:
They lost me at “radical agenda”. Cut everybody else, but don’t cut me. Not helpful.
- Nobody important - Thursday, Aug 13, 15 @ 2:33 pm:
Using poor people as pawns to wage class warfare is shameful.
- Mama - Thursday, Aug 13, 15 @ 2:35 pm:
The ad is not helpful in solving any problems the state has.
- Linus - Thursday, Aug 13, 15 @ 3:16 pm:
== Do we know he even knows what his numbers are? ==
I often wonder that, too, considering the other things he’s shown he doesn’t know (example: his own budget proposal being a couple billion dollars shy of balance). Unless he simply has the world’s greatest poker face.
Staff might be running the show and controlling info a bit more than many of us have suspected.
- Apocalypse Now - Thursday, Aug 13, 15 @ 3:41 pm:
The ad reflects their effort during the primary and election. Lacking.
- anonymous - Thursday, Aug 13, 15 @ 3:50 pm:
It might be worth reminding the Governor and GOP lawmakers that the CCAP is a GOP/bipartisan initiative, passed with an infusion of GRF $ to supplement federal $ under the leadership of then GOP Sen. Appropriations chair Steve Rauschenberger. It was created when Illinois implemented the federal Newt Gingrich Contract with America/Bill Clinton welfare reform laws that block granted federal child care assistance. The idea was low-income families needed child care assistance in order to work. Has that changed?
- Wordslinger - Thursday, Aug 13, 15 @ 4:08 pm:
–Using poor people as pawns to wage class warfare is shameful.–
Huh?
What “class” is being “warred” upon and by whom? Are the people in the ads being “used” against their will?
Or do just have a meaningless Cable TV talking point sheet you select from at random?
- JS Mill - Thursday, Aug 13, 15 @ 4:32 pm:
=What “class” is being “warred” upon and by whom?=
Oh, like you do not know! Those poor millionaires and billionaires have been attacked and hunted down and shamed. They have little or no access, and no say in what is happening.
I mean gee wiz, when the Governor takes pictures with kids and puts them on Twitter, he isn’t using that for political gain (of course, he often cancels their funding after the photo op so there is that)
Sarcasm intended
- JS Mill - Thursday, Aug 13, 15 @ 4:35 pm:
The ad- so-so. Gentleman’s C+.
Use Edgar and Mrs. Rauner in a separate add, taht would work better. Kids in one and his supposed allies in another. Not particularly well written either.
- AC - Thursday, Aug 13, 15 @ 4:46 pm:
==What “class” is being “warred” upon and by whom?==
Visit the online comments sections of most newspapers, or watch TMZ, and you’ll realize that class lost the war.
- Anon - Thursday, Aug 13, 15 @ 6:29 pm:
Ashy no live feeds for updates on the governor’s appearance at the twilight parade?
- illinoised - Thursday, Aug 13, 15 @ 6:57 pm:
I’ll give it a B. Like your typical political ad, it’s intended for low information voters, hence the Rauner and Edgar mention. It will sway some folks.
- Wensicia - Thursday, Aug 13, 15 @ 8:25 pm:
How about rate a very disturbing column?
http://www.chicagotribune.com/news/opinion/commentary/ct-chicago-katrina-financial-disaster-landrieu-new-orleans-mcqueary-emanuel-pers-20150813-column.html
- Wordslinger - Thursday, Aug 13, 15 @ 9:00 pm:
Wensicia, that goof at the Trib is out of her mind.
How does such lunacy find ifself into print?
- Huh? - Thursday, Aug 13, 15 @ 9:01 pm:
What I am wondering is how a corrupt union co-opted Ms. Rayner and a Republican former governor to sit for this ad.
- Wensicia - Thursday, Aug 13, 15 @ 9:21 pm:
==How does such lunacy find itself into print?==
Exactly! This is worse than anything Rauner’s frat boys put out. The Trib editorial board is little more than a Rauner tool, yet they crossed a line publishing this blasphemy.
- AC - Friday, Aug 14, 15 @ 7:30 am:
Is Kristen McQueary the Tribune editorial equivalent to Dr Strangelove?