33 Comments - so... - Thursday, Oct 20, 16 @ 12:23 pm: Best positive ad of the election. - Not It - Thursday, Oct 20, 16 @ 12:25 pm: How is Mendoza getting away with that negative ad? Clearly Munger was explaining the old policy, not the new policy that she created. I hope Munger turns that into some earned media somehow for Mendoza being less than truthful. - Ravenswood Right Winger - Thursday, Oct 20, 16 @ 12:25 pm: The cartoon-style words in the negative ad leave a mark. Good stuff. - Mal - Thursday, Oct 20, 16 @ 12:26 pm: I dont support Munger/Rauner and his buying of elected officials. I think they dont deserve any attention other than negative. - Oswego Willy - Thursday, Oct 20, 16 @ 12:31 pm: Yikes, Munger’s Ad is really solid. Munge will have the dollars to drill that message… and probably the dollars to bury Mendoza with the negative too. Over and over and over… If Mendoza pulls this out, it won’t be because of her cracker-Jack Crew. It will be in spite of them. Democrats and Labor ate the ones with the POTUS universe that will be the factors. Munger’s Top Ad B+, A-… then of course an F too, The B+, A-… Munger comes off likeable, rallying support, it has kids, some diversity, and Munger looks less… North Shore Withholding pay, even back of the line is an F to the governing. The statute and constitution are clear. That, and every other state worker is getting paid. So, as an Ad, it’s a B+, A- Mendoza’s Ad Solid B The quote works, but Mendoza has been late to TV and Munger has saturated that Munger has already stopped legislator pay. It’s been in ALL the papers, news, wherever. It tries to muddy the argument, and Mendoza seems likeable and thoughtful, but too short to own an almost clearly defined issue Munger sits on. Munger Negative B-, C+ It’s there to drop Mendoza’s numbers. Nothing really special except the “comic book” feel. Passing grade, and doing the work to lower Mendoza, yeah, but not a game changer. - Team Sleep - Thursday, Oct 20, 16 @ 12:32 pm: Munger’s ads have (for me) been the highlight of this otherwise awful election season. The super hero, er villain, ad was awesome. I love comic book movies and shows and it really hit the high points. Mendoza’s ads have been pretty good, too, but if Munger keeps getting the cash and hitting the ratings points then she will drown out Mendoza. The problem with races like Treasurer or Comptroller is that they require paid and earned media to be effective. - hot chocolate - Thursday, Oct 20, 16 @ 12:32 pm: Mendoza’s use of Munger’s quote is so shameful. Munger was explaining why she put the legislators in line with everyone else by setting the stage for what had been happening. To accuse her of purposely prioritizing politicians’ pay is a sick perversion. Smells desperate - Louis G. Atsaves - Thursday, Oct 20, 16 @ 12:35 pm: That comic book negative ad knocks the stuffing out of Mendoza’s claims that she will be an independent fiscal watchdog. - wordslinger - Thursday, Oct 20, 16 @ 12:37 pm: The Munger ad certainly is expensive, with all the actors and different setups. But I think there’s a credibility issue when politicians hire actors to read scripts to say how great they are. The ad is almost a carbon-copy of the Rauner image ad. I’m guessing the same crew produced them both. They figured out the need for diversity on this one, at least. But, seriously — do you know any black dudes who get their hair cut by white dudes? Not in my neighborhood. Maybe it’s a North Shore thing. - NIU Grad - Thursday, Oct 20, 16 @ 12:40 pm: I thought the cartoon effects would be annoying, but that was a really impressive ad. - Team Sleep - Thursday, Oct 20, 16 @ 12:51 pm: NIU - it certainly pops. Most negative ads look like a gray sky background in a Glamour Shots photo shoot. Pretty meh. But that really caught my eye. And if catches the eye then it can catch the ear. - Deft Wing - Thursday, Oct 20, 16 @ 1:06 pm: Munger’s ads were solid. Mendoza’s was disingenuous. - A guy - Thursday, Oct 20, 16 @ 1:06 pm: If you’re going to go the comic strip route, doing so in an intellectual way can be effective. That ad is. Very much. The first one is solid too. It has a wonderful pace, but it keeps pounding a strong understandable message. Well concepted, well executed and well produced. Those kind do cost some serious cash. Mendoza’s ad is very good too. One thing I would criticize is that she proclaims being “a taxpayer watchdog” with an image at that moment that doesn’t complement such a claim. In a way, it even refutes it. The imagery almost screams day care provider more than any financially responsible tax watchdog. That being said, everything else on the ad is well done. She takes Munger out of context, but that’s not even a rule anymore. - Precinct Captain - Thursday, Oct 20, 16 @ 1:09 pm: Glad to know Rauner’s wingman’s team is following Cap Fax comments with bated breath, so whose kid volunteered to be filmed swimming under water? - Thunder Fred - Thursday, Oct 20, 16 @ 1:20 pm: This is the most relevant Wordslinger has been in a decade. - Downstate GOP Faithless - Thursday, Oct 20, 16 @ 1:23 pm: In 2006 JBT was praising Quinn in a Sunday presser. Blago took her words and turned into a negative ad basically making it seem as she hated veterans. So before everyone goes crazy on Mendoza, remember one very important truth - politics is about winning, governing is about trying to do good. You play the card you have to in order for a win. - Ahoy! - Thursday, Oct 20, 16 @ 1:34 pm: Indeed, the Munger positive ad is probably the best political ad I have seen in a long time and I loved the comic book feel of the negative one. Another good thing going for Munger is that her negative ad was correct while Mendoza’s negative ad was taking it clear out of context, anybody who pays attention would know that, but in an election cycle where everyone is trying to categorize their opponent as a protector of child molesters, it was pretty tame. False, but tame. 19 more days…. - well then - Thursday, Oct 20, 16 @ 1:35 pm: Leslie’s ads are solid. Mendoza did a good job of chopping up what Leslie said and turning it to negative though. Makes me sick. When all is said and done, how much is Trump going to motivate Dems to vote against him in 2.5 weeks? A body in the polling booth for Hillary is likely a body in the polling booth for Susana. - Indochine - Thursday, Oct 20, 16 @ 1:38 pm: Mendoza’s credibility is in the gutter. As despicable as some of the Proft mail and DPI stuff talking about Republican state legislators cutting Social Security. Truly shameless. - Down Under - Thursday, Oct 20, 16 @ 1:51 pm: Oswego Willy, get a life, man. - Proud Sister - Thursday, Oct 20, 16 @ 1:53 pm: @wordslinger My sister was one of the main people featured in this video, and she was a volunteer–they all were. She’ll be thrilled to hear you think she’s a professional, though! - Oswego Willy - Thursday, Oct 20, 16 @ 1:56 pm: - Down Under - Everyone’s a critic, lol - Jake From Elwood - Thursday, Oct 20, 16 @ 1:57 pm: Word, I know one of the guys in the ad also. He is definitely not an actor. So… - wordslinger - Thursday, Oct 20, 16 @ 1:59 pm: Not actors? Then I stand corrected. Thank you. - Downstate Dem - Thursday, Oct 20, 16 @ 2:02 pm: I think the candidate in the comptroller’s race that sprints to the finish with a solid combination of paid and earned media has the best shot. - A guy - Thursday, Oct 20, 16 @ 2:07 pm: ===Word, I know one of the guys in the ad also.=== Hey, careful, that kinda talk gets you in serious trouble with Sling. lol - wordslinger - Thursday, Oct 20, 16 @ 2:14 pm: ===Word, I know one of the guys in the ad also.=== Hey, careful, that kinda talk gets you in serious trouble with Sling. lol– Once you’ve sounded out the words, try reading 1:59 for comprehension. - A guy - Thursday, Oct 20, 16 @ 2:16 pm: Read ‘em. - Rabid - Thursday, Oct 20, 16 @ 2:30 pm: Munger has guts holding up her paymaster’s $.08 a months paycheck Go Leslie go away please - Rabid - Thursday, Oct 20, 16 @ 2:40 pm: Nothing more heartwarming than a bunch of volunteers gloating over Munger’s unconstitutionality - wordslinger - Thursday, Oct 20, 16 @ 2:53 pm: –Read ‘em. – Just didn’t understand them. See Guy, when I get it wrong, I cop to it and thank those who corrected me. That’s not “trouble.” Give it a try. Once. - A guy - Thursday, Oct 20, 16 @ 3:22 pm: Sure will Sling. Do me a favor and provide a list of people I do know and don’t know. You profess to have a flawless read on it. - Responsa - Thursday, Oct 20, 16 @ 3:40 pm: I have a few relatives visiting from out of state. They are not attuned to IL politics at all but are fairly politically savvy in general and have certainly see their share of political ads. I had watched it several times and had an impression or hunch about Mendoza’s ad that I wanted to test. So I asked these visitors to view the Mendoza ad and tell me what they felt/thought. Here is what they said: They had no idea what office Susanna was running for or what its function is. They didn’t get from the ad how the quote from that other person related to Mendoza and wondered if, in fact, that other woman was so terrible at the job (whatever it is) what Susana was proposing to do different other than be a “watchdog”. They were pretty amazed that in Il we elect watchdogs. Bottom line–it’s really not a very good ad. Sorry, comments for this post are now closed.