Pawar looks back to FDR for campaign ideas
Thursday, Mar 2, 2017 - Posted by Rich Miller
* Press release…
The Ameya Pawar for Governor campaign announced today its launch of a new website and brand reflecting Pawar’s bold and progressive vision for Illinois. In the true spirit of a grassroots volunteer-driven campaign, the website, logo and branding were created by a team of digital professionals inspired by Pawar’s message. The website and logo - worth tens of thousands of dollars - was in-kinded to the campaign.
The Ameya Pawar for Governor design uses inspiration from the New Deal era to convey a sense of power, strength and progress. The logo features the candidate’s name in bold-faced navy blue type with a red-orange wing darting off to the left. The wing symbolizes the American eagle and a rising phoenix, and is influenced by the vintage aerospace-inspired design of the 1930s and ‘40s. The color palette of navy, red-orange, teal and white is simple, American and modern.
“It is amazing. A team of digital professionals who had never worked together but share a belief in Ameya’s message, created a brand and world-class website in less than 30 days,” said John Telford, Volunteer Digital Director. “Our team has grown to more than 60 people, across all digital disciplines — and there is room for more.”
“I am overwhelmed by the support of so many who have volunteered with my campaign,” Pawar said. “They have spent countless hours working during lunch breaks, nights, and weekends. Their dedication is inspiring. Together we are leading a grassroots movement to bring the vision of a ‘New Deal’ across Illinois.”
Ameya’s campaign platform, A New Deal for Illinois, is modeled in the spirit of President Franklin D. Roosevelt’s economic and social policies, which turned around the nation as it struggled to recover from the Great Depression. Like Roosevelt’s New Deal, Ameya’s platform aims to reinvigorate Illinois’ economy at a time when the state has a backlog of $12 billion in unpaid bills and is now more than 20 months without a budget.
If there gonna say the design was worth “tens of thousands of dollars,” then they need to report it as such. The campaign has already admitted to the Board of Elections that it filed some disclosures after the legal deadline “in violation of the Illinois Campaign Financing Act.”
Anyway, click here to visit the new website and then tell us what you think.
…Adding… Pawar isn’t the only candidate chaneling Roosevelt…
…Adding More… Pawar campaign…
Hi Rich,
Thank you for posting our announcement on Capitol Fax. We have already collected the in-kind contribution forms from the volunteers who designed our website and logo. We will be filing the A-1s later today and will be in compliance with the campaign finance disclosure requirements as outlined by the State Board of Elections.
My best,
Tom
- wordslinger - Thursday, Mar 2, 17 @ 11:14 am:
Why not? Trump borrows plenty from the New Deal era.
“The Forgotton Man” is from FDR. “America First” is from the Nazi appeasers who blamed WWII on “international Jewry.”
- Red Ranger - Thursday, Mar 2, 17 @ 11:15 am:
Simply amazing, people in Logan Square, Wicker Park and maybe even as far away as Evanston will be drawn to this message. A landmark day in IL politics.
- zatoichi - Thursday, Mar 2, 17 @ 11:22 am:
Nice clear setup that also looks good on Android phones. Reads well, easy to follow. Worth tens of thousands? OK.
- Chicago Cynic - Thursday, Mar 2, 17 @ 11:26 am:
Nice site. Not sure how that message is going to fly but at least he has one which is good.
- phocion - Thursday, Mar 2, 17 @ 11:29 am:
Way to shoehorn Trump into a completely unrelated post, WS.
But please, progressive Democrats, show the voters you know how to lead the state and nation into the 21st century by lifting 1930’s policies.
- Shemp - Thursday, Mar 2, 17 @ 11:31 am:
Except the New Deal didn’t exactly pay prevailing wage to fix/build infrastructure….
Increase funding by closing tax loopholes, criminal justice reform, and create new middle class jobs. Where have I heard this before? Oh yeah, every campaign ever….
- wordslinger - Thursday, Mar 2, 17 @ 11:38 am:
Phocion, other politicians who have channeled FDR seem to be within bounds of the post, if you had bothered to read it before registering your victimhood about something-something.
- Robert the Bruce - Thursday, Mar 2, 17 @ 11:40 am:
The site is clean yet content-heavy. Nice to see a robust policy section. That and a few million dollars will buy him a fighting chance.
- The Captain - Thursday, Mar 2, 17 @ 11:45 am:
It looks like a Bootstrap-based WordPress theme website. I’m not wild about the peach and blue color scheme, but to each his own I guess. Either way it’s odd to brag about how this is worth tens of thousands of dollars, if you’re rolling out a new branding the new branding should be the key component of the message, not how much you paid for it (or didn’t pay in this case).
- DuPage Saint - Thursday, Mar 2, 17 @ 11:50 am:
Looks good to my non professional eyes. But all shop worn promises of every one who has ever run or wants to run for office. Tell me how.
And, I believe World War Two got us out of the Great Depression, whether you think FDR got into that is another matter.
- soapbox derby - Thursday, Mar 2, 17 @ 12:10 pm:
“Stronger Together”? How did that slogan work out for Hillary?
- Alexander Paterakis - Your friendly neighborhood Candidate - Thursday, Mar 2, 17 @ 1:03 pm:
He now has copied New Deal Policies, copied Kennedy’s colors, and copied Kennedy’s website, also filed papers late, has people drive him while the driver talks on the phone. Interesting fella.
- Boone's is back - Thursday, Mar 2, 17 @ 1:13 pm:
Looks pretty slick
- Lost in Chicago - Thursday, Mar 2, 17 @ 1:40 pm:
I don’t see how that is “world class.” Looks very basic. Not much of an interactive experience. I will say the best part is his page titled “Pawar for the People.” Sounds very much like John Lennon’s “Power to the People.” His new campaign theme song? If so, I better get some credit for that!
- siriusly - Thursday, Mar 2, 17 @ 2:08 pm:
It’s fine, not blown away. I’m not a big fan of the “no tie look” for candidates.
- uptown progressive - Thursday, Mar 2, 17 @ 4:48 pm:
soapbox - it worked well for Hillary in Illinois and with a majority of voters
- Arsenal - Thursday, Mar 2, 17 @ 5:18 pm:
==And, I believe World War Two got us out of the Great Depression, whether you think FDR got into that is another matter.==
Kind of a false distinction; WWII mobilization policies were basically the New Deal on Super Soldier Serum.
- City Zen - Thursday, Mar 2, 17 @ 5:24 pm:
It appears as though Pawarm prefers boots with laces instead of straps.
- JoeMaddon - Thursday, Mar 2, 17 @ 9:35 pm:
**The website and logo - worth tens of thousands of dollars - was in-kinded to the campaign.**
“Tens of thousands of dollars” vs an in-kind of $8,800.
- Janie Jay - Friday, Mar 3, 17 @ 6:44 am:
Very impressed by the quick turnaround and that it was all done by volunteers. He has a very hopeful message that resonates with my friends and I.
- Lynn S. - Friday, Mar 3, 17 @ 7:01 am:
I live Downstate, so I’ve never met Pawar. I’ve heard him speak on the radio.
He seems like a nice guy, but his policy proposals make him look oblivious to the financial reality our state is living in.
If I lived in Chicago, it might be fun to follow him from event to event to ask him how much all this costs, where’s the $$$$ gonna come from, and how’s he going to pay for all this while simultaneously paying off the bill backlog ($14 billion and counting, with at least 20 months of Rauner leadership–all sarcasm intended–ahead of us), and the funding needed to pay the Edgar pension ramp?
Not to mention, but the Feds have far better credit than the State right now. His proposal to have ISAC refinance federal student loans would result in an INCREASE in the amount these folks would owe, or a wealth transfer from one set of voters to another.