Rauner Campaign Releases New Digital Ad: “Going to Bat for Illinois”
Today, the Rauner campaign launched a new digital ad, “Going to Bat for Illinois.” It features the governor touring the Wrigleyville neighborhood and talking about the Chicago Cubs’ rebuild that resulted in a World Series championship.
Born near Wrigley Field, Governor Rauner says that just like the Cubs, we can turn Illinois around with more jobs, lower taxes, and ending corruption in state government.
Animation is nice but with all of his money you’d think that the agency would have $30 to buy a reflector so he doesn’t have so much shadow on his face.
(Montages of Lake View neighborhood and Wrigley Fiejd continue)
VO Rauner: As a failure myself, I know firsthand what it must’ve felt for the Tribune Company owning the Chicago Cubs. You do things to undercut yourself, make bad deals, even cut off your nose to spite your face. But, the Tribune made money. Real change happened when new ownership and leadership realized the Tribune model was never going to work.
(Rauner solo, in costume)
Rauner: (to the camera) Please, Illinois, don’t realize I’m a miserable failure. Diana and me, we sunk $100 million dollars in destroying Illinois, we need a few more years to complete the deal. So, like the Cubs, let me destroy this state, crumble the infastucture like Wrigley crumbled, and decimate Higher ed, like the Cubs’ farm system that had to be rebuilt too. There’s so much left for me to ruin, let’s work together to get that destruction done.
D- He needs to give up the “turnaround” agenda, it’s been a huge bust for Illinois, republicans and Rauner. Also, the g droppin’ is old shtick. Finally, stop the smirk/laugh when you’re speaking. It’s almost creepy.
With 26% approval, pushing this idea that he needs time for polices while still coming off “unlikable” or to be a bit more fair, “still not more likable”… all this does is put Rauner, in a neighborhood, in a costume, smirkin’, laughin’, seemingly oblivious except for an admitted fact which I can’t believe they think works…
“Rauner has failed, but it’s cool. Give him more time”
After striking out for four seasons, and considered least valuable Governor by the National Review, Rauner pleads not to be sent back to the minor leagues.
I think it’s great that Bruce is promising 3 more years of failure before he can get anything done. If it takes 7 years to just get the state started on the right track, how can we have term limits?
Rauner saying the National Review was right, he is the worst Republican governor in America, but it’s cool, in 3 years, it won’t matter?
Whose idea was it to admit his entire term was a miserable failure?
- Henry Francis - Wednesday, May 30, 18 @ 10:15 am:
I think it is the best ad he could do.
Look, anything he says or does is going to be phony, disingenuous, or an outright lie. That’s a given. So get past that.
This is a great way of saying a period of complete and total failure can lead to greatness. And the 7 year period actually adds up for him. The first time he gets his math right.
But he doesn’t go far enough with the Cubs comparison. He needs to talk about Alfonso Soriano and his worst in the nation contract obligations that were an albatross for the team. And how that is just like the pension obligations that he inherited.
This would make a great series of commercials for the Guv. He could do another one complainin’ about the longest serving clubhouse manager in the league Yosh Kawano, and how it wasn’t until the Ricketts got him to retire that the team was finally able to become great.
He’s running as a lovable loser?
Bruce Rauner is not lovable.
His governorship isn’t like the Cubs.
His governorship has been more like the Stags, but without the wins.
I thought this was going to be one of those ads that I personally dislike but had to concede was at least well made. But no. The footage looks like Bob Marshall level quality.
- Lost in Chicago - Wednesday, May 30, 18 @ 11:09 am:
I liked it. It puts it in a context that people can understand. Turnaround or rebuilds don’t happen overnight. It takes a few years of misery before the turnaround can take place…and then a few more years after that to accomplish the overall goal. People felt it and lived with with the Cubs. If they can translate that experience to this, it just may make a dent into their thinking.
Rickets was able to preach patience because he surrounded himself we good managers and invested in the organization from top to bottom. He had a plan that people bought into.
Where have Rauner’s investments been? If Rickets had followed Rauner’s lead he would have continued to pile up losses, raised ticket prices, starved the minor leagues, and blamed his failures on the Cardinals.
When it comes to Cubs owners and results, I feel like the Tribune Company is a better comparison to Bruce Rauner… in just about all the ways you can imagine- including financial well-being.
Not Theo, more like Leo. Durocher in 1966 ” We are not an 8th place” (state).
- Cubs Fan since 1969 - Wednesday, May 30, 18 @ 11:53 am:
The difference here is that The Ricketts Family evaluated what they had, hired the correct management and let them do their job. They didn’t constantly pick fights and blame others. As owners they have done their job, unlike governor one term.
- Chris P. Bacon - Wednesday, May 30, 18 @ 12:27 pm:
If he doesn’t have a roll of duct tape in his hand when he’s walking around alone on Chicago streets in an inappropriate vest, I just don’t think he’s hitting full creepy potential. Almost.
It’s funny how the Cubs hadn’t won in 100 years, yet their stadium is generally packed for every game and has been for decades, and the Trib made millions off the broadcasting rights to those games. Losing and winning can look different, depending on the frame of reference.
- Chicago Cynic - Wednesday, May 30, 18 @ 12:58 pm:
I’m sure Laura Ricketts loved it…wait no. Heck, I’ll bet even Tom Ricketts was like, umm Bruce, please leave us out of it. And of course the few Sox fans in the state including Rich must LOVE it!
- TheInvisibleMan - Wednesday, May 30, 18 @ 1:04 pm:
I would pay good money to see a Lee Elia rant from Rauner.
- No Longer A Lurker - Wednesday, May 30, 18 @ 1:49 pm:
Is that the same Carhartt he has been wearing these past 4 years? You would think by now it at least show a little bit of dirt and grime.
- Anonymous - Wednesday, May 30, 18 @ 9:31 am:
Well, I guess he’s right in that it was preceded by three seasons of a dumpster fire and an unloading of anyone with any talent.
- TominChicago - Wednesday, May 30, 18 @ 9:31 am:
To do that would require basic managerial competence and I just don’t see a Theo Epstein-like member of the BTIA.
- Skeptic - Wednesday, May 30, 18 @ 9:32 am:
Aren’t the Cubs unionized?
- Joe Bidenopolous - Wednesday, May 30, 18 @ 9:33 am:
That’ll certainly play well with the southern Illinois base
- john rawlssss - Wednesday, May 30, 18 @ 9:33 am:
A
- Amalia - Wednesday, May 30, 18 @ 9:34 am:
well, another reason for this Sox fan to dislike Rauner.
- 47th Ward - Wednesday, May 30, 18 @ 9:34 am:
Eamus Praefectus?
- Linus - Wednesday, May 30, 18 @ 9:35 am:
I thought he was born in Sweden-?
- Baloneymous - Wednesday, May 30, 18 @ 9:35 am:
===that’ll certainly play well with the southern Illinois base===
that loves the Cardinals and hate the Cubs…
- Oswego Willy - Wednesday, May 30, 18 @ 9:36 am:
I guess Rauner graduated high school in Illinois?
Which one?
Went to the University of Chicago? UIC? SIU?
I’m confused. What does whole life mean?
Not to worry, I’ll ask Rauner’s Swedish immigrant grandfather… that was born in the United States.
#RaunerIsAPhony
- Aldyth - Wednesday, May 30, 18 @ 9:37 am:
I’m not anticipating seeing a W flag for Rauner in November.
- Real - Wednesday, May 30, 18 @ 9:38 am:
Grade = F
Why? Rauner failed
- Oswego Willy - Wednesday, May 30, 18 @ 9:39 am:
Sounds like a challenger’s ad, except when Rauner admits his first three years are a miserable failure.
That BTIA, only they can have an ad admitting that these years Rauner has been governor have been his complete failure.
- Retired Educator - Wednesday, May 30, 18 @ 9:39 am:
Another day, another batch of falsehoods. If he opens his mouth, a lie automatically comes out.
- Norseman - Wednesday, May 30, 18 @ 9:41 am:
I’m convinced. I’ll vote for him in 100 years, meanwhile we need a new manager for the next 4.
- HelloFriend - Wednesday, May 30, 18 @ 9:43 am:
Animation is nice but with all of his money you’d think that the agency would have $30 to buy a reflector so he doesn’t have so much shadow on his face.
- Sonny - Wednesday, May 30, 18 @ 9:45 am:
The only thing “endin” is his political career. He never should have made it up to the bigs for a cup of coffee.
- LoyalVirus - Wednesday, May 30, 18 @ 9:46 am:
He’s gotta be psyched about the new line of Carhartt ‘47 line of baseball caps.
- Oswego Willy - Wednesday, May 30, 18 @ 9:49 am:
(Wrigley Field montage)
VO Rauner: Hello, I’m Bruce Rauner, your governor
(Montages of Lake View neighborhood and Wrigley Fiejd continue)
VO Rauner: As a failure myself, I know firsthand what it must’ve felt for the Tribune Company owning the Chicago Cubs. You do things to undercut yourself, make bad deals, even cut off your nose to spite your face. But, the Tribune made money. Real change happened when new ownership and leadership realized the Tribune model was never going to work.
(Rauner solo, in costume)
Rauner: (to the camera) Please, Illinois, don’t realize I’m a miserable failure. Diana and me, we sunk $100 million dollars in destroying Illinois, we need a few more years to complete the deal. So, like the Cubs, let me destroy this state, crumble the infastucture like Wrigley crumbled, and decimate Higher ed, like the Cubs’ farm system that had to be rebuilt too. There’s so much left for me to ruin, let’s work together to get that destruction done.
(fade out)
- Omay - Wednesday, May 30, 18 @ 9:49 am:
One name, Buttermaker.
- Lucky Pierre - Wednesday, May 30, 18 @ 9:51 am:
Well he is right about the similarity of 40 years of terrible management and losing before he and the Ricketts took over.
In the mid 1970’s Illinois had the highest financial rating of any state in America.
The Cubs changed their organization drastically, the Democrats resist any reforms, they are not change people
- zatoichi - Wednesday, May 30, 18 @ 9:53 am:
More jobs, lower taxes, excellent education, term limits. That is four balls, four strikes, or four fielding errors in three years. No runs scored.
- Flynn's Mom - Wednesday, May 30, 18 @ 9:54 am:
D- He needs to give up the “turnaround” agenda, it’s been a huge bust for Illinois, republicans and Rauner. Also, the g droppin’ is old shtick. Finally, stop the smirk/laugh when you’re speaking. It’s almost creepy.
- Anonymous - Wednesday, May 30, 18 @ 9:57 am:
Rauner = Fact-tose Intolerant
- 47th Ward - Wednesday, May 30, 18 @ 9:58 am:
Bruce Rauner is as successful a governor as Milton Bradley was as an All-Star free agent.
Not very.
- Oswego Willy - Wednesday, May 30, 18 @ 9:59 am:
Also,
Rauner does not look “likable”
With 26% approval, pushing this idea that he needs time for polices while still coming off “unlikable” or to be a bit more fair, “still not more likable”… all this does is put Rauner, in a neighborhood, in a costume, smirkin’, laughin’, seemingly oblivious except for an admitted fact which I can’t believe they think works…
“Rauner has failed, but it’s cool. Give him more time”
These aren’t the superstars running the shop.
- 47th Ward - Wednesday, May 30, 18 @ 9:59 am:
Not-so-loveable Loser.
- Rabid - Wednesday, May 30, 18 @ 10:03 am:
Turning around the turnaround agenda, put down the sledge hammer and pick up a bat
- dunno - Wednesday, May 30, 18 @ 10:03 am:
Maybe we need a top 10 list for Rauner.
https://www.youtube.com/watch?v=hzKgbItf6lc
- 47th Ward - Wednesday, May 30, 18 @ 10:05 am:
If you like Joe Ricketts, you’ll love Bruce Rauner.
- A Jack - Wednesday, May 30, 18 @ 10:08 am:
After striking out for four seasons, and considered least valuable Governor by the National Review, Rauner pleads not to be sent back to the minor leagues.
- Nick - Wednesday, May 30, 18 @ 10:08 am:
Still amazes me that he refuses use the title “Governor” and use the word “re-elect” in any of his ads.
- dunno - Wednesday, May 30, 18 @ 10:09 am:
I think it’s great that Bruce is promising 3 more years of failure before he can get anything done. If it takes 7 years to just get the state started on the right track, how can we have term limits?
- Oswego Willy - Wednesday, May 30, 18 @ 10:12 am:
What’s next?
Rauner saying the National Review was right, he is the worst Republican governor in America, but it’s cool, in 3 years, it won’t matter?
Whose idea was it to admit his entire term was a miserable failure?
- Henry Francis - Wednesday, May 30, 18 @ 10:15 am:
I think it is the best ad he could do.
Look, anything he says or does is going to be phony, disingenuous, or an outright lie. That’s a given. So get past that.
This is a great way of saying a period of complete and total failure can lead to greatness. And the 7 year period actually adds up for him. The first time he gets his math right.
But he doesn’t go far enough with the Cubs comparison. He needs to talk about Alfonso Soriano and his worst in the nation contract obligations that were an albatross for the team. And how that is just like the pension obligations that he inherited.
This would make a great series of commercials for the Guv. He could do another one complainin’ about the longest serving clubhouse manager in the league Yosh Kawano, and how it wasn’t until the Ricketts got him to retire that the team was finally able to become great.
- wordslinger - Wednesday, May 30, 18 @ 10:19 am:
As someone wrote last week, Rauner talks like Kingman, hits like Kelleher.
- The Dude Abides - Wednesday, May 30, 18 @ 10:20 am:
If you think the first term was bad just wait until I’m reelcted and will no longer have to worry about being held accountable by the voters.
- VanillaMan - Wednesday, May 30, 18 @ 10:28 am:
He’s running as a lovable loser?
Bruce Rauner is not lovable.
His governorship isn’t like the Cubs.
His governorship has been more like the Stags, but without the wins.
- VanillaMan - Wednesday, May 30, 18 @ 10:31 am:
“Reelect me to begin what I continually fail to do.”
- Arthur Andersen - Wednesday, May 30, 18 @ 10:31 am:
Strikeout.
Go Redbirds.
- Illinois Resident - Wednesday, May 30, 18 @ 10:33 am:
Yea, because building a baseball team is just like running a state.
- South Sider - Wednesday, May 30, 18 @ 10:33 am:
How anyone could re-elect Bruce Rauner is beyond me. Would this be considered the “White Flag” ad? Oh, wait- that was the Sox in ‘97.
- VanillaMan - Wednesday, May 30, 18 @ 10:34 am:
“Don’t consider me a complete failure, think of me as a lovable loser like the Cubs.”
Grade D for “Defeated”
- Red Rider - Wednesday, May 30, 18 @ 10:37 am:
Did they move wrigley?
- Arsenal - Wednesday, May 30, 18 @ 10:43 am:
I thought this was going to be one of those ads that I personally dislike but had to concede was at least well made. But no. The footage looks like Bob Marshall level quality.
- Rabid - Wednesday, May 30, 18 @ 10:46 am:
Going to bat for illinois , will it be like the godfather
- Anon221 - Wednesday, May 30, 18 @ 11:08 am:
Rauner walkin’ alone… again.
Grade- G for goat. November is Rauner’s Game 4, and it’s time for him to exit the “stadium”.
- City Zen - Wednesday, May 30, 18 @ 11:08 am:
Has Bruce’s batting average been updated on the Raun-O-Meter yet?
- heyhey - Wednesday, May 30, 18 @ 11:08 am:
Gov: take my team’s name out of your mouth.
- Lost in Chicago - Wednesday, May 30, 18 @ 11:09 am:
I liked it. It puts it in a context that people can understand. Turnaround or rebuilds don’t happen overnight. It takes a few years of misery before the turnaround can take place…and then a few more years after that to accomplish the overall goal. People felt it and lived with with the Cubs. If they can translate that experience to this, it just may make a dent into their thinking.
- Just Sayin' - Wednesday, May 30, 18 @ 11:09 am:
F.
Horrible, even as far as apple and orange desperate glom-ons go.
- Pundent - Wednesday, May 30, 18 @ 11:15 am:
Rickets was able to preach patience because he surrounded himself we good managers and invested in the organization from top to bottom. He had a plan that people bought into.
Where have Rauner’s investments been? If Rickets had followed Rauner’s lead he would have continued to pile up losses, raised ticket prices, starved the minor leagues, and blamed his failures on the Cardinals.
- Father Ted - Wednesday, May 30, 18 @ 11:17 am:
When it comes to Cubs owners and results, I feel like the Tribune Company is a better comparison to Bruce Rauner… in just about all the ways you can imagine- including financial well-being.
- Oswego Willy - Wednesday, May 30, 18 @ 11:26 am:
I’m sorry, it’s on me, pardon…
I keep hitting the google key… Saguaro High School… the high school Bruce Rauner graduated… I type “Saguaro High School Illinois” … nothing.
Bruce says he’s lived in Illinois his whole life, but I can’t find “Saguaro High School” in Illinois…
My google must be broken.
- Anonymous - Wednesday, May 30, 18 @ 11:43 am:
Not Theo, more like Leo. Durocher in 1966 ” We are not an 8th place” (state).
- Cubs Fan since 1969 - Wednesday, May 30, 18 @ 11:53 am:
The difference here is that The Ricketts Family evaluated what they had, hired the correct management and let them do their job. They didn’t constantly pick fights and blame others. As owners they have done their job, unlike governor one term.
- Skeptic - Wednesday, May 30, 18 @ 12:15 pm:
“Turnaround or rebuilds don’t happen overnight” True, but when you deliberately zero out your budget for the bullpen, it’s not going to happen.
- Lee Elia - Wednesday, May 30, 18 @ 12:22 pm:
Who’s he looking at?
- Chris P. Bacon - Wednesday, May 30, 18 @ 12:27 pm:
If he doesn’t have a roll of duct tape in his hand when he’s walking around alone on Chicago streets in an inappropriate vest, I just don’t think he’s hitting full creepy potential. Almost.
- Anonymous - Wednesday, May 30, 18 @ 12:55 pm:
It’s funny how the Cubs hadn’t won in 100 years, yet their stadium is generally packed for every game and has been for decades, and the Trib made millions off the broadcasting rights to those games. Losing and winning can look different, depending on the frame of reference.
- Chicago Cynic - Wednesday, May 30, 18 @ 12:58 pm:
I’m sure Laura Ricketts loved it…wait no. Heck, I’ll bet even Tom Ricketts was like, umm Bruce, please leave us out of it. And of course the few Sox fans in the state including Rich must LOVE it!
- TheInvisibleMan - Wednesday, May 30, 18 @ 1:04 pm:
I would pay good money to see a Lee Elia rant from Rauner.
- No Longer A Lurker - Wednesday, May 30, 18 @ 1:49 pm:
Is that the same Carhartt he has been wearing these past 4 years? You would think by now it at least show a little bit of dirt and grime.
- Barrington - Wednesday, May 30, 18 @ 1:53 pm:
Pleasant enough commercial. Could work if Rauner was a likable guy and folks started believin him.
- Huh? - Wednesday, May 30, 18 @ 2:01 pm:
“You would think by now it at least show a little bit of dirt and grime.”
Not when it is worn by a poseur.
- Huh? - Wednesday, May 30, 18 @ 2:06 pm:
Is 1.4% ever going to get the bat off his shoulder and swing? Or is he just going to stand in the batter’s box and get struck out without even trying?