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Pritzker launches second, negative TV ad

Thursday, Jun 7, 2018 - Posted by Rich Miller

* Rate it

This spot started out as a digital ad the day after the primary. It was apparently all over the morning shows today.

* Script

Voiceover: A tumultuous first term for Governor Rauner

[ON SCREEN: 700 DAYS WITHOUT BUDGET]
Anchor 1: 700 Days without a budget.

[ON SCREEN: BACK PORCH MEETINGS]
Anchor 2: Meetings about private investments at the executive mansion.

[ON SCREEN: SOCIAL SERVICES SLASHED]
Anchor 3: Unpaid bills have forced social services for the most vulnerable to be slashed

[ON SCREEN: BILLION TAX DOLLARS WASTED]
Anchor 4: A billion tax dollars wasted

[ON SCREEN: LEGIONNAIRES’ OUTBREAK]
Anchor 5: Fatal outbreak of Legionnaires disease.

[ON SCREEN: LOWEST CREDIT RATING]
Anchor 6: The lowest credit rating of any state in American history

Bruce Rauner: “I am not in charge, I’m trying to get to be in charge ”

Anchor 7: Governor Bruce Rauner has been named the worst governor in America

…Adding… Rauner campaign…

Governor Rauner worked with the General Assembly to achieve a bipartisan budget compromise that funds critical priorities like education and reconstruction of the Quincy Veterans Home, working to get things done for the state of Illinois while Pritzker has been following Madigan’s lead, standing for higher taxes and more corruption at all costs.

…Adding… A response to the response…



       

39 Comments
  1. - 360 Degree TurnAround - Thursday, Jun 7, 18 @ 9:53 am:

    I like it. Mikey agrees.


  2. - City Zen - Thursday, Jun 7, 18 @ 9:54 am:

    An effective montage.


  3. - So_Ill - Thursday, Jun 7, 18 @ 9:59 am:

    That pretty much sums it up. I have a feeling we will see a lot of these similar ads for the next 5 months.


  4. - Lucky Pierre - Thursday, Jun 7, 18 @ 10:04 am:

    The lowest credit rating of any state in America is because of the 40 year failure to reform unsustainable pensions.

    We also have had the weakest recovery since the great recession especially in housing.

    The Chicago area leads the nation with 253,725 (34%) of homes having negative equity because of high property taxes, unfunded pension obligations and crime.

    But JB says publicly no one leaves Illinois because of high taxes and does not beleieve we need to reform our business environment or pensions.

    http://zillow.mediaroom.com/2018-05-30-Less-Than-10-Percent-of-Homeowners-Are-Underwater-on-Their-Mortgages


  5. - Chris Widger - Thursday, Jun 7, 18 @ 10:05 am:

    Seems much more effective if you cut the “I’m trying to get to be in charge” part, right?


  6. - Henry Francis - Thursday, Jun 7, 18 @ 10:06 am:

    Oof. That succinctly states his greatest hits.


  7. - Little Changes - Thursday, Jun 7, 18 @ 10:08 am:

    == Governor Rauner worked with the General Assembly to achieve a bipartisan budget compromise that funds critical priorities like education and reconstruction of the Quincy Veterans Home, ==

    No he didn’t. He was boxed out (by a bipartisan coalition) because he’s untrustworthy. The only reason Democrats said he was part of the discussion was because they knew the state desperately needed a budget without another stupid, arrogant, man-made impasse. They needed him to sign it. He signed it. That’s the extent to his grand bipartisanship and “compromising” leadership.


  8. - Anonymous - Thursday, Jun 7, 18 @ 10:12 am:

    This is where they start? What are they building to, come September?


  9. - Grandson of Man - Thursday, Jun 7, 18 @ 10:14 am:

    Good on Pritzker to get going on the attacks. Campaign money matters a lot when the incumbent spends millions, buys a political party and would be flooding out opponents with attacks if he’s not matched.

    The word “budget” is not fully said: “budg,” so not such a good editing job there.

    Other than that, right on. Rauner has the one thing that should matter the most: a record. It’s a terrible record. Keep attacking the record. The more Rauner whines about Madigan and other excuses, the more it validates the poor performance and not being in charge.

    A-


  10. - Oswego Willy - Thursday, Jun 7, 18 @ 10:19 am:

    “Lucky Pierre”

    ===The lowest credit rating of any state in America is because of the 40 year failure to reform unsustainable pensions.===

    The 2014 Rauner campaign?

    ===“Illinois’ credit rating has been downgraded 13 times under Pat Quinn and now, because of his failed leadership, our state’s economy and finances are still broken. Pat Quinn put special interest politics ahead of Illinois workers. We need to change direction before it’s too late.” – Rauner campaign spokesperson Mike Schrimpf===

    Governors own.

    ===We also have had the weakest recovery since the great recession especially in housing.

    The Chicago area leads the nation with 253,725 (34%) of homes having negative equity because of high property taxes, unfunded pension obligations and crime.===

    What will be different in Rauner’s second term?

    Rauner has admitted he’s a failure… he just needs more time?

    Hmm.


  11. - Seats - Thursday, Jun 7, 18 @ 10:21 am:

    I like it a lot. Although I would leave out the words “I’m trying to get to be in charge”, so it points back even less to Rauner’s beloved Madigan topic.


  12. - DuPage Bard - Thursday, Jun 7, 18 @ 10:25 am:

    Where’s the GIF from the other day Rich.
    Shall we play a game?
    The onslaught has begun.


  13. - Lucky Pierre - Thursday, Jun 7, 18 @ 10:26 am:

    Governor’s own an unsustainable pension system that gerrymandered, non term limited legislators have refused to reform?

    Run that up a flagpole and see which way the wind blows OW


  14. - 19th ward guy - Thursday, Jun 7, 18 @ 10:30 am:

    “Tax cheat who wants to raise your taxes” beats this all day long.


  15. - Flynn's Mom - Thursday, Jun 7, 18 @ 10:33 am:

    Truth.


  16. - Oswego Willy - Thursday, Jun 7, 18 @ 10:34 am:

    ===Run that up a flagpole and see which way the wind blows ===

    Meh. Don’t need to.

    “Pat Quinn failed”… or have you forgot.

    Rauner sits at 26% approval. You’d think not being in charge no one would blame him, but 60% disapprove of Rauner… and that 16% solely blaming Rauner… and 26% only approving… Rauner isn’t all that likable… mirroring Pat Quinn.

    Governors own. They always, always do.


  17. - @misterjayem - Thursday, Jun 7, 18 @ 10:41 am:

    This is more like it.

    The only time the Pritzker campaign should be saying anything other than “Bruce Rauner has failed” is if they’re saying “We can’t trust Bruce Rauner”.

    – MrJM


  18. - Grandson of Man - Thursday, Jun 7, 18 @ 10:45 am:

    Rauner got no reforms and finally had to sign a full budget. He failed, even in his own goals.

    He could have had compromise versions of reforms—even Madigan offered to work with Rauner on a particular piece of workers comp legislation—but he blew up the grand bargain. He called those reform proposals phony.

    What was the end result? A horrific budget crisis, massive damage to social services and higher ed, debt exploding, no savings from state employees due to declaring impasse, people leaving the state, weak job growth, etc.

    Speaking of people leaving the state, here’s a BGA article from today, countering the right wing narrative:

    https://www.bettergov.org/news/illinois-population-is-falling-but-the-sky-isn-t


  19. - Lucky Pierre - Thursday, Jun 7, 18 @ 11:12 am:

    Zillow and it’s “right wing narrative’ of hard data.

    Imagine how much worse the outmigration would be if the owners of the homes that are underwater could actually sell them.


  20. - The Dude Abides - Thursday, Jun 7, 18 @ 11:14 am:

    It is a good ad. Pritzger needs to incessantly hammer home the across the board failures of the Rauner Administration.
    They also need to hammer home the fact that if reelected, Rauner will never have to worry about being held accountable by the voters again and ask the question, can we trust Bruce Rauner?


  21. - Oswego Willy - Thursday, Jun 7, 18 @ 11:17 am:

    ===how much worse===

    So you admit it’s awful under Bruce Rauner.

    Good to know. Thanks.


  22. - Anon - Thursday, Jun 7, 18 @ 11:43 am:

    Ouch. That one’s gonna leave a mark. A for that ad.


  23. - Chris Widger - Thursday, Jun 7, 18 @ 11:45 am:

    ==So you admit it’s awful under Bruce Rauner.

    Good to know. Thanks.==

    That doesn’t logically follow, because that’s not how words work.


  24. - Lucky Pierre - Thursday, Jun 7, 18 @ 11:51 am:

    Why will Illinois finances magically improve if ‘progressive” JB Pritzker is elected?

    He wants to increase state spending dramatically even though we have 130 billion in debt,


  25. - Oswego Willy - Thursday, Jun 7, 18 @ 12:03 pm:

    ===how much worse the outmigration would be===

    - Chris Widger -

    Is your argument the outward migration isn’t bad?

    That’s the only way your retort works, lol

    ===Why will Illinois finances magically improve if ‘progressive” JB Pritzker is elected?===

    Rauner just validated and certified with his signature the 32% tax increase, and with no reforms.

    Rauner sounds more and more like a status quo Democrat, LOL


  26. - Grandson of Man - Thursday, Jun 7, 18 @ 12:21 pm:

    Great on the Pritzker campaign to quickly respond to Rauner. That’s the way to do it: hard hits and quick and hard counters.

    Rauner’s Blago recordings also need a Pritzker response. Attack clouting the child into school, getting PA public employee pension business and then making the donations of large sums of money. When the opponent is as bad and hypocritical as Rauner, take his supposed strengths and try to turn them against him. Go Karl Rove on him.


  27. - Oswego Willy - Thursday, Jun 7, 18 @ 12:48 pm:

    To the Ad,

    I didn’t rate it on 3/21. I’ll do so now.

    It’s a B+

    “Why”

    What this ad does, it does enough to put into people’s minds the reminder of the failings of Bruce Rauner, and a real talented comms crew can work all the mentions into their own fronts for Rauner and his crew to take on, respond, play defense, something Pritzker’s crew needs to be doing more an more.

    Get it out there, over and over… Bruce Rauner failed… worst governor (according to the anchor) in America…

    This is as close as you can get to an A with an overarching message with multiple ingredients in the ad.


  28. - Trapped in the 'burbs - Thursday, Jun 7, 18 @ 12:48 pm:

    Everyone of those points in the ad deserve an entire ad itself. Rauner made a bad situation worse. LP, please tell what individual accomplishments Rauner can claim? Rauner deliberately inflicted harm to the state in an effort to extort legislators to impose his turn around agenda, jettison liabilities through bankruptcies and destroy unions. He was irrelevant in the budget process and is correct that he is not in charge. It is probably the most credible statement to pass his lips in the last four years. His inaction as veterans died is disgraceful and he continues to refuse to answer media questions. He is an epic failure. LP, without turning the focus to Madigan and the democrats, please tell me how I’m wrong.


  29. - JS Mill - Thursday, Jun 7, 18 @ 12:55 pm:

    = unsustainable pension system =

    History and math do not support your parroted talking point. for nearly 50 years the pension funding has been about the same in terms of percentage of liabilities. Still would be nice to have something closer to 70% or 80%.

    =Why will Illinois finances magically improve if ‘progressive” JB Pritzker is elected?=

    Whelp, when the ILGA passed bi-partisan legislation to increase revenue, we were able to get a budget. Some bills got paid. It appears Pritzker is looking for additional revenue to invest in infrastructure, pay down debt, and invest in education. Things that have actually proven to increase growth, improve the economy, and stabilize finances. Something that Rauner’s “Kansas Plan” has proven not to do.

    =Governors own=

    Yes they do OW, and nobody has proven that more than Rauner. Quinn owned his mess and Rauner owns the mess that he made. Nearly four years of failure and LP still hanging in there for another four years of fraud and failure.

    I wonder how Leslie Munger is doing these days? I see Ken Dunkin is in the news these days. I wonder what that is all about?


  30. - JS Mill - Thursday, Jun 7, 18 @ 1:07 pm:

    The had is an “A-” in my opinion. The only thing they could have done better is cut the “I am trying to be in charge” leaving Rauner saying he is not in charge.


  31. - Da Big Bad Wolf - Thursday, Jun 7, 18 @ 1:17 pm:

    ==The Chicago area leads the nation with 253,725 (34%) of homes having negative equity.==

    I read that article. Zillow says the Chicago Metropolitan Area homes’ negative equity rate is 15.5% versus the national negative equity rate of 9.1%. It says nothing about crime, etc.


  32. - Streamwood Retiree - Thursday, Jun 7, 18 @ 1:31 pm:

    @Lucky Pierre “Imagine how much worse the outmigration would be if the owners of the homes that are underwater could actually sell them. ”

    If one is underwater is an incentive to walk away not an incentive to stay.

    Also, maybe you didn’t notice the housing bubble bursting? At the peak my house was valued at $300,000, it’s now worth $213,000. If I had bought my house with a $240,000 mortgage I would be underwater. Luckily, I bought it in 1990 (new) for $166,000 so I’m not.


  33. - A guy - Thursday, Jun 7, 18 @ 3:32 pm:

    For this group, it’s pretty good. But they’re still not anywhere near as good as the other video team.

    They could alternate TV stations in the montage, so it’s not the same anchor(woman) several times in a row. They could lose the number of hits they’re trying to do when it’s repeated the same person on Ch. 7.

    They’re also trying to do too many in one ad. They could do half of these and it’s still a lot with a punchline payoff. This could actually be cut into 2 spots.

    He needs a better vendor. For them it’s good. But the bar isn’t very high.


  34. - wondering - Thursday, Jun 7, 18 @ 3:44 pm:

    lp, have you seen the latest suicide rates? All surrounding states higher, including Michigan. Illinois ain’t such a desperate place to live.


  35. - wondering - Thursday, Jun 7, 18 @ 3:58 pm:

    lp, i wonder, how will reelecting Rauner make things better?


  36. - I Miss Bentohs - Thursday, Jun 7, 18 @ 4:23 pm:

    == The lowest credit rating of any state in America is because of the 40 year failure to reform unsustainable pensions ==

    LP, that is simply not true. Read again as the ratings kept dropping as the budget was not enacted. Each time they stated that Rauner is making it worse and they would not have downgraded it erstwhile and otherwise.


  37. - Arthur Andersen - Thursday, Jun 7, 18 @ 4:40 pm:

    Good strong B. Like any “Greatest Hits” album, they had a lot to pick from and perhaps could have dropped one “B side track” out to make room for the Rauner Failed message.


  38. - wordslinger - Thursday, Jun 7, 18 @ 4:50 pm:

    Third-party statements are highly effective.


  39. - Rabid - Friday, Jun 8, 18 @ 7:24 am:

    Eye-catching running news clips during the news


Sorry, comments for this post are now closed.


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