Susana Mendoza released a new ad that highlights her successful record of taking on Gov. Bruce Rauner to save taxpayers billions and help individuals hurt by Rauner’s two-year budget impasse. The ad underscores that Mendoza is bringing that same energy and determination to transform Chicago’s schools and make its streets safe.
She is described as an agent of change, creating a more transparent government.
A champion for those who couldn’t advocate for themselves.
Susana Mendoza, a tough as nails fighting mom, who took on Bruce Rauner to save taxpayers billions.
A financial expert who knows how to balance budgets.
Mendoza is running for mayor with a bold plan to transform schools and make our city safe.
Read her plan at susanamendoza.com.
Polling shows her falling behind. I don’t think that soccer ad did her a bit of good. Chicagoans appear to be looking for a strong leader. This spot may help her tap into the sentiment.
With highly selective editing, Preckwinkle’s ad uses video clips from a speech Mendoza gave on the Illinois House floor in 2011 in which she declares opposition to the death penalty to leave the impression that she actually remained an enthusiastic supporter of it.
While it is true that a decade earlier Mendoza backed an expansion of the death penalty, the speech from which the clips are taken made an entirely different point. She had changed her mind and wanted to end capital punishment in Illinois because the state had sentenced too many people to death row that later had been found innocent. Indeed, Mendoza then voted for a measure that abolished the death penalty.
None of that footage or context was used in the ad, which grossly misrepresents Mendoza’s position. We rate it Pants on Fire!
The soccer ad didn’t work because all it did was remind people that they had just seen pretty much the same ad in the Comptroller race a few months ago. Also hard to run from Burke ties when you were married in his frunch room.
The Preckwinkle ad is deceptive because it takes language from an anti-death penalty speech after Mendoza changed her position and makes her seem like she was pro-death penalty at the time.
She peaked at the wrong time, and that was when she was running for Comptroller and chased down Quarters Boyle. Since then, as Jim noted, everyone is seeing just what a shameless self-promoter she is, and that she doesn’t appear to be loyal to anyone other than herself.
She doesn’t have a shot of making the runoff. People don’t like or trust her.
Cook County, where lots of political hacks call themselves progressives, got tired of Mendoza’s Burke-Solis connections and her poll numbers began to drop. She is a good state comptroller. That’s where she belongs.
Sending people off to a website? Most will not bother. So candidates, you better take advantage of your 30 second spots to grab people’s interest and their vote. In the past I have taken some grief from a few commentators here regarding my belief that she is not ready to run for mayor and would not connect with voters for that office for a variety of reasons. The ensuing weeks of the campaign which have followed and this ad have not changed my mind. Note that the narrator fills the entire ad. Her own voice is not heard once. Sorry. This is blah and is a D.
I’ve seen it on tv and now on the web. The transitions (and, to a lesser extent, the type), to me, read like a negative spot. They’re too quick and blocky, respectively. I know this is from her campaign, but I keep looking for negative information to read on the screen.
–Sending people off to a website? Most will not bother.–
Yeah, no kidding. “Most” will not respond to any call to action in a spot, yet every spot has one because three or four percent translates into big numbers.
It’s an image spot, anyway. The call-to-action just reinforces that she has “a plan.”
I really have steered clear of these ongoing ads with 148 people running for Mayor. I’m commenting on this one, narrowly to this;
Mendoza taking on Rauner abd her role the last two years is something to “help” move the discussion away from “Burke” or her record in the GA or as clerk…
The battle with Rauner defines her in social services, fiscal accountability, labor, families… in reality, her battle with Rauner separates her from her past and the other candidates, and I’m puzzled why they haven’t used that to hammer and shake and frame her as a fighter for Chicago.
It’s still fresh, it’s a “victory”, it’s career defining, her epic battle with a governor.
I agree with lakeside. The black and white photos, stark white and red text, transitions, and the voiceover make it seem like a negative spot. Someone over there needs to watch Bill De Blasio or Paul Wellstone ads.
The Mendoza campaign has suffered from serious failure-to-launch. First it was the question of whether she’d round up enough signatures to even make it on the ballot after announcing in November. Then after they finally survived challenges they had about two weeks of time to make a case before Burke, Solis, Proco Joe…Mendoza will not make it to the runoff.
A financial expert who knows how to balance a budget. Geez. If only we had her working on the state level.
- Scott Cross for President - Monday, Feb 11, 19 @ 4:35 pm:
Amalia:
CBS-2 ran a story on Friday with recent poll #s: “According to a mayoral poll prepared for one of the campaigns, Toni Preckwinkle leads at 16%, with Daley at 14, and Gery Chico at 11. With Amara Enyia, Lori Lightfoot and Susanna Mendoza all tied at 7%.”
There are so many polls out there that heads are spinning and anyone pushing just one poll like the Plumbers poll (they endorsed Daley) that was only covered apparently by CBS is spinning for their candidate of choice. Both public and other polls that are out there but not made public (and there are many) show that this remains mostly a three person race between toni, daley and mendoza. Daley has been unscathed despite multiple ties to all of those who’ve been caught up in the FBI mess and he’s ironically been the ultimate beneficiary of it all.
And these “anon” comments sound oddly like the peeps at the toni team who screamed from the rooftops that mendoza didn’t have enough sigs to make the ballot (whoops, she did) and then claimed there was an explosive story about money laundering and VAP (whoops, not so). They have been desperate to try and undermine her from day one because she’s their biggest threat in the runoff. That’s all there is to it.
For those following politics in Illinois for a while know that Mendoza has been underestimated time and time again. I’d think twice before counting her out because she’s a fighter who perseveres. And anyone who thinks another Daley can’t make the runoff should think twice as well. He’d have his head handed to him by Mendoza or Preckwinkle in the runoff, but he could stand to get enough white votes to sneak in.
- Chris Widger - Monday, Feb 11, 19 @ 3:48 pm:
I oppose Preckwinkle heartily in the election, but I don’t know how you can rate the ad “Pants on Fire” when it doesn’t state a single untrue fact.
- wordslinger - Monday, Feb 11, 19 @ 3:55 pm:
–Susana Mendoza, a tough as nails fighting mom, who took on Bruce Rauner to save taxpayers billions.–
You’re going to need to show your work on that “billions” claim.
- Ron Burgundy - Monday, Feb 11, 19 @ 3:58 pm:
The soccer ad didn’t work because all it did was remind people that they had just seen pretty much the same ad in the Comptroller race a few months ago. Also hard to run from Burke ties when you were married in his frunch room.
The Preckwinkle ad is deceptive because it takes language from an anti-death penalty speech after Mendoza changed her position and makes her seem like she was pro-death penalty at the time.
- Anonymous - Monday, Feb 11, 19 @ 3:59 pm:
She peaked at the wrong time, and that was when she was running for Comptroller and chased down Quarters Boyle. Since then, as Jim noted, everyone is seeing just what a shameless self-promoter she is, and that she doesn’t appear to be loyal to anyone other than herself.
She doesn’t have a shot of making the runoff. People don’t like or trust her.
- west wing - Monday, Feb 11, 19 @ 4:00 pm:
Cook County, where lots of political hacks call themselves progressives, got tired of Mendoza’s Burke-Solis connections and her poll numbers began to drop. She is a good state comptroller. That’s where she belongs.
- Responsa - Monday, Feb 11, 19 @ 4:02 pm:
Sending people off to a website? Most will not bother. So candidates, you better take advantage of your 30 second spots to grab people’s interest and their vote. In the past I have taken some grief from a few commentators here regarding my belief that she is not ready to run for mayor and would not connect with voters for that office for a variety of reasons. The ensuing weeks of the campaign which have followed and this ad have not changed my mind. Note that the narrator fills the entire ad. Her own voice is not heard once. Sorry. This is blah and is a D.
- lakeside - Monday, Feb 11, 19 @ 4:09 pm:
I’ve seen it on tv and now on the web. The transitions (and, to a lesser extent, the type), to me, read like a negative spot. They’re too quick and blocky, respectively. I know this is from her campaign, but I keep looking for negative information to read on the screen.
- wordslinger - Monday, Feb 11, 19 @ 4:10 pm:
–Sending people off to a website? Most will not bother.–
Yeah, no kidding. “Most” will not respond to any call to action in a spot, yet every spot has one because three or four percent translates into big numbers.
It’s an image spot, anyway. The call-to-action just reinforces that she has “a plan.”
- Anonymous - Monday, Feb 11, 19 @ 4:10 pm:
She’d be well-positioned to run up for SoS if and when that comes open. Just can’t see why she wants to run for Mayor now.
- Oswego Willy - Monday, Feb 11, 19 @ 4:11 pm:
I really have steered clear of these ongoing ads with 148 people running for Mayor. I’m commenting on this one, narrowly to this;
Mendoza taking on Rauner abd her role the last two years is something to “help” move the discussion away from “Burke” or her record in the GA or as clerk…
The battle with Rauner defines her in social services, fiscal accountability, labor, families… in reality, her battle with Rauner separates her from her past and the other candidates, and I’m puzzled why they haven’t used that to hammer and shake and frame her as a fighter for Chicago.
It’s still fresh, it’s a “victory”, it’s career defining, her epic battle with a governor.
These last few short weeks, I’d focus there.
- TopHatMonocle - Monday, Feb 11, 19 @ 4:22 pm:
I agree with lakeside. The black and white photos, stark white and red text, transitions, and the voiceover make it seem like a negative spot. Someone over there needs to watch Bill De Blasio or Paul Wellstone ads.
- Amalia - Monday, Feb 11, 19 @ 4:26 pm:
she ran the soccer ad too long. but what polls? friends keep asking me what to do like I know something so I need poll info. thanks.
- Anonymous - Monday, Feb 11, 19 @ 4:28 pm:
The Mendoza campaign has suffered from serious failure-to-launch. First it was the question of whether she’d round up enough signatures to even make it on the ballot after announcing in November. Then after they finally survived challenges they had about two weeks of time to make a case before Burke, Solis, Proco Joe…Mendoza will not make it to the runoff.
- Blue Dog Dem - Monday, Feb 11, 19 @ 4:29 pm:
A financial expert who knows how to balance a budget. Geez. If only we had her working on the state level.
- Scott Cross for President - Monday, Feb 11, 19 @ 4:35 pm:
Amalia:
CBS-2 ran a story on Friday with recent poll #s: “According to a mayoral poll prepared for one of the campaigns, Toni Preckwinkle leads at 16%, with Daley at 14, and Gery Chico at 11. With Amara Enyia, Lori Lightfoot and Susanna Mendoza all tied at 7%.”
https://chicago.cbslocal.com/2019/02/08/new-poll-in-mayors-race-daley-second/
- Shytown - Tuesday, Feb 12, 19 @ 4:24 pm:
There are so many polls out there that heads are spinning and anyone pushing just one poll like the Plumbers poll (they endorsed Daley) that was only covered apparently by CBS is spinning for their candidate of choice. Both public and other polls that are out there but not made public (and there are many) show that this remains mostly a three person race between toni, daley and mendoza. Daley has been unscathed despite multiple ties to all of those who’ve been caught up in the FBI mess and he’s ironically been the ultimate beneficiary of it all.
And these “anon” comments sound oddly like the peeps at the toni team who screamed from the rooftops that mendoza didn’t have enough sigs to make the ballot (whoops, she did) and then claimed there was an explosive story about money laundering and VAP (whoops, not so). They have been desperate to try and undermine her from day one because she’s their biggest threat in the runoff. That’s all there is to it.
For those following politics in Illinois for a while know that Mendoza has been underestimated time and time again. I’d think twice before counting her out because she’s a fighter who perseveres. And anyone who thinks another Daley can’t make the runoff should think twice as well. He’d have his head handed to him by Mendoza or Preckwinkle in the runoff, but he could stand to get enough white votes to sneak in.