Today, Think Big Illinois released new ads in several districts urging state legislators to support Governor Pritzker’s fair tax. The ads push back on false attacks from opponents who currently benefit from our current unfair tax system and want to avoid finally having to pay their share.
The ads also highlight why a fair tax is right for Illinois, including that 97% of Illinoisans will not see a state income tax increase, with only those making above $250,000 paying more. A fair tax will also solve the $3.2 billion budget crisis Illinois is currently facing, which otherwise would have to be addressed by raising income taxes on everyone by 20% or by drastically gutting critical social service programs.
The ads urge Representatives Monica Bristow, Jonathan Carroll, Terra Costa Howard, and Mary Edly-Allen. Think Big Illinois’ previous ad, Hole, will continue to air across the state.
Ad is decent enough, but those first lines could just as easily be flipped back on Think Big Illinois.
- SuburbanRepublican - Friday, Mar 29, 19 @ 12:50 pm:
Will 97% of Illinoisans get a tax cut or not get a tax increase? The Governor’s proposal was touting a tax cut for 97% of people. Which is it?
- Grandson of Man - Friday, Mar 29, 19 @ 12:56 pm:
Rep. Costa Howard is a big vote in this, I see. Will she stand with her fellow Democrats, fairness, adequate revenue and funding, or will she side with those who proved they’d rather tank the state if they don’t get their harsh cuts, and those who protect the rich at such dire costs?
think all the ads for this tax are strong. like this answer to the $$$ people. A Also glad they are doing them now and not waiting until the municipal elections are over. once tuesday is done, things will really have to heat up to get going on all sorts of policy issues.
Good ad - blurs the line between tax cut and “no tax increase” and blurs the distinction between the amendment allowing a graduated tax and the proposed rates that would be implemented initially.
Solid B-. I dont know why, but few political ads these days excite me one way or another. Seems like class warfare started in the 60’s and its still around 60 years later.
Opponents need to stress that the amendment allows the General Assembly to set whatever rates they want, whether or not Pritzker’s proposed rates are adopted as a starting point. Make the amendment the fear of a future Madigan?
==The Governor’s proposal was touting a tax cut for 97% of people. Which is it?==
Suburban - No, it does not. The second part of your first question is correct, the proposal touted that 97% would not see a tax increase. They would either get a tax cut or pay the same percentage they do now under the flat tax.
Too many political ads. I hate class warfare and so I hate pretty much all the fair tax ads coming from both sides. Make it about the state and our needed revenue, not about shaded increments of wealth and who’s going to be stuck with the bill for years of fiscal mismanagement.
- Three Dimensional Checkers - Friday, Mar 29, 19 @ 2:12 pm:
Good, to the point, no wasted words. I don’t know how effective response ads are, but this is very good for a response ad.
I know from my interactions with Terra that she is listening to the wrong sector of her constituents. I think she’d do well to remember that “Bluepage County” consists of more than just her wealthy neighbors.
Misleading - 97% may get an income tax cut only to have those cut eaten up by various other taxes being increased (gas tax) and/or new taxes created (bag tax).
- Commonsense in Illinois - Friday, Mar 29, 19 @ 4:04 pm:
Kind of run-of-the-mill if you ask me. Nothing new or memorable about the ad or the call to action. The anti ads aren’t much better.
Come on folks, creative minds can do much better that this same old approach. I actually tuned out half-way through and had to watch it a second time to get to the call to action.
- Ron Burgundy - Friday, Mar 29, 19 @ 12:49 pm:
Ad is decent enough, but those first lines could just as easily be flipped back on Think Big Illinois.
- SuburbanRepublican - Friday, Mar 29, 19 @ 12:50 pm:
Will 97% of Illinoisans get a tax cut or not get a tax increase? The Governor’s proposal was touting a tax cut for 97% of people. Which is it?
- Grandson of Man - Friday, Mar 29, 19 @ 12:56 pm:
Rep. Costa Howard is a big vote in this, I see. Will she stand with her fellow Democrats, fairness, adequate revenue and funding, or will she side with those who proved they’d rather tank the state if they don’t get their harsh cuts, and those who protect the rich at such dire costs?
- wordslinger - Friday, Mar 29, 19 @ 12:57 pm:
Direct and to the point with a clear call-to-action. Simple and effective.
Looks like the big heat is on those four.
- Amalia - Friday, Mar 29, 19 @ 12:57 pm:
think all the ads for this tax are strong. like this answer to the $$$ people. A Also glad they are doing them now and not waiting until the municipal elections are over. once tuesday is done, things will really have to heat up to get going on all sorts of policy issues.
- anon - Friday, Mar 29, 19 @ 1:04 pm:
Good ad - blurs the line between tax cut and “no tax increase” and blurs the distinction between the amendment allowing a graduated tax and the proposed rates that would be implemented initially.
- Blue Dog Dem - Friday, Mar 29, 19 @ 1:05 pm:
Solid B-. I dont know why, but few political ads these days excite me one way or another. Seems like class warfare started in the 60’s and its still around 60 years later.
- anon - Friday, Mar 29, 19 @ 1:06 pm:
Opponents need to stress that the amendment allows the General Assembly to set whatever rates they want, whether or not Pritzker’s proposed rates are adopted as a starting point. Make the amendment the fear of a future Madigan?
- Last Bull Moose - Friday, Mar 29, 19 @ 1:14 pm:
Effective ad for now. It may come back to hurt JB when he has to ask for a general tax increase. I don’t think the Fair Tax will raise enough revenue.
- Lester Holt’s Mustache - Friday, Mar 29, 19 @ 1:15 pm:
==The Governor’s proposal was touting a tax cut for 97% of people. Which is it?==
Suburban - No, it does not. The second part of your first question is correct, the proposal touted that 97% would not see a tax increase. They would either get a tax cut or pay the same percentage they do now under the flat tax.
- Anonymous - Friday, Mar 29, 19 @ 1:15 pm:
I for one cannot believe Governor Rauner would bully his own members like this. A real Republican like Jim Edgar would never do such a horrible thing.
Oh wait, it’s JB? Never mind. B+
- Lester Holt’s Mustache - Friday, Mar 29, 19 @ 1:18 pm:
==Make the amendment the fear of a future Madigan?==
Lol, sure, why not. That exact same tactic has worked so well for the ILGOP up to this point
- ike - Friday, Mar 29, 19 @ 1:36 pm:
Blue Dog - class war started when the rich declared it against everyone else.
- Responsa - Friday, Mar 29, 19 @ 1:44 pm:
Too many political ads. I hate class warfare and so I hate pretty much all the fair tax ads coming from both sides. Make it about the state and our needed revenue, not about shaded increments of wealth and who’s going to be stuck with the bill for years of fiscal mismanagement.
- Three Dimensional Checkers - Friday, Mar 29, 19 @ 2:12 pm:
Good, to the point, no wasted words. I don’t know how effective response ads are, but this is very good for a response ad.
- Blue Dog Dem - Friday, Mar 29, 19 @ 2:16 pm:
Ike. I wouldn’t know how it started.
- a drop in - Friday, Mar 29, 19 @ 2:29 pm:
BDD - farmers vs village residents. Jefferson vs Adams
- Dome Gnome - Friday, Mar 29, 19 @ 2:42 pm:
I know from my interactions with Terra that she is listening to the wrong sector of her constituents. I think she’d do well to remember that “Bluepage County” consists of more than just her wealthy neighbors.
- Anonymous - Friday, Mar 29, 19 @ 2:58 pm:
Misleading - 97% may get an income tax cut only to have those cut eaten up by various other taxes being increased (gas tax) and/or new taxes created (bag tax).
- Commonsense in Illinois - Friday, Mar 29, 19 @ 4:04 pm:
Kind of run-of-the-mill if you ask me. Nothing new or memorable about the ad or the call to action. The anti ads aren’t much better.
Come on folks, creative minds can do much better that this same old approach. I actually tuned out half-way through and had to watch it a second time to get to the call to action.