Today, Think Big Illinois released two new ads highlighting the need for a fair tax. The 15 second ads will be running in media markets across the state as part of Think Big Illinois’ latest efforts to ensure voters have the chance to decide whether they want a tax system that works for everyone, not just the wealthy few.
The first ad, “How Unfair,” explains how the current tax system disproportionately places the burden on our middle-class families, who on average are forced to pay nearly 13% of their income for state and local taxes. In contrast, the top 1% of Illinoisans only have to pay around 7% of their income for state and local taxes.
The second ad, “Affect You,” highlights how Governor Pritzker’s fair tax will impact Illinoisans, including that 97% of Illinoisans will not see a state income tax increase, with only those making above $250,000 paying more. A fair tax will also help address the $3.2 billion budget crisis we’re currently facing and bring in much-needed revenue to fund critical programs, including our schools.
Unlike the group’s first TV ad, neither of these ads feature Gov. Pritzker.
How unfair is Illinois’ tax system?
If you’re a middle-class family, you’re forced to pay around 13% of your income in taxes.
But the top 1%, they pay only about half as much.
It’s time for change.
Let’s make our tax system fair in Illinois.
How will a fair tax affect you?
For 97% of Illinoisans, it would mean no income tax increase.
Only people making above $250,000 would pay more.
It’s time for change.
Let’s make our tax system fair in Illinois.
* The buy…
Think Big Illinois added 4/11-4/15
Chicago, Champaign, Peoria, and Rockford broadcast and cable
Total New Spending: $405,445
1,000 GRPs in Chicago. 380 GRPs in Champaign/Spi. 176 GRPs in Peoria. 132 GRPs in Rockford
