Today, Vote Yes For Fairness launched its digital advertising program with a statewide digital ad campaign to educate Illinoisans on why we need the Fair Tax. The seven ads highlight how our current tax system is broken and fundamentally unfair, forcing our essential workers like nurses and grocery store clerks to pay the same tax rate as millionaires and billionaires. The Fair Tax will set things right, while bringing our tax system up to date with the one used by a majority of states and the federal government and ensuring at least 97% of Illinoisans see no income tax increase.
The seven new ads will run across digital platforms and devices, including Facebook, YouTube, Hulu, and a number of news sites. […]
“It’s long overdue that Illinois had a tax system that works for all Illinoisans, not only the wealthy few. That’s why we need to pass the Fair Tax in November,” said Quentin Fulks, Chairman of Vote Yes For Fairness. “Nothing is more important to the future of our state than passing the Fair Tax, and Vote Yes For Fairness is dedicated to ensuring Illinoisans know the facts about how the Fair Tax will help our families, our communities, and our state.”
Remember, these are digital ads. They’re different than TV ads.
Pritzker on June 26 contributed $51.5 million to the Vote Yes for Fairness committee, according to campaign finance records. He previously kicked in $5 million in December. Pritzker donated a record-setting $171.5 million to his own gubernatorial campaign.
Vote Yes for Fairness spokeswoman Lara Sisselman said the ads are not in response to critical TV ads paid for by the dark money group, Illinois Rising Action. She said efforts by her group have been stalled by the pandemic.
“We felt the most important thing we could do as an organization was get information out to Illinoisans on the resources out there and safety precautions they should be taking,” Sisselman said. “If you take a look at our social media channels, you’ll see the overwhelming majority was COVID-focused over the last 4 months.”
The group also launched IllinoisVotes2020.com and IllinoisVota2020.com to encourage voters to vote-by-mail in November.