Brady’s campaign is spending about $250,000 to air the ad in the Chicago TV market through Sept 1, according to a source familiar with political television ad buys in the city who was not authorized to speak publicly.
It’s a good ad, 8 out of 10. With the sound off, there is a sense of seriousness that was appealing, but it could have used some words or headlines to repeat the messages. With the sound on, I thought he came just short of where he wanted to go with the clean break line. He didn’t mention Quinn-Blagojevich and even though we know that’s what he meant, he needs to beat us over the head with it.
End the borrowing, balance the budget without taxes, create jobs, all are good messages. I’d add those lines as text, but otherwise thought this did a nice job. Oh, and he gets a bonus point for smiling.
Btw, who is that Plummer person? Anybody seen or heard from him lately? Is he still on the ticket?
- Don't Worry, Be Happy - Thursday, Aug 26, 10 @ 10:36 am:
I didn’t get anything out of watching with the sound off.
I found it a bit boring. He delivers all his lines in the same tone of voice - I thought the beginning when he was saying that these are difficult times while smiling and being upbeat with music playing undercut that point.
All in all, it was a bunch of platitudes that people want to hear but I’m not sure they will buy. No specifics, and I think people want to hear the real dope.
Makes we think of how Doonesbury used to treat George HW Bush - invisible.
The ad really reminded me of his ad near the end of the primaries, but with a higher budget. Same tone, same positive message, trying to rise above the squabble. I think it worked in the primaries because it was near the end after all the fighting that had gone on among the other candidates. This could be effective throughout the state outside of Cook County because of the more positive message.
- Louis G. Atsaves - Thursday, Aug 26, 10 @ 10:44 am:
Good ad. Good visuals. Good visuals. Bright and promising. A far cry from what we have been getting, stumbling and fumbling.
A little visually jittery, but upbeat. No commercial is going to be loaded with substance. It conveys optimism and takes advantage of Brady’s solid personal presence. He projects much better on TV than Quinn and comes across as likable.
A pleasant ad that doesn’t really get one’s political blood moving.
But since Brady has been portrayed by opponents as a right-wing pol with far out social views, it may be necessary to run ads presenting him as a pleasant and concerned guy next door , at least for a while. Who knows.
One of his priorities right now should be to prepare, prepare, prepare for the inevitable debates with Quinn and possibly other candidates.
Quinn is not a bad debater, a lot of people will probably be watching, and he could win or lose on them. Quinn, an incumbent with wide name recognition and lots of money in a blue state, has less to lose, but we can be sure he’ll be preparing. Ditto Junior. Especially Junior.
The ad appears to make Brady seem normal and confident which is what the people of Illinois are begging for. Great feel good message that is positive and in stark contrast to the last 8 years of destruction and embarrassment.
I think I agree most with 47th. But I don’t think he needed to say the words “Quinn” or “Blagojevich.” Voters are already angry about both men. Saying those names would just turn a positive ad negative, even though it’s not really a positive ad. Yes, he’s smiling, but listen to what he says: “insane” borrowing, “special interests,” “Had enough,” etc. Reaganesque language while remaining upbeat. It’s a near perfect pitch.
That being said, the visuals are way too stale. Seen it all before. That’s what brings this down from a 10 to an 8, or maybe slightly below that.
Generic, love the red shirt. The special interests that support Brady and want your tax money are the big corporations and the housing speculators that dont pay taxes and want tax breaks for waking up in the morning.
Decent ad. I think the message in the pictures is let’s get back to basics, apple pie, farm, family friends, summertime in the rural areas. Only three times were there pictures of an urban setting. Don’t think he was catering to the downstate vote in that, I think he was putting himself in the remember when times were better and life was simple I can get us there mode. Getting people to relive those days and vote for him.
9 for appeal to the suburban Chicago market. We’ve got to know him to vote for him, so he needs to start introducing himself now.
Very positive commercial. He looks comfortable in Chicago, and offers some really nice pictures of downstate. Makes Illinois look like we’re all one big, happy family. In fact, it almost makes me want to go to a farm. Almost.
Can’t use puppies, so he’s got lots of happy faces. Multiple races, genders. Feels nice without pushiness. I think this will play well with moderates, independents and women across full political spectrum.
Rich: Why do you suggest watching w/out the sound? Visually, the camera jumps around too much. Agree with the posters that suggested some titles be included. Would like to see something in this vein without the flare and sloowwed down a bit. On a positive note, he’s right to use (and end) with footage of Chicago.
Good ad. Interesting choice of music. Almost seemed like a lame version of techno. When I saw it with the sound off, it almost reminded of something you might see behind a John Mellencamp song. The music chosen just didn’t seem to fit. That’s probably the one weakness. The glare didn’tf bother me as much as it bothered others.
I also give it 8 out of 10.
Maybe if Brady hadn’t spent the last few years running around the state gladhanding, while at the same time badmouthing the state (especially Chicagoland), maybe he wouldn’t have had to gut his business and layoff most of the employees. Maybe he could have created jobs instead of just whining about how others aren’t doing enough.
Brady really makes me ill. I give the ad an A for appeal to gullible yokels, and an F for appeal to people who actually know what this guy’s about.
Word that will help him get the young adult chocula fan vote (BTW your dating yourself by using a reference to the no longer available cereal :) could be worse you could have mentioned the also no longer around count dracula from sesame street)
- El Conquistador - Thursday, Aug 26, 10 @ 3:56 pm:
Not a bad, generic ad. I’m sure it’s designed just to build name recognition and a sense of familiarity, so you don’t want to venture too far out on a limb anywhere. Two things to work on for the future, though. First he needs to work on inflection. His voice seemed unnaturally in the high range through the whole spot. Relax and add more inflection. Second…what’s with the hands? He (like many) looks like he has no idea what to do with his hands so he just keeps putting the fingertips together reminding me of Mr. Burns. Not a good visual! :)
jumps all over with no substance. His main tag line balancing the budget w/o raising taxes is a bald-faced lie. But Quinn will probably hit back on a social issue that less the 20% say is convincing. It’s sad that Brady feels this is all he needs to do, and that he’s probably right.
B. I didn’t entirely love the production values, especially the jitteriness and flash changes. But I did like that Brady spoke for himself. And best, (in contrast to the Quinn ad which was highly targeted and therefore most commenters agreed could not be effectively used statewide) Brady’s ad featured community by enveloping the breadth and diversity and beauty of the whole state and its people. There was no playing one geographic area against the other, or playing one constituency against the other in Brady’s ad. That ad will feel at home and normal anywhere in the state.