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Let’s play “Rate the TV Ad”
Monday, May 21, 2012 - Posted by Rich Miller * The US Chamber of Commerce is running this TV ad in the St. Louis market on behalf of Republican congressional candidate Jason Plummer. Rate it… I’m not sure about the size of the buy, but a friend of mine in the area told me he’s seen the ad several times. …Adding… The US Chamber is also running an ad for Congressman Bobby Schilling…
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- Oswego Willy - Monday, May 21, 12 @ 11:31 am:
I give it a “C-” …
Ya hit all the Hot Topics …but where is the “there” there?
I know … I get it … 30 second ad, Name ID for the Hot Buttons … and this is the Chamber’s ad … just left me wanting, and a bit confused on why I am “calling” to continue …What is Jason continuing?
- Political Junkie - Monday, May 21, 12 @ 11:34 am:
When has Jason Plummer created jobs? Would be a better ad for his father who actually is the one creating jobs.
- Deep South - Monday, May 21, 12 @ 11:39 am:
Touches right wing hot buttons, but too vague to convince those sitting on the fence. Just preaching to the choir…
- Mouthy - Monday, May 21, 12 @ 11:41 am:
“The Plan”, “The Plan”, “I’ve got a plan”. Sorry, it kills me. They ALL have a plan. The problem is that even if they really did have a plan….nobody in Washington really gives a hoot…
These ads go to show just how dumb and uninformed the voters are considered to be…
- Nearly Normal - Monday, May 21, 12 @ 11:43 am:
Plummie is no small business man. Daddy’s is no small business with multiple locations in Illinois and Missouri.
Daddy’s money is helping Jason’s job creation plan–electing himself.
- MontgomeryCo - Monday, May 21, 12 @ 11:44 am:
That Plummer ad has been running almost constantly in the St. Louis TV market for at least the past week (or maybe longer). During primetime I know I see it at least 4 or 5 times in the span of 2 or 3 hours.
- Shore - Monday, May 21, 12 @ 11:47 am:
I don’t like either of them. the plummer ad looks like it’s cut and paste and really says nothing about him. I’m interested in what his actual “business skills” are and how he’s a “businessman” as opposed to just having a desk and bossing some people around with his dads instructions.
The schilling ad is bad because again not only is it cut and paste, it also focuses on the size of government as the issue-people care about jobs-not the number of employees at omb, but also because he really does have a chamber of commerce story to tell and one that’s out there they should be telling.
I don’t even think they’re that convincing to the base. They should ask for their money back.
- Pot calling kettle - Monday, May 21, 12 @ 11:57 am:
Last night I caught an old WKRP where Mr. Carlson runs for city council. Les Nessman shows him how to give an empty response that looks better than saying “no comment” while still being devoid of any content. These two ads were exactly what Les recommended. It is sad to think that this stuff works.
“A” for creating a classic empty suit ad.
“F” for keeping the political conversation stupid.
- Jorge - Monday, May 21, 12 @ 12:11 pm:
I rate Plummer’s ad as an incomplete. You would think after the 2010 general he would have learned some valuable lessons.
- mokenavince - Monday, May 21, 12 @ 12:13 pm:
When has Plummer created anything, his old man was and still is the business man.His dad is running him for office to keep him from screwing
up dad’s business.He looks like the next John
“America 1st Daly.Schillings ad is just the same old Republican no to everything.
- John Parnell - Monday, May 21, 12 @ 12:19 pm:
Why is milk being thrown on the screen? It is supposed to be mud in Plummer’s ad? Too busy. And hey, lets throw in the trial lawyers at the end. Very poor ad.
- Shore - Monday, May 21, 12 @ 12:20 pm:
the candidates didn’t create or run these ads. they were done by political consultants in dc who probably can’t find the districts on a map.
- Pot calling kettle - Monday, May 21, 12 @ 12:23 pm:
===I rate Plummer’s ad as an incomplete. You would think after the 2010 general he would have learned some valuable lesson===
Plummer and his campaign had nothing to do with this ad. Besides, what more could be said about lil’ J.P.?
- CircularFiringSquad - Monday, May 21, 12 @ 12:38 pm:
Incredibly potent. hats off the Chamber fo smart spending decision.
- redrum - Monday, May 21, 12 @ 12:45 pm:
Republican Bob Schilling is going to need every dime of outside money he can get to fend of the hard charging Democrat Cheri Bustos.
Schilling is already in full attack mode and looking a dismal polling numbers. Rising star Cheri Bustos is a political landslide.
- x ace - Monday, May 21, 12 @ 12:49 pm:
Plummer Ad persuasive - motivates me to support his opposition
( they shoulda at least airbrushed a couple scars on his privileged baby huey face )
- wordslinger - Monday, May 21, 12 @ 12:52 pm:
Shore’s right about the cut-and-paste. The chamber’s probably running basically the same spot all over the country.
It gets their candidates smiling faces on TV, which is good for them, but the spots themselves are weak.
If this was the winner, I’d hate to see the options that were rejected.
- Louis Howe - Monday, May 21, 12 @ 1:04 pm:
He’s a clue for the Chamber of Commerce types…businesses don’t “create jobs”….businesses fullfill demands for goods and services that consumers are willing and able to buy. The only time a business hires someone new is because there is a demand for the business service or product that the new employee can contribute to fullfilling. Effective consumer demand drives the economy not business hiring.
- LS - Monday, May 21, 12 @ 1:19 pm:
Average at best. Nothing terriblly original in either ad. There is no real visual seperation between the negative set up and the positive delivery. Both are kinda whip-lash in their message approach. Plummer needs to be shown in action of some kind. his giant Baby Huey mug isn’t a good approach for them. C grade.
- Team Sleep - Monday, May 21, 12 @ 3:41 pm:
Talking point ads are bleck. I give a “D” to the Plummer ad and a “C” to the Schilling ad - but that’s only because Schilling’s ad features the funny voiceover actor from the Hot Pocket commercials.
- Esquire - Monday, May 21, 12 @ 4:26 pm:
Sometimes, I wonder if not for Plummer that Brady might have eked out a gubernatorial win over Quinn.
- The Captain - Monday, May 21, 12 @ 5:46 pm:
Uh, why is the Chamber paying for ads for a guy who can afford to self fund? This makes good business sense, good use of your money? Maybe the reason the economy is struggling is because idiots are in charge of business.
- Sporstman - Monday, May 21, 12 @ 5:48 pm:
The Plummer ad buy was $250,000.
- Madison - Monday, May 21, 12 @ 6:16 pm:
Cut! Let’s get some lipstick on them pigs!