* From USA Today…
House Republicans are targeting popular “mommy blog” websites in a digital ad campaign beginning Tuesday as part of an ongoing effort to repair the GOP’s image with certain voting blocs — in this case swing female voters — who have sided decisively with Democrats in recent elections.
The banner ads will be featured on over 100 websites popular among women and geo-targeted to be viewed by residents in 20 Democratic-held congressional districts targeted by the GOP for 2014. The House Republican campaign operation is increasing its use of niche digital ad marketing for the upcoming election cycle. They used a similar strategy targeting Democrats on the unpopular automatic spending cuts known as sequester in March.
The $20,000 ad buy, running on sites including Ikeafans.com and MarthaStewart.com through Friday, will call on Democrats to vote with House Republicans next week on a bill to give hourly private sector workers more flexibility to choose between compensatory time and cash payment for overtime work. […]
The legislative effort is not expected to garner much Democratic support because it has long been opposed by labor unions and Democratic interests who argue it is a backdoor attempt to weaken workers’ rights to overtime pay.
* The NRCC sent along a sample ad…
The ads link to an online petition.
* NRCC statement…
“It’s a shame that Bill Enyart is willing to play politics while working moms and their kids need a voice to fight for them in Congress. It’s time for Enyart to stop forcing women to choose between work and family and start protecting the needs of all Illinois families.” – NRCC Spokeswoman Katie Prill
Think it’ll make any difference?
* But this may be a more important issue for Enyart…
The federal government won’t make a decision for years on whether to close Scott Air Force Base, but leaders in southwestern Illinois fear growing budget pressures in Washington could affect the facility’s future.
Illinois’ congressional delegation has vowed to work to keep the base open, even though the next round of closures won’t begin taking place until at least 2015.
U.S. Department of Defense officials have said the military has more infrastructure than needed, and Illinois lawmakers fear the base will stay on the chopping block as the costs of Medicare and other government-funded social programs continue to soar, forcing spending reductions in other areas of the federal budget.
“If we don’t reform our entitlement programs, discretionary dollars will continue to get cut, which puts Scott more at risk,'’ Republican U.S. Rep. John Shimkus told the newspaper.
U.S. Rep. Bill Enyart, D-Belleville, who replaced Costello in January, is seen as a strong voice for Scott. A former commander of the Illinois National Guard, Enyart serves on the House Armed Services Committee.
Enyart spoke optimistically of community-wide efforts to protect Scott. It’s a campaign bolstered by the fact the Air Force’s Air Mobility Command cited the St. Louis region’s strong support for military personnel at Scott Air Force Base as the reason for awarding the region the prestigious Abilene Trophy. The trophy is to be awarded officially in June.
“The folks are pulling together because they know how important it is,” Enyart said. “We’re going to be working very diligently to make sure that Scott isn’t impacted by BRAC … This is not a partisan issue. This is our region, our economy, and we’re all working together.”