* My weekly syndicated newspaper column…

I’m not sure why, but the surprise appearance by former Gov. Jim Edgar at the Illinois State Fair’s Republican Day last week didn’t generate much media coverage.

Despite the fact that Edgar is a Republican, this was not an easy “get” for Republican gubernatorial nominee Bruce Rauner. I’m told it took weeks of careful wooing and negotiations through one of Edgar’s old cronies. Edgar backed state Sen. Kirk Dillard in the GOP primary against Rauner, but he has also expressed public and private concerns about how Rauner is portraying himself on the stump and about how that confrontational attitude could manifest itself if he’s elected governor.

Another reason why I’m perplexed by the lack of coverage is that Democratic Gov. Pat Quinn has repeatedly gone out of his way to praise Edgar since Dillard’s Republican primary loss. Quinn consulted with Edgar before his post-primary budget address, seeking his advice on keeping the income tax at current levels and providing some property tax relief. Quinn then mentioned Edgar by name during his actual address, saying the former governor was right to keep a tax hike in place.

If Quinn was hoping to somehow neutralize the still popular Edgar, he failed miserably. Edgar said at the State Fair last week that not only did Rauner have an opportunity to finally end one-party rule, but “The Blagojevich-Quinn governorship has been a disaster for Illinois.”

Oh, man, that’s gonna leave a mark.

“Outsiders” can make some Illinoisans uncomfortable. Despite the blathering of editorial boards and pundits, quite a few voters here subconsciously or otherwise still “don’t want nobody what nobody sent.” The Edgar endorsement could go a very long way toward soothing fears by moderate to liberal independents about how Rauner may be just too new, too unknown and too risky to be trusted with the office.

Meanwhile, four years ago I wrote that Gov. Quinn wouldn’t know a campaign theme if it was bleeding to death in his front yard. His 2010 State Fair Governor’s Day speech was rambling, disjointed and unfocused. Not this year. Quinn’s theme so far is pretty darned clear: Bruce Rauner is an out of touch billionaire whose policies would harm working people.

But can it work? So far, the attacks seem almost juvenile, catty and not well produced. “Look! Over there! Rauner is rich! He’s rich, I tells ya!”

The Quinn campaign appears to be following the Obama 2012 script very closely (and that script was based in part on Quinn’s 2010 campaign against Bill Brady). The first thing they have to do is establish in voters’ minds that Rauner is a plutocrat. Once that message is baked in, the big hits connecting him to nursing home and hospital deaths and whatever else the Quinnsters have in their opposition research files can be dumped on Rauner’s head.

The political professionals who attended Governor’s Day this year weren’t confident at all that Quinn could pull this off. Then again, they had zero confidence in Quinn four years ago and he managed to edge out Brady. But, of course, there’s no third party candidate willing to spend close to $4 million and split the anti-Quinn vote with Rauner this year, as there was in 2010.

In contrast, the GOP operatives who attended Republican Day four years ago were upbeat and hopeful, but quite concerned about the physical mechanics of GOP nominee state Sen. Bill Brady’s campaign. Those fears turned out to be justified. This time around, there were few if any fears expressed about the way their guy is running his show.

And probably for good reason. The Rauner folks say that the Republican Governors Association has been tracking the number of contacts made at the doors by GOP gubernatorial campaigns. Rauner’s door-to-door contact effort so far ranks number one in the nation - even ahead of Texas, which has a far larger population than Illinois.

Rauner, by the way, left after his State Fair appearance for a 38-county bus trip blitz through Downstate Illinois. The schedule looks brutal.

The idea is to pack as many Downstate appearances in before Labor Day and then focus mainly on the Chicago media market until November. It’s the smart move because Downstate is so huge that it can’t be easily and quickly traversed.

The governor, on the other hand, has focused much of his summertime attention on the Chicago area, perhaps because polls show he has real trouble with his Democratic “base.”

* Related…

* Erickson: State Fair offers glimpse of fall campaign season

* Finke: GOP seemed energized at the fair, for once - In the past few years, Republicans often sounded like they were just going through the motions during their state fair rally. This year, not the case.