Capitol - Your Illinois News Radar » Finding a workable messaging frame
SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
To subscribe to Capitol Fax, click here.
Finding a workable messaging frame

Friday, May 20, 2016

* I was somehow included in a group e-mail message about human services funding. But a very interesting e-mail was included in the back and forth and I asked permission to post an edited version here. It was granted…

The ongoing coverage of the human toll has not generated the kind of response from the general public that we would have liked to have seen, such as empathy, outrage, and the sense that we are all in this together.

I think that is wishful thinking on our part, meaning on the part of those of us who work in human services. We are not swaying the general public with our horrifying stories of human suffering. We are met, largely, with indifference or even harsh judgement (remember the debate last fall about why we should be providing child care support for low-income parents - Why should we take care of their children? They should not have had kids in the first place, etc. etc.).

The Frameworks research on this is pretty clear, and I am sorry to see it confirmed here in Illinois in such a stark way. The National Human Services Assembly has commissioned this research and is disseminating it.

We are having far more success with our messaging about honoring contracts, and that paying people for the work they have done under legal contracts is just good business. I get media calls every single day now, from print, broadcast, radio, local, statewide, even national media.

The message that people should be paid for work done under legal contracts is a sticky message, and a non-controversial one. It is even a conservative one, if you think about it. And it resonates with people.

More info about that national reframing research is here.

- Posted by Rich Miller        

  1. - Oswego Willy - Friday, May 20, 16 @ 12:22 pm:


    Messaging and getting the proper framing out into the media as an important message is tough too.

    I’m sure many would pitch in.

  2. - Johnny Pyle Driver - Friday, May 20, 16 @ 12:25 pm:

    yep, all the carnage wrought on the state over the last year is meaningless to most. My Facebook page has only seemed to notice there was some problem in Illinois in the last couple weeks as high schools begin talking about not opening in the fall.

    Elderly going hungry? Yawn
    Vulnerable children tossed out in the cold? Meh
    Johnny maybe can’t go to school in 6 months? DOOMSDAY!!!

  3. - illinoised - Friday, May 20, 16 @ 12:26 pm:

    I applaud this effort. A member of my family is disabled and has lived a productive life (including holding a job from a young age until retirement) due to having received human services, I used to work for a large human service agency, and I am on a state board which addresses human service issues. As an advocate for such services, I meet too many people who tell me that such help is not needed because folks need to try harder, get help from their church, not have kids, etc.

  4. - anony - Friday, May 20, 16 @ 12:28 pm:

    Paying bills used to be a conservative priority. Now many prefer bankruptcy.

  5. - Been There - Friday, May 20, 16 @ 12:29 pm:

    ===The ongoing coverage of the human toll has not generated the kind of response from the general public that we would have liked to have seen, such as empathy, outrage, and the sense that we are all in this together. ====
    Sometimes when you get that proud feeling about how great America is, its items like this that should put you back into the reality of how flawed we can also be.

  6. - Big Joe - Friday, May 20, 16 @ 12:30 pm:

    In my mind it is simple. Pay the people for the services rendered under contract. Don’t try to weasel out of contracts agreed to before the work was done.

  7. - Liberty - Friday, May 20, 16 @ 12:31 pm:

    Conservatives today favor bankruptcy over contracts and don’t believe people in the public or not-for-profit sector work and earn for a living instead believing it all to be illegitimate anyway. It is a very leftist position when you think about it.

  8. - Cubs in '16 - Friday, May 20, 16 @ 12:38 pm:

    The apparent lack of empathy from the “general public” is a sad commentary. Many people don’t distinguish between the able-bodied folks who choose to play the system and the ones who truly need social services to survive. They focus on the ones who don’t work but somehow manage to have nicer things than they do. But I’m for whatever message works. If we have to take the scenic route to arrive at the destination so be it.

  9. - Jerry - Friday, May 20, 16 @ 12:48 pm:

    The lack of empathy is result of the Democratic party changing platforms to a pro-business corporation-sponsored one. Is Rahm supposed to be the poster boy for caring about people? Because he’s typical of the kind of Democrats we choose these days.

  10. - Markus - Friday, May 20, 16 @ 12:48 pm:

    A very sad State that we are in. Message re-framing is short-sighted on this issue; albeit necessary to get people paid what they are owed. It seems the real message is that “taxpayers” anymore, just don’t give a damn about those less fortunate than themselves.

    The current governor understands that and is using it to his advantage. K-12 is so much more important than human services because it affects “taxpayers” directly.

    The process of individual budget appropriations by its very nature, creates winners and losers. Until No appropriation is final until all budget appropriations are enacted, the Hunger Games- Illinois Edition will continue. A really sad State we live in.

  11. - James Knell - Friday, May 20, 16 @ 12:51 pm:

    Liberty, can you explain why today’s conservatives view on people who work in the public or not-for-profit sector is “very leftist”? No flaming or disrespect intended. Just trying to understand that one. Best I can do is imagine Stalin or Mao regarding them band-aid providers. Is that what you mean?

  12. - Downstate - Friday, May 20, 16 @ 1:00 pm:

    Sadly, the humans services work has gotten lumped into the entitlement programs, even though they are two completely different things.

  13. - Earnest - Friday, May 20, 16 @ 1:08 pm:

    This would be no surprise to Rauner. He chose his hostages well.

  14. - olddog - Friday, May 20, 16 @ 1:14 pm:

    Once upon a time, we had an effective messaging framework for human services:

    – “Do unto others …”

    – “Verily I say unto you, Inasmuch as ye have done it unto one of the least of these my brethren, ye have done it unto me.”

    Somehow as a society, we’ve lost our way. Especially in the aftermath of Citizens United, I’m not optimistic we’ll ever find it again.

  15. - Oswego Willy - Friday, May 20, 16 @ 1:15 pm:

    It would be helpful to use the framing but have Emily Miller get a Crew together and breakout her lay of the land, a come up with a media strategy.

    You start anything with Ms. Miller, you’re starting off really strong.

  16. - illini97 - Friday, May 20, 16 @ 1:20 pm:

    If the minority leader wants to “squeeze the beast” then maybe the correct response is indeed, “Well, you made a deal with the beast. Better pay that beast.”

  17. - Union Man - Friday, May 20, 16 @ 1:27 pm:

    Americans are more selfish now than ever, and Libertarians are doing their darkest best to institutionalize it across the nation.

  18. - JS Mill - Friday, May 20, 16 @ 1:27 pm:

    =Johnny maybe can’t go to school in 6 months? DOOMSDAY!!!=

    More like “Johnny won’t be able to play football Friday Night?!!! DOOMSDSAY!!!


  19. - Belle - Friday, May 20, 16 @ 1:28 pm:

    Everyone makes a weird choice now and then. Sometimes it is not a choice but something goes wrong and one is rendered disabled.

    Our society used to be set up to help others. We had programs (like Boy Scouts, Girl Scouts, Bluebirds, etc) that helped kids understand the positives of giving your time, raising money, achieving, and learning.

    Now, we look away when someone is pan-handling and wonder why people are digging thru our trash.

    I have no answers how we became so cold-hearted but I suspect it began in the 80’s when we were told that ‘greed was good.’

    The number of people who need has grown and there are fewer people in the position to help. Unfortunately, some people will give money to a political campaign before a charitable org. The charity is far more likely to use your money in a responsible fashion.

  20. - Fairness and Fairness Only - Friday, May 20, 16 @ 1:32 pm:

    Kudos to the social services advocacy group for spending time and resources to identify effective messaging methods. Far too often, people who are passionate to their cause are unable to see other perspectives, let alone go looking for them. I wish the human, empathetic cause would carry the day. But, if it’s not, then I’m glad that they’re identifying this issue and pursuing messages that get attention. The end certainly justifies the means here.

    I’d agree with the sentiment that many (far too many!) Illinoisans are only realizing that the budget impasse might impact them now due to the school funding, license plate renewals or soda taxes.

    Thanks for keeping up the good fight to educate people and raise the level of discourse on this blog.

  21. - Left Leaner - Friday, May 20, 16 @ 1:36 pm:

    So what’s stopping the leaders from using some ‘Turn Around Agenda’ tactics and tying passage of a K-12 education approp to the passage of a human services approp or, better yet, a FY16 AND FY17 budget?

    Yes, it’s cynical, but starting closing schools and everyone gets a budget!

  22. - crazybleedingheart - Friday, May 20, 16 @ 1:46 pm:

    Agree that there’s a social/moral problem with people prioritizing contracts above human need.

    But when was this golden yesteryear when we genuinely cared for all of the poor and sick?

    I remember social programs being very popular when they were directed at white people. As they’ve expanded to become more equal, their popularity has sunk like a stone.

    Ignoring that facet of our ethos is how we end up with you-know-who as a presidential candidate.

  23. - In a Minute - Friday, May 20, 16 @ 1:49 pm:

    There have been some posts here lately about the squeeze on the middle class and how they don’t have sufficient savings to weather an emergency. It may be that those folks hear “messaging” on how bad the poor and disabled have it and they think taxes are going to get raised and make it even harder on the middle class.
    Illinois has been horrible at funding human services for the last decade, so its not like the current budget impasse took the state from number 2 or 3 to number 49. Illinois was already at the bottom and people know that too.
    Illinois and its units of local government can continue to pay for the exponential growth of public sector retiree pensions and healthcare. Or it can pay to provide dignity and human services to those who truly need them. But it can’t do both without taxing at a level those people able to do it would just avoid by leaving the state.

  24. - Dan Johnson - Friday, May 20, 16 @ 2:09 pm:

    That is really depressing to be reminded of our lack of solidarity.

  25. - burbanite - Friday, May 20, 16 @ 2:19 pm:

    Very disturbing. Pictures, people are —– they need to have pictures flashed in their faces. Words clearly are not enough.

  26. - Formerly Known As... - Friday, May 20, 16 @ 2:27 pm:

    It’s no fair, but many people hear about human service providers and public $ only when there is bad news of waste or corruption.

    Pat Quinn’s NRI $ to service providers, DCFS grant fraud during Erwin McEwen, IDPH grant fraud during Eric Whitaker and other cases muddle with reports of Medicaid fraud, patient abuse, political cronyism and an anger with government that leaves people tapped out and suspicious of anything tied to Springfield.

    Human service providers are the best of the publicly supported =good apples=, but politics, corruption and $140 Bill. in debts are now spoiling the =whole barrel=.

  27. - Mama - Friday, May 20, 16 @ 3:29 pm:

    “The ongoing coverage of the human toll has not generated the kind of response from the general public that we would have liked to have seen, such as empathy, outrage, and the sense that we are all in this together.’

    The Republican Tea Party has made social services a bad word. I have found if one describes what social services provide to the public, people’s tone changes.

Sorry, comments for this post are now closed.

* SUBSCRIBERS ONLY: Early voting roundup
* Still more shenanigans!
* Sunday campaign money roundup
* Even more shenanigans!
* More shenanigans!
* Saturday campaign money report
* *** UPDATED x2 *** Shenanigans!
* Tribune drops bombshell on Biss running mate
* Reader comments closed for the weekend
* Rauner: "Madigan has rigged the Democratic primary for Pritzker"
* New Ives radio ad claims Democrats are trying to help Rauner, while Brady does Rauner robocall
* *** UPDATED x1 - DGA responds *** Elections board says DGA should file disclosure for Ives ad
* SUBSCRIBERS ONLY: Jones; IEA/IFT; Reis; Mitchell; Edgar
* ISRA, Drury both try to claim Raoul inserted "poison pill" into gun bill
* Pro-life group launches GOTV effort for Lipinski
* *** UPDATED x1 *** Rauner opens new online track against Ives
* Erika Harold still can't remember comments, but says "I was wrong"
* Rauner calls Madigan "a unified force of bad, of evil"
* Sen. Duckworth gets involved in another state central committee race
* *** UPDATED x2 *** Has Pritzker gone to ground?
* Illinois House Bill HB 4900 Wastes Government Resources
* McCann, barred from SGOP caucus meeting, claims Rauner threatened to "destroy you and your family"
* *** UPDATED x1 *** Caption contest!
* Obama mailer kerfuffle in Lipinski district
* Rauner attended Quincy campaign event after Quincy veterans' home presser
* After spending millions in Dem primary, Rauner accuses "Washington liberals" of "hijacking" the GOP primary
* Yesterday's stories

Visit our advertisers...








* Chicago River dyed green for St. Patrick's Day .....
* The biggest Republican megadonor you've never h.....
* Gubernatorial candidate makes local campaign st.....
* Illinois explores replacing Legionnaires'-beset.....
* Illinois gubernatorial candidates differ on mar.....
* Candidates for Illinois governor weigh in on gu.....

* Security of state voter rolls a concern as primaries begin
* Judge sides with inmate on prosthetic leg, toilet access
* Illinois primary puts focus on security of state voter rolls
* City of Chicago increasing security at Millennium Park
* Effort underway in Kane County to save 1854 schoolhouse
* Holcomb signs bill to replenish eroded NW Indiana beaches
* EXCHANGE: Historian doesn't want hero's story lost
* EXCHANGE: Losing a limb has not handicapped Pekin bowler
* Illinois governor race more fierce, costly as primary nears
* Judge gives FBI more time in alleged serial killer case

* Candidates for Illinois governor spend $65.7 million on TV ads –– just for the primaries
* Security of state voter rolls a concern as primaries begin
* As primaries loom, downstate Democrats look for a way back
* Pritzker defends putting $69.5 million of his fortune into campaign
* Illinois governor race more fierce, costly as primary nears
* Madigan backs Dem central committee incumbent in 13th
* Trump factor looms large in Illinois governor primary campaigns
* Ray LaHood brokers deal for O'Hare expansion
* McCann says Rauner threatened to 'destroy' him in 2015 over vote

* Crain's tells the stories of women in business
* Like our roundup? Share it around.
* Amazon search team in Chicago next week
* Amazon HQ2 search team visiting Chicago March 21-22
* Pension mess? You'd hardly know it from 2018's gubernatorial candidates.

* Another explosion injures 2 in Texas capital; cause unclear
* 4 people injured after 2 trains collide, derail in Kentucky
* Police: String of robberies in Lincoln Park
* 10 people injured in CTA bus crash
* Police: Two armed robberies on Near North Side
* Dear Abby: It drives family nuts that I don’t drive
* Man shot while sitting in vehicle in West Englewood
* Man, 81, reported missing from Bronzeville
* Horoscope for March 19, 2018
* Man shot after 5 armed people approached him on Near North Side

* Morning Spin: Thousands of Chicago, Cook County voters cast early ballots in governor primary
* Dad needs to tell young sons their mom is dead
* Police investigating armed robberies in Near North Side area
* At least 2 injured after another explosion reported in Austin, officials say
* Justice Thomas has a big decision ahead
* Again, what to do about Louis Farrakhan?
* 2 killed, 2 injured in Sunday shootings
* Future shock: Sunday's 'Walking Dead' finally hints at a bigger purpose
* Nevada is the unkillable zombie of the NCAA tournament's haunted graveyard region
* Some officials wanted Florida school shooting suspect forcibly committed in 2016

» A Feisty Debate, Offshore Accounts — And Some Side-Eye
» WBEZ’s Chicago and Illinois News Roundup: March 16, 2018
» The Week in Review: Pritzker Slammed Over Offshore Holdings
» Web Extra, The Week in Review: American Airlines Changes Stance
» How Parking Ticket Debt Punishes Black Drivers In Chicago; The Best Illinois Movies
» State Week: Rauner's Gun Veto; Dem's Mean Debate
» #642 Songs About the Music Industry & Antibalas
» March 15, 2018 - Full Show
» Illinois Has Issues: Gov Candidates Talk Marijuana
» Rauner: Replace Legionnaires’-Stricken VA Home With New ‘Ultra-Modern’ Facility

* Candidates for Illinois governor spend $65.7 million on TV ads –– just for the primaries
* George Will: Freedom of speech includes the right to remain silent
* Security of state voter rolls a concern as primaries begin
* As primaries loom, downstate Democrats look for a way back
* Pritzker defends putting $69.5 million of his fortune into campaign
* Statehouse Insider: Sadly, the primary campaign is coming to an end
* Bernard Schoenburg: My predictions for Tuesday's primary election
* Our View: A recap of The State Journal-Register’s endorsements
* Bernard Schoenburg: Guessing who will be celebrating Tuesday night
* Madeleine Doubek: Time to end gerrymandering in Illinois

* Madison County farmers experimenting with special crops to save, rejuvenate their soil
* Peoria County marriages, divorces: March 18, 2018
* Police: Facebook posts about Northwoods Mall abduction attempts are false
* The St. Patrick’s Celebration Parade brings hundreds to Walnut Street in Murphysboro
* New Moweaqua police chief: It's time to open a fresh chapter
* Belleville West celebrates state championship win
* Collecting Easter eggs in the water
* ELECTION 2018: Meet the Macon County sheriff candidates
* Minister's dream of creating safe space for women becomes reality
* Tazewell, Woodford marriages, divorces: March 18, 2018

* Israel arrests French Consulate employee for Gaza smuggling
* County in northern Indiana considers wind farm restrictions
* Indy airport commemorating 50th anniversary of RFK speech
* The Latest: EU's Mogherini warns Turkey over Syria's Afrin
* Japan PM's approval ratings dive over land sale scandal

* Primary candidates vie for Democratic nomi...
* 14th District candidates agree: Global war...
* ICOs Draw Fire at US Congressional Hearing...
* What to Expect When Congress Talks ICOs To...
* 7 Democrats talk strategy for winning Tues...
* 14th District Dems voice opinions on immig...
* Minor says he could drop out of race befor...
* Legislation Targets Purchase Card Abuse in VA
* Newman trying to turn progressive energy i...
* Members of Congress rally for Palestinian ...

* Sens. Dick Durbin, Lindsay Graham Warn Tru......
* Shutdown looming, Congress and White House......
* Republicans warn Trump: Leave Mueller alone...
* A frustrated Trump lashes out at special c......
* Hillary Clinton is 'wrong' about Trump vot......

* Zinke defends use of Japanese word: How co......
* Congolese mother and child finally reunite......
* Schatz to convene field hearing on false m......
* Congolese mother arrives in Chicago, still......
* Duckworth on Zinke's improper use of Japan......

* The Beachwood Radio Interview Hour #3: Hoodoo Voodoo With Professor Pear Tree
* Why Bland American Beer Is Here To Stay
* Is it finally Danny Boy’s time to leave Congress, or will he gain another term?
* '63 Boycott
* Illinois 2018 Primary Campaign Notebook Pt. 1: MAGA, Mendacity & Moby Mike
* State of the Legal Industry: A Leading Innovator Concludes that Inefficiency Persists Despite Hype about Change
* AI + Student Evaluations = the Future?
* Coursera teams with 5 universities to expand its full masters and bachelors degree programs
* Google’s DeepMind AI is being taught to understand the thought-process behind the decisions of others just like a human
* Washington State Passes Law Protecting Net Neutrality

* February Flooding Information
* IEMA Urges People to Prepare for Severe Weather
* Governor issues state disaster proclamation for flooding in Iroquois, Kankakee, Vermilion Counties
* Winter Storm Warnings for Areas Along and North of I-80
* IEMA Encourages People to Prepare for Earthquakes

* Japan reveals a ‘Supreme’ version of its bullet train
* The Attention Merchants, book review: Charting the rise of ad-supported media
* Atlassian's largest ever infrastructure project: CTO shares lessons learned
* Xilinx debuts software programmable chip design in data center push
* Qualcomm's Paul Jacobs denied board position, considers acquisition offer
* Apple Likely to Buy 270 Million Display Panels for 2018 iPhone Lineup
* Android 8.1 Oreo bug causing overcharging on Pixel XL (2016)

* Sox outclassed, 14-0, in howlingly bad effort at A’s
* Kopech working on changeup, composure
* Fulmer's rotation spot in jeopardy
* Spring Stats Glance
* White Sox announce James Shields as Opening Day starter, because of...
* Cool with No. 2? Avi paces Sox 5-2 win
* Lefty Ross making case for bullpen spot

Main Menu
Pundit rankings
Subscriber Content
Blagojevich Trial
Updated Posts

March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005


RSS Feed 2.0
Comments RSS 2.0

Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller