* A relative of mine saw this ad on TV and told me it looked like a family and a school bus were run over by a tank. Not quite, but it comes awfully close. Press release…
Gary Forby, John Bradley and Brandon Phelps claim to represent Southern Illinois, but they have backed Mike Madigan’s tax-and-spend agenda for more than a decade, supporting higher taxes, reckless spending and a bailout of Chicago Public Schools. Today, the House Republican Organization released a new ad to underscore their years of service to Mike Madigan. The broadcast TV ad will be backed by substantial resources.
I think the ad makes its point and does a decent job. They’re going to do enough of these, that they don’t need to hit it out of the park on every single ad. It looks like they’re going with the “death by a thousand stabs” strategy.
C+ - The visuals are odd, and they seemed odder the more I watched it (the minimal animation makes me think of Veggie Tales, which is probably not the desired effect). Maybe it whips up your base, but the accusations are so generic and shopworn I doubt if it changes many minds.
The ad clearly points out what the creators see as the ‘problem’. However, there is no clear indication of what they see as the ’solution’. The ad fails to answer the question ‘who can we trust? and why’. I give it a grade of C-.
It’s a bit confusing when they lump in everybody in the district (they don’t really identify who everyone is except for the face on the solider) but since HRO is handling all the ad buys I guess it saves some money. I’ll give it a C+.
Paging DPI! Bueller? Bueller? Your guys (and gals) are twisting in the wind right now and there is not coherent response/push back/proactive message coming from the top (or anywhere). Would be nice to see somebody step up.
Here’s a serious question: I haven’t spent a lot of time in these districts (although I just told Soccerdad that I really want to go down to Pomona to check out Longshadow.) The houses in that ad look very suburban to me. Will those visuals connect with people in those areas? They certainly don’t say “downstate community” to me….
I work in a field that does a lot of CGI, and an art director I used to work with had a “hall of shame” for reels submitted by applicants that were just terrible quality. The quality of animation in this ad would have had a place in his “hall of shame”.
If you can’t do it well, don’t do it. They could have made these points without the terrible CGI.
It could be just a matter of taste, but I don’t care for this ad. It just comes across as too simple-minded to me. I don’t easily get the connection between the “board pieces” (soldiers??) and the tanks. It’s below average to me.
Southern Dawg- Madigan is Chairmen of the Illinois Democratic Party. So there is a connection despite them being in two different Chambers. I mean will you be saying the same thing when the Dems attempt to tie Republicans in the House and Senate to Rauner?
Soccermom, when you visit Longshadow, it also won’t say “downstate community” to you either. More like “Italian mountain villa.” And parts of Carterville in Forby’s district look more neo-suburban than Naperville. Believe it or not, as with the northern parts of the state, neighborhoods down here vary considerably and in ways that a quick ad spot will not capture.
For the Love of Pete Soccermom, have you ever been south of I-80? Brace yourself, those people below Springfield even have electricity and have been going to the restroom inside now for at least a decade or so.
This looks like something JibJab would put together. I’m rating it an F simply because using tanks to target Illinois citizens, homes, and schools is way over the top. The producers and funders of this dreg need to go and play “war” in their sandbox.
This is so poor. The graphics remind me of the Dire Straits “Money for Nothing” video from the early 1980s. The voiceover is creepy and what’s with the tanks / military imagery. People tend to appreciate positive military imagery but not this trash. “F”.
- dr. reason a. goodwin - Monday, Jul 11, 16 @ 6:11 pm:
This ad often runs back-to-back with Forby’s attack ad on Rauner/Fowler. Forby’s ad seems much clearer and hits the mark better for me. But I suspect the GOP ad is running much more frequently. I still think it will be hard to beat Phelps and Forby. Bradley, I’m not so sure.