* Comptroller Leslie Munger’s new TV ad throws Mike Madigan, career politician, double-dipping, unbalanced budgets, tax hikes and pension holidays at her Democratic opponent Susana Mendoza…
Meet Susana Mendoza, Mike Madigan’s political sidekick.
Mendoza has taken “career politician” to a new level. She collected two public salaries at the same time, raking in almost $2 million in taxpayer money and building two pensions.
And how does she pay for her double-dipping? Mendoza voted for unbalanced budgets, tax increases and even pension holidays that forced Illinois into a fiscal crisis. She even voted for the largest tax hike in state history.
Mendoza-Madigan, putting politics above people and Illinois just can’t afford her.
* Response from the Mendoza campaign…
“Leslie Munger’s false, negative ads, including her lie about double dipping - previously debunked by documented proof - are almost entirely bankrolled by just two of Bruce Rauner’s billionaire friends. You can make up a lot of lies with that kind of money, but it doesn’t change that fact that Leslie Munger, Rauner’s self-described “wingman”, is a wholly-owned subsidiary of Governor Rauner, not the independent watchdog Illinois taxpayers desperately need.”
There is almost too much information here for me to take in all at once. I would rather focus on someone double dipping paid for by a tax increase and therefore unworthy to control the state’s checkbook. I would leave the image of Madigan but not necessarily mention it unless Madigan’s name ID really is that high, which I find hard to believe it is. If it was his step-daughter wouldn’t be a highly regarded state official.
Still skeptical a last minute ad blitz will pay off when early voting has already been going for 10 days, Munger faces Trump headwinds, and now people can distract themselves from this awful political season with the Cubs.
Just seems too little, too late to me.
- hisgirlfriday - Wednesday, Oct 12, 16 @ 12:03 am:
Agree about the too much information. It is confusing in that it says Madigan about as many times as Mendoza, who doesn’t have much name ID and so it seems like it would be harder for people to remember her as linked to Madigan.
That ad is also just generally off-putting with the floating text all over the place, the screech noises like nails on a chalkboard and all the changing colors like it’s trying to cause a seizure or something.
One other thing that I notice in looking at this… usually attack ads have horrible pictures of the opponent looking tired or dumb or old but Susana is just being her smiley peppy self in all of these.
Rhetorically heavy. It’s choppy to the point of bordering distracting.
It’s way too similar to Proft styled, cookie-cutter “they’re all bad” ads running all the time.
Too many messages. Pick a lane.
The only reason “B-” is even in the running is the double-edge of being similar to a theme, and keeping it uniformed and that Mendoza will now have to try to “keep up” on two fronts.
Mendoza Crew… You’re WAY over your head, like WAY over. You need to sane yourselves by having Labor and campaigns that seem to understand things better than you guys to drag Mendoza over the finish line… for you.
===“Leslie Munger’s false, negative ads, including her lie about double dipping - previously debunked by documented proof - are almost entirely bankrolled by just two of Bruce Rauner’s billionaire friends. You can make up a lot of lies with that kind of money, but it doesn’t change that fact that Leslie Munger, Rauner’s self-described “wingman”, is a wholly-owned subsidiary of Governor Rauner, not the independent watchdog Illinois taxpayers desperately need.”===
Really? This is as awful as the choppy ad you are responding to with ridiculousness that in the end, will be noise.
The Ad is a “B-/C+”, but against responses that are just statements and not in the air, will it be enough to bury Mendoza?
It’s Munger’s to lose. This Ad is the continued drowning of Mendoza.
B+. It is better than Munger’s positive ad where she is stridently marching down the sidewalk. That was weird. Plus, it looked like she was overacting in the piece. This was better and to the point. Race is a tossup at this point. Mendoza’s positive piece is h o r r I b l e.
Mendoza needs some original thoughts in her campaign. One commercial talks about how she would hold politicians paychecks until they got a balanced budget. Not exactly original since Munger is already trying to do something like that.
I don’t know how this ad plays out since I suspect it’s going to be lost in all the political noise out there. And people who don’t live eat and breathe politics are already beyond fed up with this political season. Personally, I don’t care for the production–it’s too busy for my taste. But as attack ad messages go it seems pretty focused on a couple of themes that mightily annoy some voters in this state (public service pension double dipping type shenanigans and eternal Illinois cronyism). For that I give it a B-.
Finally, to campaign staffs—ALL campaign staffs–not just Mendoza’s– please stop “responding” to every competing ad you don’t like with a lame poorly done press release or tweet. Yes, we know that’s all more aimed at reaching and bucking up your candidate’s supporters, not the voting public. But really, at this stage of the campaign aren’t there more urgent things to concentrate on?
Yikes, the poll must have come back really bad. Kitchen sink approaches seldom work. It wasn’t that long ago she had $5 million and five weeks, she could have parsed each of these hits out to its own ad and connected them all with a theme and really burned that in. Instead it looks like someone hit the panic button and ran everything now.
Also, for what it’s worth, the last thing I saw on my TV last night before I turned it off very late was the Munger positive ad on CBS in Chicago, so she hasn’t changed traffic yet.
I know Susana and like her alot. If she is to win, her campaign staff has to get LABOR involved or more involved and start getting commercials on the air touting their support and getting them to walk the precincts. She can point to the debacle in Lincolnshire where Munger is from and paint her as anti-Labor, not anti-union, but anti-labor.
===She (Mendoza) can point to the debacle in Lincolnshire where Munger is from and paint her as anti-Labor, not anti-union, but anti-labor.===
The complete lunacy of having the lone statewide officeholder… appointed by Bruce Rauner, arguably Labor’s biggest Illinois foe in a generation… having her hometown as THE test case for Right to Work?
Then Munger, when asked about her hometown and RTW discusses… Chicago?
If Labor isn’t paying attention, that’s actually on them by now.
I can’t believe that wasn’t handled “better”(?) with the Limcolnshire Labor mess.
- Ron Burgundy - Wednesday, Oct 12, 16 @ 11:03 am:
This ad is OK. I liked the positive one better except for the odd “family in the rich living room, dressed alike, ‘release the hounds!’ moment” which looked liked something out of a Brooks Brothers or Walter E. Smithe (Chicago area high end custom furniture stores) commercial. That part seemed pretty out of touch.