Capitol - Your Illinois News Radar » Question of the day
SUBSCRIBE to Capitol Fax      Advertise Here      Mobile Version     Exclusive Subscriber Content     Updated Posts    Contact
To subscribe to Capitol Fax, click here.
Question of the day

Thursday, Oct 27, 2016

* NY Times

Targeting people with individualized TV commercials using cable or satellite boxes has been promoted as the future of television for at least a decade. But the business, known as addressable TV advertising, has remained on the fringes, usually limited to two minutes of local commercial time an hour on cable shows.

Now, AT&T and Time Warner are pointing to targeted advertising as a major benefit of their proposed $85 billion merger. Jeffrey L. Bewkes, the chief executive of Time Warner, and Randall L. Stephenson, AT&T’s chief executive, highlighted the vast trove of consumer data their combined companies would have in a call with investors on Monday, and its usefulness for both marketers and consumers.

Viewers, with new subscription options, could enjoy fewer interruptions and see ads for “the products you’re interested in, not the ones you don’t need to see,” Mr. Bewkes said. National advertisers would presumably pay more to reach them and have an alternative to spending on Google and Facebook.

Targeted advertising has become commonplace on streaming services like Hulu or platforms like YouTube, where, for example, women in their 20s may see ads for birth control, pregnancy tests or certain movie trailers. Advertisers hope things could potentially move even beyond that on TV, with people seeing ads based on, for instance, their location or individual interests, much like what happens on the internet. Still, skepticism over whether the AT&T-Time Warner merger will normalize the practice for traditional TV is rife within the ad industry.

* The Question: The individualized Illinois political campaign ads of the future?

- Posted by Rich Miller        

  1. - Anon221 - Thursday, Oct 27, 16 @ 1:38 pm:

    Rich, no poll is showing up.

    As to individualized political ads of the future, they can use this as a template ;)

  2. - Arthur Andersen - Thursday, Oct 27, 16 @ 1:50 pm:

    Great. Get ready for a barrage of anti-MJM ads featuring him wearing his pants like overalls.

  3. - The Way I See It - Thursday, Oct 27, 16 @ 1:53 pm:

    It will still be …. because Madigan!!!

  4. - Michelle Flaherty - Thursday, Oct 27, 16 @ 1:59 pm:

    Maybe I’ll be able to get in my robot-driven car to escape my TMI television

  5. - 47th Ward - Thursday, Oct 27, 16 @ 2:04 pm:

    “Mrs. Kowalski. Justine Marie Kowalski. Do not adjust your television. Our records indicate you have not yet voted in the 13th Ward, precinct 22. Don’t bother changing channels, you cannot escapte this targeted message.

    If you value your extra blue cart recycling bin, you have until November 8th to cast your ballot. Mr. Moody has asked you nicely, now we need you to act. Do not disappoint me.”

  6. - Been There - Thursday, Oct 27, 16 @ 2:04 pm:

    ===The individualized Illinois political campaign ads of the future?===
    This couldn’t come soon enough. It would be great not seeing all these political commercials for people I can’t even vote for.

  7. - 47th Ward - Thursday, Oct 27, 16 @ 2:06 pm:

    Hi, this is Governor Bruce Rauner. If this is Mr. Smith, press one on your remote. If this is Mrs. Smith, please press two for an alternate message.

  8. - Anon - Thursday, Oct 27, 16 @ 2:14 pm:

    Wouldn’t it kind of depend on how the targeting worked? I mean, if I’m a solid Dem (or GOP), I don’t need to see ads from my own side, since I’m already sure of who I’m voting for. And I really don’t need to see them from the other side for the exact same reason. So is the idea that it would be targeted to the undecideds?

  9. - VanillaMan - Thursday, Oct 27, 16 @ 2:15 pm:

    “Hi Vannie!”
    “I bet your back from bobcat hunting and popped on the television to see “Naughty Pizza Deliveries VI”

    “Before you sit back with your PBR and an Acid smoke, you’re going to want to know why you ought to vote for Bruce Rauner next Tuesd…”


  10. - truth squad - Thursday, Oct 27, 16 @ 2:19 pm:

    If only Rich could do this with his ad program…….

  11. - zatoichi - Thursday, Oct 27, 16 @ 2:19 pm:

    I pretty much ignore ads. Blocks are used on line. Video is fast forwarded through the commercials. On cable, I see ads for politicians running in Champaign (100 miles from me) who I will never see. Robos get hung up. Mailers get canned. These groups plan on big profits by targeted individualizing ads? Good luck with that.

  12. - Ron Burgundy - Thursday, Oct 27, 16 @ 2:24 pm:

    “Hello, Mr. Burgundy. Like your namesake, Donald Trump is kind of a big deal, with many leather-bound books and an apartment that smells of rich mahogany. He also thinks Diversity is the name of an old wooden ship.”

  13. - VanillaMan - Thursday, Oct 27, 16 @ 2:26 pm:

    “Now listen Vannie”
    “I know you hate me, but it’s not my fault. Michael Madigan has kept Illinois from reformin’, and…”


  14. - Anon - Thursday, Oct 27, 16 @ 2:26 pm:

    ===The individualized Illinois political campaign ads of the future?===

    If Rauner’s going to blow tens of millions of dollars on legislative races and the state party is going to send dozens of mailers to every household in a targeted district and they’re not creating targeted mailers off of easily available public information and other models then I have no reason to believe they’d use a targeted campaign commercial effectively either.

  15. - The Captain - Thursday, Oct 27, 16 @ 2:35 pm:

    If you’re selling targeted ads what do the non-targets watch? Let’s say I turn on the 10 o’clock news and each of you are seeing a targeted ad at the first commercial break but my household doesn’t fall into any of the target groups for those ads, what commercial(s) do I see?

  16. - VanillaMan - Thursday, Oct 27, 16 @ 2:35 pm:

    “Gee, what’s VanillaWife gonna say when she discovers that you got home to watch that nasty movie? I’d sure hate to have her discover that you didn’t do that load of laundry in the washer or put the toilet seat down…”

    “There - that’s more like it!”

    “Vannie I need your support. I could get a lot of mileage out of any nice words you can put in for me at CapFax. Everyone there knows you like me about as much as I do a bottle of Cupcake Pint Grigio. So if you could just cut me some slack, I’d not tell your wife about those other movies you’ve been watching!”



  17. - @MisterJayEm - Thursday, Oct 27, 16 @ 2:40 pm:

    “The individualized Illinois political campaign ads of the future?”

    “Hello friend, our records show that you vote in every election and always pull the same party primary ballot. Send us fifty bucks and we promise to never waste it on ads directed at people like you.”

    Dunno. Could work…

    – MrJM

  18. - Postbot 6000 - Thursday, Oct 27, 16 @ 2:42 pm:

    The good news is that if you stop voting they will stop targeting you. For all the people who constantly complain about mailers and tv ads this is your ticket out.

  19. - VanillaMan - Thursday, Oct 27, 16 @ 2:44 pm:

    “The Speaker has a message for you…hold on…”

    “Vannie, I want you to know that if the Governor tells your wife about your disgusting taste in entertainment, I’ll help you out. I have a few clients that could fix your Visa statement and instead of seeing titles like “An Officer and a Gentlewoman Pt. 4″, it’d say, “Sound of Music”, or “Shirley Temple Goes To Mars”.

    “Don’t make any kind of deal with Rauner.”

    “You like PBR?”

    “I know a guy…”


  20. - VanillaMan - Thursday, Oct 27, 16 @ 2:48 pm:

    “Michael Madigan”
    “I just got word that Rauner has a lot of stuff about you that will make Donald Trump look like Andy Griffith. Bad stuff!”

    “Glad you’re not married to Lisa!”

    “You disgust me!”

  21. - Porgy Tirebiter - Thursday, Oct 27, 16 @ 2:53 pm:

    Just think of money you could make selling personalized tin foil hats to the Walsh supporters!

  22. - Hit or Miss - Thursday, Oct 27, 16 @ 2:54 pm:

    ===and its usefulness for both marketers and consumers.===

    I would that most of the usefulness of the targeting would be to the advantages of the marketers and only a small amount of usefulness, in many cases, would go to the consumers.

    For political ads, the usefulness would be high if an office seeker would want to reach their ‘base’. If they want to reach the undecided so as to push their vote totals over the 50% level, then the targeting would be more questionable. For it to be viable one probably needs to be able to know who is undecided or can easily be convinced to change their vote.

  23. - Responsa - Thursday, Oct 27, 16 @ 3:01 pm:

    “Hi. We thought you were dead because we saw your name in the obituaries three years ago. But since you’ve voted twice since then apparently you are not dead at all. In that case- please vote for candidate XXX on Tuesday. You know which party.”

  24. - Anon Downstate - Thursday, Oct 27, 16 @ 3:02 pm:

    “Advertisers hope things could potentially move even beyond that on TV, with people seeing ads based on, for instance, their location or individual interests, much like what happens on the internet.”

    Easy to say, incredibly hard to accomplish.

    That’s part of the background for all the money and time being invested for Google Maps, Apple Maps, and OpenStreetMap.

    Remember, your cell phone or internet connected device sends out like 5-6 ‘broadcasts’ to ID your location every minute (as long as the device battery is installed).

    Part of that data being broadcast is your unique device identifier and the device’s current GPS coordinate values (See “Stingray” issues currently being used by law enforcement). Using a current IP address by itself won’t positively ID your location.

    But IF you can tie that location data being broadcast to GPS coordinate values (which is part of the data being broadcast) to a digital map environment, well you’re getting a lot closer to where the advertisers want to be - except everything has to go through Google, Apple, or AWS (Amazon Web Services).

    Imagine what that will do to the local advertising market???

    That’s why Google and Apple (& AWS) are investing BIG MONEY yearly on their respective mapping environments.

    You ain’t seen nothing yet….

    “When they say it’s not about the money, it’s ALWAYS about the money”……

  25. - Cheryl44 - Thursday, Oct 27, 16 @ 3:20 pm:

    In the old days, if I voted after work instead of before, I’d get home to a Post It on my door reminding to go vote for Ritchie Daley.

  26. - Last Bull Moose - Thursday, Oct 27, 16 @ 3:29 pm:

    When we can filter ads so that only positive ads come through, then I will be happy.

  27. - ArchPundit - Thursday, Oct 27, 16 @ 3:36 pm:

    ===Let’s say I turn on the 10 o’clock news and each of you are seeing a targeted ad at the first commercial break but my household doesn’t fall into any of the target groups for those ads, what commercial(s) do I see?

    I’m getting Hulu commercials on California propositions this year so…

  28. - Gooner - Thursday, Oct 27, 16 @ 3:45 pm:

    “The Madigan Machine has embraced the Tottenham Hotspurs. Vote Rauner. We all hate the Spuds” as article flashes noting visit by random Democrat to a certain section of north London.

    While I’m not sure it would work on me, it might work on my son. He takes Arsenal football pretty seriously.

Sorry, comments for this post are now closed.

* Question of the day
* What would a day be without yet another Illinois State Fair #facepalm?
* Today's quotable
* County commissioner says Rauner camp threatened him with a smear campaign
* Rate Rauner's new online ad
* SUBSCRIBERS ONLY - Today's edition of Capitol Fax (use all CAPS in password)
* *** UPDATED x1 *** Joe Biden cancels State Fair event
* Yesterday's stories

Visit our advertisers...






* Amputee cricketer is back playing the game he l.....
* Rauner makes changes to bill on Medicaid eligib.....
* Letter: Speaker Madigan is an effective .....
* Rauner vows to make Illinois the top state for .....
* Rauner hopes Madigan's a crook, but .....
* Erika Harold attacks Kwame Raoul with first TV .....
* Rauner signs legislation aimed at keeping at-ri.....
* Politically connected former employees sue to g.....
* New state law gives priority to minority and wo.....
* Planned Parenthood Speaker Talks Election Day a.....

* Governor’s Day at state fair puts focus on November election
* Chicago officer sues over placement on desk duty since 2009
* Illinois manufacturer to lay off 150 workers, move to Mexico
* APNewsBreak: US, Mexico to announce new plans on cartels
* Activists say planned reform of Chicago police falls short
* Emanuel opens new food hall at Chicago’s Midway Airport
* Rauners kick in $1 million to restore fairgrounds’ Coliseum
* Bond decrease denied for men accused of luring boy from home
* Trump Tower operators sued over water release into river
* Defense: No evidence in teen’s death days after Obama event

* Joe Biden ill, cancels trip to Springfield
* Rauner makes changes to bill on Medicaid eligibility backlog
* Rauners announce $1 million donation for Coliseum work
* Rauner again calls Pritzker, Madigan corrupt
* Veterans, Gold Star Families honored at Illinois State Fair
* Legislation to streamline Medicaid approvals too late for Girard nursing home
* Illinois inspectors climb over, under state fair rides for safety
* Rauner says AG should prosecute Madigan
* New dual-credit course law helps teens lower college costs
* Bill signed to prevent state payouts for sex harassment

* DuPage pushes fight for O'Hare western terminal
* United sheds punching-bag status with biggest U.S. airline rally
* Northern Trust looks to get into crypto custody
* Redbox gears up for its first major ad campaign
* Whither the Kraft Heinz ketchup packet?

* ‘Possible engine problem’ forces Chicago-bound flight to land in Charlotte
* Illinois manufacturer to lay off 150 workers, move to Mexico
* The place of Mitch Sroka in Chicago fishing: Some memories and context
* Governor’s Day at state fair puts focus on November election
* Still-achy Cubs closer Brandon Morrow expects to throw from mound this weekend
* Check that. White House says it was wrong on black employment
* Twitter puts conspiracy theorist Alex Jones in time out
* India will send manned flight into space by 2022: prime minister
* Manafort jury to hear closing arguments in fraud trial
* 3 shot, 1 fatally, in city shootings Tuesday

* A deranged gunman shot up a West Side school 30 years ago, killing a female Chicago cop. Now officials want to name a city park for her.
* Ryan LaMarre's 1st MLB home run caught by his uncle: 'You couldn't dream it up'
* 2 women hit by bullets fired into homes in Chicago: One killed, the other seriously wounded
* Former Vice President Joe Biden cancels Illinois trip because of illness, won't attend Democrats' big state fair event
* Primary night: Democrats go for diversity, Republicans for Trump choices
* It looks like the Bears chose money over Roquan Smith’s immediate development
* The facts behind 'fat-burning' foods and other nutritional trickery
* 'He's a priest. I trusted him': One of the 1,000 victims of alleged Pennsylvania clergy abuse tells his story
* Palka-dancing? Daniel Palka turns his base-running gaffe into a bonus for the White Sox

» Aug. 14, 2018 - Full Show
» A Midway Airport Restaurant Company Is Attracting Interest From The Feds
» Consent Decree Could Boost Mental Health Resources In CPD
» Chicago Charter Schools Risk Budget Cuts Without A Fix In Springfield
» For Illinois Birds, Moving To Urban Areas Key To Survival
» Kindergarten Readiness; Anti-Harassment, Equality and Access Panel; Solar in Southern Illinois
» Aug. 13, 2018 - Full Show
» Rauner Continues To Blame Madigan For 'Illegal Activity'
» Mental Health Treatment For Children, Workaround Podcast; Forgotten Desserts
» When Giving Up Custody Is The Only Way To Get Affordable Health Care; Forgotten Desserts

* Joe Biden ill, cancels trip to Springfield
* Rauner makes changes to bill on Medicaid eligibility backlog
* Guest View: Remember when Rauner wanted to eliminate DCFS scholarships?
* Marc Thiessen: Trump's failure to reject the bigots of the alt-right tars his presidency
* Illinois lawmakers should emulate Rep. Gordon-Booth’s expungement summits
* Byron York: With Mueller, like Kenneth Starr, beware wishful thinking
* Rauners announce $1 million donation for Coliseum work
* E.J. Dionne: Don't let politics dumb you down
* Senator Durbin: I’m waiting for answers from Brett Kavanaugh
* Rauner again calls Pritzker, Madigan corrupt

* Scattered thunderstorms expected across Central Illinois today
* Pesotum man killed in Interstate 74 crash
* Williamson County commissioner says GOP applied heavy pressure to get gun measure on ballot
* New pantry addresses 'food insecurity' among B-N college students
* Decatur and Macon County neighbors: Obituaries published today
* WATCH: Candlelight vigil for Decatur stabbing victim Cody Drew
* $51,000 base salary: Norfolk Southern struggling to hire 30 train conductors in Decatur
* Daily Digest: Property taxes due Sept. 4
* Rick's Six: Cool Q-C, prep football previews coming, and sweet corn ice cream?
* 'Genuine need': Distribution ministry fills gaps for people in need

* George Conway, husband of Kellyanne, tweets on Trump's 'false and misleading' statements
* Prosecutors: Man was drunk, going 83 mph when he caused double-fatal crash
* Will Bears rookie Roquan Smith have an impact Week 1? Nagy doesn't know right now.
* Governor signs bill requiring public notice of tollway contracts
* Long Grove postpones hiring company to demolish bridge cover

* Hultgren hosts town hall meeting in McHenr...
* 'Are you better off now?' Hultgren...
* Mattis OKs Returning War Trophy 'Balan...
* Hultgren Holds Town Hall Meeting in Yorkvi...
* Despite Ohio results, pundits say Dem win ...
* 6th Congressional District candidate Caste...
* Naperville Now 08-14-18
* America's Central Port awarded EDA gra...
* Pelosi takes on the roaring economy, and T...
* SIU Carbondale awarded 2 federal grants fo...

* Is Federal Digital Sales Tax Legislation o......
* Durbin, Frerichs stumped for Pritzker, Kel......
* A detention center company is donating a l......
* Sen. Durbin announces plans to challenge d......
* Here are 10 times President Trump's co......

* Sen. Harris, Colleagues Call on DHS Sec Ni......
* 'Disability Rights Are Civil Rights......
* Who backs who in Florida governor race?...
* Yes, Bob Casey is boring. In 2018, that......
* Heating up in the Windy City: The Tipline ......

* Like Alex Jones or not, Left-immersed Social Media is out to purge "disagreeable" voices
* Revision of Obama-era Fuel Economy Rules Is No Climate Disaster
* Block Club Chi: Railroad Police Regret Using Bait Trucks In Chicago, Promise Not To Do It Again
* Clarion Call to Church Leaders as November mid-year election draw near
* Why Democratic Socialists Can’t Legitimately Claim Sweden, Denmark as Success Stories
* A psychedelic migraine on the gig poster of the week
* Welfare states cultivate the sin of sloth
* Democratic Socialism Threatens Minorities
* Democrats More Positive About Socialism Than Capitalism
* Japan: America’s Neglected Ally?

* Governor announces $1 million Rauner family contribution to begin restoration of Coliseum; takes action on package of agriculture legislation
* Governor signs tollway transparency bill
* 2018 Adams County Tentative Multiplier Announced
* Gov. Rauner signs legislation aimed at keeping at-risk families together
* IDOA, Illinois Bicentennial to Host Inaugural Prairie Heritage Ride

* Fertility app blamed for 37 unwanted pregnancies is now FDA approved in the USA
* IDC: Xiaomi lead Samsung by a margin in the India market during Q2
* [TA Deals] Grab a cheap lifetime subscription to Sticky Password over 70% off!
* Don’t be fooled by NYC’s new ‘Apple’ pop-up shop
* Learn how to master Raspberry Pi 3 for under $20
* Bots didn’t flop; they just became invisible
* Madden NFL Overdrive is the new Madden EA mobile game (Updated: Out now!)

* Casting fate: White Sox overcome Detroit, 6-3
* Six Pack of Stats: White Sox 6, Tigers 3
* Six Pack of Stats: White Sox 6, Tigers 3
* White Sox Minor League Update: August 14, 2018
* White Sox Minor League Update: August 14, 2018
* Giolito keeps composure in White Sox win
* Big Klu in '59 White Sox best August trade

Main Menu
Pundit rankings
Subscriber Content
Blagojevich Trial
Updated Posts

August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004

Blog*Spot Archives
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005


RSS Feed 2.0
Comments RSS 2.0

Hosted by MCS SUBSCRIBE to Capitol Fax Advertise Here Mobile Version Contact Rich Miller